﻿
@article{ ISI:000468124200004,
Author = {van Esch, Patrick and Arli, Denni and Gheshlaghi, Mahnaz Haji and
   Andonopoulos, Vicki and von der Heidt, Tania and Northey, Gavin},
Title = {{Anthropomorphism and augmented reality in the retail environment}},
Journal = {{JOURNAL OF RETAILING AND CONSUMER SERVICES}},
Year = {{2019}},
Volume = {{49}},
Pages = {{35-42}},
Month = {{JUL}},
Abstract = {{The fourth industrial revolution is making possible augmented reality
   (AR), which has the potential, among other things, to alter profoundly
   the ways in which individuals purchase and consume goods. Yet despite
   significant growth in the AR industry, the impact of this technology on
   consumers and other stakeholders in the retail environment has been
   little explored. In particular, the influence of anthropomorphism on
   consumers' perceptions of AR in the retail environment remains poorly
   understood. Specifically, randomly selected adults (n = 319)
   participated in a field based retail shopping experience using augmented
   reality on a mobile device, the findings presented here demonstrate that
   anthropomorphism indeed influences consumers' experiences of AR and
   their attitudes toward brands that use it. This study therefore has
   important theoretical implications as well as practical implications for
   managers. We begin by elaborating a theory of anthropomorphism in the
   context of retail marketing that can account for consumers' perceptions
   of AR in general. We then discuss how our findings can assist managers
   in the retail sector in leveraging the anthropomorphisation of AR as
   part of the effort to build effective relationships with their
   customers. Our findings further suggest that brands benefit when
   managers make AR a key part of the retail experience.}},
Publisher = {{ELSEVIER SCI LTD}},
Address = {{THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Arli, D (Reprint Author), Griffith Univ, Dept Mkt, Nathan, Qld 4111, Australia.
   van Esch, Patrick, Western Sydney Univ, Sch Business, Sydney, NSW 2751, Australia.
   Arli, Denni, Griffith Univ, Dept Mkt, Nathan, Qld 4111, Australia.
   Gheshlaghi, Mahnaz Haji; Andonopoulos, Vicki, Univ New South Wales, Sch Mkt, Sydney, NSW 2052, Australia.
   von der Heidt, Tania, Southern Cross Univ, Sch Business \& Tourism, Lismore, NSW 2480, Australia.
   Northey, Gavin, Univ Auckland, Fac Business \& Econ, Auckland, New Zealand.}},
DOI = {{10.1016/j.jretconser.2019.03.002}},
ISSN = {{0969-6989}},
EISSN = {{1873-1384}},
Keywords = {{Augmented reality (AR); Anthropomorphism; Digital marketing}},
Keywords-Plus = {{BRAND; INFORMATION; DIMENSIONS; EXPERIENCE; INCREASES; RESPONSES; TRUST;
   POWER; MIND}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{P.vanEsch@westernsydney.edu.au
   d.arli@griffith.edu.au
   m.hajigheshlaghi@student.unsw.edu.au
   v.andonopoulos@unsw.edu.au
   tania.vonderheidt@scu.edu.au
   g.northey@auckland.ac.nz}},
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Number-of-Cited-References = {{67}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{3}},
Journal-ISO = {{J. Retail. Consum. Serv.}},
Doc-Delivery-Number = {{HY4UU}},
Unique-ID = {{ISI:000468124200004}},
DA = {{2019-06-22}},
}

@article{ ISI:000469285200017,
Author = {Lies, Jan},
Title = {{Marketing Intelligence and Big Data: Digital Marketing Techniques on
   their Way to Becoming Social Engineering Techniques in Marketing}},
Journal = {{INTERNATIONAL JOURNAL OF INTERACTIVE MULTIMEDIA AND ARTIFICIAL
   INTELLIGENCE}},
Year = {{2019}},
Volume = {{5}},
Number = {{5}},
Pages = {{134-144}},
Month = {{JUN}},
Abstract = {{This contribution reviews the vast scope of digital application areas,
   which shape the digital marketing landscape and coin the present term
   ``marketing intelligence{''} from a marketing technique point of view.
   Additionally, marketing intelligence as social engineering techniques
   are described. The review ranges from digital IT- and big data marketing
   until marketing 5.0 as digitalized trust marketing. The multiplicity of
   applications and interdependencies of the digital and social techniques
   reviewed should show that big data and marketing intelligence have
   already become a marketing reality. It becomes clear that marketing is
   witnessing a methodological, technical and cultural paradigm shift that
   augments and amplifes traditional outbound marketing with inbound
   marketing.}},
Publisher = {{IMAI SOLUTIONS}},
Address = {{PASEO DE LA CASTELLANA 95, PLANTA 15,, MADRID, 28046, SPAIN}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Lies, J (Reprint Author), FOM Univ Appl Sci, Business Adm Corp Commun \& Mkt, Dortmund, Germany.
   Lies, Jan, FOM Univ Appl Sci, Business Adm Corp Commun \& Mkt, Dortmund, Germany.}},
DOI = {{10.9781/ijimai.2019.05.002}},
ISSN = {{1989-1660}},
Keywords = {{Marketing Intelligence; Digital Marketing; Big Data Marketing; Social
   Engineering; Marketing 5.0}},
Keywords-Plus = {{MEDIA; CONSUMERS}},
Research-Areas = {{Computer Science}},
Web-of-Science-Categories  = {{Computer Science, Artificial Intelligence}},
Author-Email = {{jan.lies@jan-lies.de}},
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Number-of-Cited-References = {{74}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{4}},
Journal-ISO = {{Int. J. Interact. Multimed. Artif. Intell.}},
Doc-Delivery-Number = {{IA0YD}},
Unique-ID = {{ISI:000469285200017}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000468214100006,
Author = {Teresa Ballestar, Maria and Grau-Carles, Pilar and Sainz, Jorge},
Title = {{Predicting customer quality in e-commerce social networks: a machine
   learning approach}},
Journal = {{REVIEW OF MANAGERIAL SCIENCE}},
Year = {{2019}},
Volume = {{13}},
Number = {{3, SI}},
Pages = {{589-603}},
Month = {{JUN}},
Note = {{8th Global-Innovation-and-Knowledge-Academy (GIKA) Conference on Digital
   Innovation and Venturing, Cathol Univ ValenciaSan Vicente Martir,
   Valencia, SPAIN, JUN 25-27, 2018}},
Organization = {{Global Innovat \& Knowledge Acad}},
Abstract = {{The digital transformation of companies is having a major impact on all
   business areas, especially marketing, where audiences are most volatile
   and loyalty is at its scarcest. Many large retail brands try to keep
   their client base interested by becoming partners in cashback websites.
   These websites are based on a specific type of affiliate marketing
   whereby customers access a wide range of merchants and obtain financial
   rewards based on their activities. Besides using this mix of traditional
   marketing strategies, cashback websites attract new target customers and
   increase existing customers' loyalty through recommendations, using a
   word-of-mouth marketing strategy built on economic incentives for users
   who refer others to these sites. The literature shows that this strategy
   is one of the major areas of success of this business model because
   customers who join following recommendation are more active and are
   therefore more profitable and loyal to the brand. Nevertheless, the new
   users who are referred to these sites vary considerably in terms of the
   number of transactions they make on the site. This study advances
   research on the design of recommendation-based digital marketing
   strategies by providing companies with a predictive model. This model
   uses data science, including machine learning methods and big data, to
   personalize financial incentives for users based on the quality of the
   new customers they refer to the cashback website. Companies can thus
   optimize and maximize the return on their marketing investment.}},
Publisher = {{SPRINGER HEIDELBERG}},
Address = {{TIERGARTENSTRASSE 17, D-69121 HEIDELBERG, GERMANY}},
Type = {{Article; Proceedings Paper}},
Language = {{English}},
Affiliation = {{Ballestar, MT (Reprint Author), ESIC Business \& Mkt Sch, Madrid, Spain.
   Teresa Ballestar, Maria, ESIC Business \& Mkt Sch, Madrid, Spain.
   Grau-Carles, Pilar; Sainz, Jorge, Rey Juan Carlos Univ, Madrid, Spain.
   Sainz, Jorge, Univ Bath, Inst Policy Res, Bath, Avon, England.}},
DOI = {{10.1007/s11846-018-0316-x}},
ISSN = {{1863-6683}},
EISSN = {{1863-6691}},
Keywords = {{Cashback; Social network; E-commerce; Machine learning; Artificial
   neural network; Predictive model}},
Keywords-Plus = {{ARTIFICIAL NEURAL-NETWORKS; EVOLUTION; FUTURE; MODELS}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Management}},
Author-Email = {{mariateresa.ballestar@esic.edu
   pilar.grau@urjc.es
   jorge.sainz@urjc.es}},
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Number-of-Cited-References = {{44}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{3}},
Journal-ISO = {{Rev. Manag. Sci.}},
Doc-Delivery-Number = {{HY6BS}},
Unique-ID = {{ISI:000468214100006}},
DA = {{2019-06-22}},
}

@article{ ISI:000469712800001,
Author = {Hughes, Tim and Vafeas, Mario},
Title = {{Marketing Agency/Client Service-For-Service Provision in an Age of
   Digital Transformation}},
Journal = {{JOURNAL OF BUSINESS-TO-BUSINESS MARKETING}},
Abstract = {{Purpose: To explore changes in agency/client value co-creation, at a
   time when digital transformation is having a major impact on the
   marketing communications process. The theoretical framework of the
   research relates to value co-creation in the service-for-service
   provision, a fundamental aspect of Service-Dominant Logic (S-D Logic)
   theory. Methodology/approach: The research was exploratory, primarily
   using qualitative methods. In addition, some quantitative survey data
   have also been included to demonstrate greater generalizability on
   certain key questions. Building on dyadic research with clients and
   their agencies, the current research includes a survey of agencies;
   interviews with clients and a follow up survey with clients. Findings:
   The nature of service-for-service provision between clients and agencies
   is outlined. Many aspects of service are equally likely to be internally
   or externally provided. This high crossover particularly relates to
   supporting aspects of digital marketing. While much digital marketing
   appears to have initially been provided externally there seems to be a
   trend to bring these aspects of service in-house. The views of clients
   and agencies on their relationship, as being either transactional or a
   partnership, appears to be related to the degree of service required and
   provided. Originality/value/contribution: Historically, the dominant
   approach to analyzing agency/clients has been to focus on relationships.
   Taking a service-for-service approach is novel and relevant in analyzing
   a context in which digitization and media fragmentation has caused
   significant changes and where the perspectives of S-D Logic have the
   potential to provide new insights, explaining aspects that are not
   covered by taking purely a relationship approach. The contribution to
   S-D Logic is at the level of midrange theory development, through
   applying ideas from S-D - Logic in the context of the application,
   helping to refine and add to the credibility of the theory. This
   exploration of the co-creation of value between clients and their
   agencies demonstrates the applicability of a framework from S-D Logic in
   a context that is an important part of marketing management.}},
Publisher = {{ROUTLEDGE JOURNALS, TAYLOR \& FRANCIS LTD}},
Address = {{2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND}},
Type = {{Article; Early Access}},
Language = {{English}},
Affiliation = {{Hughes, T (Reprint Author), Univ West England, Bristol Business Sch, Frenchay Campus,Coldharbour Lane, Bristol, Avon, England.
   Hughes, Tim; Vafeas, Mario, Univ West England, Bristol Business Sch, Frenchay Campus,Coldharbour Lane, Bristol, Avon, England.}},
DOI = {{10.1080/1051712X.2019.1611080}},
Early Access Date = {{MAY}},
Early Access Year = {{2019}},
ISSN = {{1051-712X}},
EISSN = {{1547-0628}},
Keywords = {{Co-creation of value; service-dominant logic; client; agency
   relationships}},
Keywords-Plus = {{VALUE CO-CREATION; DOMINANT LOGIC; IMPACT; COMMUNICATION; PERSPECTIVES;
   DESTRUCTION; ANTECEDENTS; INTEGRATION; DIMENSIONS; CHANNELS}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{tim.hughes@uwe.ac.uk}},
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Number-of-Cited-References = {{66}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{1}},
Journal-ISO = {{J. Bus.-Bus. Mark.}},
Doc-Delivery-Number = {{IA7BW}},
Unique-ID = {{ISI:000469712800001}},
DA = {{2019-06-22}},
}

@article{ ISI:000471010300122,
Author = {Diez-Martin, Francisco and Blanco-Gonzalez, Alicia and Prado-Roman,
   Camilo},
Title = {{Research Challenges in Digital Marketing: Sustainability}},
Journal = {{SUSTAINABILITY}},
Year = {{2019}},
Volume = {{11}},
Number = {{10}},
Month = {{MAY 2}},
Abstract = {{Great progress has been made in the field of marketing and
   sustainability. Nevertheless, there is still an important gap between
   the behavior and beliefs of society and markets about sustainability,
   and companies' capability to understand and face this trend. Digital
   marketing is key to filling this gap. However, research in digital
   marketing and sustainability is very scarce. The purpose of this
   research is to examine the literature in the subject, since 2009 until
   2018, and to elaborate a research agenda about digital marketing and
   sustainability. Through a previous analysis based on bibliometrics, a
   research agenda has been developed that shows the main challenges for
   the digital marketing and sustainability field: (1) customer orientation
   and value proposition; (2) digital consumer's behavior; (3) digital
   green marketing; (4) competitive advantage; (5) supply chain; and (6)
   capabilities. This work contributes to the development of the research
   in digital marketing and sustainability, suggesting various challenges
   for the field that lead to future lines of research, and favoring the
   development of a new research approach capable of reducing the existing
   gap between society and business on sustainability issues.}},
Publisher = {{MDPI}},
Address = {{ST ALBAN-ANLAGE 66, CH-4052 BASEL, SWITZERLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Diez-Martin, F (Reprint Author), Rey Juan Carlos Univ, Dept Business Econ, Paseo Artilleros S-N, Madrid 28032, Spain.
   Diez-Martin, Francisco; Blanco-Gonzalez, Alicia; Prado-Roman, Camilo, Rey Juan Carlos Univ, Dept Business Econ, Paseo Artilleros S-N, Madrid 28032, Spain.}},
DOI = {{10.3390/su11102839}},
Article-Number = {{2839}},
ISSN = {{2071-1050}},
Keywords = {{sustainability; digital marketing; agenda; research; trends;
   bibliometrics; citespace; sustainability gap; intellectual structure;
   marketing}},
Keywords-Plus = {{GREEN CONSUMPTION BEHAVIOR; CONSUMER-BEHAVIOR; EMERGING TRENDS; DOMINANT
   LOGIC; LIFE-STYLES; CAPABILITIES; ORIENTATION; INNOVATION; PERSPECTIVE;
   PERFORMANCE}},
Research-Areas = {{Science \& Technology - Other Topics; Environmental Sciences \& Ecology}},
Web-of-Science-Categories  = {{Green \& Sustainable Science \& Technology; Environmental Sciences;
   Environmental Studies}},
Author-Email = {{francisco.diez@urjc.es
   alicia.blanco@urjc.es
   camilo.prado.roman@urjc.es}},
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Number-of-Cited-References = {{84}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{0}},
Journal-ISO = {{Sustainability}},
Doc-Delivery-Number = {{IC5LV}},
Unique-ID = {{ISI:000471010300122}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000468623000004,
Author = {Jaime Maestre, Raul},
Title = {{Blockchain will revolutionize the company's communication}},
Journal = {{COMUNICACIO-REVISTA DE RECERCA I D ANALISI}},
Year = {{2019}},
Volume = {{36}},
Number = {{1}},
Pages = {{95-116}},
Month = {{MAY}},
Abstract = {{The goal of this paper is to analyze blockchain technology and how it
   can have an innovative effect on companies' communication with their
   customers. We also analyze possible changes that this technology could
   set off in digital marketing. Some of the hypotheses in this paper are
   in an initial state, pending subsequent verification and
   experimentation.
   We seek to analyze the current problems of marketing from the
   perspective of users and of the companies that make ads, and we propose
   a possible scenario of how blockchain can have an impact on several
   sectors.
   It may be concluded that blockchain has great potential in the different
   fields that can be used for marketing in a company. Its major
   contributions may be focused on digital marketing since it can solve
   privacy problems to a large extent. Moreover, it can help to improve the
   accuracy and orientation of advertising.}},
Publisher = {{SOC CATALANA COMUNICACIO}},
Address = {{CARRER DEL CARME 47, BARCELONA, 08001, SPAIN}},
Type = {{Article}},
Language = {{Catalan}},
Affiliation = {{Maestre, RJ (Reprint Author), Innovat \& Entrepreneurship Business Sch IEBS, Blockchain \& Fintech, Barcelona, Spain.
   Jaime Maestre, Raul, Innovat \& Entrepreneurship Business Sch IEBS, Blockchain \& Fintech, Barcelona, Spain.}},
DOI = {{10.2436/20.3008.01.180}},
ISSN = {{2014-0304}},
EISSN = {{2014-0444}},
Keywords = {{blockchain; marketing; digital marketing; customers; companies and
   platforms}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{tutor@iebschool.com}},
Cited-References = {{Carr Nicholas G., 2003, HARVARD BUSINESS REV.
   Flipowski A., 2018, BLOCKCHAIN 2018 GROW.
   Forbes, 2018, FORBES.
   Iansiti M., 2017, HARVARD BUSINESS REV.
   Jaime Maestre R., 2018, BLOCKCHAIN TRENCA CA.
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   Mattila J., 2015, ETLA REPORTS.
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   Nakamoto Satoshi, 2008, BITCOIN PEER TO PEER.
   Preukschat A., 2017, BLOCKCHAIN REVOLUCIO.
   Tapscott D., 2016, BLOCKCHAIN REVOLUTIO.}},
Number-of-Cited-References = {{11}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{1}},
Journal-ISO = {{Comunicacio}},
Doc-Delivery-Number = {{HZ1QP}},
Unique-ID = {{ISI:000468623000004}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000460925300021,
Author = {Purani, Keyoor and Kumar, Deepak S. and Sahadev, Sunil},
Title = {{e-Loyalty among millennials: Personal characteristics and social
   influences}},
Journal = {{JOURNAL OF RETAILING AND CONSUMER SERVICES}},
Year = {{2019}},
Volume = {{48}},
Pages = {{215-223}},
Month = {{MAY}},
Abstract = {{This study develops and validates a new, personal characteristics and
   peer influence based perspective on e-loyalty formation among millennial
   customers. Deviating from existing models, it examines the indirect
   influence of personal characteristics like perceived compatibility,
   innovativeness and peer influence in terms of perceived subjective
   norms. Data are collected from 380 millennial respondents from India who
   have made purchases from an e-retailer in the previous 6 months. The
   PLS-SEM model tests using Warp PLS 5.0 and the multiple mediation tests
   were done using PROCESS macro for SPSS 23.0. Embedded within the larger
   context of technology adoption, the findings suggest that personal
   characteristics and social influence play more crucial role in deciding
   the e-loyalty intentions of millennials. A better understanding of
   millennials' loyalty may help e-tailers in the development and
   implementation of effective marketing campaigns towards retaining them.}},
Publisher = {{ELSEVIER SCI LTD}},
Address = {{THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Purani, K (Reprint Author), Indian Inst Management Kozhikode, Fac Room 1-10,IIMK Campus PO, Kozhikode 673570, India.
   Purani, Keyoor, Indian Inst Management Kozhikode, Fac Room 1-10,IIMK Campus PO, Kozhikode 673570, India.
   Kumar, Deepak S., Amrita Vishwa Vidyapeetham, Sch Business, Coimbatore, Tamil Nadu, India.
   Sahadev, Sunil, Salford Business Sch, Salford, Lancs, England.}},
DOI = {{10.1016/j.jretconser.2019.02.006}},
ISSN = {{0969-6989}},
EISSN = {{1873-1384}},
Keywords-Plus = {{DIGITAL MARKETING STRATEGIES; TECHNOLOGY ACCEPTANCE MODEL; B2C
   E-COMMERCE; GENERATION Y; PERCEIVED USEFULNESS; USER ACCEPTANCE;
   INTEGRATIVE MODEL; CUSTOMER LOYALTY; DIFFUSION-THEORY; BABY BOOMERS}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{kpurani@iimk.ac.in}},
ORCID-Numbers = {{Sahadev, Sunil/0000-0001-9648-8079}},
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Number-of-Cited-References = {{98}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{29}},
Usage-Count-Since-2013 = {{29}},
Journal-ISO = {{J. Retail. Consum. Serv.}},
Doc-Delivery-Number = {{HO4WX}},
Unique-ID = {{ISI:000460925300021}},
DA = {{2019-06-22}},
}

@article{ ISI:000466507600007,
Author = {Diouani, Hela and Graa, Amel},
Title = {{The Tools of Digital Marketing for Transportation Network Companies in
   Algeria: A qualitative approach}},
Journal = {{INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA}},
Year = {{2019}},
Number = {{5, 5}},
Pages = {{117-135}},
Month = {{APR}},
Abstract = {{Digital tools such as websites, social media and mobile marketing offer
   competitive advantages to businesses and users. This article examines
   the use of digital marketing practices by companies in the new sector of
   transportation network companies (TNC) in Algeria and that through a
   qualitative study by the analysis of content of their websites, their
   pages on social media thus the use of mobile marketing. After studying
   the use of digital tools by these companies, we can conclude that these
   companies have benefited from the technological development, so they
   facilitated the move to Algeria.}},
Publisher = {{INST SUPERIOR ENTRE DOURO \& VOUGA}},
Address = {{RUA ANT CASTRO CORTE REAL, SANTA MARIA DA FEIRA, AVEIRO 4520-909,
   PORTUGAL}},
Type = {{Article}},
Language = {{French}},
Affiliation = {{Diouani, H (Reprint Author), Univ Djilali Liabes, Sidi Bel Abbes, Algeria.
   Diouani, Hela; Graa, Amel, Univ Djilali Liabes, Sidi Bel Abbes, Algeria.}},
ISSN = {{2182-9306}},
Keywords = {{Digital marketing; website; social media; mobile marketing; facebook}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{haladiouani@gmail.com
   graa\_amel@yahoo.fr}},
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Number-of-Cited-References = {{22}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{1}},
Journal-ISO = {{Int. J. Market. Commun. New Media}},
Doc-Delivery-Number = {{HW2IV}},
Unique-ID = {{ISI:000466507600007}},
DA = {{2019-06-22}},
}

@article{ ISI:000466551600288,
Author = {Dumitriu, Dan and Militaru, Gheorghe and Deselnicu, Dana Corina and
   Niculescu, Andrei and Popescu, Mirona Ana-Maria},
Title = {{A Perspective Over Modern SMEs: Managing Brand Equity, Growth and
   Sustainability Through Digital Marketing Tools and Techniques}},
Journal = {{SUSTAINABILITY}},
Year = {{2019}},
Volume = {{11}},
Number = {{7}},
Month = {{APR 1}},
Abstract = {{On their way towards assuring growth and long-term sustainability, many
   modern small and medium sized enterprises (SMEs) from the European Union
   have set building a stronger brand as one of their primary goals. To
   achieve this, an integrated framework for managing the continuous
   enhancement of their brand equity level by adopting digital marketing
   tools and techniques (DMTTs), has increasingly become a necessity for
   most of the modern SMEs. However, even if such an approach provides
   plenty of benefits, such as better audience targeting and reduction of
   traditional marketing expenses, implementing these complex processes in
   their business models poses a series of challenges like choosing the
   best selection of DMTTs. For this reason, a conceptual model is proposed
   in the first part of the paper, with the aim to highlight a framework
   that will help underline the links between DMTTs and other key elements
   that can provide an increase in brand equity of SMEs, thus contributing
   to growth and enhancing the sustainability level. Following the proposed
   model, research aimed at two main directions has been conducted in the
   second part. The first direction was to analyze the degree in which
   modern SMEs from the European Union located in Romania dedicate
   themselves toward embracing sustainability goals and principles. The
   second one represents an analysis using also the SPSS software solution
   on the most used selections of DMTTs mentioned in the presented
   conceptual model. The results obtained provide a starting point for
   those modern SMEs that choose to follow the path of sustainability by
   creating and enhancing their brand equity through DMTTs.}},
Publisher = {{MDPI}},
Address = {{ST ALBAN-ANLAGE 66, CH-4052 BASEL, SWITZERLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Dumitriu, D (Reprint Author), Univ Politehn Bucuresti, Fac Entrepreneurship Business Engn \& Management, Bucharest 060042, Romania.
   Dumitriu, Dan; Militaru, Gheorghe; Deselnicu, Dana Corina; Niculescu, Andrei; Popescu, Mirona Ana-Maria, Univ Politehn Bucuresti, Fac Entrepreneurship Business Engn \& Management, Bucharest 060042, Romania.}},
DOI = {{10.3390/su11072111}},
Article-Number = {{2111}},
ISSN = {{2071-1050}},
Keywords = {{modern SMEs; brand equity; sustainable growth; digital marketing tools
   and techniques; DMTTs; sustainability}},
Keywords-Plus = {{SOCIAL MEDIA; BUSINESS; QUALITY}},
Research-Areas = {{Science \& Technology - Other Topics; Environmental Sciences \& Ecology}},
Web-of-Science-Categories  = {{Green \& Sustainable Science \& Technology; Environmental Sciences;
   Environmental Studies}},
Author-Email = {{dan.dumitriu@upb.ro
   gheorghe.militaru@upb.ro
   dana.deselnicu@upb.ro
   andrei@niculescu.ro
   mirona.popescu15@gmail.com}},
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Number-of-Cited-References = {{48}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{5}},
Usage-Count-Since-2013 = {{5}},
Journal-ISO = {{Sustainability}},
Doc-Delivery-Number = {{HW2WV}},
Unique-ID = {{ISI:000466551600288}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000461770900002,
Author = {Grewal, Lauren and Stephen, Andrew T. and Coleman, Nicole Verrochi},
Title = {{When Posting About Products on Social Media Backfires: The Negative
   Effects of Consumer Identity Signaling on Product Interest}},
Journal = {{JOURNAL OF MARKETING RESEARCH}},
Year = {{2019}},
Volume = {{56}},
Number = {{2}},
Pages = {{197-210}},
Month = {{APR}},
Abstract = {{Consumers frequently express themselves by posting about products on
   social media. Because consumers can use physical products to signal
   their identities, posting about products on social media may be a way
   for consumers to virtually signal identity. The authors propose that
   there are conditions in which this action can paradoxically reduce a
   consumer's subsequent purchase intentions. Five experiments demonstrate
   that posting products on social media that are framed as being
   identity-relevant can reduce a consumer's subsequent purchase intentions
   for the same and similar products, as this action allows consumers to
   virtually signal their identity, fulfilling identity-signaling needs.
   Fortunately for retailers, the authors suggest theoretically and
   managerially relevant moderators that attenuate this negative effect on
   intent to purchase. These findings have important implications for how
   firms can conduct social media marketing to minimize negative purchase
   outcomes.}},
Publisher = {{SAGE PUBLICATIONS INC}},
Address = {{2455 TELLER RD, THOUSAND OAKS, CA 91320 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Grewal, L (Reprint Author), Dartmouth Coll, Tuck Sch Business, Business Adm, Hanover, NH 03755 USA.
   Grewal, Lauren, Dartmouth Coll, Tuck Sch Business, Business Adm, Hanover, NH 03755 USA.
   Stephen, Andrew T., Univ Oxford, Said Business Sch, Res, Oxford, England.
   Coleman, Nicole Verrochi, Univ Pittsburgh, Joseph M Katz Grad Sch Business, Mkt, Pittsburgh, PA 15260 USA.}},
DOI = {{10.1177/0022243718821960}},
ISSN = {{0022-2437}},
EISSN = {{1547-7193}},
Keywords = {{social media; identity; identity signaling; user-generated content;
   digital marketing}},
Keywords-Plus = {{SELF-IMPORTANCE; PERSONALITY; CONSUMPTION; ACTIVATION; ATTACHMENT;
   SALIENCE; FRIENDS; UTILITY; OTHERS; MODEL}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{lauren.s.grewal@tuck.dartmouth.edu
   andrew.stephen@sbs.ox.ac.uk
   ncoleman@katz.pitt.edu}},
Funding-Acknowledgement = {{University of Pittsburgh; University of Oxford; Marketing Science
   Institute through the Alden Clayton Award}},
Funding-Text = {{The author(s) disclosed receipt of the following financial support for
   the research, authorship, and/or publication of this article: This
   research was funded by the University of Pittsburgh, the University of
   Oxford, and the Marketing Science Institute through the Alden Clayton
   Award (honorable mention).}},
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Number-of-Cited-References = {{53}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{46}},
Usage-Count-Since-2013 = {{46}},
Journal-ISO = {{J. Mark. Res.}},
Doc-Delivery-Number = {{HP6CS}},
Unique-ID = {{ISI:000461770900002}},
DA = {{2019-06-22}},
}

@article{ ISI:000461393600004,
Author = {Chin, Brian and Slutsky, Jerry and Raye, Julianna and Creswell, John
   David},
Title = {{Mindfulness Training Reduces Stress at Work: a Randomized Controlled
   Trial}},
Journal = {{MINDFULNESS}},
Year = {{2019}},
Volume = {{10}},
Number = {{4}},
Pages = {{627-638}},
Month = {{APR}},
Abstract = {{Mindfulness-based interventions have been suggested as one way to
   improve employee well-being in the workplace. Despite these purported
   benefits, there have been few well-controlled randomized controlled
   trials (RCTs) evaluating mindfulness training in the workplace. Here, we
   conducted a two-arm RCT at work among employees of a digital marketing
   firm comparing the efficacy of a high-dose 6-week mindfulness training
   to a low-dose single-day mindfulness training for improving multiple
   measures of employee well-being assessed using ecological momentary
   assessment. High-dose mindfulness training reduced both perceived and
   momentary stress, and buffered employees against worsened affect and
   decreased coping efficacy compared to low-dose mindfulness training.
   These results provide well-controlled evidence that mindfulness training
   programs can reduce momentary stress at work, suggesting that more
   intensive mindfulness training doses (i.e., 6weeks) may be necessary for
   improving workplace well-being outcomes. This RCT utilizes a novel
   experience sampling approach to measure the effects of a mindfulness
   intervention on employee well-being and considers potential
   dose-response effects of mindfulness training at work.}},
Publisher = {{SPRINGER}},
Address = {{VAN GODEWIJCKSTRAAT 30, 3311 GZ DORDRECHT, NETHERLANDS}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Creswell, JD (Reprint Author), Carnegie Mellon Univ, Dept Psychol, 342 Baker Hall,5000 Forbes Ave, Pittsburgh, PA 15213 USA.
   Chin, Brian; Slutsky, Jerry; Creswell, John David, Carnegie Mellon Univ, Dept Psychol, 342 Baker Hall,5000 Forbes Ave, Pittsburgh, PA 15213 USA.
   Raye, Julianna, Unified Mindfulness, Los Angeles, CA USA.}},
DOI = {{10.1007/s12671-018-1022-0}},
ISSN = {{1868-8527}},
EISSN = {{1868-8535}},
Keywords = {{Mindfulness; Stress; Coping; Well-being}},
Keywords-Plus = {{ECOLOGICAL MOMENTARY ASSESSMENT; WORKPLACE; PERFORMANCE; REDUCTION;
   PROGRAM; BURNOUT; IMPACT}},
Research-Areas = {{Psychology; Psychiatry}},
Web-of-Science-Categories  = {{Psychology, Clinical; Psychiatry}},
Author-Email = {{creswell@cmu.edu}},
Funding-Acknowledgement = {{NCCIH NIH HHS {[}R21 AT008493, R01 AT008685]}},
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Number-of-Cited-References = {{37}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{24}},
Usage-Count-Since-2013 = {{24}},
Journal-ISO = {{Mindfulness}},
Doc-Delivery-Number = {{HP0YX}},
Unique-ID = {{ISI:000461393600004}},
DA = {{2019-06-22}},
}

@article{ ISI:000459512700004,
Author = {Langan, Ryan and Cowley, Scott and Nguyen, Carlin},
Title = {{The State of Digital Marketing in Academia: An Examination of Marketing
   Curriculum's Response to Digital Disruption}},
Journal = {{JOURNAL OF MARKETING EDUCATION}},
Year = {{2019}},
Volume = {{41}},
Number = {{1, SI}},
Pages = {{32-46}},
Month = {{APR}},
Abstract = {{Recent advances in technology have affected nearly every facet of
   marketing. However, less is known about the degree to which marketing
   education has responded to shifting capabilities and practices. To this
   end, the current research conducts a systematic analysis of all 529
   domestic AACSB undergraduate marketing programs to understand how
   digital marketing courses have been incorporated into marketing program
   curricula. We find a broad range of digital marketing courses adopted in
   a majority of business schools, and that adoption varies by institution
   type. We find that digital marketing courses, especially analytics, are
   becoming requirements for marketing degrees with many schools creating
   opportunities to specialize. Informed by these findings, we propose a
   framework of stages for marketing programs to adopt a digital marketing
   orientation. Collectively, this research is designed to provide a
   comprehensive look at the current state of digital marketing in the
   marketing education landscape.}},
Publisher = {{SAGE PUBLICATIONS INC}},
Address = {{2455 TELLER RD, THOUSAND OAKS, CA 91320 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Langan, R (Reprint Author), Univ San Francisco, Sch Management, 2130 Fulton St, San Francisco, CA 94117 USA.
   Langan, Ryan, Univ San Francisco, San Francisco, CA 94117 USA.
   Cowley, Scott, Western Michigan Univ, Kalamazoo, MI 49008 USA.
   Nguyen, Carlin, Calif State Univ Los Angeles, Los Angeles, CA 90032 USA.}},
DOI = {{10.1177/0273475318823849}},
ISSN = {{0273-4753}},
EISSN = {{1552-6550}},
Keywords = {{digital marketing; social media marketing curriculum; digital marketing
   curriculum; digital marketing orientation; digital marketing review;
   digital marketing education}},
Keywords-Plus = {{SOCIAL MEDIA; EDUCATION; REQUIREMENTS; KNOWLEDGE; SKILLS}},
Research-Areas = {{Education \& Educational Research}},
Web-of-Science-Categories  = {{Education \& Educational Research}},
Author-Email = {{rjlangan@usfca.edu}},
ResearcherID-Numbers = {{Nguyen, Carlin A/K-9434-2018}},
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Number-of-Cited-References = {{29}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{15}},
Usage-Count-Since-2013 = {{15}},
Journal-ISO = {{J. Market. Educ.}},
Doc-Delivery-Number = {{HM5JT}},
Unique-ID = {{ISI:000459512700004}},
DA = {{2019-06-22}},
}

@article{ ISI:000459512700005,
Author = {Rohm, Andrew J. and Stefl, Matthew and Saint Clair, Julian},
Title = {{Time for a Marketing Curriculum Overhaul: Developing a Digital-First
   Approach}},
Journal = {{JOURNAL OF MARKETING EDUCATION}},
Year = {{2019}},
Volume = {{41}},
Number = {{1, SI}},
Pages = {{47-59}},
Month = {{APR}},
Abstract = {{Academic programs and educators face numerous challenges related to
   teaching digital marketing. Today, the world of marketing is digital and
   marketing programs have struggled to maintain pace with the changes
   influencing marketing practice. The authors describe the M-School
   program at Loyola Marymount University, a program developed to address
   this challenge by placing digital marketing at the center of the
   curriculum. Through experiential learning and project-based learning,
   M-School courses expose students to real-life challenges involving ways
   in which companies and organizations generate consumer awareness,
   demand, and value given the significant digital shifts taking place in
   technology and consumer behavior. The authors highlight the creation of
   a digital-first curriculum that is aligned with industry practice and
   helps students develop the skills needed to become future proof and
   real-world ready. Quantitative and qualitative assessment over a
   three-year period points to the success of the M-School program in
   preparing students for careers in marketing. Lessons for the development
   of marketing curricula include the role of new course development, the
   need to integrate digital within existing courses, the role of a
   project-based learning approach with measurable outcomes, and the
   potential for designing transdisciplinary courses to foster students'
   creative, critical thinking, communication, and collaborative skills.}},
Publisher = {{SAGE PUBLICATIONS INC}},
Address = {{2455 TELLER RD, THOUSAND OAKS, CA 91320 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Rohm, AJ (Reprint Author), Loyola Marymount Univ, Coll Business Adm, Mkt Dept, M Sch Program, One LMU Dr, Los Angeles, CA 90045 USA.
   Rohm, Andrew J.; Stefl, Matthew; Saint Clair, Julian, Loyola Marymount Univ, Los Angeles, CA 90045 USA.}},
DOI = {{10.1177/0273475318798086}},
ISSN = {{0273-4753}},
EISSN = {{1552-6550}},
Keywords = {{digital marketing; online marketing; marketing education; curriculum
   development; project-based learning; PBL; experiential learning; 4Cs;
   transdisciplinary education; M-School}},
Keywords-Plus = {{EDUCATION}},
Research-Areas = {{Education \& Educational Research}},
Web-of-Science-Categories  = {{Education \& Educational Research}},
Author-Email = {{andrew.rohm@lmu.edu}},
ORCID-Numbers = {{Saint Clair, Julian/0000-0003-4616-5698}},
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Number-of-Cited-References = {{33}},
Times-Cited = {{3}},
Usage-Count-Last-180-days = {{8}},
Usage-Count-Since-2013 = {{8}},
Journal-ISO = {{J. Market. Educ.}},
Doc-Delivery-Number = {{HM5JT}},
Unique-ID = {{ISI:000459512700005}},
DA = {{2019-06-22}},
}

@article{ ISI:000463755500001,
Author = {Aydin, Gokhan},
Title = {{Social media engagement and organic post effectiveness: A roadmap for
   increasing the effectiveness of social media use in hospitality industry}},
Journal = {{JOURNAL OF HOSPITALITY MARKETING \& MANAGEMENT}},
Abstract = {{The present study assessed the social media use behavior of luxury
   hospitality facilities and offers suggestions to improve organic post
   effectiveness. All five-star tourism facilities operating in Turkey were
   incorporated into the study and publicly available post data on Facebook
   accounts of 441 facilities (out of a total of 612) were examined in the
   high tourist season (August) for one month. Data on 2,012 Facebook posts
   were obtained manually and filtered down to 1,847. The collected post
   data were subsequently coded using a content analysis form and analyzed
   via ordinal regression. The results highlighted the positive effects of
   interactive content and vivid content as well as the significance of the
   content type in achieving higher interaction among followers. The
   facility location and category (hotel, holiday village, thermal hotel)
   also emerged as significant factors affecting follower interactions.}},
Publisher = {{ROUTLEDGE JOURNALS, TAYLOR \& FRANCIS LTD}},
Address = {{2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND}},
Type = {{Article; Early Access}},
Language = {{English}},
Affiliation = {{Aydin, G (Reprint Author), Istanbul Medipol Univ, Hlth Management Dept, Kavacik Mah Ekinciler Cad 19 Kavacik Kavsagi, TR-34810 Istanbul, Turkey.
   Aydin, Gokhan, Istanbul Medipol Univ, Hlth Management Dept, Kavacik Mah Ekinciler Cad 19 Kavacik Kavsagi, TR-34810 Istanbul, Turkey.}},
DOI = {{10.1080/19368623.2019.1588824}},
Early Access Date = {{MAR}},
Early Access Year = {{2019}},
ISSN = {{1936-8623}},
EISSN = {{1936-8631}},
Keywords = {{Social media; Facebook marketing; customer engagement; social media
   performance; digital marketing; organic reach}},
Keywords-Plus = {{TOURISM MANAGEMENT; FACEBOOK PAGES; INTERACTIVITY; INTERNET; IMPACT;
   FANS; POPULARITY; STRATEGIES; VIVIDNESS; BEHAVIORS}},
Research-Areas = {{Business \& Economics; Social Sciences - Other Topics}},
Web-of-Science-Categories  = {{Business; Hospitality, Leisure, Sport \& Tourism; Management}},
Author-Email = {{aydin.gokhan@gmail.com}},
ResearcherID-Numbers = {{AYDIN, Gokhan/D-3496-2015}},
ORCID-Numbers = {{AYDIN, Gokhan/0000-0002-5652-8694}},
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Number-of-Cited-References = {{80}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{11}},
Usage-Count-Since-2013 = {{11}},
Journal-ISO = {{J. Hosp. Market. Manag.}},
Doc-Delivery-Number = {{HS3IF}},
Unique-ID = {{ISI:000463755500001}},
DA = {{2019-06-22}},
}

@article{ ISI:000460307600002,
Author = {Lamba, Manika},
Title = {{Marketing of academic health libraries 2.0: a case study}},
Journal = {{LIBRARY MANAGEMENT}},
Year = {{2019}},
Volume = {{40}},
Number = {{3-4}},
Pages = {{155-177}},
Month = {{MAR 11}},
Abstract = {{Purpose The advent of Web 2.0 in libraries persuades the librarians to
   adopt new ways to communicate, determine, and satisfy the needs of the
   users. The paper aims to discuss this issue.
   Design/methodology/approach A 30-question questionnaire was given to 30
   undergraduate medical students of Vardhman Mahavir Medical College and a
   10-question questionnaire was given to the librarian, to find out: the
   marketing and promotional strategies employed by the library; determine
   the awareness and satisfaction level of the users; prepare library
   profile, customer profile and market profile; and perform SWOT analysis.
   User responses were coded and processed using GNU PSPP software.
   Findings From the library profile of Vardhman Mahavir Medical College
   library, it can be concluded that the library has the potential to offer
   better services and products to its users. From the customer profile of
   Vardhman Mahavir Medical College library, it is concluded that the most
   of its users are young male undergraduate students who use the library
   more on weekly basis. From the market profile of Vardhman Mahavir
   Medical College library, it is concluded that the library has not
   invested in the marketing and has no promotion strategy or marketing
   strategy for its products and services. Also, the library has only one
   digital promotional activity. From the SWOT analysis of Vardhman Mahavir
   Medical College library, it is concluded that the library does not use
   any of the social platforms to market its products and services. Most of
   the users are unaware of the services and products offered by the
   library. There are many opportunities for the library to work upon and
   improve the quality of products and services being offered to its users.
   Research limitations/implications The major limitation of the present
   study is its small sample size. It is very difficult to conduct surveys
   in health libraries because of the busy schedule of the undergraduate
   medical students and their reluctance to fill out lengthy
   questionnaires. However, this small sample size only made it possible to
   conduct the SWOT analysis on the basis of the users' survey
   successfully. Further, the small sample size helped to take into account
   all the opportunities stated by the users which would not have been
   possible if a larger sample size was taken.
   Originality/value This study is one of a kind which provides an overview
   of marketing research of an academic health library of New Delhi (India)
   with a special focus on library profile, market profile, customer
   profile and SWOT analysis. It addresses the gaps in the literature by
   studying marketing in the context of academic health libraries in the
   digital environment.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Lamba, M (Reprint Author), Univ Delhi, Dept Lib \& Informat Sci, Delhi, India.
   Lamba, Manika, Univ Delhi, Dept Lib \& Informat Sci, Delhi, India.}},
DOI = {{10.1108/LM-03-2018-0013}},
ISSN = {{0143-5124}},
EISSN = {{1758-7921}},
Keywords = {{Web 2.0; SWOT analysis; Digital marketing; Health academic libraries;
   Products and services; Vardhman Mahavir Medical College}},
Keywords-Plus = {{SERVICES; ORIENTATION}},
Research-Areas = {{Information Science \& Library Science}},
Web-of-Science-Categories  = {{Information Science \& Library Science}},
Author-Email = {{lambamanika07@gmail.com}},
ResearcherID-Numbers = {{/D-1625-2018}},
ORCID-Numbers = {{/0000-0002-2022-3098}},
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Number-of-Cited-References = {{20}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{9}},
Usage-Count-Since-2013 = {{9}},
Journal-ISO = {{Libr. Manage.}},
Doc-Delivery-Number = {{HN6PG}},
Unique-ID = {{ISI:000460307600002}},
DA = {{2019-06-22}},
}

@article{ ISI:000459186900015,
Author = {Chiang, Wen-Yu},
Title = {{Establishing high value markets for data-driven customer relationship
   management systems An empirical case study}},
Journal = {{KYBERNETES}},
Year = {{2019}},
Volume = {{48}},
Number = {{3}},
Pages = {{650-662}},
Month = {{MAR 4}},
Abstract = {{Purpose - Online customer relationship management (CRM) is an important
   issue for implementing digital marketing of electronic commerce or
   social commerce. The purpose of this study is to establish valuable
   markets for discovering customer knowledge from data-driven CRM systems
   for enhancing growth rates of businesses. Airline or travel agency
   industries are online businesses in the world. Therefore, the industries
   in Taiwan will be an empirical case for this study.
   Design/methodology/approach - This research applied a procedure with an
   applied proposed model for establishing valuable markets from
   data-driven CRM systems. However, the study used a proposed customer
   value model (recency, frequency and monetary {[}RFM]; RFM model-based),
   the analytic hierarchy process (AHP) procedure and a proposed equation
   for estimating customer values.
   Findings - For enhancing the data-driven CRM marketing of the
   industries, in this research, the market of air travelers can be
   partitioned into eight markets by the proposed model. As well, the
   markets can be ranked by the AHP procedure. Furthermore, the travelers'
   customer values can be estimated by a proposed customer value equation.
   Originality/value - Via the applied proposed procedure, online airlines,
   travel agencies or other online businesses can implement the research
   procedure as their data-driven marketing strategy on their online
   large-scale or Big Data customers' databases for enhancing sales rates.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Chiang, WY (Reprint Author), Aletheia Univ, Dept Air Transport Ind, New Taipei, Taiwan.
   Chiang, Wen-Yu, Aletheia Univ, Dept Air Transport Ind, New Taipei, Taiwan.}},
DOI = {{10.1108/K-10-2017-0357}},
ISSN = {{0368-492X}},
EISSN = {{1758-7883}},
Keywords = {{Customer value; Airline industry; Travel agencies; RFM model; CRM
   systems; AHP procedure}},
Keywords-Plus = {{NEW-MODEL; SEGMENTATION; DECISION; RFM}},
Research-Areas = {{Computer Science}},
Web-of-Science-Categories  = {{Computer Science, Cybernetics}},
Author-Email = {{ianc888@gmail.com}},
ResearcherID-Numbers = {{Li, Wang/M-1612-2019}},
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   Shim B, 2012, EXPERT SYST APPL, V39, P7736, DOI 10.1016/j.eswa.2012.01.080.
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   Zhao Dan, 2008, 2008 International Seminar on Business and Information Management (ISBIM 2008), P461, DOI 10.1109/ISBIM.2008.130.}},
Number-of-Cited-References = {{49}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{25}},
Usage-Count-Since-2013 = {{25}},
Journal-ISO = {{Kybernetes}},
Doc-Delivery-Number = {{HM1CV}},
Unique-ID = {{ISI:000459186900015}},
DA = {{2019-06-22}},
}

@article{ ISI:000463750100004,
Author = {Roopchund, Randhir},
Title = {{Exploring Social CRM for Development of SMEs in Mauritius}},
Journal = {{JOURNAL OF ENTERPRISING CULTURE}},
Year = {{2019}},
Volume = {{27}},
Number = {{1}},
Pages = {{93-109}},
Month = {{MAR}},
Abstract = {{This paper explores different Customer Relationship Management (CRM)
   solutions that may be adopted by SMEs in Mauritius. The Mauritian
   government has the ambition of increasing the contribution of SMEs to
   the overall GDP of Mauritius from 40 to 65\% by year 2025. CRM is about
   building and enhancing relationships so as to increase long term
   profitability of the company. The aim of the research is to consider
   different Social CRM strategies that may be adopted by SMEs to achieve
   the national exports strategy. This research shows that SMEs consider
   websites and social media marketing more important as compared to other
   digital tools. In addition, SMEs are careful about some negative aspects
   of social media marketing such as negative comments and lack of social
   metrics. However, most SMEs believe that Social CRM is of great
   importance for being successful. The research ontology that has been
   adopted is that the use of CRM may be of great use for SMEs to improve
   their overall marketing capability.}},
Publisher = {{WORLD SCIENTIFIC PUBL CO PTE LTD}},
Address = {{5 TOH TUCK LINK, SINGAPORE 596224, SINGAPORE}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Roopchund, R (Reprint Author), Univ Mascareignes, Beau Bassin Rose Hill, Mauritius.
   Roopchund, Randhir, Univ Mascareignes, Beau Bassin Rose Hill, Mauritius.}},
DOI = {{10.1142/S0218495819500043}},
ISSN = {{0218-4958}},
EISSN = {{1793-6330}},
Keywords = {{CRM solutions; SMEs; digital marketing and marketing}},
Keywords-Plus = {{CUSTOMER; BUSINESS; MEDIA; QUALITY; IMPACT}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{rroopchund@udm.ac.mu}},
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Number-of-Cited-References = {{49}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{3}},
Journal-ISO = {{J. Enterp. Cult.}},
Doc-Delivery-Number = {{HS3GE}},
Unique-ID = {{ISI:000463750100004}},
DA = {{2019-06-22}},
}

@article{ ISI:000460409600001,
Author = {Limbu, Yam B. and McKinley, Christopher and Temperini, Valerio},
Title = {{A Longitudinal Examination of FDA Warning and Untitled Letters Issued to
   Pharmaceutical Companies for Violations in Drug Promotion Standards}},
Journal = {{JOURNAL OF CONSUMER AFFAIRS}},
Year = {{2019}},
Volume = {{53}},
Number = {{1}},
Pages = {{3-23}},
Month = {{MAR}},
Abstract = {{This study examined over-time differences in the nature and frequency of
   Food and Drug Administration warning and untitled letters issued to
   pharmaceutical companies. Across a 12-year time frame, results indicate
   that frequency of letters and specific violations rose steadily from
   2005 to 2010 but have since fallen dramatically. When infractions do
   occur, they continue to result from the omission or lack of risk
   information, misleading/false claims, omission of material facts, and
   labeling issues. In addition, the findings show that violations occur
   most frequently on brochures, sales aids, corporate websites, and print
   ads, with the proportion of violations on Internet media rising
   consistently over-time. Overall, while these findings offer
   encouragement to those wary of deceptive marketing practices, given the
   increased proportion of violations within digital marketing platforms
   coupled with the rare, yet consistent tendency of companies to
   misrepresent product risk and/or efficacy information, continued focus
   must be given to consumer education initiatives.}},
Publisher = {{WILEY}},
Address = {{111 RIVER ST, HOBOKEN 07030-5774, NJ USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Limbu, YB (Reprint Author), Montclair State Univ, Feliciano Sch Business, Dept Mkt, Mkt, 1 Normal Ave, Montclair, NJ 07043 USA.
   Limbu, Yam B., Montclair State Univ, Feliciano Sch Business, Dept Mkt, Mkt, 1 Normal Ave, Montclair, NJ 07043 USA.
   McKinley, Christopher, Montclair State Univ, Sch Commun \& Media, 1 Normal Ave, Montclair, NJ 07043 USA.
   Temperini, Valerio, Polytech Univ Marche, Dept Management, Serv Mkt, Piazzale Martelli 8, I-60121 Ancona, An, Italy.}},
DOI = {{10.1111/joca.12189}},
ISSN = {{0022-0078}},
EISSN = {{1745-6606}},
Keywords-Plus = {{OPTIMISTIC BIAS; POLICY ISSUES; FUTURE RISK; CONSUMER; LIFE}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business; Economics}},
Author-Email = {{limbuy@montclair.edu
   mckinleyc@mail.montclair.edu
   v.temperini@univpm.it}},
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Number-of-Cited-References = {{27}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{4}},
Journal-ISO = {{J. Consum. Aff.}},
Doc-Delivery-Number = {{HN7YM}},
Unique-ID = {{ISI:000460409600001}},
DA = {{2019-06-22}},
}

@article{ ISI:000458504200008,
Author = {Cardoso, Sofia and Martinez, Luis F.},
Title = {{Online payments strategy: how third-party internet seals of approval and
   payment provider reputation influence the Millennials' online
   transactions}},
Journal = {{ELECTRONIC COMMERCE RESEARCH}},
Year = {{2019}},
Volume = {{19}},
Number = {{1}},
Pages = {{189-209}},
Month = {{MAR}},
Abstract = {{With the recent increase in online purchases, organizations have been
   able to improve their capacity to collect, store and profit from
   personal and financial data gathering. Online purchases occur in an
   environment characterized by higher risk levels surrounding the
   transaction. Several payment strategies can be applied in order to
   mitigate the consumers' perceived risk and increase trust levels. The
   present study intends to understand how the presence of internet seals
   of approval and the reputation of the payment provider impact consumer
   trust and online payment perceived risk. Four randomized experimental
   setups were used to manipulate the independent variables, on a sample
   size of 324 valid responses. The majority of participants were between
   18 and 35years old. The study results demonstrate that new online
   vendors could mitigate these variables by investing in a payment
   strategy that combines the presence of internet seals of approval logos
   together with the presence of payment providers with low reputation.}},
Publisher = {{SPRINGER}},
Address = {{VAN GODEWIJCKSTRAAT 30, 3311 GZ DORDRECHT, NETHERLANDS}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Martinez, LF (Reprint Author), Univ Nova Lisboa, Nova Sch Business \& Econ, Campus Campolide, P-1099032 Lisbon, Portugal.
   Cardoso, Sofia; Martinez, Luis F., Univ Nova Lisboa, Nova Sch Business \& Econ, Campus Campolide, P-1099032 Lisbon, Portugal.}},
DOI = {{10.1007/s10660-018-9295-x}},
ISSN = {{1389-5753}},
EISSN = {{1572-9362}},
Keywords = {{Consumer behavior; Online transactions; Payments strategy; Reputation;
   Digital marketing; Millennials}},
Keywords-Plus = {{PERCEIVED RISK; TRUST; MODEL}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business; Management}},
Author-Email = {{luis.martinez@novasbe.pt}},
ORCID-Numbers = {{Martinez, Luis/0000-0002-9554-5374}},
Funding-Acknowledgement = {{FCT-Fundacao para a Ciencia e Tecnologia {[}UID/ECO/00124/2013]; POR
   Lisboa {[}LISBOA-01-0145-FEDER-007722]}},
Funding-Text = {{This work was funded by National Funds through FCT-Fundacao para a
   Ciencia e Tecnologia under the project Ref. UID/ECO/00124/2013 and by
   POR Lisboa under the project LISBOA-01-0145-FEDER-007722. We thank Jorge
   Velosa for his comments on an earlier version of this manuscript.}},
Cited-References = {{Adyen, 2015, GLOB E COMM PAYM GUI.
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Number-of-Cited-References = {{37}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{23}},
Usage-Count-Since-2013 = {{23}},
Journal-ISO = {{Electron. Commer. Res.}},
Doc-Delivery-Number = {{HL1ZY}},
Unique-ID = {{ISI:000458504200008}},
DA = {{2019-06-22}},
}

@article{ ISI:000458215400010,
Author = {Magalhaes Christino, Juliana Maria and Silva, Thais Santos and Abreu
   Cardozo, Erico Aurelio and Carrieri, Alexandre de Padua and Nunes,
   Patricia de Paiva},
Title = {{Understanding affiliation to cashback programs: An emerging technique in
   an emerging country}},
Journal = {{JOURNAL OF RETAILING AND CONSUMER SERVICES}},
Year = {{2019}},
Volume = {{47}},
Pages = {{78-86}},
Month = {{MAR}},
Abstract = {{The growth and the popularity of online shopping have boosted the
   digital marketing and affiliate strategies. In order to detect the
   factors that drive consumers to join cashback programs, this paper
   proposes a conceptual model based on the Unified Theory of Acceptance
   and Use of Technology 2 (UTAUT2). To the original model were added the
   constructs: Ease of Use, Personal Capacity, Perceived Risk, and
   Behavioral Aspects. The proposed model was effective explaining 67.2\%
   of its variance. The results contribute to theoretical and empirical
   understanding on the intention to use and actual use of cashback
   programs, providing considerations for business.}},
Publisher = {{ELSEVIER SCI LTD}},
Address = {{THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Silva, TS (Reprint Author), Univ Fed Minas Gerais, FACE, CEPEAD Ctr Posgrad \& Pesquisas Adm, Ave Presidente Antonio Carlos 6627,Sala 4012, BR-31270901 Belo Horizonte, MG, Brazil.
   Magalhaes Christino, Juliana Maria; Carrieri, Alexandre de Padua; Nunes, Patricia de Paiva, Univ Fed Minas Gerais, UFMG, Fac Econ Sci, Belo Horizonte, MG, Brazil.
   Silva, Thais Santos, Univ Fed Minas Gerais, UFMG, CEPEAD, FACE,Grad Program Adm, Belo Horizonte, MG, Brazil.
   Abreu Cardozo, Erico Aurelio, Univ Fed Minas Gerais, Fed Univ Espirito Santo, Grad Program Adm, UFES,CEPEAD,FACE,UFMG, Belo Horizonte, MG, Brazil.
   Magalhaes Christino, Juliana Maria; Abreu Cardozo, Erico Aurelio; Carrieri, Alexandre de Padua; Nunes, Patricia de Paiva, Univ Fed Minas Gerais, FACE, CEPEAD Ctr Posgrad \& Pesquisas Adm, Ave Presidente Antonio Carlos 6627,Sala 4012, BR-31270901 Belo Horizonte, MG, Brazil.}},
DOI = {{10.1016/j.jretconser.2018.10.009}},
ISSN = {{0969-6989}},
EISSN = {{1873-1384}},
Keywords = {{Cashback programs; UTAUT2; Digital marketing; Affiliate marketing}},
Keywords-Plus = {{UNIFIED THEORY; USER ACCEPTANCE; MOBILE BANKING; PERCEIVED RISK;
   INFORMATION-TECHNOLOGY; PERFORMANCE EXPECTANCY; CUSTOMERS ACCEPTANCE;
   CONSUMER-BEHAVIOR; LOYALTY PROGRAMS; INTERNET BANKING}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{julianammc@face.ufmg.br
   thaissantoss@ufmg.br
   ecardozo@ufmg.br
   alexandre@face.ufmg.br}},
ResearcherID-Numbers = {{Cardozo, Erico Aurelio Abreu/O-8378-2019}},
ORCID-Numbers = {{Cardozo, Erico Aurelio Abreu/0000-0002-5100-5464}},
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Number-of-Cited-References = {{75}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{10}},
Usage-Count-Since-2013 = {{10}},
Journal-ISO = {{J. Retail. Consum. Serv.}},
Doc-Delivery-Number = {{HK8BW}},
Unique-ID = {{ISI:000458215400010}},
DA = {{2019-06-22}},
}

@article{ ISI:000457512300012,
Author = {van Laer, Tom and Feiereisen, Stephanie and Visconti, Luca M.},
Title = {{Storytelling in the digital era: A meta-analysis of relevant moderators
   of the narrative transportation effect}},
Journal = {{JOURNAL OF BUSINESS RESEARCH}},
Year = {{2019}},
Volume = {{96}},
Pages = {{135-146}},
Month = {{MAR}},
Abstract = {{In the digital era, marketers increasingly use storytelling techniques
   to narratively transport and persuade their customers. This paper
   pursues three primary objectives: (1) to integrate three digitally
   relevant moderators of the narrative transportation effect into the
   marketing literature, (2) to empirically assess the integrated model
   with a quantitative meta-analysis of extant research, and (3) to provide
   directions for marketing managers to enhance the narrative
   transportation effect in an evolving technological environment. The
   paper contributes to the field by means of a meta-analysis of 64
   articles featuring 138 narrative transportation effect sizes. The
   research shows that the narrative transportation effect is stronger when
   the story falls in a commercial (vs. noncommercial) domain, is user (vs.
   professional) generated, and is received by one story-receiver at a
   time. The study concludes with implications for research and practice
   and directions for future research.}},
Publisher = {{ELSEVIER SCIENCE INC}},
Address = {{STE 800, 230 PARK AVE, NEW YORK, NY 10169 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{van Laer, T (Reprint Author), City Univ London, Cass Business Sch, 106 Bunhill Row, London EC1Y 8TZ, England.
   van Laer, Tom, City Univ London, Cass Business Sch, 106 Bunhill Row, London EC1Y 8TZ, England.
   Feiereisen, Stephanie, Montpellier Business Sch, 2300 Ave Moulins, F-34080 Montpellier, France.
   Visconti, Luca M., Univ Svizzera Italian, Inst Mkt \& Commun Management, Via Buffi 13, CH-6900 Lugano, Switzerland.
   Visconti, Luca M., ESCP Europe Business Sch, 79 Ave Republ, F-75011 Paris, France.}},
DOI = {{10.1016/j.jbusres.2018.10.053}},
ISSN = {{0148-2963}},
EISSN = {{1873-7978}},
Keywords = {{Digital marketing; Meta-analysis; Narrative transportation; Story
   domain; Story-receiver; User-generated content}},
Keywords-Plus = {{BRAND COMMUNITY; MEDIA; PERSUASION; CONSUMERS; EXPERIENCES; ENGAGEMENT;
   STORIES; IMPACT; CONSEQUENCES; PERSPECTIVE}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{tvanlaer@city.ac.uk
   s.feiereisen@montpellier-bs.com
   luca.visconti@usi.ch}},
Funding-Acknowledgement = {{Cass Business School, City University of London; Montpellier Business
   School}},
Funding-Text = {{The authors gratefully acknowledge the financial support of Cass
   Business School, City University of London and Montpellier Business
   School.}},
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Number-of-Cited-References = {{135}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{28}},
Usage-Count-Since-2013 = {{28}},
Journal-ISO = {{J. Bus. Res.}},
Doc-Delivery-Number = {{HJ9IO}},
Unique-ID = {{ISI:000457512300012}},
DA = {{2019-06-22}},
}

@article{ ISI:000459818100024,
Author = {Niculescu, Andrei and Dumitriu, Dan and Purdescu, Claudiu and Popescu,
   Mirona Ana-Maria},
Title = {{Enhancing Brand Value of Modern Organizations through Digital Marketing
   Tools and Techniques: A Study on Top Ten Romanian Companies}},
Journal = {{TEM JOURNAL-TECHNOLOGY EDUCATION MANAGEMENT INFORMATICS}},
Year = {{2019}},
Volume = {{8}},
Number = {{1}},
Pages = {{171-181}},
Month = {{FEB}},
Abstract = {{The role and importance of the brand, in addition to better
   distinguishing the services or products of a modern organization from
   those of another, and to create a strong reputation, is also to protect
   the investments made in the name under which that organization carries
   on the business and to offer the premises for long-term profitability.
   The current paper discusses brand value related issues of modern
   organizations also in regard to their online presence strategies and
   makes a survey that analyses the top ten companies in Romania that have
   the strongest brand value. This analysis aims to identify the most
   important aspects that contribute in building the value of the
   respective brands from digital marketing tools and techniques (DMTTs)
   usage perspective. After processing and analysing the results, some
   observations are made in order to consolidate and improve the current
   methods of enhancing the value of a brand through DMTTs type of
   strategies.}},
Publisher = {{ASSOC INFORMATION COMMUNICATION TECHNOLOGY EDUCATION \& SCIENCE}},
Address = {{HILMA ROZAJCA 15, NOVI PAZAR, 36300, SERBIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Dumitriu, D (Reprint Author), Univ Politehn Bucuresti, Fac Entrepreneurship Business Engn \& Management, Splaiul Independentei 313,Sect 6, Bucharest, Romania.
   Niculescu, Andrei; Dumitriu, Dan; Purdescu, Claudiu; Popescu, Mirona Ana-Maria, Univ Politehn Bucuresti, Fac Entrepreneurship Business Engn \& Management, Splaiul Independentei 313,Sect 6, Bucharest, Romania.}},
DOI = {{10.18421/TEM81-24}},
ISSN = {{2217-8309}},
EISSN = {{2217-8333}},
Keywords = {{digital marketing; brand value; modern organizations}},
Research-Areas = {{Computer Science}},
Web-of-Science-Categories  = {{Computer Science, Information Systems}},
Author-Email = {{dan.dumitriu@upb.ro}},
ORCID-Numbers = {{Dumitriu, Dan/0000-0003-1715-1780}},
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Number-of-Cited-References = {{20}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{4}},
Journal-ISO = {{TEM J.}},
Doc-Delivery-Number = {{HM9PU}},
Unique-ID = {{ISI:000459818100024}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000459217400004,
Author = {Petit, Olivia and Velasco, Carlos and Spence, Charles},
Title = {{Digital Sensory Marketing: Integrating New Technologies Into
   Multisensory Online Experience}},
Journal = {{JOURNAL OF INTERACTIVE MARKETING}},
Year = {{2019}},
Volume = {{45}},
Pages = {{42-61}},
Month = {{FEB}},
Abstract = {{People are increasingly purchasing (e.g., food, clothes) and consuming
   (e.g., movies, courses) online where, traditionally, the sensory
   interaction has mostly been limited to visual, and to a lesser extent,
   auditory inputs. However, other sensory interfaces (e.g., including
   touch screens, together with a range of virtual, and augmented
   solutions) are increasingly being made available to people to interact
   online. Moreover, recent progress in the field of human-computer
   interaction means that online environments will likely engage more of
   the senses and become more connected with offline environments in the
   coming years. This expansion will likely coincide with an increasing
   engagement with the consumer's more emotional senses, namely
   touch/haptics, and possibly even olfaction. Forward-thinking marketers
   and researchers will therefore need to appropriate the latest
   tools/technologies in order to deliver richer online experiences for
   tomorrow's consumers. This review is designed to help the interested
   reader better understand what sensory marketing in a digital context can
   offer, thus hopefully opening the way for further research and
   development in the area. (C) 2019 Direct Marketing Educational
   Foundation, Inc. dba Marketing EDGE. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE INC}},
Address = {{STE 800, 230 PARK AVE, NEW YORK, NY 10169 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Petit, O (Reprint Author), Kedge Business Sch, Dept Mkt, Rue Antoine Bourdelle, F-13009 Marseille, France.
   Petit, Olivia, Kedge Business Sch, Dept Mkt, Rue Antoine Bourdelle, F-13009 Marseille, France.
   Velasco, Carlos, BI Norwegian Business Sch, Dept Mkt, Nydalsveien 37, N-0484 Oslo, Norway.
   Spence, Charles, Univ Oxford, Dept Expt Psychol, Crossmodal Res Lab, Tinbergen Bldg,9 South Pk Rd, Oxford OX1 3UD, England.}},
DOI = {{10.1016/j.intmar.2018.07.004}},
ISSN = {{1094-9968}},
EISSN = {{1520-6653}},
Keywords = {{Consumer behavior; Digital marketing; Sensory marketing; HCI; Online
   environment}},
Keywords-Plus = {{VIRTUAL MIDAS TOUCH; AUGMENTED-REALITY; PSYCHOLOGICAL OWNERSHIP;
   BEHAVIORAL-RESPONSES; HAPTIC INFORMATION; SHOPPING BEHAVIOR;
   CONSUMER-BEHAVIOR; STORE ENVIRONMENT; MEDIATING ROLE; PRODUCT}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{olivia.petit@kedgebs.com}},
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Number-of-Cited-References = {{177}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{39}},
Usage-Count-Since-2013 = {{39}},
Journal-ISO = {{J. Interact. Mark.}},
Doc-Delivery-Number = {{HM1ND}},
Unique-ID = {{ISI:000459217400004}},
DA = {{2019-06-22}},
}

@article{ ISI:000457878800001,
Author = {Graham, Jocelyn E. and Moore, Jana L. and Bell, Rhonda C. and Miller,
   Terri},
Title = {{Digital Marketing to Promote Healthy Weight Gain Among Pregnant Women in
   Alberta: An Implementation Study}},
Journal = {{JOURNAL OF MEDICAL INTERNET RESEARCH}},
Year = {{2019}},
Volume = {{21}},
Number = {{2}},
Month = {{FEB 1}},
Abstract = {{Background: As the use of digital media for health promotion has become
   increasingly common, descriptive studies exploring current and
   innovative marketing strategies can enhance the understanding of
   effective strategies and best practices.
   Objective: This study aims to describe the implementation of a
   provincial digital media campaign using complementary advertising
   platforms to promote healthy pregnancy weight gain messages and direct a
   Web audience to a credible website.
   Methods: The digital media campaign occurred in 3 phases, each for 8
   weeks, and consisted of search engine marketing using Google AdWords and
   social media advertising through Facebook. All advertising materials
   directed users to evidence-based pregnancy-related weight gain content
   on the Healthy Parents, Healthy Children website.
   Results: Google Ads received a total of 43,449 impressions, 2522 clicks,
   and an average click-through rate (CTR) of 5.80\%. Of people who clicked
   on a Google ad, 78.9\% (1989/2522) completed an action on the website.
   Across all Facebook advertisements, there were 772,263 impressions,
   14,482 clicks, and an average CTR of 1.88\%. The highest-performing
   advertisement was an image of a group of diverse pregnant women with the
   headline ``Pregnancy weight is not the same for every woman.{''}
   Conclusions: This study supports the use of digital marketing as an
   important avenue for delivering health messages and directing Web users
   to credible sources of information. The opportunity to reach large, yet
   targeted audiences, along with the ability to monitor and evaluate
   metrics to optimize activities throughout a campaign is a powerful
   advantage over traditional marketing tactics. Health organizations can
   use the results and insights of this study to help inform the design and
   implementation of similar Web-based activities.}},
Publisher = {{JMIR PUBLICATIONS, INC}},
Address = {{59 WINNERS CIRCLE, TORONTO, ON M4L 3Y7, CANADA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Graham, JE (Reprint Author), Alberta Hlth Serv, Populat Publ \& Indigenous Hlth, Reprod Hlth, 10101 Southport Rd SW, Calgary, AB T2W 3N2, Canada.
   Graham, Jocelyn E.; Moore, Jana L.; Miller, Terri, Alberta Hlth Serv, Populat Publ \& Indigenous Hlth, Reprod Hlth, 10101 Southport Rd SW, Calgary, AB T2W 3N2, Canada.
   Bell, Rhonda C., Univ Alberta, Fac Agr Life \& Environm Sci, Dept Agr Food \& Nutr Sci, Edmonton, AB, Canada.}},
DOI = {{10.2196/11534}},
Article-Number = {{e11534}},
ISSN = {{1438-8871}},
Keywords = {{internet; maternal health; mobile phone; pregnant women; search engine;
   social media}},
Keywords-Plus = {{DECISION-MAKING; INTERNET USE}},
Research-Areas = {{Health Care Sciences \& Services; Medical Informatics}},
Web-of-Science-Categories  = {{Health Care Sciences \& Services; Medical Informatics}},
Author-Email = {{Jocelyn.Graham@ahs.ca}},
ORCID-Numbers = {{Bell, Rhonda C./0000-0002-4298-9641
   Miller, Terri/0000-0002-2962-4672
   Graham, Jocelyn/0000-0002-1129-3940
   Moore, Jana/0000-0003-3150-0588}},
Funding-Acknowledgement = {{Collaborative Research and Innovation Opportunities grant by Alberta
   Innovates}},
Funding-Text = {{The authors thank Sheila Tyminski and Dr Kara Nerenberg for their
   contribution during the design of the Facebook ads. The authors also
   thank Dr Dolly Bondarianzadeh and Vincent Terstappen for their critical
   review of the manuscript. The campaign was funded by a Collaborative
   Research and Innovation Opportunities grant provided by Alberta
   Innovates.}},
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Number-of-Cited-References = {{35}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{4}},
Journal-ISO = {{J. Med. Internet Res.}},
Doc-Delivery-Number = {{HK4FY}},
Unique-ID = {{ISI:000457878800001}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000456757300006,
Author = {Ducange, Pietro and Fazzolari, Michela and Petrocchi, Marinella and
   Vecchio, Massimo},
Title = {{An effective Decision Support System for social media listening based on
   cross-source sentiment analysis models}},
Journal = {{ENGINEERING APPLICATIONS OF ARTIFICIAL INTELLIGENCE}},
Year = {{2019}},
Volume = {{78}},
Pages = {{71-85}},
Month = {{FEB}},
Abstract = {{Nowadays, companies and enterprises are more and more incline to exploit
   the pervasive action of on-line social media, such as Facebook, Twitter
   and Instagram. Indeed, several promotional and marketing campaigns are
   carried out by concurrently adopting several social medial channels.
   These campaigns reach very quickly a wide range of different categories
   of users, since many people spend most of their time on on-line social
   media during the day.
   In this work, a Decision Support System (DSS) is presented, which is
   able to efficiently support companies and enterprises in managing
   promotional and marketing campaigns on multiple social media channels.
   The proposed DSS continuously monitors multiple social channels, by
   collecting social media users' comments on promotions, products, and
   services. Then, through the analysis of these data, the DSS estimates
   the reputation of brands related to specific companies and provides
   feedbacks about a digital marketing campaign.
   The core of the proposed DSS is a Sentiment Analysis Engine (SAE), which
   is able to estimate the users' sentiment in terms of positive, negative
   or neutral polarity, expressed in a comment. The SAE is based on a
   machine learning text classification model, which is initially trained
   by using real data streams coming from different social media platforms
   specialized in user reviews (e.g., TripAdvisor). Then, the monitoring
   and the sentiment classification are carried out on the comments
   continuously extracted from a set of public pages and channels of
   publicly available social networking platforms (e.g., Facebook, Twitter,
   and Instagram). This approach is labeled as cross-source sentiment
   analysis.
   After some discussions on the design and the implementation of the
   proposed DSS, some results are shown about the experimentation of the
   proposed DSS on two scenarios, namely restaurants and consumer
   electronics online shops. Specifically, first the application of
   effective sentiment analysis models, created relying on user reviews is
   discussed: the models achieve accuracies higher than 90\%. Then, such
   models are embedded into the proposed DSS. Finally, the results of a
   social listening campaign are presented. The campaign was carried out by
   fusing data streams coming from real social channels of popular
   companies belonging to the selected scenarios.}},
Publisher = {{PERGAMON-ELSEVIER SCIENCE LTD}},
Address = {{THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Ducange, P (Reprint Author), eCampus Univ, SMARTEST Res Ctr, Via Isimbardi 10, I-22060 Novedrate, Como, Italy.
   Ducange, Pietro; Vecchio, Massimo, eCampus Univ, SMARTEST Res Ctr, Via Isimbardi 10, I-22060 Novedrate, Como, Italy.
   Fazzolari, Michela; Petrocchi, Marinella, CNR, IIT, Via G Moruzzi 1, I-56124 Pisa, Italy.
   Vecchio, Massimo, FBK CREATE NET, OpenloT Res Unit, Via Cascata 56-D, I-38123 Povo, Italy.}},
DOI = {{10.1016/j.engappai.2018.10.014}},
ISSN = {{0952-1976}},
EISSN = {{1873-6769}},
Keywords = {{Decision Support Systems; Digital marketing; Multiple social media
   channels; Social media listening}},
Keywords-Plus = {{CLASSIFICATION}},
Research-Areas = {{Automation \& Control Systems; Computer Science; Engineering}},
Web-of-Science-Categories  = {{Automation \& Control Systems; Computer Science, Artificial
   Intelligence; Engineering, Multidisciplinary; Engineering, Electrical \&
   Electronic}},
Author-Email = {{pietro.ducange@uniecampus.it
   m.fazzolari@iit.cnr.it
   m.petrocchi@iit.cnr.it
   mvecchio@fbk.eu}},
ResearcherID-Numbers = {{Ducange, Pietro/S-3955-2019
   Vecchio, Massimo/B-2539-2013}},
ORCID-Numbers = {{Ducange, Pietro/0000-0003-4510-1350
   Vecchio, Massimo/0000-0003-4426-8220}},
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Number-of-Cited-References = {{70}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{23}},
Usage-Count-Since-2013 = {{23}},
Journal-ISO = {{Eng. Appl. Artif. Intell.}},
Doc-Delivery-Number = {{HI9EE}},
Unique-ID = {{ISI:000456757300006}},
DA = {{2019-06-22}},
}

@article{ ISI:000470290700005,
Author = {Smith, Katherine Taken},
Title = {{Mobile advertising to Digital Natives: preferences on content, style,
   personalization, and functionality}},
Journal = {{JOURNAL OF STRATEGIC MARKETING}},
Year = {{2019}},
Volume = {{27}},
Number = {{1}},
Pages = {{67-80}},
Abstract = {{Digital advertising is the fastest growing form of marketing. Within
   digital, mobile is the fastest growing medium. Mobile advertising occurs
   on any mobile device, such as smartphones and tablets. The upcoming
   generation of Digital Natives is especially prone to viewing mobile
   advertising. Digital Natives have grown up with digital communications;
   they use their smartphones to connect with the world and make purchases.
   Mobile advertising and Digital Natives are both new to the marketplace
   and, thus, research is scarce on both. This paper investigates the
   preferences of Digital Natives regarding mobile advertising. Several
   preferences were found and recommendations are provided.}},
Publisher = {{ROUTLEDGE JOURNALS, TAYLOR \& FRANCIS LTD}},
Address = {{2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Smith, KT (Reprint Author), Texas A\&M Univ Corpus Christi, Coll Business, Corpus Christi, TX 78412 USA.
   Smith, Katherine Taken, Texas A\&M Univ Corpus Christi, Coll Business, Corpus Christi, TX 78412 USA.}},
DOI = {{10.1080/0965254X.2017.1384043}},
ISSN = {{0965-254X}},
EISSN = {{1466-4488}},
Keywords = {{Mobile advertising; digital marketing; online advertising; content
   advertising; Digital Natives; Generation Z}},
Keywords-Plus = {{MARKETING STRATEGIES}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{Katherine.Smith@tamucc.edu}},
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Number-of-Cited-References = {{32}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{0}},
Journal-ISO = {{J. Strateg. Mark.}},
Doc-Delivery-Number = {{IB5DE}},
Unique-ID = {{ISI:000470290700005}},
DA = {{2019-06-22}},
}

@article{ ISI:000466585900004,
Author = {Sarquis, Alessio Bessa and Hoeckesfeld, Lenoir and Cittadin, Jackson and
   Lenzi, Fernando Cesar},
Title = {{Contemporary Marketing Practices in Relational Perspective in Accounting
   Service Companies}},
Journal = {{CONTABILIDADE GESTAO E GOVERNANCA}},
Year = {{2019}},
Volume = {{22}},
Number = {{1}},
Pages = {{59-84}},
Month = {{JAN-APR}},
Abstract = {{Objective: This study analyzed contemporary marketing practices of
   accounting firms, in the relational perspective, according to dimensions
   proposed by Coviello et al. (1997; 2001).
   Method: This is a quantitative and descriptive research, in the form of
   survey and the data were analyzed using descriptive statistics
   techniques and Mann-Whitner U test.
   Originality/Relevance: The current dynamics of service markets
   transformed the marketing practices of firms, favoring the use of new
   methods/tactics; but there is not a deep understanding about the
   diversity of practices used and possible differences in the use of
   certain practices depending on the firm profile. There is also a lack of
   studies in the Brazilian context, especially in sectors such as
   accounting firms.
   Results: The findings show that firms are investing more in database and
   interaction marketing practices; and that the most commonly used
   marketing metrics are customer satisfaction, customer retention and new
   customers acquisition. The results also highlighted three segments of
   firms and that there are differences in some practices depending on the
   firm profile.
   Theoretical/methodological contributions: The study stands out by
   measuring marketing practices from the perspective of managers and by
   revealing that small companies could invest more in digital marketing
   and network marketing; also contributed to broaden the understanding
   about the subject, based on empirical evidence of the Brazilian context
   and to show differences in marketing practices as a function of the time
   of existence and the target market of the firm.}},
Publisher = {{UNIV BRASILIA, BUS ADM DEPT}},
Address = {{CAMPUS DARCY RIBEIRO, BRASILIA, DF 70910-90, BRAZIL}},
Type = {{Article}},
Language = {{Portuguese}},
Affiliation = {{Sarquis, AB (Reprint Author), Univ Sul Santa Catarina UNISUL, Tubarao, SC, Brazil.
   Sarquis, Alessio Bessa, Univ Sul Santa Catarina UNISUL, Tubarao, SC, Brazil.
   Hoeckesfeld, Lenoir; Lenzi, Fernando Cesar, Univ Vale Itajai UNIVALI, Itajai, SC, Brazil.
   Cittadin, Jackson, Fac Senac Santa Catarina, Blumenau, SC, Brazil.}},
DOI = {{10.21714/1984-3925\_2019v22n1a4}},
ISSN = {{1984-3925}},
Keywords = {{Contemporary Marketing practices; Relationship marketing; Professional
   services; Accounting}},
Keywords-Plus = {{FIRMS; PERFORMANCE; NETWORKS}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Management}},
Author-Email = {{alessio.sarquis@gmail.com
   leno.adm@gmail.com
   jacksoncittadin911@hotmail.com
   lenzi@univali.br}},
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Number-of-Cited-References = {{43}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{1}},
Journal-ISO = {{Contab. Gest. Gov.}},
Doc-Delivery-Number = {{HW3IY}},
Unique-ID = {{ISI:000466585900004}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000462921400002,
Author = {Abou-Elgheit, Emad},
Title = {{Cognition-based and experience-based trust and risk in social commerce
   in Egypt}},
Journal = {{MIDDLE EAST JOURNAL OF MANAGEMENT}},
Year = {{2019}},
Volume = {{6}},
Number = {{3}},
Pages = {{245-276}},
Abstract = {{This paper examines the impact of cognition (rational factor) and
   experience on consumers' trust and risk in a social electronic commerce
   context in Egypt. It also examines the impact of these factors on
   consumers' intention to purchase online. Data was collected through an
   online survey distributed to a sample of 599 online shoppers in Egypt.
   Three electronic vendors supported the research by promoting the survey
   to their customers. The study argues that electronic vendors' perceived
   reputation and integrity play a significant role in shaping consumers'
   trust, while security protection and third-party seals help to reduce
   perceived risk. The study also has significant theoretical implications
   for the legacy theories of trust and social impact.}},
Publisher = {{INDERSCIENCE ENTERPRISES LTD}},
Address = {{WORLD TRADE CENTER BLDG, 29 ROUTE DE PRE-BOIS, CASE POSTALE 856, CH-1215
   GENEVA, SWITZERLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Abou-Elgheit, E (Reprint Author), SUNY Coll Plattsburgh, Sch Business \& Econ, Dept Mkt \& Entrepreneurship, 101 Broad St,Au Sable Hall,Off 225, Plattsburgh, NY 12901 USA.
   Abou-Elgheit, Emad, SUNY Coll Plattsburgh, Sch Business \& Econ, Dept Mkt \& Entrepreneurship, 101 Broad St,Au Sable Hall,Off 225, Plattsburgh, NY 12901 USA.}},
DOI = {{10.1504/MEJM.2019.10019262}},
ISSN = {{2050-3636}},
EISSN = {{2050-3644}},
Keywords = {{social commerce; trust; consumer behaviour; cognition; experience;
   digital marketing}},
Keywords-Plus = {{TECHNOLOGY ACCEPTANCE; ELECTRONIC COMMERCE; MODEL; ANTECEDENTS;
   INFORMATION; PROPENSITY; INTENTION; ADOPTION; LOYALTY; APOLOGY}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Management}},
Author-Email = {{emad.abouelgheit@plattsburgh.edu}},
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Number-of-Cited-References = {{78}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{0}},
Journal-ISO = {{Middle East J. Manag.}},
Doc-Delivery-Number = {{HR1UP}},
Unique-ID = {{ISI:000462921400002}},
OA = {{Bronze}},
DA = {{2019-06-22}},
}

@article{ ISI:000458095000006,
Author = {Takahashi, Yosuke},
Title = {{Consumer Behavior DNA For Realizing Flexible Digital Marketing}},
Journal = {{FUJITSU SCIENTIFIC \& TECHNICAL JOURNAL}},
Year = {{2019}},
Volume = {{55}},
Number = {{1}},
Pages = {{27-31}},
Abstract = {{Traditionally, consumer behavior analysis, which is the core of digital
   marketing, has been based on customer journeys (processes from the
   recognition to the purchase of products and/ or services by consumers)
   set by marketers, and evaluation based on similarity of customer
   behavior has been the main method. However, excessive focus on detailed
   descriptions of the types of customers has made this technique
   inadequate for deriving measures directly leading to specific business
   goals and results. Fujitsu thinks that the processes of digital
   marketing can be made more efficient. To this end, using existing
   knowledge of conventional consumer behavior analysis, we have developed
   ``consumer behavior DNA,{''} an algorithm for the identification of
   marketing measures directly linked to consumer engagement. This
   algorithm allows business-to-customer (BtoC) companies to automate
   analysis that identifies more effective sales promotion targets. This
   paper outlines consumer behavior DNA and presents examples of its
   application in marketing. As a future prospect, it also describes the
   application of consumer behavior DNA to different industries by
   leveraging the power of Al.}},
Publisher = {{FUJITSU LTD}},
Address = {{1015 KAMIKODANAKU NAKAHARA-KU, KAWASAKI, 211, JAPAN}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Takahashi, Y (Reprint Author), Fujitsu Ltd, Tokyo, Japan.
   Takahashi, Yosuke, Fujitsu Ltd, Tokyo, Japan.}},
ISSN = {{0016-2523}},
Research-Areas = {{Engineering}},
Web-of-Science-Categories  = {{Engineering, Electrical \& Electronic}},
Cited-References = {{Fujitsu, LAUNCH CHANNEL VAL I.
   Ministry of Economy Trade and Industry, 2017, FY2016 REP DEV INFR.}},
Number-of-Cited-References = {{2}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{1}},
Journal-ISO = {{Fujitsu Sci. Tech. J.}},
Doc-Delivery-Number = {{HK6MO}},
Unique-ID = {{ISI:000458095000006}},
DA = {{2019-06-22}},
}

@article{ ISI:000457423000007,
Author = {Coll Rubio, Patricia},
Title = {{Content marketing in the strategy of `growth hacking' in the new
   economy. The cases of Wallapop, Westwing and Fotocasa}},
Journal = {{ADCOMUNICA-REVISTA CIENTIFICA DE ESTRATEGIAS TENDENCIAS E INNOVACION EN
   COMMUNICACION}},
Year = {{2019}},
Number = {{17}},
Pages = {{105-116}},
Month = {{JAN}},
Abstract = {{Digital native brands are looking for new formulas to increase their
   audiences. Their growth hacking strategies combines creativity and
   analysis. The objective of this article is to describe the role of
   content marketing through the analysis of the case studies of Wallapop,
   Westwing and Fotocasa, three digital marks, reference in Barcelona, a
   city that has become one of the main technological hubs in the world,
   with more than 1,200 startups. Mobile World Congress has generated a
   powerful ecosystem of startups in Barcelona.
   The results of the research, analysed according to qualitative methods,
   confirm that contents are one of the axes of strategic planning of the
   new economy. His vision is focused on growth and combines publicity,
   public relations and digital marketing actions to do it. Native digital
   brands create interesting content to their audiences in all types of
   formats (written, audiovisual) and through different channels (blogs,
   social networks, app, newsletter, branded content). They have their own
   content teams to do it and also promote and carry out curation of their
   users and followers' contents who are microinfluencers that make viral
   the messages that the brand wants to communicate.}},
Publisher = {{ASOC DESARROLLO COMUNICACION}},
Address = {{DESPACHO RR 0022 SD, EDIF RECTORADO CAMPUS RIU SEC, CASTELLON, 12006,
   SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Rubio, PC (Reprint Author), Univ Oberta Catalunya, Barcelona, Spain.
   Coll Rubio, Patricia, Univ Oberta Catalunya, Barcelona, Spain.}},
DOI = {{10.6035/2174-0992.2019.17.7}},
ISSN = {{2174-0992}},
EISSN = {{2254-2728}},
Keywords = {{Content marketing; strategic planning; growth hacking; communication;
   marketing; new economy}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{pcollrubio@gmail.com}},
Cited-References = {{Bhargava R, 2009, INFLUENTIAL MARKETIN.
   Bibliografia Atomico, 2017, STAT EUR TECH.
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Number-of-Cited-References = {{21}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{4}},
Journal-ISO = {{AdComunica}},
Doc-Delivery-Number = {{HJ8CC}},
Unique-ID = {{ISI:000457423000007}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000457491700004,
Author = {Nunan, Daniel and Di Domenico, MariaLaura},
Title = {{Rethinking the market research curriculum}},
Journal = {{INTERNATIONAL JOURNAL OF MARKET RESEARCH}},
Year = {{2019}},
Volume = {{61}},
Number = {{1}},
Pages = {{22-32}},
Month = {{JAN}},
Abstract = {{Addressing the challenge of aligning how market research is practiced
   and how it is taught has been a recurrent theme in the marketing
   education literature. Recently, the growth of digital marketing and new
   forms of customer data have disrupted many traditional aspects of
   marketing practice. Companies are increasingly able to collect data
   directly from their customers, via large technology firms or from
   specialist data providers. This has reduced the demand for the
   traditional fieldwork-based data collection that remains a core focus
   within the market research curricula. This article considers the past,
   present, and future role of market research education in the light of
   the changing practitioner environment. An audit of market research
   courses is carried out, weaknesses identified, and suggestions made to
   better align market research courses with evolving skills requirements.
   More broadly, the article challenges educators to evaluate the extent to
   which the marketing curriculum can respond to the disruptions brought by
   the emerging digital economy.}},
Publisher = {{SAGE PUBLICATIONS LTD}},
Address = {{1 OLIVERS YARD, 55 CITY ROAD, LONDON EC1Y 1SP, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Nunan, D (Reprint Author), Univ Portsmouth, Portsmouth Business Sch, Portsmouth PO1 2UP, Hants, England.
   Nunan, Daniel, Univ Portsmouth, Portsmouth, Hants, England.
   Di Domenico, MariaLaura, Univ Surrey, Guildford, Surrey, England.}},
DOI = {{10.1177/1470785318805294}},
ISSN = {{1470-7853}},
EISSN = {{2515-2173}},
Keywords = {{digital marketing; employer needs; market research; marketing research}},
Keywords-Plus = {{TWITTER}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{daniel.nunan@port.ac.uk}},
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Number-of-Cited-References = {{40}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{1}},
Journal-ISO = {{Int. J. Market Res.}},
Doc-Delivery-Number = {{HJ9AR}},
Unique-ID = {{ISI:000457491700004}},
DA = {{2019-06-22}},
}

@article{ ISI:000457404100008,
Author = {SanMiguel Arregui, Patricia and Sadaba Garraza, Teresa},
Title = {{FASHION INFORMATION CONSUMPTION AMONG MILLENNIALS}},
Journal = {{PRISMA SOCIAL}},
Year = {{2019}},
Number = {{24}},
Pages = {{186-208}},
Month = {{JAN}},
Abstract = {{The digital revolution has transformed the way millennials consume
   information about fashion. The emergence of new digital platforms
   (blogs, social networks, online magazines, forums...) expand the
   possibilities of access to different sources of information. Faced with
   this new reality, professionals and academics pose multiple questions:
   Do millennials still read fashion magazines or just see magazines web
   sites? Are they interested in fashion books? Do blogs still have readers
   or do they only consume information on social networks? Who consumes
   more information about fashion? This paper aims to answer these
   questions thanks to the data obtained through the combination of three
   research techniques: two discussion groups, 22 in-depth interviews and a
   survey of 1176 millennials. The results show that millennials use
   multiple sources of fashion information. Magazines are still a source
   consulted by individuals with a greater interest in fashion. Instagram
   is the most consulted platform, where millennials are more than 5 hours
   a day. The websites of fashion brands become key sources of information
   thanks to the creation of editorial content.}},
Publisher = {{FUNDACION IS\&D INVESTIGACION SOCIAL AVANZADA}},
Address = {{CALLE ZALAMEA 1, LAS MATAS, 00000, SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Arregui, PS (Reprint Author), Univ Navarra, ISEM Fash Business Sch, Mkt Digital, Navarra, Spain.
   SanMiguel Arregui, Patricia, Univ Navarra, ISEM Fash Business Sch, Mkt Digital, Navarra, Spain.
   Sadaba Garraza, Teresa, Univ Navarra, ISEM Fash Business Sch, Comunicac Estrateg, Navarra, Spain.}},
ISSN = {{1989-3469}},
Keywords = {{Information; media; fashion; millennials; magazines; brands; social
   networks}},
Keywords-Plus = {{DIGITAL MARKETING STRATEGIES; WOMEN}},
Research-Areas = {{Social Sciences - Other Topics}},
Web-of-Science-Categories  = {{Social Sciences, Interdisciplinary}},
Author-Email = {{patricia.sanmiguel@isem.es
   teresa.sadaba@isem.es}},
Cited-References = {{Area Manuel, 2015, REV ESTUDIOS JUVENTU, P13.
   Barrios Rubio A, 2009, SIGNO PENSAMIENTO, V28.
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Number-of-Cited-References = {{38}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{2}},
Journal-ISO = {{Prism. Soc.}},
Doc-Delivery-Number = {{HJ7UZ}},
Unique-ID = {{ISI:000457404100008}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000457404100010,
Author = {Javier Cristofol, F. and Segarra-Saavedra, Jesus and
   Cristofol-Rodriguez, Carmen},
Title = {{CORPORATE COMMUNICATION ON FACEBOOK CASE STUDY: SPANISH FASHION BRANDS
   ZARA \& MANGO}},
Journal = {{PRISMA SOCIAL}},
Year = {{2019}},
Number = {{24}},
Pages = {{233-254}},
Month = {{JAN}},
Abstract = {{From the organizational point of view, the relevance acquired by digital
   marketing is undeniable. The main objective of this research is to
   analyze the corporate strategies carried out on Facebook during the
   months of July and August 2018 by two Spanish Fashion brands. Through
   the case study of Zara and Mango and the analysis of content and
   quantitative analysis, on the one hand, the main characteristics of the
   posts that had the greatest impact in that period and, on the other, the
   ability of these brands to generate conversation and community with your
   fans. It is also intended to elucidate whether the contents are adapted
   to the standards of the social media Facebook or if the brands choose to
   maintain their own publication standards and hyperlinks. The main
   results reflect that the activity of Mango is half that of Zara, but the
   results of viralization and engagement are eight times higher in the
   case of Mango compared to Zara. The main conclusion is that a greater
   number of publications does not imply more quality in the community of
   users around the brand.}},
Publisher = {{FUNDACION IS\&D INVESTIGACION SOCIAL AVANZADA}},
Address = {{CALLE ZALAMEA 1, LAS MATAS, 00000, SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Cristofol, FJ (Reprint Author), ESIC, Business \& Mkt Sch, Malaga, Spain.
   Javier Cristofol, F., ESIC, Business \& Mkt Sch, Malaga, Spain.
   Segarra-Saavedra, Jesus, UA, Dept Comunicac \& Psicol Social, Alicante, Spain.
   Cristofol-Rodriguez, Carmen, Univ Malaga UMA, Malaga, Spain.}},
ISSN = {{1989-3469}},
Keywords = {{Electronic commerce; communication and fashion; communication strategy;
   digital marketing; digital advertising; Facebook ads; online
   advertising; advertising and Fashion}},
Keywords-Plus = {{SOCIAL MEDIA}},
Research-Areas = {{Social Sciences - Other Topics}},
Web-of-Science-Categories  = {{Social Sciences, Interdisciplinary}},
Author-Email = {{fjcristofol@esic.edu
   jesus.segarra@ua.es
   carcrir@uma.es}},
Cited-References = {{Admetricks, 2018, REP ADM INV PUBL ONL.
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Number-of-Cited-References = {{55}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{12}},
Usage-Count-Since-2013 = {{12}},
Journal-ISO = {{Prism. Soc.}},
Doc-Delivery-Number = {{HJ7UZ}},
Unique-ID = {{ISI:000457404100010}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000455151300008,
Author = {Currie, Christine S. M. and Dokka, Trivikram and Harvey, John and
   Strauss, Arne K.},
Title = {{Future research directions in demand management}},
Journal = {{JOURNAL OF REVENUE AND PRICING MANAGEMENT}},
Year = {{2018}},
Volume = {{17}},
Number = {{6, SI}},
Pages = {{459-462}},
Month = {{DEC}},
Abstract = {{Pricing and revenue management faces new research challenges against the
   background of new markets for trading of personal data, new regulations
   on data privacy, opportunities for personalised pricing, demand learning
   and many more emerging trends and developments. In order to explore
   these challenges, the British Engineering and Physical Sciences Research
   Council funded an interdisciplinary workshop to identify future research
   directions in demand management. The workshop (led by the authors
   Strauss and Currie) took place in September 2017 in London, and brought
   together 33 academics and practitioners in demand management and related
   disciplines, including law, computer science, digital marketing and
   operational research.}},
Publisher = {{PALGRAVE MACMILLAN LTD}},
Address = {{BRUNEL RD BLDG, HOUNDMILLS, BASINGSTOKE RG21 6XS, HANTS, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Strauss, AK (Reprint Author), Univ Warwick, Warwick Business Sch, Coventry CV4 7AL, W Midlands, England.
   Currie, Christine S. M., Univ Southampton, Sch Math, Southampton SO17 1BJ, Hants, England.
   Dokka, Trivikram, Univ Lancaster, Dept Management Sci, Lancaster LA1 4YX, England.
   Harvey, John, Carnival UK, Carnival House,100 Harbour Parade, Southampton SO15 1ST, Hants, England.
   Strauss, Arne K., Univ Warwick, Warwick Business Sch, Coventry CV4 7AL, W Midlands, England.}},
DOI = {{10.1057/s41272-018-0139-z}},
ISSN = {{1476-6930}},
EISSN = {{1477-657X}},
Keywords = {{Demand management; Future research directions; Pricing}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business, Finance}},
Author-Email = {{arne.strauss@wbs.ac.uk}},
ORCID-Numbers = {{Currie, Christine/0000-0002-7016-3652}},
Funding-Acknowledgement = {{Standard Research grant, EPSRC {[}EP/P026117/1]}},
Funding-Text = {{Grant Ref: EP/P026117/1, Standard Research grant, EPSRC.}},
Cited-References = {{Ban Gah-Yi, 2017, PERSONALIZED DYNAMIC, DOI {[}10.2139/ssrn.2972985, DOI 10.2139/SSRN.2972985].
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   Wittman MD, 2017, J REVENUE PRICING MA, V16, P376, DOI 10.1057/s41272-016-0002-z.}},
Number-of-Cited-References = {{13}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{0}},
Journal-ISO = {{J. Revenue Pricing Manag.}},
Doc-Delivery-Number = {{HG7EJ}},
Unique-ID = {{ISI:000455151300008}},
DA = {{2019-06-22}},
}

@article{ ISI:000452001100009,
Author = {Buchanan, Limin and Yeatman, Heather and Kelly, Bridget and Kariippanon,
   Kishan},
Title = {{A thematic content analysis of how marketers promote energy drinks on
   digital platforms to young Australians}},
Journal = {{AUSTRALIAN AND NEW ZEALAND JOURNAL OF PUBLIC HEALTH}},
Year = {{2018}},
Volume = {{42}},
Number = {{6}},
Pages = {{530-531}},
Month = {{DEC}},
Abstract = {{Objective: This study aimed to explore the nature and extent of, and
   level of user-engagement with, appealing strategies used by the food
   industry to promote energy drinks on digital platforms. Methods:
   Thematic content analysis was employed to code the textual and visual
   elements of the data that were extracted from the online media pages of
   nine energy drinks, including posts on Facebook, YouTube, Twitter, and
   content of websites and advergames. Results: Four main themes were
   derived from the 624 textual and visual elements of digital marketing
   content of energy drink brands, including online social connectivity,
   desired social identity, enhancement of performance and enhancement of
   mood. Conclusions: Energy drinks were popular on digital platforms, as
   evidenced by the large volume of user-engagement (e.g. `likes' and
   `comments') especially on social networking sites. Energy drink brands
   appear to target young people, given that the marketing appeals are
   likely attuned with young people's desires or aspirations. Implications
   for public health: To counter the effects of digital marketing on young
   people's health, regulations are needed to safeguard adolescents and
   young adults, as well as younger children, and consideration should be
   given to including all forms of marketing communication platforms,
   including the internet.}},
Publisher = {{WILEY}},
Address = {{111 RIVER ST, HOBOKEN 07030-5774, NJ USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Buchanan, L (Reprint Author), Univ Wollongong, Fac Social Sci, Early Start, Sch Hlth \& Soc, Northfields Ave, Wollongong, NSW 2522, Australia.
   Buchanan, Limin; Kelly, Bridget, Univ Wollongong, Fac Social Sci, Early Start, Sch Hlth \& Soc, Northfields Ave, Wollongong, NSW 2522, Australia.
   Yeatman, Heather; Kariippanon, Kishan, Univ Wollongong, Fac Social Sci, Sch Hlth \& Soc, Wollongong, NSW, Australia.}},
DOI = {{10.1111/1753-6405.12840}},
ISSN = {{1326-0200}},
EISSN = {{1753-6405}},
Keywords = {{digital marketing; energy drinks; young people; beverage advertising;
   food advertising}},
Keywords-Plus = {{CHILDREN; ALCOHOL; ADULTS; MEDIA; FOOD}},
Research-Areas = {{Public, Environmental \& Occupational Health}},
Web-of-Science-Categories  = {{Public, Environmental \& Occupational Health}},
Author-Email = {{limin@uow.edu.au}},
ORCID-Numbers = {{Kelly`, Bridget/0000-0003-3111-6279}},
Cited-References = {{Allman-Farinelli MA, 2008, EUR J CLIN NUTR, V62, P898, DOI 10.1038/sj.ejcn.1602769.
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Number-of-Cited-References = {{14}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{11}},
Usage-Count-Since-2013 = {{11}},
Journal-ISO = {{Aust. N. Z. Publ. Health}},
Doc-Delivery-Number = {{HC7SE}},
Unique-ID = {{ISI:000452001100009}},
OA = {{DOAJ Gold, Green Published}},
DA = {{2019-06-22}},
}

@article{ ISI:000451874400006,
Author = {de Rada, Fernando and Mochon, Asuncion and Saez, Yago},
Title = {{TV Series and Social Media: Powerful Engagement Factors in Mobile Video
   Games}},
Journal = {{INTERNATIONAL JOURNAL OF INTERACTIVE MULTIMEDIA AND ARTIFICIAL
   INTELLIGENCE}},
Year = {{2018}},
Volume = {{5}},
Number = {{3}},
Pages = {{46-55}},
Month = {{DEC}},
Abstract = {{The free-to-play business model has become hegemonic in the mobile video
   game industry, displacing the traditional paid content model that was
   the norm until the appearance of manufacturers' app stores. Companies
   attempt to monetize these games by means of in-game micro-transactions
   and in-game advertising; thus, it is essential to acquire an enormous
   number of users because only a small percentage will ultimately make any
   purchases. To keep players engaged, companies typically put in place
   marketing and design strategies derived from behavioral telemetry, to
   maintain a grip on players. We propose an innovative approach, focusing
   our attention on the impact of having a video game based on a famous TV
   series. Furthermore, we analyze the effect of social networks on game
   metrics. The outcome indicates that developing a game based on a TV
   series and integrating social media with the gameplay improve and
   reinforce the user's activation, retention and monetization.}},
Publisher = {{IMAI SOLUTIONS}},
Address = {{PASEO DE LA CASTELLANA 95, PLANTA 15,, MADRID, 28046, SPAIN}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Mochon, A (Reprint Author), UNED Univ, Appl Econ \& Econ Hist Dept, Madrid, Spain.
   de Rada, Fernando, Camilo Jose Cela Univ, Madrid, Spain.
   Mochon, Asuncion, UNED Univ, Appl Econ \& Econ Hist Dept, Madrid, Spain.
   Saez, Yago, Carlos III Univ Madrid, Artificial Intelligence Dept, Madrid, Spain.}},
DOI = {{10.9781/ijimai.2018.11.002}},
ISSN = {{1989-1660}},
Keywords = {{Free-To-Play; Video Games; Mobile Games; Game Analytics; Monetization;
   Customer Retention; Character Identification; TV Series; Social Media;
   Facebook; Digital Marketing}},
Keywords-Plus = {{USER ENGAGEMENT; MOTIVATION; IMMERSION; PLAY}},
Research-Areas = {{Computer Science}},
Web-of-Science-Categories  = {{Computer Science, Artificial Intelligence}},
Author-Email = {{amochon@cee.uned.es}},
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   ZILLMANN D, 1996, LEA COMMUN SER, P199.}},
Number-of-Cited-References = {{44}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{7}},
Usage-Count-Since-2013 = {{7}},
Journal-ISO = {{Int. J. Interact. Multimed. Artif. Intell.}},
Doc-Delivery-Number = {{HC5WZ}},
Unique-ID = {{ISI:000451874400006}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000446465300006,
Author = {Buchanan, Limin and Yeatman, Heather and Kelly, Bridget and Kariippanon,
   Kishan},
Title = {{Digital Promotion of Energy Drinks to Young Adults Is More Strongly
   Linked to Consumption Than Other Media}},
Journal = {{JOURNAL OF NUTRITION EDUCATION AND BEHAVIOR}},
Year = {{2018}},
Volume = {{50}},
Number = {{9}},
Pages = {{888-895}},
Month = {{OCT}},
Abstract = {{Objective: To examine whether digital marketing strategies are more
   strongly associated with energy drink use than other marketing and
   whether Theory of Planned Behavior (TPB) constructs mediated the effects
   of digital marketing on energy drink use.
   Design: A cross-sectional online survey using the TPB was administered
   in 2016.
   Setting: Illawarra region of New South Wales, Australia.
   Participants: A total of 359 young adults aged 18-24 years completed the
   survey. Participants were mainly students.
   Main Outcome Measures: Relative impacts of digital and other marketing
   on energy drink use and the mediating effects of TPB constructs:
   attitudes, subjective norm, and perceived behavioral control.
   Analysis: Stepwise regression analysis was employed to compare the
   effects on energy drink use from digital and other marketing. Mediation
   analysis was used to examine the mediating effects of the TPB
   constructs.
   Results: Digital marketing was more strongly associated than other
   marketing with young adults' energy drink use. Attitudes, subjective
   norms, and perceived behavioral control mediated the effects of digital
   marketing on energy drink use.
   Conclusions and Implications: The marketing of unhealthy food and
   beverages such as energy drink products on the Internet requires greater
   scrutiny. Future interventions may focus on strategies to attenuate
   young adults' attitudes toward energy drinks, denormalize energy drink
   use, and strengthening self-efficacy to reject energy drinks among this
   age group.}},
Publisher = {{ELSEVIER SCIENCE INC}},
Address = {{STE 800, 230 PARK AVE, NEW YORK, NY 10169 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Buchanan, L (Reprint Author), Univ Wollongong, Fac Social Sci, Early Start, Sch Hlth \& Soc, Northfields Ave, Wollongong, NSW 2522, Australia.
   Buchanan, Limin; Yeatman, Heather; Kelly, Bridget; Kariippanon, Kishan, Univ Wollongong, Fac Social Sci, Early Start, Sch Hlth \& Soc, Northfields Ave, Wollongong, NSW 2522, Australia.}},
DOI = {{10.1016/j.jneb.2018.05.022}},
ISSN = {{1499-4046}},
EISSN = {{1878-2620}},
Keywords = {{digital marketing; energy drinks; Theory of Planned Behavior; unhealthy
   food marketing; young adults}},
Keywords-Plus = {{FOOD; CHILDREN; ADOLESCENTS; BEHAVIOR}},
Research-Areas = {{Education \& Educational Research; Nutrition \& Dietetics}},
Web-of-Science-Categories  = {{Education, Scientific Disciplines; Nutrition \& Dietetics}},
Author-Email = {{limin@uow.edu.au}},
ORCID-Numbers = {{Kelly`, Bridget/0000-0003-3111-6279}},
Funding-Acknowledgement = {{School of Health and Society, University of Wollongong; Australian
   Government}},
Funding-Text = {{This research was conducted with the support of the Australian
   Government Research Training Program Scholarship and Higher Degree
   Research funding from the School of Health and Society, University of
   Wollongong.}},
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Number-of-Cited-References = {{40}},
Times-Cited = {{2}},
Usage-Count-Last-180-days = {{17}},
Usage-Count-Since-2013 = {{17}},
Journal-ISO = {{J. Nutr. Educ. Behav.}},
Doc-Delivery-Number = {{GV9HA}},
Unique-ID = {{ISI:000446465300006}},
DA = {{2019-06-22}},
}

@article{ ISI:000444201500041,
Author = {Tous, Ruben and Gomez, Mauro and Poveda, Jonatan and Cruz, Leonel and
   Wust, Otto and Makni, Mouna and Ayguade, Eduard},
Title = {{Automated curation of brand-related social media images with deep
   learning}},
Journal = {{MULTIMEDIA TOOLS AND APPLICATIONS}},
Year = {{2018}},
Volume = {{77}},
Number = {{20}},
Pages = {{27123-27142}},
Month = {{OCT}},
Abstract = {{This paper presents a work consisting in using deep convolutional neural
   networks (CNNs) to facilitate the curation of brand-related social media
   images. The final goal is to facilitate searching and discovering
   user-generated content (UGC) with potential value for digital marketing
   tasks. The images are captured in real time and automatically annotated
   with multiple CNNs. Some of the CNNs perform generic object recognition
   tasks while others perform what we call visual brand identity
   recognition. When appropriate, we also apply object detection, usually
   to discover images containing logos. We report experiments with 5 real
   brands in which more than 1 million real images were analyzed. In order
   to speed-up the training of custom CNNs we applied a transfer learning
   strategy. We examine the impact of different configurations and derive
   conclusions aiming to pave the way towards systematic and optimized
   methodologies for automatic UGC curation.}},
Publisher = {{SPRINGER}},
Address = {{VAN GODEWIJCKSTRAAT 30, 3311 GZ DORDRECHT, NETHERLANDS}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Tous, R (Reprint Author), UPC, Barcelona, Spain.
   Tous, Ruben; Cruz, Leonel; Makni, Mouna, UPC, Barcelona, Spain.
   Gomez, Mauro; Poveda, Jonatan; Wust, Otto, Adsmurai, Barcelona, Spain.
   Ayguade, Eduard, BSC, Barcelona, Spain.}},
DOI = {{10.1007/s11042-018-5910-z}},
ISSN = {{1380-7501}},
EISSN = {{1573-7721}},
Keywords = {{Social media; Instagram; Twitter; User generated content; Deep learning;
   Marketing}},
Research-Areas = {{Computer Science; Engineering}},
Web-of-Science-Categories  = {{Computer Science, Information Systems; Computer Science, Software
   Engineering; Computer Science, Theory \& Methods; Engineering,
   Electrical \& Electronic}},
Author-Email = {{rtous@ac.upc.edu}},
ORCID-Numbers = {{Tous, Ruben/0000-0002-1409-5843
   Poveda-Pena, Jonatan/0000-0002-5911-1982}},
Funding-Acknowledgement = {{Spanish Ministry of Economy and Competitivity {[}TIN2015-65316-P]; SGR
   programme of the Catalan Government {[}2014-SGR-1051]}},
Funding-Text = {{This work is partially supported by the Spanish Ministry of Economy and
   Competitivity under contract TIN2015-65316-P and by the SGR programme
   (2014-SGR-1051) of the Catalan Government.}},
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Number-of-Cited-References = {{18}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{19}},
Journal-ISO = {{Multimed. Tools Appl.}},
Doc-Delivery-Number = {{GT1EF}},
Unique-ID = {{ISI:000444201500041}},
DA = {{2019-06-22}},
}

@article{ ISI:000468549900010,
Author = {Gutierrez-Leefmans, Catalina and Maria Nava-Rogel, Rosa and Andrea
   Trujillo-Leon, Maria},
Title = {{HOW ARE DYNAMIC CAPABILITIES AND DIGITAL MARKETING RELATED? A REFLECTION
   FROM LITERATURE}},
Journal = {{REVISTA ELETRONICA DE ESTRATEGIA E NEGOCIOS-REEN}},
Year = {{2018}},
Volume = {{11}},
Number = {{3}},
Pages = {{265-283}},
Month = {{SEP-DEC}},
Abstract = {{This study aims to explore the relationship between dynamic capabilities
   and digital marketing. From the literature review on dynamic marketing
   capabilities, marketing capabilities and digital marketing capabilities
   it is inferred that without considering the denomination, they all
   include the dynamic component factors. The review also results on the
   consideration that these capabilities already involve the use of ICTs
   and digital tools for their development. It is concluded that digital
   marketing directly supports the marketing capabilities required by the
   context and therefore the business strategy directed to a better
   performance of firms.}},
Publisher = {{UNIV SUL SANTA CATARINA-UNISUL}},
Address = {{RUA TRAJANO 219, FLORIANOPOLIS, SC 00000, BRAZIL}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Gutierrez-Leefmans, C (Reprint Author), Univ Autonoma Estado Mexico, Escola Contabilidade \& Adm, Cerro Coatepec S-N, Toluca, Mexico.
   Gutierrez-Leefmans, Catalina; Maria Nava-Rogel, Rosa, Univ Autonoma Estado Mexico, Escola Contabilidade \& Adm, Cerro Coatepec S-N, Toluca, Mexico.
   Andrea Trujillo-Leon, Maria, Tec Monterrey Campus Santa Fe ITESM, ITESM Campus Santa Fe,Av Carlos Lazo 100, Ciudad De Mexico 01389, Cdmx, Mexico.}},
DOI = {{10.19177/reen.v11e32018265-283}},
ISSN = {{1984-3372}},
Keywords = {{Dynamic Capabilitie; Digital Marketing; Marketing Capabilities; Dynamic
   Marketing Capabilities; Digital Strategy}},
Keywords-Plus = {{RESOURCE-BASED VIEW; BUSINESS STRATEGY; ADOPTION; IMPACT; TECHNOLOGY;
   SMES}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Management}},
Author-Email = {{cgluniv@gmail.com
   rmnavar@uaemex.mx
   andrea.trujillo@itesm.mx}},
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Number-of-Cited-References = {{47}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{0}},
Journal-ISO = {{Rev. Eletronica Estrateg. Neg.-REEN}},
Doc-Delivery-Number = {{HZ0RQ}},
Unique-ID = {{ISI:000468549900010}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000454497100022,
Author = {Neves, Barbara Coellho},
Title = {{STRATEGIST LIBRARIAN ON SOCIAL MEDIA: Conceptual approach and
   possibilities of digital marketing in public libraries}},
Journal = {{INFORMACAO \& SOCIEDADE-ESTUDOS}},
Year = {{2018}},
Volume = {{28}},
Number = {{3}},
Pages = {{323-337}},
Month = {{SEP-DEC}},
Abstract = {{This article has as its theme the librarian social media strategist,
   considering aspects of digital marketing for sociodigital inclusion in
   public libraries. It presents some elements of an ongoing research that
   has as a starting question to know how the public library has been
   developing strategies for sociodigial inclusion, through the
   introduction of social media, considering aspects of digital marketing.
   The general objective is to investigate aspects and possibilities of a
   strategist librarian on digital social media as a contemporary element
   of sociodigial inclusion. This research is exploratory and descriptive,
   with a qualitative and quantitative approach, and a methodology of
   multiple case studies with the application of digital social network and
   bibliographical evaluation method. The results present the first stage
   of the complete study, which is underway. In this way, it highlights the
   essential aspects to approach digital marketing in public libraries and
   the proposition of the concept that addresses the potential of
   strategist librarians on digital social media. At the end, it considers
   relevant, in the field of Librarianship and Information Science, as the
   new discussion concept, the strategist librarian serving as an
   inspiration for broadening the debate on the theme that articulates
   digital marketing as a subsidy for the development of public policies of
   information for sociodigital inclusion in public libraries.}},
Publisher = {{UNIV FEDERAL CAMPINA GRANDE}},
Address = {{RUA APRIGIO VELOSO 882, BODO CONGO, CAMPINA GRANDE PB, 58109 090, BRAZIL}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Neves, BC (Reprint Author), Univ Fed Bahia, Programas Posgrad Educ \& Ciencias Informacao, Salvador, BA, Brazil.
   Neves, BC (Reprint Author), Lab Pesquisas Tecnol Informac \& Inclusao Sociodig, Salvador, BA, Brazil.
   Neves, Barbara Coellho, Univ Fed Bahia, Programas Posgrad Educ \& Ciencias Informacao, Salvador, BA, Brazil.
   Neves, Barbara Coellho, Lab Pesquisas Tecnol Informac \& Inclusao Sociodig, Salvador, BA, Brazil.}},
ISSN = {{0104-0146}},
EISSN = {{1809-4783}},
Keywords = {{Strategist librarian - concept elaboration; Digital marketing; Digital
   social media; Communication and Information Processing; Sociodigital
   inclusion}},
Research-Areas = {{Information Science \& Library Science}},
Web-of-Science-Categories  = {{Information Science \& Library Science}},
Author-Email = {{babi.coelho7@gmail.com}},
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Number-of-Cited-References = {{90}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{5}},
Usage-Count-Since-2013 = {{5}},
Journal-ISO = {{Inf. Soc.-Estud.}},
Doc-Delivery-Number = {{HF8MT}},
Unique-ID = {{ISI:000454497100022}},
DA = {{2019-06-22}},
}

@article{ ISI:000447574300006,
Author = {Sato, Tadahiko and Fukumoto, Satoshi and Ishii, Masato and Hiraishi,
   Itaru and Matsumoto, Yasuaki},
Title = {{Digital Marketing that Leverages Sporting Event Ticketing Data}},
Journal = {{FUJITSU SCIENTIFIC \& TECHNICAL JOURNAL}},
Year = {{2018}},
Volume = {{54}},
Number = {{4}},
Pages = {{32-37}},
Month = {{SEP}},
Abstract = {{A variety of sporting events are held in Japan, ranging from
   international games to small competitions sponsored by local
   governments, private organizations, and so on. In many cases, however,
   organizers have difficulty securing a sufficient number of spectators,
   and only 24.7\% of the population has experienced watching sporting
   events live at venues. Digital marketing that combines ticket data,
   membership data, social media, and so on is essential for expanding fan
   bases. Using digital marketing to attract spectators, Fujitsu provides
   multiple sports leagues a mechanism to better understand fans watching
   events. This paper introduces the work on digital marketing Fujitsu has
   done until now and describes future proposals.}},
Publisher = {{FUJITSU LTD}},
Address = {{1015 KAMIKODANAKU NAKAHARA-KU, KAWASAKI, 211, JAPAN}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Sato, T (Reprint Author), Fujitsu Ltd, Tokyo, Japan.
   Sato, Tadahiko; Fukumoto, Satoshi; Ishii, Masato, Fujitsu Ltd, Tokyo, Japan.
   Hiraishi, Itaru, Fujitsu Kyushu Syst Ltd, Fukuoka, Fukuoka, Japan.
   Matsumoto, Yasuaki, Fujitsu Res Inst, Tokyo, Japan.}},
ISSN = {{0016-2523}},
Research-Areas = {{Engineering}},
Web-of-Science-Categories  = {{Engineering, Electrical \& Electronic}},
Cited-References = {{Ministry of Land, TRANSP TOUR MOB MAN.}},
Number-of-Cited-References = {{1}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{3}},
Journal-ISO = {{Fujitsu Sci. Tech. J.}},
Doc-Delivery-Number = {{GX2TZ}},
Unique-ID = {{ISI:000447574300006}},
DA = {{2019-06-22}},
}

@article{ ISI:000444975000002,
Author = {Wirth, Norbert},
Title = {{Hello marketing, what can artificial intelligence help you with?}},
Journal = {{INTERNATIONAL JOURNAL OF MARKET RESEARCH}},
Year = {{2018}},
Volume = {{60}},
Number = {{5}},
Pages = {{435-438}},
Month = {{SEP}},
Abstract = {{Artificial intelligence based applications are emerging in a broad range
   of expert domains. News about AI based solutions in medicine, industrial
   production processes, logistics, mobility and digital marketing trigger
   discussions and a lot of speculation. The market research industry seems
   hesitant and at the same time eager to embrace this new technology. In
   this article the author provides a definition of artificial intelligence
   and its different forms: narrow AI, hybrid AI and strong AI. He
   concludes his reflection on the question whether it's feasible to
   develop AI based marketing insights solutions with the recommendation:
   it's time to embrace AI.}},
Publisher = {{SAGE PUBLICATIONS LTD}},
Address = {{1 OLIVERS YARD, 55 CITY ROAD, LONDON EC1Y 1SP, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Wirth, N (Reprint Author), PricewaterhouseCoopers GmbH, Friedrichstr 14, D-70174 Stuttgart, Germany.
   Wirth, Norbert, PricewaterhouseCoopers GmbH, Friedrichstr 14, D-70174 Stuttgart, Germany.}},
DOI = {{10.1177/1470785318776841}},
ISSN = {{1470-7853}},
EISSN = {{2515-2173}},
Keywords = {{Artificial Intelligence; AI; Marketing Insights; Market Research; Narrow
   AI; Hybrid AI}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{norbert.wirth@gmx.net}},
Cited-References = {{Copeland B. J., 2000, WHAT IS ARTIFICIAL I.
   Greenwald T., 2011, SMART MACHINES IPHON.
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   Turing Alan, 1950, MIND, VLIX, P433, DOI {[}10.1093/mind/LIX.236.433, DOI 10.1093/MIND/LIX.236.433].}},
Number-of-Cited-References = {{4}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{33}},
Usage-Count-Since-2013 = {{52}},
Journal-ISO = {{Int. J. Market Res.}},
Doc-Delivery-Number = {{GU0WP}},
Unique-ID = {{ISI:000444975000002}},
DA = {{2019-06-22}},
}

@article{ ISI:000444421200001,
Author = {Yoo, Seung-Chul and Drumwright, Minette},
Title = {{Nonprofit fundraising with virtual reality}},
Journal = {{NONPROFIT MANAGEMENT \& LEADERSHIP}},
Year = {{2018}},
Volume = {{29}},
Number = {{1}},
Pages = {{11-27}},
Month = {{FAL}},
Abstract = {{An increasingly competitive fundraising environment and the new media
   ecosystem have prompted nonprofit organizations to strengthen their
   digital marketing capabilities. Recently, a few nonprofits have used
   virtual reality (VR) technology in fundraising, which raises questions
   about its effectiveness. Does VR work, and if so, through what
   psychological mechanisms? Through a lab experiment, the usefulness of VR
   as a digital fundraising tool was investigated. Specifically, we
   compared the media effects of experiencing the same fundraising video on
   two different devices: (a) a head-mounted VR and (b) a tablet. The
   results revealed that donation intention, perceived vividness, perceived
   interactivity, and social presence were all significantly greater with
   the VR medium than with the tablet medium. Next, we tested and
   successfully verified the mediation effect of social presence on
   donation intention. Finally, we verified that a viewer's
   sensation-seeking tendency served as a moderator when the device type
   influenced donation intention. Specifically, the media effects of VR
   were stronger for high sensation seekers than for low sensation seekers.
   This study contributes to theory and research by verifying the VR
   fundraising effect and identifying the key role of social presence, and
   it also provides important managerial guidelines for media design in VR
   fundraising campaigns.}},
Publisher = {{WILEY PERIODICALS, INC}},
Address = {{ONE MONTGOMERY ST, SUITE 1200, SAN FRANCISCO, CA 94104 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Yoo, SC (Reprint Author), Ewha Womans Univ, Sch Commun \& Media, 301 Ewha POSCO BD,52 Ewhayeodae Gil, Seoul 120750, South Korea.
   Yoo, Seung-Chul, Ewha Womans Univ, Sch Commun \& Media, 301 Ewha POSCO BD,52 Ewhayeodae Gil, Seoul 120750, South Korea.
   Drumwright, Minette, Univ Texas Austin, Stan Richards Sch Advertising \& Publ Relat, Austin, TX 78712 USA.}},
DOI = {{10.1002/nml.21315}},
ISSN = {{1048-6682}},
EISSN = {{1542-7854}},
Keywords = {{fundraising; nonprofit organizations; social marketing; virtual reality}},
Keywords-Plus = {{COMPUTER-MEDIATED INTERACTION; PERSPECTIVE-TAKING; STIMULATION LEVEL;
   SENSATION SEEKING; SOCIAL PRESENCE; ONLINE; COMMUNICATION; INVOLVEMENT;
   INTERACTIVITY; INFORMATION}},
Research-Areas = {{Business \& Economics; Public Administration}},
Web-of-Science-Categories  = {{Management; Public Administration}},
Author-Email = {{Communication@ewha.ac.kr}},
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Number-of-Cited-References = {{81}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{11}},
Usage-Count-Since-2013 = {{18}},
Journal-ISO = {{Nonprofit Manag. Leadersh.}},
Doc-Delivery-Number = {{GT3RP}},
Unique-ID = {{ISI:000444421200001}},
DA = {{2019-06-22}},
}

@article{ ISI:000454209600012,
Author = {Jimenez-Gomez, Isidro and Manas-Viniegra, Luis},
Title = {{Better paid job offers in communication and design: new profiles and the
   full-stack effect}},
Journal = {{DOXA COMUNICACION}},
Year = {{2018}},
Number = {{27}},
Pages = {{239-251}},
Month = {{JUL-DEC}},
Abstract = {{Communication and design are dynamic sectors with regard to career
   opportunities. This is due to their involvement in the digital world and
   the new interactive technologies, among other reasons. By analyzing job
   offers published in Domestika, the principle specialized web portal in
   the sector, we have carried out a diagnosis of the most highly demanded
   and best paid professional profiles as well as the requirements for
   these types of profiles. This study reveals that in the area of
   communication, the digital world is the leader in employment offers,
   although a higher salary is not always implied by this situation. There
   are professional profiles linked to social networks, an activity that we
   usually identify as a digital trend, which have a lower remuneration
   than would be expected. However, the best paying jobs are those linked
   to big data, user experience (UX), and digital marketing and design
   department coordination. The full-stack profile and its integrated
   perspective from the user's experience to the infrastructure that
   supports services, is a reality among these types of higher-paying jobs.}},
Publisher = {{UNIV SAN PABLO, FAC HUMANIDADES \& CIENCIAS COMUNICACION}},
Address = {{PASEO DE JUAN XXIII 6, BOADILLA DEL MONTE, 28040, SPAIN}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Jimenez-Gomez, I (Reprint Author), Univ Complutense Madrid, Madrid, Spain.
   Jimenez-Gomez, Isidro; Manas-Viniegra, Luis, Univ Complutense Madrid, Madrid, Spain.}},
DOI = {{10.31921/doxacom.n27a12}},
ISSN = {{1696-019X}},
EISSN = {{2386-3978}},
Keywords = {{Professional competencies; job profiles; communication; full-stack; big
   data}},
Keywords-Plus = {{PUBLIC-RELATIONS; USER EXPERIENCE; PROFESSIONALS; TRENDS}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{isidroji@ucm.es
   lmanas@ucm.es}},
ORCID-Numbers = {{JIMENEZ GOMEZ, ISIDRO/0000-0001-7372-7276
   Manas Viniegra, Luis/0000-0001-9129-5673}},
Funding-Acknowledgement = {{Complutense University of Madrid {[}UCM-18-290]}},
Funding-Text = {{This research has been carried out within the framework of the project
   known as Innova Teaching UCM-18-290, entitled ``Visual map of
   professional orientation for the Degree in Advertising and Public
   Relations{''}, funded by Complutense University of Madrid.}},
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Number-of-Cited-References = {{39}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{0}},
Journal-ISO = {{Doxa Comun.}},
Doc-Delivery-Number = {{HF4NJ}},
Unique-ID = {{ISI:000454209600012}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000450658500021,
Author = {Sozinova, Anastasia A.},
Title = {{MARKETING CONCEPT OF MANAGING THE REORGANIZATION OF ENTREPRENEURIAL
   STRUCTURES USING THE LATEST INFORMATION TECHNOLOGIES}},
Journal = {{QUALITY-ACCESS TO SUCCESS}},
Year = {{2018}},
Volume = {{19}},
Number = {{2}},
Pages = {{118-122}},
Month = {{JUL}},
Abstract = {{The aim of the work is to develop a marketing concept for managing the
   reorganization of entrepreneurial structures using the latest
   information technologies. The author applies the methods of regression
   and correlation analysis. With their help, she determines the impact of
   the value of transactions on reorganization in 2017 on the increase in
   the values of global competitiveness indices in 2018 in those countries
   of the world that are leading in terms of the volume of reorganization.
   As a result, the regular decline in the level of global competitiveness
   of countries is determined as the reorganization activity of their
   entrepreneurial structures increases. In addition, it has been proved
   that the process of reorganization is accompanied by inadequate or
   inefficient marketing activities. The author offers perspective
   marketing tools for managing the reorganization of entrepreneurial
   structures using the latest information technologies: marketing on the
   organization's Internet site, marketing in social networks, inbound
   marketing, Internet benchmarking, digital marketing, chat marketing, and
   Internet-based marketing of things. The marketing concept of managing
   the reorganization of entrepreneurial structures has been developed with
   the use of the latest information technologies, which allows achieving
   high efficiency in marketing management by the processes of reorganizing
   entrepreneurial structures by fixing the volume of marketing resources
   necessary for achieving unrestricted coverage of stakeholders and
   promoting its orientation on modernization.}},
Publisher = {{SOC ROMANA PENTRU ASIGURAREA CALITATII}},
Address = {{STR VASILE PARVAN NR 14, SECTOR 1, POSTAL CODE 010 216, BUCHAREST,
   00000, ROMANIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Sozinova, AA (Reprint Author), Vyatka State Univ, Kirov, Russia.
   Sozinova, Anastasia A., Vyatka State Univ, Kirov, Russia.}},
ISSN = {{1582-2559}},
Keywords = {{Marketing; Management; Reorganization of Entrepreneurial Structures;
   Latest Information Technologies}},
Keywords-Plus = {{CROSS-BORDER MERGERS; ACQUISITIONS; INTEGRATION}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Management}},
Author-Email = {{1982nastya1982@mail.ru}},
ResearcherID-Numbers = {{Sozinova, Anastasia/O-3054-2019}},
ORCID-Numbers = {{Sozinova, Anastasia/0000-0001-5876-2823}},
Cited-References = {{Bogoviz A.V., 2017, EUROPEAN RES STUDIES, V20, P570.
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   World Economic Forum, 2018, GLOB COMP REP 2017 2.}},
Number-of-Cited-References = {{16}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{1}},
Journal-ISO = {{Qual.-Access Success}},
Doc-Delivery-Number = {{HA9WJ}},
Unique-ID = {{ISI:000450658500021}},
DA = {{2019-06-22}},
}

@article{ ISI:000447044400009,
Author = {Costa Perinotto, Andre Riani and de Siqueira, Raquel Alberto},
Title = {{NEW TRENDS IN DIGITAL MARKETING FOR THE TOURISM SECTOR}},
Journal = {{TURISMO-ESTUDOS E PRATICAS}},
Year = {{2018}},
Volume = {{7}},
Number = {{2}},
Pages = {{186-215}},
Month = {{JUL-DEC}},
Abstract = {{The main objective of this study was to investigate the new trends of
   digital marketing and understand how they can be applied to the tourism
   sector. With this purpose, exploratory, bibliographical and documentary
   research was carried out before Bardin's method of content analysis was
   used to examine data from websites, blogs and digital magazines
   specialized in marketing that made predictions about the digital
   marketing trends to 2017. After analyzing data, the application of the
   results in the tourism sector through success cases was presented, and
   showed how the tourism entrepreneurs can benefit from digital marketing
   innovation to reach a good market position. Due to the fact that it
   addresses a theme of relevance to tourism development since it assists
   entrepreneurs to invest correctly in their marketing strategies and
   instigates researchers to make new investigations, this article
   encourages the discussion about digital marketing in tourism and
   purposes more research that will serve to improve the tourism market.}},
Publisher = {{UNIV ESTADO RIO GRANDE NORTE}},
Address = {{RUA ANTONIO VICTOR 116, BAIRRO RINCAO, MOSSORO, RN CEP59626-310, BRAZIL}},
Type = {{Article}},
Language = {{Portuguese}},
Affiliation = {{Perinotto, ARC (Reprint Author), SENAC, Ensino Super Turismo \& Hotelaria, Sao Paulo, SP, Brazil.
   Perinotto, ARC (Reprint Author), Univ Fed Piaui UFPI, Curso Bacharelado Turismo, Campus Parnaiba, Parnaiba, Brazil.
   Perinotto, ARC (Reprint Author), Univ Estadual Ceara, Mestrado Profiss Gestao Negocios Turist, UECE, Fortaleza, Ceara, Brazil.
   Costa Perinotto, Andre Riani, SENAC, Ensino Super Turismo \& Hotelaria, Sao Paulo, SP, Brazil.
   Costa Perinotto, Andre Riani, Univ Fed Piaui UFPI, Curso Bacharelado Turismo, Campus Parnaiba, Parnaiba, Brazil.
   Costa Perinotto, Andre Riani, Univ Estadual Ceara, Mestrado Profiss Gestao Negocios Turist, UECE, Fortaleza, Ceara, Brazil.}},
ISSN = {{2316-1493}},
Keywords = {{TOURISM; DIGITAL MARKETING; TRENDS; COMPANIES}},
Research-Areas = {{Social Sciences - Other Topics}},
Web-of-Science-Categories  = {{Hospitality, Leisure, Sport \& Tourism}},
Author-Email = {{perinotto@ufpi.edu.br
   raquel-turismologa@hotmail.com}},
ResearcherID-Numbers = {{Perinotto, Andre R. C./H-3514-2012}},
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Number-of-Cited-References = {{33}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{9}},
Journal-ISO = {{Turismo}},
Doc-Delivery-Number = {{GW6EY}},
Unique-ID = {{ISI:000447044400009}},
DA = {{2019-06-22}},
}

@article{ ISI:000439962200020,
Author = {Kent, Monique Potvin and Pauze, Elise},
Title = {{The Frequency and Healthfulness of Food and Beverages Advertised on
   Adolescents' Preferred Web Sites in Canada}},
Journal = {{JOURNAL OF ADOLESCENT HEALTH}},
Year = {{2018}},
Volume = {{63}},
Number = {{1}},
Pages = {{102-107}},
Month = {{JUL}},
Abstract = {{Purpose: The purpose of this study was to document the frequency and
   healthfulness of pop-up and banner food advertisements displayed on
   third-party Web sites preferred by adolescents in Canada.
   Methods: Syndicated Internet advertising exposure data licensed from
   comScore was used to identify adolescents' (ages 12-17) 10 most popular
   Web sites and determine the frequency of food and beverage display
   advertisements on these Web sites from June 2015 to May 2016. The
   nutrition information for all advertised products was collected, and the
   healthfulness of all food and beverage ads was assessed using the
   Pan-American Health Organization (PAHO) and the U.K. Nutrient Profile
   Models (NPM).
   Results: In total, there were 14.4 million food advertisements on all
   10Web sites from June 2015 to May 2016. The most frequently advertised
   food categories were cakes, cookies, and ice cream (32.5\%); cold cereal
   (20.5\%); restaurants (18.0\%); and sugar-sweetened beverages (12.0\%).
   Most advertised products (93.3\%) were categorized as excessive in
   either fat, sodium, or free sugars according to the PAHO NPM, and 83.5\%
   of ads were categorized as ``less healthy{''} according to the U.K. NPM.
   Specifically, 81.3\% of ads were excessive in free sugars, 22.1\% were
   excessive in sodium, 14.1\% were excessive in saturated fat, and 11.8\%
   were excessive in total fat according to the PAHO NPM.
   Conclusions: Canadian adolescents are potentially exposed to a high
   frequency of unhealthy food and beverage display advertisements on their
   preferred Web sites. Regulations restricting food and beverage marketing
   to children need to include digital media and should consider protecting
   adolescents up to the age of 17. (c) 2018 Society for Adolescent Health
   and Medicine. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE INC}},
Address = {{360 PARK AVE SOUTH, NEW YORK, NY 10010-1710 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Kent, MP (Reprint Author), Univ Ottawa, Sch Epidemiol \& Publ Hlth, Fac Med, 600 Peter Morand Cres,Room 301J, Ottawa, ON K1G5Z3, Canada.
   Kent, Monique Potvin; Pauze, Elise, Univ Ottawa, Sch Epidemiol \& Publ Hlth, Fac Med, 600 Peter Morand Cres,Room 301J, Ottawa, ON K1G5Z3, Canada.}},
DOI = {{10.1016/j.jadohealth.2018.01.007}},
ISSN = {{1054-139X}},
EISSN = {{1879-1972}},
Keywords = {{Digital marketing; Food advertising; Adolescent; Food environment;
   Energy drink}},
Keywords-Plus = {{CHILDREN; YOUTH}},
Research-Areas = {{Psychology; Public, Environmental \& Occupational Health; Pediatrics}},
Web-of-Science-Categories  = {{Psychology, Developmental; Public, Environmental \& Occupational Health;
   Pediatrics}},
Author-Email = {{mpotvink@uottawa.ca}},
Funding-Acknowledgement = {{Heart and Stroke Foundation; Toronto Public Health}},
Funding-Text = {{This research was funded by the Heart and Stroke Foundation and Toronto
   Public Health, These organizations had no role in the design, analysis,
   or writing of this article.}},
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Number-of-Cited-References = {{39}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{7}},
Journal-ISO = {{J. Adolesc. Health}},
Doc-Delivery-Number = {{GO4GI}},
Unique-ID = {{ISI:000439962200020}},
DA = {{2019-06-22}},
}

@article{ ISI:000438231200006,
Author = {Varghese, Joseph and Sudhahar, Clement J.},
Title = {{AN ANALYSIS ON THE IMPACT ON CUSTOMER TRUST IN THE DIGITAL ERA WITH
   SPECIAL REFERENCE TO AGE GROUP}},
Journal = {{SMART-JOURNAL OF BUSINESS MANAGEMENT STUDIES}},
Year = {{2018}},
Volume = {{14}},
Number = {{2}},
Pages = {{33-39}},
Month = {{JUL-DEC}},
Abstract = {{As the techniques to attract new customers for the online market, is
   seriously in progress, the trust of the customer is focused by every
   company, entrepreneur or firm. The current research on the area of
   Customer Trust is focused on the age group of people, less than 35
   years, which forms the testing area for Ola and Uber taxi service
   providers in Coimbatore City, Tamil Nadu. The study concluded that
   attributes like Perceived Usefulness, Information Quality and Security
   were the main factors, which went into the formation of the Customer
   Trust.}},
Publisher = {{SCIENTIFIC MANAGEMENT \& ADVANCED RESEARCH TRUST}},
Address = {{150 KALYASUNDARAM NAGAR, AIRPORT POST OFFICE, TIRUCHIRAPPALLI, 620 007,
   INDIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Varghese, J (Reprint Author), Karunya Inst Technol \& Sci, Karunya Sch Management, Coimbatore, Tamil Nadu, India.
   Varghese, Joseph; Sudhahar, Clement J., Karunya Inst Technol \& Sci, Karunya Sch Management, Coimbatore, Tamil Nadu, India.}},
DOI = {{10.5958/2321-2012.2018.00015.5}},
ISSN = {{0973-1598}},
EISSN = {{2321-2012}},
Keywords = {{Age; Antecedents; Customer Trust; Digital Marketing; Quality of
   Information; Security; Usefulness}},
Keywords-Plus = {{DECISION-MAKING; POWER; SELF}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Management}},
Author-Email = {{jovarthot@gmail.com
   clement@karunya.edu}},
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Number-of-Cited-References = {{22}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{6}},
Usage-Count-Since-2013 = {{6}},
Journal-ISO = {{SMART-J. Bus. Manag. Stud.}},
Doc-Delivery-Number = {{GM5ZG}},
Unique-ID = {{ISI:000438231200006}},
DA = {{2019-06-22}},
}

@article{ ISI:000437904400016,
Author = {Bricio Samaniego, Karina and Calle Mejia, Jose and Zambrano Paladines,
   Mario},
Title = {{DIGITAL MARKETING AS A TOOL FOR LABOR PERFORMANCE IN THE ECUADORIAN
   ENVIRONMENT: CASE STUDY OF GRADUATES FROM THE UNIVERSITY OF GUAYAQUIL}},
Journal = {{REVISTA UNIVERSIDAD Y SOCIEDAD}},
Year = {{2018}},
Volume = {{10}},
Number = {{4}},
Pages = {{103-109}},
Month = {{JUL-SEP}},
Abstract = {{Digital marketing has become a necessary and effective tool in
   companies, due to new implementations and technological transformations.
   The objective of this research is to analyze digital marketing as a tool
   in the labor performance of the Ecuadorian environment through a case
   study carried out to graduates of the University of Guayaquil. A
   quantitative methodology was applied, with a random sample of 376
   graduates located in various companies in the city of Guayaquil. Among
   the results, it was evidenced that the use of digital marketing is
   fundamental in the good labor performance of the graduates, most of the
   companies where they work use online platforms, promote the products or
   service of the company, interact with databases of clients, and they
   work with their own web page. The knowledge of tools and technologies of
   digital marketing makes professionals more competitive and achieve
   better loyalty and connection with business customers.}},
Publisher = {{UNIV CIENFUEGOS}},
Address = {{CARRETERA RODAS KM 4, CUATRO CAMINOS, CIENFUEGOS, 00000, CUBA}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Samaniego, KB (Reprint Author), Univ Guayaquil, Guayaquil, Ecuador.
   Bricio Samaniego, Karina; Calle Mejia, Jose; Zambrano Paladines, Mario, Univ Guayaquil, Guayaquil, Ecuador.}},
ISSN = {{2218-3620}},
Keywords = {{Digital marketing; labor performance; social networks; marketing trends;
   digital platform}},
Research-Areas = {{Social Sciences - Other Topics}},
Web-of-Science-Categories  = {{Social Sciences, Interdisciplinary}},
Author-Email = {{karina.bricios@ug.edu.ec
   jose.calleme@ug.edu.ec
   mario.zambranopal@ug.edu.ec}},
Cited-References = {{Aamodt M. G., 2010, PSICOLOGIA IND ORG.
   Amiri S, 2017, DIGIT POLICY REGUL G, V19, P383, DOI 10.1108/DPRG-04-2017-0013.
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   Trenzano J. M. F., 2003, PROMOCION VENTAS MER.
   Vertice E., 2010, MARKETING DIGITAL.}},
Number-of-Cited-References = {{21}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{2}},
Journal-ISO = {{Rev. Univ. Soc.}},
Doc-Delivery-Number = {{GM2HO}},
Unique-ID = {{ISI:000437904400016}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000437070400011,
Author = {Zutshi, Aneesh and Mota, Diogo and Grilo, Antonio and Faias, Marta},
Title = {{A game theory approach to online lead generation for oligopoly markets}},
Journal = {{COMPUTERS \& INDUSTRIAL ENGINEERING}},
Year = {{2018}},
Volume = {{121}},
Pages = {{131-138}},
Month = {{JUL}},
Abstract = {{Digital marketing has received much attention from most firms recently.
   With the increasing competition and exigency, marketing managers' need
   for reliable and scientifically supported decision systems to assist
   them has never been greater. This paper presents a management model for
   estimating the quantity of online leads they should generate in a given
   period of time in order to achieve their goal, measured in terms of
   contracts gained in the most effective and efficient way possible.
   Through the application of Game Theory, the strategies of the rival
   firms are taken into account to provide marketing managers with a set of
   reliable possible decisions that can provide a competitive advantage.
   Results show a clear improvement of the effectiveness and efficiency of
   the decisions. In certain scenarios, an increase in the quantity of
   online generated leads by a firm leads to a positive impact on the
   firm's and the competitors' sales. Results obtained from the Nash and
   Stackelberg equilibria show that the Stackelberg equilibrium is more
   efficient, given the higher expected profits it derives and the follower
   in the Stackelberg equilibrium yields a higher expected profit than the
   leader or first mover.}},
Publisher = {{PERGAMON-ELSEVIER SCIENCE LTD}},
Address = {{THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Zutshi, A (Reprint Author), Univ Nova Lisboa, FCT, UNIDEMI, Lisbon, Portugal.
   Zutshi, Aneesh; Grilo, Antonio, Univ Nova Lisboa, FCT, UNIDEMI, Lisbon, Portugal.
   Mota, Diogo, Ernst \& Young, Lisbon, Portugal.
   Faias, Marta, Univ Nova Lisboa, FCT, Dept Math, Lisbon, Portugal.}},
DOI = {{10.1016/j.cie.2018.04.045}},
ISSN = {{0360-8352}},
EISSN = {{1879-0550}},
Keywords = {{Digital marketing; Lead generation; Online leads; Game theory; Nash and
   stackelberg equilibrium}},
Keywords-Plus = {{ADVERTISING STRATEGIES; DUOPOLY; MODELS; IMPACT; COMPETITION; ALLOCATION}},
Research-Areas = {{Computer Science; Engineering}},
Web-of-Science-Categories  = {{Computer Science, Interdisciplinary Applications; Engineering,
   Industrial}},
Author-Email = {{aneesh@fct.unl.pt
   d.mota@campus.fct.unl.pt
   mcm@fct.unl.pt
   acbg@fct.unl.pt}},
ResearcherID-Numbers = {{Grilo, Antonio/A-5091-2013
   }},
ORCID-Numbers = {{Zutshi, Aneesh/0000-0002-2211-2957
   Grilo, Antonio/0000-0002-6045-9994
   Faias, Marta/0000-0001-9837-1755}},
Cited-References = {{{[}Anonymous], 2015, FORBES.
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Number-of-Cited-References = {{23}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{9}},
Usage-Count-Since-2013 = {{16}},
Journal-ISO = {{Comput. Ind. Eng.}},
Doc-Delivery-Number = {{GL3VD}},
Unique-ID = {{ISI:000437070400011}},
DA = {{2019-06-22}},
}

@article{ ISI:000450941500066,
Author = {Jawaid, Masood and Ahmed, Syed J.},
Title = {{Pharmaceutical Digital Marketing and Its Impact on Healthcare Physicians
   of Pakistan: A National Survey}},
Journal = {{CUREUS}},
Year = {{2018}},
Volume = {{10}},
Number = {{6}},
Month = {{JUN}},
Abstract = {{Objective
   Digital marketing is replacing traditional marketing strategies in the
   pharmaceutical industry. This study evaluated multiple aspects of the
   use of social media by the physicians of Pakistan, the current role of
   digital marketing in the pharmaceutical industry, and its impact on the
   change in clinical practice.
   Methods
   This cross-sectional study included physicians working in various
   clinical settings with at least five years of clinical experience. The
   participants were surveyed on social media tools used, knowledge of
   digital marketing tools, and the digital presence of themselves as
   physicians. We also assessed their knowledge of digital marketing by the
   pharmaceutical industry of Pakistan and its potential influence on
   changes in their clinical practice.
   Results
   Seven hundred eighteen physicians were included after taking informed
   consent. The mobile application WhatsApp (WhatsApp Inc., Menlo Park, CA)
   was the most frequently used application per week for medical-related
   purposes. Webinars/webcasts had the highest duration of use per week but
   were attended by only a few physicians, followed by mobile applications
   and informative health websites. The most frequently available digital
   marketing channels were found to be WhatsApp (29.94\%), informative
   health websites (26.7\%), and mobile applications (20.6\%). Less
   frequently available tools were e-detailing (8.1\%), webinars/webcasts
   (7.7\%), teledetailing (6.0\%), self-directed web-detailing (5.2\%), and
   marketing emails (4.2\%). However, despite the limited use,
   webinars/webcasts had the strongest influence for changes in clinical
   practice (48\%), followed by websites (42\%), mobile applications
   (41\%), WhatsApp (37\%), and self-directed web-detailing (36\%).
   Conclusion
   Despite limited use, the percentage of influence for clinical practice
   changes was highest for webinars/webcasts followed by websites, mobile
   applications, and WhatsApp. There is potential for increased use of
   digital promotion strategies from Pakistan's pharmaceutical sector.}},
Publisher = {{CUREUS INC}},
Address = {{PO BOX 61002, PALO ALTO, CA 94306 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Jawaid, M (Reprint Author), Jinnah Sindh Med Univ, Pharmevo Pvt Ltd, Med Affairs, Karachi, Pakistan.
   Jawaid, Masood, Jinnah Sindh Med Univ, Pharmevo Pvt Ltd, Med Affairs, Karachi, Pakistan.
   Ahmed, Syed J., Alkhidmat Hosp, Pharmevo Pvt Ltd, Pharm Serv, Karachi, Pakistan.}},
DOI = {{10.7759/cureus.2789}},
Article-Number = {{UNSP e2789}},
ISSN = {{2168-8184}},
Keywords = {{digital marketing; pharmaceutical marketing; pharmaceutical industry}},
Research-Areas = {{General \& Internal Medicine}},
Web-of-Science-Categories  = {{Medicine, General \& Internal}},
Author-Email = {{masood@masoodjawaid.com}},
Funding-Acknowledgement = {{Academic and Research Grant of PharmEvo (Pvt) Ltd.; Clinision,
   Shahrah-e-Faisal Rd, Karachi}},
Funding-Text = {{This study was funded by the Academic and Research Grant of PharmEvo
   (Pvt) Ltd. Clinision, Shahrah-e-Faisal Rd, Karachi provided support for
   administrative work (printing, data collection, statistical analysis,
   and initial drafting of paper) for the study.}},
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Number-of-Cited-References = {{14}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{2}},
Journal-ISO = {{Cureus}},
Doc-Delivery-Number = {{HB3HK}},
Unique-ID = {{ISI:000450941500066}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000441197000001,
Author = {Beditz, Margret},
Title = {{The Dynamic Landscape of Marketing Children's Books: Publishers Find
   Consistent Success Through a Combination of Online and Traditional
   Marketing to Adults and Children}},
Journal = {{PUBLISHING RESEARCH QUARTERLY}},
Year = {{2018}},
Volume = {{34}},
Number = {{2}},
Pages = {{157-169}},
Month = {{JUN}},
Abstract = {{There are a number of challenges unique to the children's book sector
   faced by publishers in today's digitally-dominant business market,
   making it more crucial than ever for children's book marketers to create
   multifaceted marketing plans that include differing but complementary
   approaches. Among the common marketing challenges specific to children's
   books are overabundance of content, competition, access to the library
   market, the digital versus print dichotomy, difficulty of marketing
   directly to young readers on the Internet, and the dual (child and
   adult) target audience. While some marketing tactics must effectively
   attract the attention of the child reader, it is of fundamental
   importance (with some exceptions) for publishers, authors, and marketers
   of children's books to also ensure their marketing techniques target the
   adult gatekeepers who are likely to purchase those books. Depending upon
   various factors, including age range of the reader and subject matter,
   marketers of children's books are most successful when applying a mix of
   traditional and digital marketing techniques.}},
Publisher = {{SPRINGER}},
Address = {{233 SPRING ST, NEW YORK, NY 10013 USA}},
Type = {{Article}},
Language = {{English}},
DOI = {{10.1007/s12109-018-9584-1}},
ISSN = {{1053-8801}},
EISSN = {{1936-4792}},
Keywords = {{Children's books; Online marketing; Traditional marketing; Library
   market; Gatekeeper}},
Research-Areas = {{Information Science \& Library Science}},
Web-of-Science-Categories  = {{Information Science \& Library Science}},
Author-Email = {{megbeditz@gmail.com}},
Cited-References = {{Bacon B., 2013, DIGITAL BOOK WORLD.
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   Stoltzfus K., 2017, ED WEEK.}},
Number-of-Cited-References = {{18}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{4}},
Journal-ISO = {{Publ. Res. Q.}},
Doc-Delivery-Number = {{GP8WT}},
Unique-ID = {{ISI:000441197000001}},
DA = {{2019-06-22}},
}

@article{ ISI:000440918800001,
Author = {Lee, Clarence and Ofek, Elie and Steenburgh, Thomas J.},
Title = {{Personal and Social Usage: The Origins of Active Customers and Ways to
   Keep Them Engaged}},
Journal = {{MANAGEMENT SCIENCE}},
Year = {{2018}},
Volume = {{64}},
Number = {{6}},
Pages = {{2473-2495}},
Month = {{JUN}},
Abstract = {{We study how digital service firms can develop an active customer base,
   focusing on two questions. First, how does the way that customers use
   the service postadoption to meet their own needs (personal usage) and to
   interact with one another (social usage) vary across customer
   acquisition methods? Second, how do firm-to-customer and
   customer-to-customer communications promote different types of usage? We
   study these questions using two data sets and by developing a
   multivariate hierarchical Poisson hidden Markov model (HMM), which fits
   the data significantly better than univariate and latent class
   approaches. We indeed find that postadoption behavior varies depending
   on customer acquisition method and dynamic states. At the total usage
   level, in one context (an annotation and note-taking service), customers
   who heard about the service through search and mass-invite exhibited
   significantly higher usage compared to those who joined through word of
   mouth (WOM), whereas in another context (a cloud-based file storage
   service), customers who joined through WOM referrals tended to exhibit
   higher usage. Yet, examining how routes of adoption relate to specific
   types of behavior, personal versus social usages, reveals a more nuanced
   picture. Furthermore, in both contexts, communications postadoption
   influenced engagement, albeit in different ways. Firm-to-customer
   communications, through company posts to Twitter and blog entries, had
   varying effects on customer behavior and in some cases led to lower
   personal and/or social usage; however, customer-to-customer
   communications tended to increase personal-use engagement across latent
   states and in both data sets. The findings suggest that firms offering
   digital services should pay attention to how the mode of customer
   acquisition is related to subsequent usage intensity, accounting for
   both personal and social activity, and encourage customers to interact
   with each other postadoption.}},
Publisher = {{INFORMS}},
Address = {{5521 RESEARCH PARK DR, SUITE 200, CATONSVILLE, MD 21228 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Lee, C (Reprint Author), Cornell Univ, Cornell SC Johnson Coll Business, Samuel Curtis Johnson Grad Sch Management, Ithaca, NY 14853 USA.
   Lee, Clarence, Cornell Univ, Cornell SC Johnson Coll Business, Samuel Curtis Johnson Grad Sch Management, Ithaca, NY 14853 USA.
   Ofek, Elie, Harvard Sch Business, Boston, MA 02163 USA.
   Steenburgh, Thomas J., Univ Virginia, Darden Sch Business, Charlottesville, VA 22903 USA.}},
DOI = {{10.1287/mnsc.2017.2754}},
ISSN = {{0025-1909}},
EISSN = {{1526-5501}},
Keywords = {{customer engagement; adoption routes; hidden Markov models; search; word
   of mouth; digital marketing; Bayesian estimation; social influence; web
   services; social apps}},
Keywords-Plus = {{WORD-OF-MOUTH; HIDDEN MARKOV MODEL; DYNAMIC-MODEL; PERSUASION KNOWLEDGE;
   MOBILE INTERNET; ACQUISITION; TECHNOLOGY; ALLOCATION; RETENTION;
   DECISION}},
Research-Areas = {{Business \& Economics; Operations Research \& Management Science}},
Web-of-Science-Categories  = {{Management; Operations Research \& Management Science}},
Author-Email = {{clarence.lee@cornell.edu
   eofek@hbs.edu
   steenburght@darden.virginia.edu}},
ORCID-Numbers = {{Lee, Clarence/0000-0001-6912-4800}},
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   Zhang KF, 2012, MARKET SCI, V31, P433, DOI 10.1287/mksc.1110.0639.}},
Number-of-Cited-References = {{66}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{9}},
Usage-Count-Since-2013 = {{34}},
Journal-ISO = {{Manage. Sci.}},
Doc-Delivery-Number = {{GP5MZ}},
Unique-ID = {{ISI:000440918800001}},
DA = {{2019-06-22}},
}

@article{ ISI:000436035100005,
Author = {Drljaca, Dalibor},
Title = {{DIGITAL MARKETING IN METAL PROCESSING COMPANIES IN PRIJEDOR REGION}},
Journal = {{CASOPIS ZA EKONOMIJU I TRZISNE KOMUNIKACIJE}},
Year = {{2018}},
Volume = {{8}},
Number = {{1}},
Pages = {{72-85}},
Month = {{JUN}},
Abstract = {{Marketing, as a very important business activity of modern companies,
   regardless of their size, also suffers a certain level of change caused
   by the use of new ICTs. So today we have got a completely new form of
   marketing called digital marketing. The aim of the research was to learn
   about understanding and deploying digital marketing tools and techniques
   in the small and medium metal processing companies in Prijedor region.
   The results have shown alow level of companies' information on marketing
   as the key business process and use of modern digital marketing for
   promotion and communication with clients. Although there is a large
   amount of distrust in online communication and media channels, metal
   processing companies in Prijedor, although shyly, are trying to get
   involved in contemporary trends in this domainof modern business.}},
Publisher = {{PAN-EUROPEAN UNIV APEIRON}},
Address = {{PAN-EUROPEAN UNIV APEIRON, BANJA LUKA, 00000, BOSNIA \& HERCEG}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Drljaca, D (Reprint Author), Independent Univ Banja Luka, Fac Informat, Teaching Proc, Banja Luka, Bosnia \& Herceg.
   Drljaca, Dalibor, Independent Univ Banja Luka, Fac Informat, Teaching Proc, Banja Luka, Bosnia \& Herceg.}},
DOI = {{10.7251/EMC1801072D}},
ISSN = {{2232-8823}},
EISSN = {{2232-9633}},
Keywords = {{Digital marketing; Metal processing industry; e-Marketing; ICT in
   practice}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{drljacad@gmail.com}},
ResearcherID-Numbers = {{Drljaca, Dalibor/D-6979-2016}},
ORCID-Numbers = {{Drljaca, Dalibor/0000-0002-9922-1393}},
Cited-References = {{Chaffey D., 2009, INTERNET MARKETING S.
   Kotler P., 2000, MARKETING MANAGEMENT.
   Ryan D, 2009, UNDERSTANDING DIGITA.
   Strauss J., 2016, E MARKETING.}},
Number-of-Cited-References = {{4}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{1}},
Journal-ISO = {{Cas. Ekon. Trz. Komun.}},
Doc-Delivery-Number = {{GK3HY}},
Unique-ID = {{ISI:000436035100005}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000434026200008,
Author = {Bossetta, Michael},
Title = {{The Digital Architectures of Social Media: Comparing Political
   Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 US
   Election}},
Journal = {{JOURNALISM \& MASS COMMUNICATION QUARTERLY}},
Year = {{2018}},
Volume = {{95}},
Number = {{2}},
Pages = {{471-496}},
Month = {{JUN}},
Abstract = {{The present study argues that political communication on social media is
   mediated by a platform's digital architecturethe technical protocols
   that enable, constrain, and shape user behavior in a virtual space. A
   framework for understanding digital architectures is introduced, and
   four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared
   along the typology. Using the 2016 U.S. election as a case, interviews
   with three Republican digital strategists are combined with social media
   data to qualify the study's theoretical claim that a platform's network
   structure, functionality, algorithmic filtering, and datafication model
   affect political campaign strategy on social media.}},
Publisher = {{SAGE PUBLICATIONS INC}},
Address = {{2455 TELLER RD, THOUSAND OAKS, CA 91320 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Bossetta, M (Reprint Author), Univ Copenhagen, Dept Polit Sci, Oster Farimagsgade 5, DK-1353 Copenhagen K, Denmark.
   Bossetta, Michael, Univ Copenhagen, Ctr European Polit, Dept Polit Sci, Copenhagen, Denmark.}},
DOI = {{10.1177/1077699018763307}},
ISSN = {{1077-6990}},
EISSN = {{2161-430X}},
Keywords = {{political communication; affordances; primaries; digital marketing}},
Keywords-Plus = {{AFFORDANCES; COMMUNICATION; ONLINE; DELIBERATION; POWER}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{mjb@ifs.ku.dk}},
ORCID-Numbers = {{Bossetta, Michael/0000-0002-8611-5487}},
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Number-of-Cited-References = {{63}},
Times-Cited = {{10}},
Usage-Count-Last-180-days = {{13}},
Usage-Count-Since-2013 = {{44}},
Journal-ISO = {{Journal. Mass Commun. Q.}},
Doc-Delivery-Number = {{GH9YN}},
Unique-ID = {{ISI:000434026200008}},
OA = {{Other Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000439076400006,
Author = {Terrance, Arokia Ramya and Shrivastava, Shruti and Kumari, Asmita and
   Sivanandam, Lokesh},
Title = {{Competitive Analysis of Retail Websites through Search Engine Marketing}},
Journal = {{INGENIERIA SOLIDARIA}},
Year = {{2018}},
Volume = {{14}},
Number = {{25, SI}},
Month = {{MAY}},
Abstract = {{Introduction: The present research was carried out at Kalindi College,
   University of Delhi in 2017. Internet technology has transformed the
   world into a global village. Due to improved internet/mobile
   connectivity and substantial increase in data use, any new or existing
   products can reach the customer easily through digital marketing.
   Currently, retail marketing websites attract more than half of internet
   users. It is not only important to create a content rich product
   catalogue for the retail website, but also to ensure that the website is
   at the top of the Search Engine Result Pages (SERPS) of the Google
   Search Engine.
   Methods: The various technical aspects of Search Engine Marketing (SEM)
   of the retail website can be improved substantially by carrying out a
   comprehensive competitive analysis of existing retail websites.
   Results: The authors compared and analyzed the apparel category in three
   competitive retail websites using free Search Engine Optimization (SEO)
   tools.
   Conclusions: The SEO tool can be utilized for increasing website
   visibility and subsequently, sales revenue. This paper focuses on the
   link between SEM strategy and SEO technique for organic and paid search.
   It also discusses impacts of positive and negative ranking of websites
   and how such ranking can be improved adopting SEO-friendly practices.
   Originality: Marketing a startup website in the current competitive
   retail industry is a challenging task. This research provides ideas to
   website owners on how the website should be built, launched and
   maintained with SEO-friendly practices which ensure traffic and revenue.
   Limitations: The research results can be practically implemented in
   websites of retail startup companies.}},
Publisher = {{UNIV COOPERATIVE COLOMBIA, FAC ENGINEERING}},
Address = {{AV CARCAS NO 37-15, BOGOTA, 00000, COLOMBIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Sivanandam, L (Reprint Author), Anna Univ, Ramanujan Comp Ctr, Madras 600025, Tamil Nadu, India.
   Terrance, Arokia Ramya; Shrivastava, Shruti; Kumari, Asmita, Univ Delhi, New Delhi, India.
   Sivanandam, Lokesh, Anna Univ, Madras, Tamil Nadu, India.}},
DOI = {{10.16925/.v14i0.2235}},
ISSN = {{1900-3102}},
EISSN = {{2357-6014}},
Keywords = {{retail market; search engine marketing; search engine optimization;
   search engine result ages; SEO tools}},
Research-Areas = {{Engineering}},
Web-of-Science-Categories  = {{Engineering, Multidisciplinary}},
Author-Email = {{lokesh@annauniv.edu}},
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Number-of-Cited-References = {{17}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{7}},
Usage-Count-Since-2013 = {{17}},
Journal-ISO = {{Ing. Solidar.}},
Doc-Delivery-Number = {{GN5FT}},
Unique-ID = {{ISI:000439076400006}},
OA = {{Other Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000433262500006,
Author = {Gironda, John T. and Korgaonkar, Pradeep K.},
Title = {{iSpy? Tailored versus Invasive Ads and Consumers' Perceptions of
   Personalized Advertising}},
Journal = {{ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS}},
Year = {{2018}},
Volume = {{29}},
Pages = {{64-77}},
Month = {{MAY-JUN}},
Abstract = {{This research examines consumers' perceptions of personalized
   advertising (PA), a new and emerging trend in online advertising, within
   the context of social networking sites. The practice holds great promise
   but has been associated with a number of privacy issues, and thus needs
   further investigation. Utilized as a theoretical lens by which to
   conduct our investigation, privacy calculus theory is used and extended
   via its integration with constructs from other streams of literature.
   Both antecedents and outcomes regarding consumer privacy concerns toward
   PA are empirically investigated, in order to help uncover the factors
   that determine whether the practice is perceived favorably or invasively
   by consumers. We also assess what effects those perceptions have on
   consumers' behavioral intentions toward PA. The results show that a
   number of factors, such as invasiveness, privacy control, perceived
   usefulness, and consumer innovativeness influence consumers' behavioral
   intentions concerning PA. Implications of these results for managers,
   researchers, and consumers are discussed.}},
Publisher = {{ELSEVIER SCIENCE BV}},
Address = {{PO BOX 211, 1000 AE AMSTERDAM, NETHERLANDS}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Gironda, JT (Reprint Author), Nova Southeastern Univ, Huizenga Coll Business \& Entrepreneurship, Ft Lauderdale, FL 33314 USA.
   Gironda, John T., Nova Southeastern Univ, Huizenga Coll Business \& Entrepreneurship, Ft Lauderdale, FL 33314 USA.
   Korgaonkar, Pradeep K., Florida Atlantic Univ, Dept Mkt, Boca Raton, FL 33431 USA.}},
DOI = {{10.1016/j.elerap.2018.03.007}},
ISSN = {{1567-4223}},
EISSN = {{1873-7846}},
Keywords = {{Digital marketing; E-commerce; Information privacy; Interactive
   marketing; Internet; Invasiveness; Personalized advertisements (PA);
   Social media}},
Keywords-Plus = {{INFORMATION PRIVACY CONCERNS; COMMON METHOD VARIANCE; E-COMMERCE;
   APPLICANT REACTIONS; USER ACCEPTANCE; SOCIAL NETWORKS; ONLINE;
   TECHNOLOGY; MODEL; TRUST}},
Research-Areas = {{Business \& Economics; Computer Science}},
Web-of-Science-Categories  = {{Business; Computer Science, Information Systems; Computer Science,
   Interdisciplinary Applications}},
Author-Email = {{jgironda@nova.edu
   korgaonk@fau.edu}},
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Number-of-Cited-References = {{101}},
Times-Cited = {{2}},
Usage-Count-Last-180-days = {{15}},
Usage-Count-Since-2013 = {{35}},
Journal-ISO = {{Electron. Commer. Res. Appl.}},
Doc-Delivery-Number = {{GH2WK}},
Unique-ID = {{ISI:000433262500006}},
DA = {{2019-06-22}},
}

@article{ ISI:000436513400016,
Author = {Shukla, Parag Sunil and Nigam, Priti V.},
Title = {{E- Shopping using Mobile Apps and the Emerging Consumer in the Digital
   Age of Retail Hyper personalization: An Insight}},
Journal = {{PACIFIC BUSINESS REVIEW INTERNATIONAL}},
Year = {{2018}},
Volume = {{10}},
Number = {{10}},
Pages = {{131-139}},
Month = {{APR}},
Abstract = {{Driven forward by technological innovation, the retail paradigm is in
   the midst of a significant shift. The proliferation of shopping channels
   has fundamentally impacted consumer behaviour, creating a more diffused
   shopping experience that is increasingly being carried out over multiple
   channels. Mobile capabilities are at the centre of this diffusion; their
   ubiquity has opened up a wealth of new opportunities for retailers to
   market to and engage with consumers. Mobile has become a formidable
   commercial channel. Moreover, through innovative mobile tools like
   shopping apps, location-based services, and mobile wallets, retailers
   can deliver hyper-contextual marketing messages to consumers, wherever
   they may be. Thanks to smartphones, brands are more embedded than ever
   in consumers' daily lives.
   As the rapid growth of smart devices, the development of mobile
   applications (App) has been gradually become the focal point which the
   enterprises pay attention. Since the ``mobile applications{''} owns the
   characteristics of entertainment, functionality, information,
   socialization as well as intellectual stimulation and so on, therefore
   it gradually becomes the emerging innovative marketing tools for
   marketing. In this research paper, an attempt has been made to
   understand the key linkages between experiential value and usage
   attitude of the shoppers' who prefer to use shopping applications. In
   this study an attempt has been made conceptually understand the
   complicated courtship between the connected consumers in today's digital
   age and the emergence online shopping using mobile apps. This research
   paper aims to provide a valuable reference for enterprises which are
   initiating or conducting the implementation of mobile shopping
   applications, and for researchers interested in the technological
   innovations in the future.}},
Publisher = {{PACIFIC INST MANAGEMENT}},
Address = {{PACIFIC HILLS, PRATAP NAGAR EXTENSION, AIR PORT RD, UDAIPUR, RAJASTHAN,
   313 001, INDIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Shukla, PS (Reprint Author), Maharaja Sayajirao Univ Baroda, Dept Commerce \& Business Management, Fac Commerce, Vadodara, Gujarat, India.
   Shukla, Parag Sunil; Nigam, Priti V., Maharaja Sayajirao Univ Baroda, Dept Commerce \& Business Management, Fac Commerce, Vadodara, Gujarat, India.}},
ISSN = {{0974-438X}},
Keywords = {{E-Shopping; Mobile Apps; Hyper-Personalization; Digital Marketing}},
Keywords-Plus = {{EXPERIENTIAL VALUE; ACCEPTANCE; ADOPTION; COMMERCE; ATTITUDE}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
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Number-of-Cited-References = {{25}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{10}},
Usage-Count-Since-2013 = {{17}},
Journal-ISO = {{Pac. Bus. Rev. Int.}},
Doc-Delivery-Number = {{GK8WX}},
Unique-ID = {{ISI:000436513400016}},
DA = {{2019-06-22}},
}

@article{ ISI:000428203300006,
Author = {Pellicer Jorda, Maria Teresa},
Title = {{WHY ETHICAL ADVERTISING? THE MOST CONTROVERSIAL CAMPAIGNS}},
Journal = {{VIVAT ACADEMIA}},
Year = {{2018}},
Number = {{142}},
Pages = {{97-106}},
Month = {{MAR 15}},
Abstract = {{The advertising is so important in the actually society. We depend on
   the advertising for doing a lot of activities in our life. Therefore,
   it's very necessary an ethics advertising, especially a true
   advertising. The state of affairs allows advertising to be conducted by
   anyone, at any moment and without guaranties. The consumer is being
   increasingly bombarded by constant and contradictory advertising, making
   difficult to actually exercise a fair judgement on what, when and how to
   buy. In this situation, the right of the consumer are as threatened as
   the image of advertising itself. Lie, as a tool of debate is
   disrespected and banalized; and long term image is sacrified in spite of
   the short term, under the umbrella of commercial pseudo-philosophies.
   The consumer is constantly assaulted with phone and digital marketing,
   lacking new ideas and looking for easy solutions, instead of resorting
   to true creativity. We speak about this topic in this interesting
   article.}},
Publisher = {{UNIV COMPLUTENSE MADRID, SERVICIO PUBLICACIONES}},
Address = {{CIUDAD UNIV, OBISPO TREJO 3, MADRID, 28040, SPAIN}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Jorda, MTP (Reprint Author), Univ Murcia, Murcia, Spain.
   Pellicer Jorda, Maria Teresa, Univ Murcia, Murcia, Spain.}},
DOI = {{10.15178/va.2018.142.97-107}},
ISSN = {{1575-2844}},
Keywords = {{Ethics; advertising; society; marketing; consumer}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{maite.pellicer@um.es}},
Cited-References = {{BONETE E, 1999, ETICA COMUNICACION A.
   Hellin P., 2008, DISCURSO PUBLICITARI.
   MOLINE M, 1973, LA PUBLICIDAD.
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   Savater F., 1998, ETICA AMADOR.
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   Zamora J. A, 2004, MEDIOS COMUNICACION.}},
Number-of-Cited-References = {{7}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{7}},
Journal-ISO = {{Vivat Acad.}},
Doc-Delivery-Number = {{GA3BU}},
Unique-ID = {{ISI:000428203300006}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000428258900002,
Author = {Aldousari, Abdullah A. and Elsayed, Ismail M.},
Title = {{Factors differentiating between concentric and sprinkled
   multiple-patronage shoppers in Kuwait}},
Journal = {{MANAGEMENT \& MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY}},
Year = {{2018}},
Volume = {{13}},
Number = {{1}},
Pages = {{730-747}},
Month = {{MAR}},
Abstract = {{Two types of hypermarket spenders with multi-patronage behavior were
   identified; namely,{''}Concentric{''} and ``Sprinkled.{''} The objective
   of this study is to examine which of hypermarket store attributes
   differentiate between the two types of spenders, and to determine the
   differences of their demographic characteristics. Six store attributes
   including the depth of the product assortment, store services, location
   convenience, sales promotion, prices, and store reputation were
   examined. Also, five different demogrpaphics were tested including
   gender, nationality, marital status, education and monthly income.. A
   cross sectional design with an intercept survey was used. Three hundered
   cusdtomers were intercepted at diffeerent hypermarket store locations
   and asked to fill out the survey instrument. Two research hypotheses
   were tested using the survey data. The interpretation of the
   discriminant function showed that ``concentric{''} spenders score quite
   high on store services, moderately on convenience and sales promotion,
   and low on prices. Both product assortment depth and store reputation
   were not important to the discriminant function interpretation. Results
   also indicated that only two demographics were significantly
   differentiating between the two types of spenders. Several
   recommendations were made based on the study findings to enable each
   hypermaqrket store in Kuwait to increase its share of a consumer's
   wallet.}},
Publisher = {{DE GRUYTER POLAND SP ZOO}},
Address = {{BOGUMILA ZUGA 32A STR., 01-811 WARSAW, POLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Aldousari, AA (Reprint Author), Kuwait Univ, Coll Business Adm, Safat, Kuwait.
   Aldousari, Abdullah A.; Elsayed, Ismail M., Kuwait Univ, Coll Business Adm, Safat, Kuwait.}},
DOI = {{10.2478/mmcks-2018-0002}},
ISSN = {{1842-0206}},
EISSN = {{2069-8887}},
Keywords = {{retailing; patronage; consumer behavior; digital marketing;
   servicescape; entrepreneurship}},
Keywords-Plus = {{LOYALTY PROGRAM MEMBERSHIP; STORE ENVIRONMENT; RETAIL PATRONAGE;
   SHOPPING TRIPS; BEHAVIOR; SERVICE; IMPACT; BRAND; CUES}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{aldousari.aa@gmail.com
   aboelsebaa\_101@yahoo.com}},
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   Yi YJ, 2003, J ACAD MARKET SCI, V31, P229, DOI 10.1177/0092070303031003002.}},
Number-of-Cited-References = {{57}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{9}},
Journal-ISO = {{Manag. Mark.}},
Doc-Delivery-Number = {{GA3VV}},
Unique-ID = {{ISI:000428258900002}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000428216100003,
Author = {Qian, Zhi-Wang and Wan, Guang-Sheng and Du, Xiao-Lei and Shi, Yu-Feng
   and Huang, Gang},
Title = {{Performance Evaluation of Digital Marketing in Health Care Industry with
   the Application of Data Envelopment Analysis}},
Journal = {{REVISTA DE CERCETARE SI INTERVENTIE SOCIALA}},
Year = {{2018}},
Volume = {{60}},
Pages = {{39-50}},
Month = {{MAR}},
Abstract = {{The competition in health care industry is getting fierce. How to take
   health care quality, cost effectiveness, and business performance into
   account and adopt correct strategies to achieve the vision and
   sustained-yield management is the problems current hospitals would
   encounter. For this reason, the integration of resources and the
   investment in marketing are the top priority. From the digital marketing
   data in health care industry in Shanghai, 12 hospitals are taking as the
   research subjects in this study. The research results are summarized as
   follows. One DMU presents strong digital marketing efficiency, with the
   efficiency=1, revealing better digital marketing efficiency. Six DMUs
   shows the digital marketing efficiency between 0.9 and 1, as marginal
   inefficient, that the digital marketing efficiency can be more easily
   promoted. Five DMUs, about 42\% of all DMUs, present the digital
   marketing efficiency less than 0.9, as obvious inefficient, where
   Shanghai Municipal Hospital of Traditional Chinese Medicine appears the
   lowest digital marketing efficiency. According to the research results,
   it is suggested to lead health care industry to maintain the operation
   performance with innovative marketing and achieve the vision of
   sustained-yield management among the competitive medical environment.}},
Publisher = {{EDITURA LUMEN, IASI}},
Address = {{HOLT ROMANIA FCSSCF FILIALA, IASI STR BISTRITA, NR 7, BL B13, PARTER, AP
   3, IASI, 00000, ROMANIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Huang, G (Reprint Author), Shanghai Univ Med \& Hlth Sci, Shanghai, Peoples R China.
   Qian, Zhi-Wang; Wan, Guang-Sheng; Du, Xiao-Lei; Shi, Yu-Feng, Shanghai Univ Med \& Hlth Sci, Coll Hlth Informat Technol \& Management, Shanghai, Peoples R China.
   Huang, Gang, Shanghai Univ Med \& Hlth Sci, Shanghai, Peoples R China.}},
ISSN = {{1583-3410}},
EISSN = {{1584-5397}},
Keywords = {{health care industry; digital marketing; performance evaluation;
   management; medical expenditure}},
Keywords-Plus = {{ALGORITHM}},
Research-Areas = {{Social Work; Sociology}},
Web-of-Science-Categories  = {{Social Work; Sociology}},
Author-Email = {{qianzw@sumhs.edu.cn
   wangs@sumhs.edu.cn
   duxl@sumhs.edu.cn
   shiyf@sumhs.edu.cn
   huangg@sumhs.edu.cn}},
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Number-of-Cited-References = {{21}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{12}},
Journal-ISO = {{Rev. Cercet. Interv. Soc.}},
Doc-Delivery-Number = {{GA3GI}},
Unique-ID = {{ISI:000428216100003}},
DA = {{2019-06-22}},
}

@article{ ISI:000427217000016,
Author = {Faulds, David J. and Mangold, W. Glynn and Raju, P. S. and Valsalan,
   Sarath},
Title = {{The mobile shopping revolution: Redefining the consumer decision process}},
Journal = {{BUSINESS HORIZONS}},
Year = {{2018}},
Volume = {{61}},
Number = {{2}},
Pages = {{323-338}},
Month = {{MAR-APR}},
Abstract = {{The use of mobile devices by consumers and the accompanying response by
   retailers is rapidly revolutionizing the retail environment. In the
   past, retailers have focused primarily on the outcome (to purchase or
   not to purchase) of the consumer decision process, but now mobile
   technologies give retailers the opportunity to more actively influence
   the entire consumer decision-making processes. The increasing use of
   mobile devices by consumers makes shopping a continuous rather than
   discrete activity that requires retailers to engage with their customers
   at critical touch points of the decision process in order to provide a
   more customer centric experience. This change in focus from the decision
   outcome to the decision process signifies an important paradigm shift
   for the retailing industry. After an extensive review of the literature,
   we identify four pillars that form the foundation for the mobile
   shopping revolution and represent the essential ways and means through
   which retailers can engage with consumers during the decision process.
   We also discuss the different areas in which the pillars can enable
   retailers to achieve a sustainable competitive advantage in the mobile
   shopping era. (C) 2017 Kelley School of Business, Indiana University.
   Published by Elsevier Inc. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE BV}},
Address = {{PO BOX 211, 1000 AE AMSTERDAM, NETHERLANDS}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Faulds, DJ (Reprint Author), Univ Louisville, Coll Business, Louisville, KY 40292 USA.
   Faulds, David J.; Raju, P. S.; Valsalan, Sarath, Univ Louisville, Coll Business, Louisville, KY 40292 USA.
   Mangold, W. Glynn, Murray State Univ, Arthur J Bauernfeind Coll Business \& Publ Affairs, Murray, KY 42071 USA.}},
DOI = {{10.1016/j.bushor.2017.11.012}},
ISSN = {{0007-6813}},
EISSN = {{1873-6068}},
Keywords = {{Connected shoppers; Digital marketing; Mobile marketing; Consumer
   decision process; Retail innovation}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{djfaul01@louisville.edu
   psraju@louisville.edu}},
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Number-of-Cited-References = {{67}},
Times-Cited = {{2}},
Usage-Count-Last-180-days = {{11}},
Usage-Count-Since-2013 = {{37}},
Journal-ISO = {{Bus. Horiz.}},
Doc-Delivery-Number = {{FY9WG}},
Unique-ID = {{ISI:000427217000016}},
DA = {{2019-06-22}},
}

@article{ ISI:000426572500003,
Author = {Watson, George F. and Weaven, Scott and Perkins, Helen and Sardana,
   Deepak and Palmatier, Robert W.},
Title = {{International Market Entry Strategies: Relational, Digital, and Hybrid
   Approaches}},
Journal = {{JOURNAL OF INTERNATIONAL MARKETING}},
Year = {{2018}},
Volume = {{26}},
Number = {{1, SI}},
Pages = {{30-60}},
Month = {{MAR}},
Abstract = {{The adoption of digital communications, facilitated by Internet
   technology, has been among the most significant international business
   developments of the past 25 years. This article investigates the effect
   of these new technologies and the changing global business environment
   to understand how relational approaches to international market entry
   (IME) are changing in light of macro developments. Despite substantial
   resources in business practice dedicated to combining relational
   strategies in digital settings, this analysis of extant literature
   reveals that fewer than 3\% of peer-reviewed research articles in the
   international marketing domain examine digital contexts. To address this
   gap, the authors assess 25 years of literature to provide (1) a
   description of the evolution of IME research; (2) a review and synthesis
   of pertinent literature that adopts relational, digital, and hybrid
   approaches to IME; (3) a taxonomy of IME strategies; and (4) directions
   for further research.}},
Publisher = {{AMER MARKETING ASSOC}},
Address = {{311S WACKER DR, STE 5800, CHICAGO, IL 60606-6629 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Watson, GF (Reprint Author), Colorado State Univ, Mkt, Ft Collins, CO 80523 USA.
   Watson, George F., Colorado State Univ, Mkt, Ft Collins, CO 80523 USA.
   Weaven, Scott, Griffith Univ, Griffith Business Sch, Mkt, Gold Coast Campus, Gold Coast, Qld, Australia.
   Perkins, Helen, Griffith Univ, Griffith Business Sch, Gold Coast Campus, Gold Coast, Qld, Australia.
   Sardana, Deepak, Griffith Univ, Griffith Business Sch, Dept Mkt, Gold Coast Campus, Gold Coast, Qld, Australia.
   Palmatier, Robert W., Univ Washington, Mkt, Seattle, WA 98195 USA.}},
DOI = {{10.1509/jim.17.0034}},
ISSN = {{1069-031X}},
EISSN = {{1547-7215}},
Keywords = {{international market entry; relationship marketing; digital marketing;
   hybrid strategies}},
Keywords-Plus = {{BUYER-SELLER RELATIONSHIPS; CUSTOMER RELATIONSHIP MANAGEMENT; US
   INTERNET FIRMS; MULTINATIONAL-ENTERPRISE; RELATIONSHIP PERFORMANCE;
   SUPPLIER RELATIONSHIPS; BUSINESS PERFORMANCE; COMMERCE READINESS;
   NATIONAL CULTURE; SOCIAL MEDIA}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{george.watson@colostate.edu
   s.weaven@griffith.edu.au
   h.perkins@griffith.edu.au
   d.sardana@griffith.edu.au
   palmatrw@uw.edu}},
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Number-of-Cited-References = {{142}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{21}},
Usage-Count-Since-2013 = {{61}},
Journal-ISO = {{J. Int. Market.}},
Doc-Delivery-Number = {{FY1LB}},
Unique-ID = {{ISI:000426572500003}},
DA = {{2019-06-22}},
}

@article{ ISI:000425788000005,
Author = {Karapanagiotis, Nicole},
Title = {{Of Digital Images and Digital Media Approaches to Marketing in American
   ISKCON}},
Journal = {{NOVA RELIGIO-JOURNAL OF ALTERNATIVE AND EMERGENT RELIGIONS}},
Year = {{2018}},
Volume = {{21}},
Number = {{3}},
Pages = {{74-102}},
Month = {{FEB}},
Abstract = {{This article is a theoretical and ethnographic investigation of the role
   of marketing and branding within the contemporary ISKCON movement in the
   United States. In it, I examine the digital marketing enterprises of two
   prominent ISKCON temples: ISKCON of New Jersey and ISKCON of D.C. I
   argue that by attending to the vastly different ways in which these
   temples present and portray ISKCON online-including the markedly
   different media imagery by which they aim to draw the attention of the
   public-we can learn about an ideological divide concerning marketing
   within American ISKCON. This divide, I argue, highlights different ideas
   regarding how potential newcomers become attracted to ISKCON. It also
   illuminates an unexplored facet of the heterogeneity of American ISKCON,
   principally in terms of the movement's public face.}},
Publisher = {{UNIV CALIFORNIA PRESS}},
Address = {{155 GRAND AVE, SUITE 400, OAKLAND, CA 94612-3758 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Karapanagiotis, N (Reprint Author), Rutgers Univ Camden, Dept Philosophy \& Relig, 429 Cooper St, Camden, NJ 08102 USA.
   Karapanagiotis, Nicole, Rutgers Univ Camden, Dept Philosophy \& Relig, 429 Cooper St, Camden, NJ 08102 USA.}},
ISSN = {{1092-6690}},
EISSN = {{1541-8480}},
Keywords = {{ISKCON; Marketing; Digital Media; Digital Hinduism; Krishna; Hare
   Krishna}},
Keywords-Plus = {{IMMIGRANTS; STRATEGIES; HINDUISM; MOVEMENT; KRISHNA; TEMPLE}},
Research-Areas = {{Religion}},
Web-of-Science-Categories  = {{Religion}},
Author-Email = {{nicole.karapanagiotis@rutgers.edu}},
Cited-References = {{Berg TV, 2008, SOCIOL QUART, V49, P79, DOI 10.1111/j.1533-8525.2007.00107.x.
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Number-of-Cited-References = {{39}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{4}},
Journal-ISO = {{Nova Relig.}},
Doc-Delivery-Number = {{FX1DJ}},
Unique-ID = {{ISI:000425788000005}},
DA = {{2019-06-22}},
}

@article{ ISI:000425195800005,
Author = {Barcelos, Renato Hubner and Dantas, Danilo C. and Senecal, Sylvain},
Title = {{Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences
   Consumer Responses}},
Journal = {{JOURNAL OF INTERACTIVE MARKETING}},
Year = {{2018}},
Volume = {{41}},
Pages = {{60-80}},
Month = {{FEB}},
Abstract = {{Social media platforms enable firms to communicate directly and often
   publicly with individual consumers. In this research, comprising four
   online studies, the authors investigate how the tone of voice used by
   firms (human vs. corporate) influences purchase intentions on social
   media. Findings suggest that a human tone of voice is not always the
   firm's best option. Study la (N = 174) shows that using a human voice,
   instead of the more traditional corporate voice, can increase a
   consumer's hedonic value on social media and also purchase intentions.
   However, that influence of a human voice on purchase intentions is
   stronger when the consumer is looking at a brand page with a hedonic
   goal in mind (versus a utilitarian one). Study 1b (N = 342) shows that
   the presence of several negative comments about a brand on social media
   acts as a boundary condition, nullifying the influence of a human voice
   on purchase intentions. Studies 2a (N = 154) and 2b (N = 202) show in
   different settings that using a human voice can even reduce purchase
   intentions in contexts of high situational involvement, due to
   perceptions of risk associated with humanness. The results contribute to
   the literature surrounding the effects of conversational human voice,
   while also providing managers with a set of guidelines to help inform
   and identify which tone of voice is best adapted to each communications
   scenario. (C) 2017 Direct Marketing Educational Foundation, Inc. dba
   Marketing EDGE. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE INC}},
Address = {{STE 800, 230 PARK AVE, NEW YORK, NY 10169 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Barcelos, RH (Reprint Author), HEC Montreal, 3000 Chemin Cote St Catherine,Off 4506, Montreal, PQ H3T 2A7, Canada.
   Barcelos, Renato Hubner; Dantas, Danilo C.; Senecal, Sylvain, HEC Montreal, 3000 Chemin Cote St Catherine,Off 4506, Montreal, PQ H3T 2A7, Canada.}},
DOI = {{10.1016/j.intmar.2017.10.001}},
ISSN = {{1094-9968}},
EISSN = {{1520-6653}},
Keywords = {{Human voice; Social presence; Social media; Online branding; Digital
   marketing}},
Keywords-Plus = {{COMMUNICATION STYLE; PERCEIVED RISK; WEB SITE; ONLINE; INVOLVEMENT;
   PERSONALIZATION; CONSUMPTION; ACCEPTANCE; LANGUAGE; REVIEWS}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{renato.hubner-barcelos@hec.ca
   danilo.dantas@hec.ca
   sylvain.senecal@hec.ca}},
Cited-References = {{BABIN BJ, 1994, J CONSUM RES, V20, P644, DOI 10.1086/209376.
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Number-of-Cited-References = {{61}},
Times-Cited = {{2}},
Usage-Count-Last-180-days = {{10}},
Usage-Count-Since-2013 = {{67}},
Journal-ISO = {{J. Interact. Mark.}},
Doc-Delivery-Number = {{FW3GW}},
Unique-ID = {{ISI:000425195800005}},
DA = {{2019-06-22}},
}

@article{ ISI:000424720000010,
Author = {Pant, Gautam and Pant, Shagun},
Title = {{Visibility of corporate websites: The role of information prosociality}},
Journal = {{DECISION SUPPORT SYSTEMS}},
Year = {{2018}},
Volume = {{106}},
Pages = {{119-129}},
Month = {{FEB}},
Abstract = {{With an ever expanding content and user base, the Web presents
   information discovery and consumption challenges for both consumers and
   producers of information. Producers of information strive for visibility
   among consumers who have limited attention. Corporate websites are a
   primary digital marketing channel for firms through which they seek to
   gain a bigger share of their stakeholders' (i.e., customers, investors,
   communities) attention. Using observations spanning several years we
   study the website visibility, as measured by user traffic, of more than
   2500 public firms and its association with properties of corporate
   websites and the corresponding firms. One property that is of particular
   interest to us is the availability of ``community-engaging{''} pages,
   i.e., pages that support blogs or forums on the website or provide links
   to external social media platforms such as Facebook. These
   community-engaging pages signify online prosocial services provided by
   firms. We find that websites with larger number of community-engaging
   pages are associated with higher visibility. This provides a novel
   empirical support for the promotion and use of social media content and
   tools on websites of firms. We also find that websites with more
   specific content are associated with lower visibility while providing
   more out-links is associated with higher visibility. We observe these
   results consistently over time. These associations are observed while
   controlling for the size of the firms, types of their industries, the
   magnitude of media attention and other firm-level heterogeneity.
   Finally, machine learning models derived from our empirical analysis
   provide strong predictive utility for out-of-sample data. (C) 2017
   Elsevier By. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE BV}},
Address = {{PO BOX 211, 1000 AE AMSTERDAM, NETHERLANDS}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Pant, G (Reprint Author), Univ Iowa, Dept Management Sci, Iowa City, IA 52246 USA.
   Pant, Gautam, Univ Iowa, Dept Management Sci, Iowa City, IA 52246 USA.
   Pant, Shagun, Univ Iowa, Dept Finance, Iowa City, IA 52246 USA.}},
DOI = {{10.1016/j.dss.2017.12.006}},
ISSN = {{0167-9236}},
EISSN = {{1873-5797}},
Keywords = {{Online visibility; Social media; Web mining; Explanatory and predictive
   models}},
Keywords-Plus = {{FIRM EQUITY VALUE; SOCIAL MEDIA; COMPETITIVE ALTRUISM; WEB; MANAGEMENT;
   IMPACT; POWER; NETWORKS; PREDICT; DESIGN}},
Research-Areas = {{Computer Science; Operations Research \& Management Science}},
Web-of-Science-Categories  = {{Computer Science, Artificial Intelligence; Computer Science, Information
   Systems; Operations Research \& Management Science}},
Author-Email = {{gautam-pant@uiowa.edu
   shagun-pant@uiowa.edu}},
ResearcherID-Numbers = {{Li, Wang/M-1612-2019}},
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Number-of-Cited-References = {{40}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{9}},
Usage-Count-Since-2013 = {{28}},
Journal-ISO = {{Decis. Support Syst.}},
Doc-Delivery-Number = {{FV6VK}},
Unique-ID = {{ISI:000424720000010}},
DA = {{2019-06-22}},
}

@article{ ISI:000416954500012,
Author = {Aswani, Reema and Kar, Arpan Kumar and Ilavarasan, P. Vigneswara and
   Dwivedi, Yogesh K.},
Title = {{Search engine marketing is not all gold: Insights from Twitter and
   SEOClerks}},
Journal = {{INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT}},
Year = {{2018}},
Volume = {{38}},
Number = {{1}},
Pages = {{107-116}},
Month = {{FEB}},
Abstract = {{The study highlights how digital marketing is often detrimental, when it
   is done by unskilled service providers. It highlights how the hyped
   services of search engine marketing (SEM) are not as successful as they
   seem to be and sometimes affect firms negatively. This study uses social
   media analytics to derive insights from Twitter using descriptive,
   content and network analytics. Methods like hashtag analysis, polarity
   and emotion analysis, word analysis, topic modeling and other relevant
   approaches have been used to mine user generated content. A qualitative
   case study on an e-market is used for validation of findings. SEM
   services provided by small organizations and freelancers are not as
   beneficial as the ones by established players. The services provided by
   these firms proved detrimental for the customers based on user
   experiences surrounding these services in the social media and forum
   specific discussions. This study highlights how SEM often not only fails
   to provide benefits but also destructs value if not done properly.
   Transaction costs like agency problems, coordination costs, loss of
   non-contractible value and cost of fit are also identified with
   potential fallouts which affect the long-term benefits. Inputs will be
   beneficial to practice in planning SEM and outsourcing.}},
Publisher = {{ELSEVIER SCI LTD}},
Address = {{THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Dwivedi, YK (Reprint Author), Swansea Univ, Sch Management, Emerging Markets Res Ctr EMaRC, Swansea, W Glam, Wales.
   Aswani, Reema; Kar, Arpan Kumar; Ilavarasan, P. Vigneswara, Indian Inst Technol, DMS, Delhi, India.
   Dwivedi, Yogesh K., Swansea Univ, Sch Management, Emerging Markets Res Ctr EMaRC, Swansea, W Glam, Wales.}},
DOI = {{10.1016/j.ijinfomgt.2017.07.005}},
ISSN = {{0268-4012}},
EISSN = {{1873-4707}},
Keywords = {{Search engine optimization; Search engine marketing; Social media;
   Twitter analytics; Digital marketing}},
Keywords-Plus = {{TRANSACTION COST; CONTRACT DESIGN; OPTIMIZATION; INTERNET; MODEL;
   COMMUNICATION; PERSPECTIVE; VISIBILITY; CONSUMERS; STRATEGY}},
Research-Areas = {{Information Science \& Library Science}},
Web-of-Science-Categories  = {{Information Science \& Library Science}},
Author-Email = {{y.k.dwivedi@swansea.ac.uk}},
ResearcherID-Numbers = {{Dwivedi, Yogesh Kumar/A-5362-2008
   Kar, Arpan Kumar/Q-1374-2019
   }},
ORCID-Numbers = {{Dwivedi, Yogesh Kumar/0000-0002-5547-9990
   Ilavarasan, P. Vigneswara/0000-0002-9431-3520}},
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Number-of-Cited-References = {{97}},
Times-Cited = {{19}},
Usage-Count-Last-180-days = {{26}},
Usage-Count-Since-2013 = {{68}},
Journal-ISO = {{Int. J. Inf. Manage.}},
Doc-Delivery-Number = {{FO6EH}},
Unique-ID = {{ISI:000416954500012}},
DA = {{2019-06-22}},
}

@article{ ISI:000459548200007,
Author = {Hardy, Melanie Walker and Kener, Hillary J. and Grinzaid, Karen Arnovitz},
Title = {{Implementation of a Carrier Screening Program in a High-Risk
   Undergraduate Student Population Using Digital Marketing, Online
   Education, and Telehealth}},
Journal = {{PUBLIC HEALTH GENOMICS}},
Year = {{2018}},
Volume = {{21}},
Number = {{1-2}},
Pages = {{67-76}},
Abstract = {{Background/Aims: Access to preconception carrier screening, which
   provides at-risk couples with more reproductive options, is critically
   important. To address this need in the Jewish community, genetic
   counselors at Emory University launched JScreen (www.jscreen,org), a
   national online genetic disease education and carrier screening program,
   To reach the preconception demographic, JScreen initiated a study
   evaluating the impact of marketing and education on knowledge and
   screening activity on college campuses. Methods: Students at 10
   universities were targeted with a marketing campaign designed for this
   initiative. Those who elected screening were provided pre-test video
   education designed for the study. Success was assessed through
   enrollment in testing, comparison of pre-and post-education knowledge
   quizzes, and patient satisfaction surveys evaluating genetic counseling
   and the JScreen process. Results: A total of 1,794 participants were
   enrolled, Over 99\% of those screened were not pregnant. Knowledge quiz
   scores improved significantly post-education, and patient satisfaction
   was over 98\%. Conclusions: Findings suggested that the use of targeted
   marketing helped promote preconception screening in this population. The
   study demonstrated that video education was effective in educating
   participants about benefits and limitations of testing, Also, the use of
   telehealth technology facilitated access to professional genetic
   counseling services. This study serves as a model for future public
   health initiatives. (C) 2018 S. Karger AG, Basel}},
Publisher = {{KARGER}},
Address = {{ALLSCHWILERSTRASSE 10, CH-4009 BASEL, SWITZERLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Hardy, MW (Reprint Author), Emory Genet, 5115 New Peachtree Rd,Suite 301, Atlanta, GA 30341 USA.
   Hardy, Melanie Walker; Kener, Hillary J.; Grinzaid, Karen Arnovitz, Emory Univ, Dept Human Genet, Atlanta, GA 30322 USA.}},
DOI = {{10.1159/000493971}},
ISSN = {{1662-4246}},
EISSN = {{1662-8063}},
Keywords = {{Telehealth; Education; Counseling; Jewish population; Genetic
   counseling; Carrier; Screening; Technology}},
Keywords-Plus = {{GENETIC-COUNSELORS; MODEL}},
Research-Areas = {{Genetics \& Heredity; Public, Environmental \& Occupational Health}},
Web-of-Science-Categories  = {{Genetics \& Heredity; Public, Environmental \& Occupational Health}},
Author-Email = {{melanie.hardy@emory.edu}},
ORCID-Numbers = {{Hardy, Melanie/0000-0003-3126-5979}},
Funding-Acknowledgement = {{Shire {[}IIR-USA-000999]; Marcus Foundation}},
Funding-Text = {{This study was funded in part by Shire (Investigator Initiated Research
   number: IIR-USA-000999) and in part by The Marcus Foundation. Neither
   played a role in the preparation of data or the manuscript.}},
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Number-of-Cited-References = {{24}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{3}},
Journal-ISO = {{Pub. Health Genomics}},
Doc-Delivery-Number = {{HM5XI}},
Unique-ID = {{ISI:000459548200007}},
DA = {{2019-06-22}},
}

@article{ ISI:000457580000002,
Author = {Peruta, Adam and Shields, Alison B.},
Title = {{Marketing your university on social media: a content analysis of
   Facebook post types and formats}},
Journal = {{JOURNAL OF MARKETING FOR HIGHER EDUCATION}},
Year = {{2018}},
Volume = {{28}},
Number = {{2}},
Pages = {{175-191}},
Abstract = {{Many schools put a great deal of emphasis on their social media
   marketing strategies - updating and maintaining their social media
   channels with the purpose of building identity by connecting with
   prospective students and alumni. At a time when immediacy is seen as
   being prevalent to university marketing, social media is viewed as a
   viable method of communication between the institution and its
   constituents. The authors use content analysis to examine topics and
   formats of 5932 Facebook posts from top U.S. colleges and universities.
   Results show that there are content topics, such as athletics, that
   significantly increase engagement, while others have the tendency to
   lower engagement. Additionally, the format, like including
   user-generated content, is another factor that contributes to
   engagement. This study provides strategies on how university social
   media managers can better compose social media content to improve
   engagement, to better market their offerings, and to increase the reach
   of their posts.}},
Publisher = {{ROUTLEDGE JOURNALS, TAYLOR \& FRANCIS LTD}},
Address = {{2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Peruta, A (Reprint Author), Syracuse Univ, SI Newhouse Sch Publ Commun, Syracuse, NY 13244 USA.
   Peruta, Adam, Syracuse Univ, SI Newhouse Sch Publ Commun, Syracuse, NY 13244 USA.
   Shields, Alison B., Ithaca Coll, Sch Business, Ithaca, NY 14850 USA.}},
DOI = {{10.1080/08841241.2018.1442896}},
ISSN = {{0884-1241}},
EISSN = {{1540-7144}},
Keywords = {{Social media; higher education; digital marketing; Facebook; content
   marketing; universities}},
Keywords-Plus = {{HIGHER-EDUCATION; MODEL}},
Research-Areas = {{Education \& Educational Research}},
Web-of-Science-Categories  = {{Education \& Educational Research}},
Author-Email = {{arperuta@syr.edu}},
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Number-of-Cited-References = {{43}},
Times-Cited = {{2}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{3}},
Journal-ISO = {{J. Mark. High. Educ.}},
Doc-Delivery-Number = {{HK0HP}},
Unique-ID = {{ISI:000457580000002}},
DA = {{2019-06-22}},
}

@article{ ISI:000455272300004,
Author = {Camgoz-Akdag, Hatice and Alyildiz, Tugay and Gundogdu, Melih},
Title = {{DIGITAL MARKETING SYSTEM MANAGEMENT FORMEDICAL TRAVEL COMPANIES}},
Journal = {{IIOAB JOURNAL}},
Year = {{2018}},
Volume = {{9}},
Number = {{6, SI}},
Pages = {{28-35}},
Abstract = {{Purpose: There appears to be a need in the industry for a guide
   explaining how to build and benefit such a professional looking online
   identification as a medical travel agency. The main purpose of this
   article is to guide the companies on building a successfully working
   online reputation. Method: The recommendations are made regarding to the
   experiences of applications made in the author's own medical travel
   agency as well as the consultancy services given by, and their findings.
   Findings: Findings of the article suggest systematical management
   improvements aiming increasing profitability of the investments made
   online. In addition, improvements in technical requirements and process
   communication have a high impact on customer attraction criteria.
   Practical implications: The results of this study can be used by the
   medical travel agencies either with or without professionally working
   marketing departments aiming to improve their online reputation. Also,
   as a report for those willing to follow the continuously changing trends
   of e-marketing in the sector of medical travel.}},
Publisher = {{INST INTEGRATIVE OMICS \& APPLIED BIOTECHNOLOGY}},
Address = {{NONAKURI, PURBA MEDINIPUR, WEST BENGAL, KOLKATA, 721 172, INDIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Alyildiz, T (Reprint Author), Istanbul Tech Univ, Management Engn, Istanbul, Turkey.
   Camgoz-Akdag, Hatice; Alyildiz, Tugay; Gundogdu, Melih, Istanbul Tech Univ, Management Engn, Istanbul, Turkey.}},
ISSN = {{0976-3104}},
Keywords = {{Health management; medical travel; digital marketing; systems management}},
Research-Areas = {{Biochemistry \& Molecular Biology}},
Web-of-Science-Categories  = {{Biochemistry \& Molecular Biology}},
Author-Email = {{alyildiz15@itu.edu.tr}},
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Number-of-Cited-References = {{12}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{0}},
Journal-ISO = {{IIOAB J.}},
Doc-Delivery-Number = {{HG8RX}},
Unique-ID = {{ISI:000455272300004}},
DA = {{2019-06-22}},
}

@article{ ISI:000454320400007,
Author = {Nichimis, Cristina},
Title = {{Application of New Technologies in Performing Arts Institutions}},
Journal = {{INFORMATION AND COMMUNICATION TECHNOLOGY IN MUSICAL FIELD}},
Year = {{2018}},
Volume = {{9}},
Number = {{2}},
Pages = {{63-70}},
Abstract = {{Cultural institutions face today a series of major changes regarding the
   consumer habits and the needs of the public, largely determined by the
   widespread use of new technologies. Unidirectional communication, the
   lack of interaction and the failure to adapt the communication channels
   and instrument are all problems that have determined and continue to
   cause a decline in cultural consumption.
   The needs and expectation of today's public, especially young but not
   only, focus on a few main coordinates: ubiquity (the need to be
   permanently connected and to have access to information anywhere,
   anytime), personalization (the possibility to adapt one's consumption
   habits or experience according to their own needs) and simplicity of use
   (the possibility to access information in the quickest and most
   efficient way possible, preferably without a great effort).
   These new needs of the public, determined by the omnipresence of
   technology in our lives, have profoundly changed the relationship
   between cultural institutions and its audiences, have affected the
   participation and the consumption of artistic products and have forced
   institutions to open more, to become more flexible and more adaptable.
   The modes of interaction between a cultural institution and its
   audiences have today a complex structure, with more and more
   institutions beginning to introduce different ways to address these
   needs in their activities or even their administrative structures.
   At international level, there are a number of good practices in the use
   of new technologies, which mainly focus on the following objectives:
   distribution / dissemination of artistic content; education,
   accessibility, game/play; optimizing the marketing, sales and
   fundraising processes; reshaping the artistic experience / user
   generated content; digitizing a historical archive. From the analyzed
   cases, the most in-depth and relevant applications are found especially
   in the English-speaking countries, but also in Germany, Denmark and
   Italy.
   In order to be effective, however, the use of new technologies in
   cultural institutions should not be seen as an end in itself or in
   isolation as an ``emergency solution{''}, but as a tool - a transversal
   line integrated into the projects and activities of the institution as a
   whole.}},
Publisher = {{MEDIA MUSICA}},
Address = {{STR ICBRATIANU NR 25, CLUJ-NAPOCA, 00000, ROMANIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Nichimis, C (Reprint Author), Natl Univ Theatre \& Film IL Caragiale, Bucharest, Romania.
   Nichimis, Cristina, Natl Univ Theatre \& Film IL Caragiale, Bucharest, Romania.}},
ISSN = {{2067-9408}},
EISSN = {{2069-654X}},
Keywords = {{new technologies; digital needs; performing arts; good practices;
   digital communication; digital marketing}},
Research-Areas = {{Music}},
Web-of-Science-Categories  = {{Music}},
Author-Email = {{cristinanichimis@yahoo.com}},
Cited-References = {{{[}Anonymous], 2016, ADOPTION DIGITAL TEC.
   {[}Anonymous], 2010, DIGITAL AUDIENCES EN.
   Erik Brynjolfsson, 2014, 2 MACHINE AGE WORK P.
   Gabriele Leotta, NUOVI BISOGNI DIGITA, P5.
   Gilmore James H., 1997, HARVARD BUSINESS REV.
   Making Digital Work, 2015, DIGITAL TOOLKIT ARTS.
   Wars Screen, 2015, BATTLE EYE SPACE TV.}},
Number-of-Cited-References = {{7}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{0}},
Journal-ISO = {{Inf. Commun. Technol. Musical Field}},
Doc-Delivery-Number = {{HF6CB}},
Unique-ID = {{ISI:000454320400007}},
DA = {{2019-06-22}},
}

@article{ ISI:000426881900007,
Author = {Sharma, Divya and Gupta, Agam and Mateen, Arqum and Pratap, Sankalp},
Title = {{Making sense of the changing face of Google's search engine results
   page: an advertiser's perspective}},
Journal = {{JOURNAL OF INFORMATION COMMUNICATION \& ETHICS IN SOCIETY}},
Year = {{2018}},
Volume = {{16}},
Number = {{1}},
Pages = {{90-107}},
Abstract = {{Purpose Google commands approximately 70 per cent of search market share
   worldwide, resulting in businesses investing heavily in search engine
   advertising on Google to target potential customers. Recently, Google
   changed the way in which content and ads were displayed on the search
   engine results page. This reshuffling of content and ads is expected to
   affect the advertisers who advertise on Google and/or use it to drive
   traffic to their websites. The purpose of this study is to analyze the
   impact of these changes on various stakeholders.
   Design/methodology/approach Data have been collected from various
   sources on the internet including blogs and discussion forums.
   Netnography has been used as it allows a detailed evaluation of the
   consumers' needs, wants and choices in a virtual space.
   Findings The average cost-per-click for ads on the top positions is
   expected to increase. Advertisers whose ads usually occupy the lower
   positions would be adversely affected. To counter this, more emphasis
   should be placed on ad extensions and on product listing ads. In
   addition, organizations would benefit from increased efforts on search
   engine optimization.
   Practical implications A variety of coping strategies have been
   developed that can help marketers to successfully navigate through the
   change, including the use of ad extensions and the use of product
   listing ads.
   Originality/value This practice-focused paper offers guidelines for
   digital marketers to use sponsored search more effectively as part of
   their arsenal in light of some important changes recently made by
   Google. The potential of netnography as a research methodology has also
   been expanded by using it in a novel setting and in drawing up
   actionable insights.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Mateen, A (Reprint Author), Indian Inst Management Kozhikode, Kozhikode, India.
   Sharma, Divya; Gupta, Agam, Indian Inst Management Rohtak, Rohtak, Haryana, India.
   Mateen, Arqum, Indian Inst Management Kozhikode, Kozhikode, India.
   Pratap, Sankalp, Indian Inst Management Tiruchirappalli, Tiruchchirappalli, Tamil Nadu, India.}},
DOI = {{10.1108/JICES-06-2017-0035}},
ISSN = {{1477-996X}},
EISSN = {{1758-8871}},
Keywords = {{Netnography; Digital marketing; Google ads; Sponsored search advertising}},
Keywords-Plus = {{BRAND COMMUNITY; NETNOGRAPHY; MARKETS; PERFORMANCE; IMPACT}},
Research-Areas = {{Social Sciences - Other Topics}},
Web-of-Science-Categories  = {{Ethics}},
Author-Email = {{divya.sharma@iimrohtak.ac.in
   agamgupta611@gmail.com
   arqumm@iimk.ac.in
   sankalp@iimtrichy.ac.in}},
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Number-of-Cited-References = {{45}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{5}},
Usage-Count-Since-2013 = {{7}},
Journal-ISO = {{J. Inf. Commun. Ethics Soc.}},
Doc-Delivery-Number = {{FY5OT}},
Unique-ID = {{ISI:000426881900007}},
DA = {{2019-06-22}},
}

@article{ ISI:000451822800004,
Author = {Lappeman, James and Patel, Mukund and Appairaju, Raeshaan},
Title = {{FIRESTORM RESPONSE: MANAGING BRAND REPUTATION DURING AN NWOM FIRESTORM
   BY RESPONDING TO ONLINE COMPLAINTS INDIVIDUALLY OR AS A CLUSTER}},
Journal = {{COMMUNICATIO-SOUTH AFRICAN JOURNAL FOR COMMUNICATION THEORY AND RESEARCH}},
Year = {{2018}},
Volume = {{44}},
Number = {{2}},
Pages = {{67-87}},
Abstract = {{This study provides evidence of how marketers should respond to a sudden
   discharge of negative word-of-mouth (nWOM) communication that spreads
   rapidly across social media platforms, known as an online
   ``firestorm.{''} The study aimed to determine whether a company's
   response policy during an online firestorm influenced their brand
   reputation among observers of the firestorm. An experiment offered three
   different company approaches to the firestorm. The study used a
   conclusive quantitative design by manipulating independent variables in
   a controlled environment in order to infer causality through an online
   survey to 300 participants. The study shows that when faced with the
   option of replying to a cluster of complaints or each individual
   complaint, a more positive brand reputation is engendered through
   individual replies. While research in digital marketing has progressed
   to provide companies with strategies to use digital platforms as a
   marketing tool, the negative side of social media-in this case online
   firestorms-is still largely left unattended. Addressing the direct issue
   of how to respond to online firestorms is therefore of significant
   relevance to marketing practitioners and academics.}},
Publisher = {{UNISA PRESS}},
Address = {{PO BOX 392, PRETORIA, 0003, SOUTH AFRICA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Lappeman, J (Reprint Author), Univ Cape Town, Cape Town, South Africa.
   Lappeman, James; Patel, Mukund; Appairaju, Raeshaan, Univ Cape Town, Cape Town, South Africa.}},
DOI = {{10.1080/02500167.2018.1478866}},
ISSN = {{0250-0167}},
EISSN = {{1753-5379}},
Keywords = {{brand reputation; online; firestorm; webcare; eWOM; nWOM}},
Keywords-Plus = {{WORD-OF-MOUTH}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{jlappeman@me.com}},
ResearcherID-Numbers = {{Lappeman, James/R-9377-2019}},
ORCID-Numbers = {{Lappeman, James/0000-0001-8187-9165}},
Cited-References = {{Andreini D., 2016, INT J BUSINESS MANAG, V11, P23, DOI {[}10. 5539/ijbm. v11n7p23 ., DOI 10.5539/IJBM.V11N7P23].
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Number-of-Cited-References = {{38}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{2}},
Journal-ISO = {{Communicatio}},
Doc-Delivery-Number = {{HC5DD}},
Unique-ID = {{ISI:000451822800004}},
DA = {{2019-06-22}},
}

@article{ ISI:000447497600001,
Author = {Dahl, Andrew J. and D'Alessandro, Anthony M. and Peltier, James W. and
   Swan, Eric L.},
Title = {{Differential effects of omni-channel touchpoints and digital behaviors
   on digital natives' social cause engagement}},
Journal = {{JOURNAL OF RESEARCH IN INTERACTIVE MARKETING}},
Year = {{2018}},
Volume = {{12}},
Number = {{3}},
Pages = {{258-273}},
Abstract = {{Purpose Social causes increasingly rely on omni-channel touchpoints
   involving personal discussions and grassroots digital marketing efforts
   to engage individuals via social referrals. This paper aims to examine
   digital natives' perceived effectiveness of omni-channel touchpoints for
   increasing social cause engagement including social media, digital
   media, traditional and interpersonal communications, along with an
   individual's social/digital media behaviors.
   Design/methodology/approach The paper reports empirical results from an
   online survey of 924 digital natives. The paper uses multivariate and
   multiple regression analyses to examine the differential effects of a
   diverse range of media influencing the perceived effectiveness of social
   cause referrals from a family member versus a close friend.
   Findings The results identify the combination of omni-channel
   touchpoints most likely to be effective for enhancing organ donation
   support and registration efforts as part of social referral campaigns.
   The findings suggest differences exist based on whether the campaign
   targets family members or friends.
   Research limitations/implications The research focuses on digital
   natives and does not address differences that may vary by specific
   messages shared across generational groups or ethnicities. More research
   is also necessary, which examines the effects of digital consumption
   versus content creation behaviors.
   Practical implications The paper includes implications for social
   marketers looking at increasing viral reach and engagement via social
   referral campaigns. Marketers should integrate the omni-channel
   touchpoints deemed to be most effective for each target based on
   specific campaign goals.
   Originality/value This paper addresses a gap in marketers' understanding
   of how digital natives perceive social referral campaigns targeting
   their social circle via various omni-channel touchpoints.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Dahl, AJ (Reprint Author), Univ Wisconsin Whitewater, Coll Business \& Econ, Whitewater, WI 53190 USA.
   Dahl, Andrew J., Univ Wisconsin Whitewater, Coll Business \& Econ, Whitewater, WI 53190 USA.
   D'Alessandro, Anthony M., Univ Wisconsin Madison, Madison, WI USA.
   Peltier, James W.; Swan, Eric L., Univ Wisconsin Whitewater, Whitewater, WI USA.}},
DOI = {{10.1108/JRIM-04-2018-0051}},
ISSN = {{2040-7122}},
EISSN = {{2040-7130}},
Keywords = {{Social media marketing; Marketing communications; Facebook; Health care;
   Word-of-mouth marketing; Millennials}},
Keywords-Plus = {{ORGAN DONOR REGISTRATION; MEDIA RICHNESS; DONATION; COMMUNICATION;
   CHALLENGES; SUPPORT; POWER; OPPORTUNITIES; WILLINGNESS; MANAGEMENT}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{dahlaj18@uww.edu}},
ResearcherID-Numbers = {{Dahl, Andrew/R-6190-2019}},
Funding-Acknowledgement = {{US Department of Health and Human Services, Health Resources and
   Services Administration}},
Funding-Text = {{The authors would like to thank the US Department of Health and Human
   Services, Health Resources and Services Administration, for project
   funding.}},
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Number-of-Cited-References = {{60}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{13}},
Usage-Count-Since-2013 = {{20}},
Journal-ISO = {{J. Res. Interact. Mark.}},
Doc-Delivery-Number = {{GX1SD}},
Unique-ID = {{ISI:000447497600001}},
DA = {{2019-06-22}},
}

@article{ ISI:000447169800014,
Author = {Ang, Tyson and Wei, Shuqin and Anaza, Nwamaka A.},
Title = {{Livestreaming vs pre-recorded: How social viewing strategies impact
   consumers' viewing experiences and behavioral intentions}},
Journal = {{EUROPEAN JOURNAL OF MARKETING}},
Year = {{2018}},
Volume = {{52}},
Number = {{9-10}},
Pages = {{2075-2104}},
Abstract = {{Purpose Marketing researchers currently lack a systematic and empirical
   understanding of digital social viewing strategies. Drawing on social
   impact theory, this study aims to investigate if and how firm-initiated
   digital social viewing strategies (livestreaming vs pre-recorded)
   influence consumer viewing experiences and consequential behavioral
   intentions.
   Design/methodology/approach A scenario-based experiment was conducted
   with 462 participants. The study involved social viewing strategies in a
   new product launch context. Data were analyzed using structural equation
   modeling.
   Findings This study demonstrates that social influence cues (social
   presence and synchronicity) inherent in a livestreaming strategy induce
   a more authentic consumer viewing experience than a pre-recorded
   strategy, which in turn increases consumers' searching and subscribing
   intention. However, a company's social viewing strategy does not
   moderate the effect of search and subscribe intention on purchase
   intention.
   Research limitations/implications This study extends the application of
   social impact theory by showing that social presence and synchronicity
   impact authentic consumer viewing experiences, which influence
   consumers' searching, subscribing and purchasing intention.
   Practical implications This study validates the importance of using
   social viewing as a viable digital marketing strategy for practitioners.
   The paper provides marketers ways to increase consumer purchase
   intention via livestreaming marketing content, particularly for new
   products.
   Originality/value This study extends the traditional research on social
   viewing into the realm of digital social viewing. It is among the first
   to delineate the advantages of both livestreaming and pre-recorded
   social viewing approaches.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Ang, T (Reprint Author), Texas A\&M Univ Cent Texas, Coll Business \& Adm, Killeen, TX 76549 USA.
   Ang, Tyson; Wei, Shuqin, Texas A\&M Univ Cent Texas, Coll Business \& Adm, Killeen, TX 76549 USA.
   Anaza, Nwamaka A., Southern Illinois Univ, Coll Business, Carbondale, IL USA.}},
DOI = {{10.1108/EJM-09-2017-0576}},
ISSN = {{0309-0566}},
EISSN = {{1758-7123}},
Keywords = {{Purchase intention; Social viewing; Livestreaming; Pre-recorded}},
Keywords-Plus = {{USER EXPERIENCE; PURCHASE INTENTIONS; BRAND AUTHENTICITY; MECHANICAL
   TURK; MEDIA; INTERACTIVITY; COMMUNICATION; ENGAGEMENT; MODEL; SCALE}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{tyson.ang@tamuct.edu
   shuqin.wei@tamuct.edu
   nanaza@business.siu.edu}},
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Number-of-Cited-References = {{84}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{5}},
Usage-Count-Since-2013 = {{6}},
Journal-ISO = {{Eur. J. Market.}},
Doc-Delivery-Number = {{GW7SK}},
Unique-ID = {{ISI:000447169800014}},
DA = {{2019-06-22}},
}

@article{ ISI:000446113300003,
Author = {Palos-Sanchez, Pedro and Saura, Jose Ramon and Reyes-Menendez, Ana and
   Esquivel, Ivonne Vasquez},
Title = {{USERS ACCEPTANCE OF LOCATION-BASED MARKETING APPS IN TOURISM SECTOR: AN
   EXPLORATORY ANALYSIS}},
Journal = {{JOURNAL OF SPATIAL AND ORGANIZATIONAL DYNAMICS}},
Year = {{2018}},
Volume = {{6}},
Number = {{3}},
Pages = {{258-270}},
Abstract = {{Mobile devices are the most used technology tools to access the Internet
   since they allow access from anywhere. This possibility has prompted
   companies to focus, to a greater extent, strategies based on geolocation
   marketing. Geolocation is a tool through which people or places can be
   located and have very diverse functionalities and applications.
   Location-Based Services (LBS) allow businesses to incorporate these
   types of tools into their digital marketing strategies. Social networks
   based on location services (LBSNS or Location-Based Social Network
   System) allow businesses to access information on the location of
   customers in real time.
   The present study provides more information on LBS and geolocation
   marketing, also known as geomarketing, analyzing the utility and
   benefits that this tool has to digital marketing and social networks and
   the importance of its technological adoption. To achieve this objective,
   a thorough review of technology adoption literature was carried out and
   a series of interviews were made with experts and professionals in its
   two aspects: digital marketing and information technologies. The results
   show the way in the tourism sector, these tools are managed, the means
   in which they are active, the LBS systems used, the utility and benefits
   they perceive from them, as well as the importance and efforts that they
   dedicate to them.
   This study reaches relevant conclusions for tourism professionals
   interested in incorporating LBS and geomarketing strategies into their
   businesses, as well as researchers interested in the behavior in
   Location-Based Services.}},
Publisher = {{CIEO, RESEARCH CENTER SPATIAL \& ORGANIZATIONAL DYNAMICS}},
Address = {{UNIV ALGARVE CAMPUS GAMBELAS, BUILDING 9, FARO, 8005-139, PORTUGAL}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Palos-Sanchez, P (Reprint Author), Univ Seville, Dept Business Adm \& Mkt, Seville, Spain.
   Palos-Sanchez, Pedro, Univ Seville, Dept Business Adm \& Mkt, Seville, Spain.
   Saura, Jose Ramon; Reyes-Menendez, Ana, Rey Juan Carlos Univ, Dept Business Econ, Madrid, Spain.
   Esquivel, Ivonne Vasquez, Technol Inst Costa Rica, Sch Business Adm, Cartago, Costa Rica.}},
ISSN = {{1647-3183}},
Keywords = {{Location-Based Services (LBS); Geomarketing; Digital Marketing; Social
   Networks; Location; Technology Adoption}},
Keywords-Plus = {{SOCIAL NETWORK SERVICES; INFORMATION; DISCLOSURE; INTENTION; USAGE;
   MODEL}},
Research-Areas = {{Social Sciences - Other Topics}},
Web-of-Science-Categories  = {{Social Sciences, Interdisciplinary}},
Author-Email = {{ppalos@us.es
   joseramon.saura@urjc.es
   ana.reyes@urjc.es
   ivasquez@itcr.ac.cr}},
ResearcherID-Numbers = {{Saura, Jose Ramon/L-2861-2018
   Reyes-Menendez, Ana/X-5393-2018
   Palos-Sanchez, Pedro/A-8952-2017}},
ORCID-Numbers = {{Saura, Jose Ramon/0000-0002-9457-7745
   Reyes-Menendez, Ana/0000-0003-0636-9573
   Palos-Sanchez, Pedro/0000-0001-9966-0698}},
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Number-of-Cited-References = {{41}},
Times-Cited = {{8}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{3}},
Journal-ISO = {{J. Spat. Organ. Dyn.}},
Doc-Delivery-Number = {{GV5AO}},
Unique-ID = {{ISI:000446113300003}},
DA = {{2019-06-22}},
}

@article{ ISI:000444450000009,
Author = {Kostelic, Katarina and Pavlovic, Danijela Krizman},
Title = {{ECONOMETRIC ASSESSMENT OF CUSTOMERS' PERSONALITY BIASES AND
   COMMUNICATION PREFERENCES CORRELATION}},
Journal = {{E \& M EKONOMIE A MANAGEMENT}},
Year = {{2018}},
Volume = {{21}},
Number = {{3}},
Pages = {{141-154}},
Abstract = {{The tendency of bias identification and quantification with the goal of
   better estimation and prediction, grows. The purpose of this paper is to
   question how deep analysis is necessary to increase prediction of
   communication preferences given the customer's personality
   traits/biases. Examined communication preferences regard to the
   communication approach, language use and information sharing.
   This paper offers a psychometric assessment of the personality estimates
   and traits, as well as econometric examination of correlation to
   consumer first-choice communication preferences using linear logit model
   with binomial dependent variable.
   The results point out that the more detail analysis provides more
   accurate predictions, to the point where estimators as regressors for
   communication choices provide more accurate prediction than the use of
   the personality traits as independent variables.
   Paper delivers empirical assessment of consumers' communication
   preferences using primary data set. Practical implications relate to the
   use of the findings in communication with consumers in online and/ or
   digital marketing communication. One of the possible practical use of
   the results can be as an input for the recommendation agents.
   Theoretical implications of the findings request questioning the use of
   the personality traits as an interim stage in decision-making
   predictions. In addition, these findings fill the gap in the field of
   communication preference based on personality traits and personality
   estimators.
   The data set has been previously used for the doctoral thesis research.
   For the purpose of this research, data was re-coded and analyzed using
   different approach, namely binomial logistic regression.}},
Publisher = {{TECHNICKA UNIV \& LIBERCI}},
Address = {{HOSPODARSKA FAKULTA, STUDENTSKA 2, HALKOVA 6, IC 46747885, LIBEREC 1,
   461 17, CZECH REPUBLIC}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Kostelic, K (Reprint Author), Juraj Dobrila Univ Pula, Fac Econ \& Tourism Dr Mijo Mirkovic, Pula, Croatia.
   Kostelic, Katarina; Pavlovic, Danijela Krizman, Juraj Dobrila Univ Pula, Fac Econ \& Tourism Dr Mijo Mirkovic, Pula, Croatia.}},
DOI = {{10.15240/tul/001/2018-3-009}},
ISSN = {{1212-3609}},
Keywords = {{Personality traits/biases; logistic regression; consumer
   decision-making; communication preferences}},
Keywords-Plus = {{COMMERCE}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Economics; Management}},
Author-Email = {{katarina.kostelic@unipu.hr
   dkrizman@unipu.hr}},
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Number-of-Cited-References = {{22}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{1}},
Journal-ISO = {{E M Ekon. Manag.}},
Doc-Delivery-Number = {{GT4BY}},
Unique-ID = {{ISI:000444450000009}},
OA = {{Green Published, Bronze}},
DA = {{2019-06-22}},
}

@article{ ISI:000444032900053,
Author = {Shireen, Azra and Shrawankar, Urmila},
Title = {{Performance Analysis of Web Traffic Based on Visitors Behavior}},
Journal = {{HELIX}},
Year = {{2018}},
Volume = {{8}},
Number = {{5}},
Pages = {{3879-3883}},
Abstract = {{Website plays an important role in digital marketing these days. It can
   also help you to increase your business's success. For making money from
   the website you should learn about the website visitors. The larger the
   number of visitors to the website is better for your business. So it is
   really important to learn about the visitors to analyze your website
   traffic. This paper contains all the details about how to create the
   websites for the companies and businesses and with the help of Google
   Analytics tool how to analyze the website visitor's traffic and their
   activities. By using this tool the behavior of the website can be
   analyze and the performance of the website can be tracked.
   Different websites are created and two arc checked for sample analysis.
   The major focus is on monitoring the behavior of the visitors like which
   pages they are visiting the most, at what period the visitors traffic
   rate is high, the version of operating system uses to visit the sites,
   whether the device is desktop or mobile phones etc. Online marketing is
   not too easy for the small businesses and companies if they don't have
   any idea about their real-time visitors. This project overcome the
   difficulties comes in analysis of small business and helps in converting
   the business in online marketing by introducing their market to the
   visitors through the websites.}},
Publisher = {{BIOAXIS DNA RESEARCH CENTRE PRIVATE LIMITED}},
Address = {{13-51, SRI LAKSHMI NAGAR COLONY, BESIDES BLG BAZAR, NEAR KAMINENI
   HOSPITALS, GSI POST BANDAGUDA, HYDERBAD, 500068, INDIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Shireen, A (Reprint Author), GH Raisoni Coll Engn, Dept Comp Sci \& Engn, Nagpur, Maharashtra, India.
   Shireen, Azra; Shrawankar, Urmila, GH Raisoni Coll Engn, Dept Comp Sci \& Engn, Nagpur, Maharashtra, India.}},
DOI = {{10.29042/2018-3879-3883}},
ISSN = {{2277-3495}},
EISSN = {{2319-5592}},
Keywords = {{Internet; Web Visitors; Google Analytics; Digital Marketing;
   Optimization; WordPress}},
Research-Areas = {{Biotechnology \& Applied Microbiology}},
Web-of-Science-Categories  = {{Biotechnology \& Applied Microbiology}},
Author-Email = {{kamal\_azra.ghrcemtechcse@raisoni.net
   urmila@ieee.org}},
ResearcherID-Numbers = {{Shrawankar, Urmila/J-8544-2016}},
ORCID-Numbers = {{Shrawankar, Urmila/0000-0003-4523-9501}},
Cited-References = {{Clifton B., 2012, ADV WEB METRICS GOOG.
   Omidvar M A, 2011, INT J WEB SEMANTIC T, V2.
   Pande Pratik V., 2014, INT J COMPUTER SCI M, V3, P900.
   Rawool Suchita, 2015, IJEDR, V3.
   Singal Himani, 2014, WEB ANAL STATE OF AR.
   Verma Deepika, GOOGLE ANAL ROBUST W.}},
Number-of-Cited-References = {{6}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{0}},
Journal-ISO = {{Helix}},
Doc-Delivery-Number = {{GS9JD}},
Unique-ID = {{ISI:000444032900053}},
OA = {{Bronze}},
DA = {{2019-06-22}},
}

@article{ ISI:000441862300005,
Author = {Liu, Stephanie Q. and Ozanne, Marie and Mattila, Anna S.},
Title = {{Does expressing subjectivity in online reviews enhance persuasion?}},
Journal = {{JOURNAL OF CONSUMER MARKETING}},
Year = {{2018}},
Volume = {{35}},
Number = {{4}},
Pages = {{403-413}},
Abstract = {{Purpose People express subjectivity and objectivity in everyday
   communication, yet little is known about how such linguistic content
   affects persuasion in electronic word-of-mouth (eWOM). Drawing on the
   congruity theory and the selectivity model, the present study proposes
   that the effectiveness of subjectivity/objectivity expressions in an
   online review is contingent on whether the consumption experience is
   primarily hedonic or utilitarian, and whether the decision maker is a
   male or female. Furthermore, this study aims to examine the
   psychological mechanism that underlies the proposed effects.
   Design/methodology/approach This research used an experimental design to
   test the hypotheses. Four versions of online review stimuli were
   created. Participants were asked to read the online reviews and to
   complete a survey.
   Findings The findings indicate that expressing subjectivity (vs
   objectivity) in online reviews effectively boosts men's purchase
   intention in the hedonic context and women's purchase intention in the
   utilitarian context. Furthermore, the mediation analysis reveals that
   perceived relevance of the review is the psychological mechanism
   explaining the joint effects of linguistic style, consumption type and
   gender on purchase intention.
   Originality/value This research is the first to examine expressing
   subjectivity (vs objectivity) as a persuasion strategy in online
   reviews. Findings of this research add to the growing literature on
   linguistic effects in eWOM. Furthermore, this research deepens the
   understanding of conversational norms for hedonic vs utilitarian
   consumption in consumer-generated content and gender differences in
   processing online reviews.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Liu, SQ (Reprint Author), Ohio State Univ, Columbus, OH 43210 USA.
   Liu, Stephanie Q., Ohio State Univ, Columbus, OH 43210 USA.
   Ozanne, Marie; Mattila, Anna S., Penn State Univ, University Pk, PA 16802 USA.}},
DOI = {{10.1108/JCM-02-2017-2109}},
ISSN = {{0736-3761}},
EISSN = {{2052-1200}},
Keywords = {{Gender; Consumer behaviour; Online reviews; Experimental design; Digital
   marketing; Hedonic and utilitarian consumption}},
Keywords-Plus = {{WORD-OF-MOUTH; GENDER-DIFFERENCES; MODERATING ROLE; CONSUMPTION
   EXPERIENCE; CONSUMER REVIEWS; INFORMATION; IMPACT; LANGUAGE; PRODUCT;
   CHOICE}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{liu.6225@osu.edu}},
ResearcherID-Numbers = {{, Marie/I-9917-2019}},
ORCID-Numbers = {{, Marie/0000-0001-5355-0397}},
Funding-Acknowledgement = {{Marriott Foundation}},
Funding-Text = {{The authors thank the Marriott Foundation for the funding of this
   research.}},
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Number-of-Cited-References = {{106}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{7}},
Usage-Count-Since-2013 = {{10}},
Journal-ISO = {{J. Consum. Mark.}},
Doc-Delivery-Number = {{GQ6UQ}},
Unique-ID = {{ISI:000441862300005}},
DA = {{2019-06-22}},
}

@article{ ISI:000441221600003,
Author = {Abou-Elgheit, Emad},
Title = {{Understanding Egypt's emerging social shoppers}},
Journal = {{MIDDLE EAST JOURNAL OF MANAGEMENT}},
Year = {{2018}},
Volume = {{5}},
Number = {{3}},
Pages = {{207-270}},
Abstract = {{This paper analyses recent preferences, motives and patterns of
   consumers shopping online and influenced by social media in Egypt. The
   emerging global trend of social commerce is rapidly disrupting the ways
   consumers take decisions and shop online. Egypt being the largest retail
   market in the Middle East and North Africa (MENA), with the highest
   social media popularity among internet users, provides an example to
   examine social commerce in developing economies in MENA region. Through
   a representative sample of the market, the paper highlights key
   cognition, emotional, experience and personality aspects that influence
   consumers' decision making and orientation towards trusting electronic
   vendors. Also, the paper examines the variance in behaviour and
   perception between different demographic, cultural, geographic and
   behavioural consumer segments. The paper also informs electronic vendors
   and researchers on the processes of trust building and risk perception
   in social commerce.}},
Publisher = {{INDERSCIENCE ENTERPRISES LTD}},
Address = {{WORLD TRADE CENTER BLDG, 29 ROUTE DE PRE-BOIS, CASE POSTALE 856, CH-1215
   GENEVA, SWITZERLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Abou-Elgheit, E (Reprint Author), SUNY Coll Plattsburgh, Sch Business \& Econ, Dept Mkt \& Entrepreneurship, 101 Broad St,Sable Hall,Off 225, Plattsburgh, NY 12901 USA.
   Abou-Elgheit, Emad, SUNY Coll Plattsburgh, Sch Business \& Econ, Dept Mkt \& Entrepreneurship, 101 Broad St,Sable Hall,Off 225, Plattsburgh, NY 12901 USA.}},
DOI = {{10.1504/MEJM.2018.10014705}},
ISSN = {{2050-3636}},
EISSN = {{2050-3644}},
Keywords = {{e-commerce; Egypt; social commerce; consumer behaviour; trust; risk;
   purchase intention; digital marketing}},
Keywords-Plus = {{E-COMMERCE; ELECTRONIC COMMERCE; TRUST; ADOPTION; INFORMATION;
   PROPENSITY; INTENTION; SERVICES; MODEL; RISK}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Management}},
Author-Email = {{emad.abouelgheit@plattsburgh.edu}},
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Number-of-Cited-References = {{86}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{2}},
Journal-ISO = {{Middle East J. Manag.}},
Doc-Delivery-Number = {{GP9EZ}},
Unique-ID = {{ISI:000441221600003}},
DA = {{2019-06-22}},
}

@article{ ISI:000440603900004,
Author = {Smith, Jamie N.},
Title = {{The Social Network?: Nonprofit Constituent Engagement Through Social
   Media}},
Journal = {{JOURNAL OF NONPROFIT \& PUBLIC SECTOR MARKETING}},
Year = {{2018}},
Volume = {{30}},
Number = {{3}},
Pages = {{294-316}},
Abstract = {{Social media has become an important part of public relations for
   nonprofit organizations. Social media has the potential to engage
   stakeholders and constituents of nonprofit organizations. However,
   little scholarly attention has been focused on how users react to social
   media posts by nonprofit organizations. To enhance understanding of how
   organizational social media activity affects users' engagement, this
   study examines Facebook and Twitter utilization and user response of
   nonprofit advocacy groups. The analysis reveals that users respond
   differently to stimuli across platforms.}},
Publisher = {{ROUTLEDGE JOURNALS, TAYLOR \& FRANCIS LTD}},
Address = {{2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Smith, JN (Reprint Author), Univ Oklahoma, Dept Polit Sci, 205 W Lindsey St,Room 205, Norman, OK 73019 USA.
   Smith, Jamie N., Univ Oklahoma, Dept Polit Sci, 205 W Lindsey St,Room 205, Norman, OK 73019 USA.}},
DOI = {{10.1080/10495142.2018.1452821}},
ISSN = {{1049-5142}},
EISSN = {{1540-6997}},
Keywords = {{Digital marketing; nonprofits; online engagement; social media}},
Keywords-Plus = {{ADVOCACY GROUPS; ORGANIZATIONS; STAKEHOLDERS; COMMUNITY}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{jamiesmith@ou.edu}},
Cited-References = {{Balser D., 2005, NONPROFIT MANAGEMENT, V15, P295, DOI DOI 10.1002/NML.70.
   Barns N. G., 2011, 2011 FORTUNE 500 SOC.
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   Cho M, 2014, PUBLIC RELAT REV, V40, P565, DOI 10.1016/j.pubrev.2014.01.008.
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   Ki E.-J., 2007, J PUBLIC RELAT RES, V19, P1, DOI DOI 10.1080/10627260709336593.
   Lovejoy K, 2012, J COMPUT-MEDIAT COMM, V17, P337, DOI 10.1111/j.1083-6101.2012.01576.x.
   Lovejoy K, 2012, PUBLIC RELAT REV, V38, P313, DOI 10.1016/j.pubrev.2012.01.005.
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   Obar JA, 2012, J INFORM POLICY, V2, P1, DOI 10.5325/jinfopoli.2.2012.0001.
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   Seltzer T, 2007, PUBLIC RELAT REV, V33, P227, DOI 10.1016/j.pubrev.2007.02.011.
   Seo H, 2009, PUBLIC RELAT REV, V35, P123, DOI 10.1016/j.pubrev.2009.02.002.
   Svensson PG, 2015, NONPROF VOLUNT SEC Q, V44, P1086, DOI 10.1177/0899764014553639.
   Waters R. D., 2012, J INTERCULTURAL COMM, V41, P297, DOI DOI 10.1080/17475759.2012.728772.
   Waters RD, 2009, PUBLIC RELAT REV, V35, P102, DOI 10.1016/j.pubrev.2009.01.006.}},
Number-of-Cited-References = {{23}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{4}},
Journal-ISO = {{J. Nonprofit Public Sect. Market.}},
Doc-Delivery-Number = {{GP1UY}},
Unique-ID = {{ISI:000440603900004}},
DA = {{2019-06-22}},
}

@article{ ISI:000437690900006,
Author = {Grubor, Aleksandar and Jaksa, Olja},
Title = {{INTERNET MARKETING AS A BUSINESS NECESSITY}},
Journal = {{INTERDISCIPLINARY DESCRIPTION OF COMPLEX SYSTEMS}},
Year = {{2018}},
Volume = {{16}},
Number = {{2}},
Pages = {{265-274}},
Abstract = {{The pace at which marketing discipline evolves each year is challenging
   for both individual marketing experts and companies as systems, which
   are permanently competing for global consumers. With the development of
   the Internet as the main channel and best opportunity for the
   implementation of the optimal ``one-to-one{''} marketing model, Internet
   marketing as a new area of marketing theory and practice has emerged and
   is constantly improving. On the other side, the power and attractiveness
   of online surrounding have also transformed the way consumers behave,
   creating new patterns and lifestyle that have to be taken into account
   when creating appropriate Internet marketing strategies, far different
   from the traditional ones. Thus, the aim of this article is to examine
   fundamentals of Internet-based marketing, and to analyse challenges and
   opportunities that should be addressed by modern companies in their
   Internet marketing strategies, together with possible limitations and
   risks that emerged in the electronic marketplace. The method used in the
   article is secondary research, and implies a detailed analysis of
   researches and studies in the given field.}},
Publisher = {{CROATIAN INTERDISCIPLINARY SOC}},
Address = {{SIMUNCEVECKA 38B, SESVETE, HR-10360, CROATIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Jaksa, O (Reprint Author), Fac Econ Subotica, Segedinski Put 9-11, Subotica 24000, Serbia.
   Grubor, Aleksandar; Jaksa, Olja, Univ Novi Sad, Fac Econ Subotica, Subotica, Serbia.}},
DOI = {{10.7906/indecs.16.2.6}},
ISSN = {{1334-4684}},
EISSN = {{1334-4676}},
Keywords = {{internet marketing; digital marketing; online marketing; online consumer}},
Keywords-Plus = {{SOCIAL MEDIA}},
Research-Areas = {{Social Sciences - Other Topics}},
Web-of-Science-Categories  = {{Social Sciences, Interdisciplinary}},
Author-Email = {{olja.milovanov@ef.uns.ac.rs}},
Cited-References = {{Accenture, MOB WEB WATCH 2012.
   Atshaya S, 2016, INT J NOVEL RES MARK, V3, P29.
   Chaffey D., 2012, DIGITAL MARKETING ST.
   Chris A, DIGITAL MARKETING VS.
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   Content Marketing Institute, BENCHM BUDG TRENDS N.
   Dawson R., 2007, EVENTDV, V20.
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   Kucuk SU, 2007, TECHNOVATION, V27, P47, DOI 10.1016/j.technovation.2006.05.002.
   Levinson J.C., 2013, GUERRILLA FACEBOOK M.
   MainlineMedia, INT MARK TREE 2016.
   Mangold WG, 2009, BUS HORIZONS, V52, P357, DOI 10.1016/j.bushor.2009.03.002.
   Michaelidou N, 2011, IND MARKET MANAG, V40, P1153, DOI 10.1016/j.indmarman.2011.09.009.
   Oracle, DIG CUST JOURN BUILD.
   Peppers D., 2011, MANAGING CUSTOMER RE.
   Phillips E, WALL STREET J.
   Rakic B., 2007, P INT SCI C CONT CHA, P329.
   Reed N.U, CONSUMER JOURNEY ENG.
   Riefenstahl E, 2 0 TIPS FREE MARKET.
   ROBERTS M. L, 2012, INTERNET MARKETING I.
   Roblek V, 2013, KYBERNETES, V42, P554, DOI 10.1108/K-01-2013-0014.
   Sebring S.S, DIGITAL MARKETING EV.
   Shaltoni AM, 2017, J BUS IND MARK, V32, P1009, DOI 10.1108/JBIM-06-2016-0122.
   Sweetwood A, 4 ROLES EVERY MARKET.
   Vaughan P, ESSENTIAL STEP STEP.
   Webber L, 2009, MARKETING SOCIAL WEB.
   Yoo WS, 2011, MARKET SCI, V30, P29, DOI 10.1287/mksc.1100.0586.
   Yung R, 2013, COMPREHENSIVE STEP B.
   Zekic-Susac M, 2015, BUS SYST RES J, V6, P18, DOI 10.1515/bsrj-2015-0008.}},
Number-of-Cited-References = {{36}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{2}},
Journal-ISO = {{Interdiscip. Descr. Complex Syst.}},
Doc-Delivery-Number = {{GL9VU}},
Unique-ID = {{ISI:000437690900006}},
OA = {{DOAJ Gold, Green Published}},
DA = {{2019-06-22}},
}

@article{ ISI:000438864500005,
Author = {Siso Calvo, Brenda and Arquero Aviles, Rosario and Marco Cuenca, Gonzalo},
Title = {{Strategies for the Digital Dissemination and Promotion of Research in
   the Spanish University System. Analysis of Public Universities through
   their Institutional Websites}},
Journal = {{REVISTA GENERAL DE INFORMACION Y DOCUMENTACION}},
Year = {{2018}},
Volume = {{28}},
Number = {{1}},
Pages = {{95-117}},
Abstract = {{The main objective of this research focuses on a comparative analysis of
   the current state of digital dissemination and promotion of research in
   the Spanish University System. For achieve the objective this study
   focuses on examine the dissemination and promotion of research
   activities made by public universities, and what resources they use to
   allow access to this information by means of their institutional
   websites. The paper also identifies what strategies universities plan to
   develop in the nearest future by studying the trends and lines of action
   contemplated in their plans and/or strategic documents.
   A systematic and standardized review and data collection was used as
   methodological tool, by exploring the websites of the 50 public
   universities included in the Registro de Universidades, Centros y
   Titulos (RUCT), with a series of indicators previously defined.
   The results revealed that there has been considerable progress, although
   there is still a long way to go before the desired level of
   implementation in terms of availability of resources specifically aimed
   at the digital dissemination and visibility of research. Lastly, many
   initiatives have also been identified to determine the growing interest
   of the institutions in strengthening their strategies along these lines.}},
Publisher = {{UNIV COMPLUTENSE MADRID, SERVICIO PUBLICACIONES}},
Address = {{CIUDAD UNIV, OBISPO TREJO 3, MADRID, 28040, SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Calvo, BS (Reprint Author), Univ Complutense Madrid, Dept Bibliotecon \& Documentac, Madrid, Spain.
   Siso Calvo, Brenda; Arquero Aviles, Rosario, Univ Complutense Madrid, Dept Bibliotecon \& Documentac, Madrid, Spain.
   Marco Cuenca, Gonzalo, Univ Zaragoza, Dept Ciencias Documentac \& Hist Ciencia, Zaragoza, Spain.}},
DOI = {{10.5209/RGID.60815}},
ISSN = {{1132-1873}},
EISSN = {{1988-2858}},
Keywords = {{Digital Dissemination of Research; Information Access; Scientific
   Marketing; Digital Marketing; Reputation; Institutional Branding;
   Scientific Visibility; Promotion of Scientific and Research Activity;
   Spanish University System; University Websites}},
Research-Areas = {{Information Science \& Library Science}},
Web-of-Science-Categories  = {{Information Science \& Library Science}},
Author-Email = {{msiso@ucm.es
   carquero@ucm.es
   gmarco@ucm.es}},
ResearcherID-Numbers = {{Arquero-Aviles, Rosario/L-1497-2014
   }},
ORCID-Numbers = {{Arquero-Aviles, Rosario/0000-0002-3097-8734
   Siso Calvo, Brenda/0000-0002-1376-4072}},
Cited-References = {{Cegarra Sanchez J., 2012, DIFUSION INVESTIGACI.
   Crue, 2017, U ESP CIFR 2015 2016.
   Espana, 2001, B OFICIAL ESTADO, V307, P49400.
   Espana, 2011, B OFICIAL ESTADO, V131, P54387.
   Espinosa Santos Victoria, 2010, Idesia, V28, P5, DOI 10.4067/S0718-34292010000300001.
   Fundacion Telefonica, 2012, U 2020 PAP TIC NUEV.
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   Perez-Montoro M, 2014, PROF INFORM, V23, P190.
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   Universidad Autonoma de Madrid, ESTR UAM 2025.
   Universidad Carlos III de Madrid, PLAN ESTR 2016 2022.
   Universidad Complutense de Madrid, ESTR UCM2020 INV.
   Universidad de Alcala, PLAN ESTR 2014 2018.
   Universidad de Alicante, UA40 PLAN ESTR 2014.
   Universidad de Coruna, PLAN ESTR UDC2020.
   Universidad de Extremadura, PLAN ESTR 2014 2018.
   Universidad de Jaen, 2 PLAN ESTR U JAEN H.
   Universidad de las Palmas de Gran Canaria, 4 PLAN ESTR I ULPGC.
   Universidad de Leon, LIN ESTR 2017 2018.
   Universidad de Oviedo, PROP PLAN ESTR PER 2.
   Universidad de Salamanca, PLAN ESTR GEN 2013 2.
   Universidad de Sevilla, PLAN ESTR U SEV 2018.
   Universidad de Valencia, PLA ESTR 2016 2019.
   Universidad de Valladolid, DIR GEN POL DOC INV.
   Universidad Politecnica de Valencia, PLAN ESTR 2015 2020.
   Universidad Pompeu Fabra, PLAN ESTR 2016 2025.
   Universidad Rovira i Virgili, 2 PLA ESTR REC INN U.
   Zazo A. F., 2004, REV ESP DOC CIENT, V27, P345.}},
Number-of-Cited-References = {{32}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{1}},
Journal-ISO = {{Rev. Gen. Inf. Doc.}},
Doc-Delivery-Number = {{GN2XA}},
Unique-ID = {{ISI:000438864500005}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000437478600013,
Author = {Perez Curiel, Concha and Luque Ortiz, Sergio},
Title = {{Fashion influence marketing. Study of the new model of consumption in
   Instagram of university millennials}},
Journal = {{ADCOMUNICA-REVISTA CIENTIFICA DE ESTRATEGIAS TENDENCIAS E INNOVACION EN
   COMMUNICACION}},
Year = {{2018}},
Number = {{15}},
Pages = {{255-281}},
Month = {{JAN}},
Abstract = {{The digital revolution has generated a social change in the consumption
   of Fashion. In a global market, with a more demanding and informed
   consumer and maximum levels of competition, brands are obliged to use
   all the resources at their disposal to maintain and grow. A double
   challenge arises for companies. On the one hand, take advantage of the
   profitability, accessibility and proximity of the network to influence
   the purchasing decisions of a new generation, the millennials. On the
   other hand, face a new consumer, generally more informed and skeptical,
   who goes to the opinion of anonymous consumers to share their shopping
   experience. Know the main digital marketing strategies in the field of
   fashion companies, discover who are the influencers and the brands most
   followed by university students and analyze the interaction processes
   (engagement), the type of comments and the services most valued by these
   users on Instagram, are the research objectives. Based on a methodology
   focused on the content analysis and the survey, the results that confirm
   the initial hypotheses are achieved: the influencers are attraction axes
   for the university students' millennial profile, object of study, and it
   is demonstrated that their comments are more related to the physical
   image of the influencers, than to the product promoted by the brands.}},
Publisher = {{ASOC DESARROLLO COMUNICACION}},
Address = {{DESPACHO RR 0022 SD, EDIF RECTORADO CAMPUS RIU SEC, CASTELLON, 12006,
   SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Curiel, CP (Reprint Author), Univ Seville, Periodismo, Seville, Spain.
   Curiel, CP (Reprint Author), Univ Seville, Grp Invest Estudio Medios Periodismo Calidad SEJ, Seville, Spain.
   Curiel, CP (Reprint Author), Univ Seville, Comunicac \& Moda, Seville, Spain.
   Perez Curiel, Concha, Univ Seville, Periodismo, Seville, Spain.
   Perez Curiel, Concha, Univ Seville, Grp Invest Estudio Medios Periodismo Calidad SEJ, Seville, Spain.
   Perez Curiel, Concha; Luque Ortiz, Sergio, Univ Seville, Comunicac \& Moda, Seville, Spain.
   Luque Ortiz, Sergio, Univ Seville, Grp Invest Estudio Medios Periodismo Calidad SEJ, Seville, Spain.}},
DOI = {{10.6035/2174-0992.2018.15.13}},
ISSN = {{2174-0992}},
EISSN = {{2254-2728}},
Keywords = {{Fashion; Influencers; Millennials; Consumption; University; Instagram}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{cperez1@us.es
   sluqueortiz@gmail.com}},
Cited-References = {{Aguilera J., 2016, ICONO 14, V14, P26.
   Augure, 2015, ESTATUS PRACTICAS RE.
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   Boyd Sarah, 2016, FORBES.
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   Diaz Soloaga P, 2014, COMUNICACION GESTION.
   Dominguez D. Caldevilla, 2010, DOCUMENTACION CIENCI, P45.
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   Stelzner M. A., 2015, SOCIAL MEDIA MARKETI.
   Vogue, 2015, VOGUE.}},
Number-of-Cited-References = {{19}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{11}},
Usage-Count-Since-2013 = {{44}},
Journal-ISO = {{AdComunica}},
Doc-Delivery-Number = {{GL8NL}},
Unique-ID = {{ISI:000437478600013}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000437526400007,
Author = {Belen Gil-Gonzalez, Ana and Luis Blanco-Mateos, Angel and De la Prieta,
   Fernando and de Luis-Reboredo, Ana},
Title = {{Study of Competition in the Textile Sector by Twitter Social Network
   Analysis}},
Journal = {{GECONTEC-REVISTA INTERNACIONAL DE GESTION DEL CONOCIMIENTO Y LA
   TECNOLOGIA}},
Year = {{2018}},
Volume = {{6}},
Number = {{1}},
Pages = {{101-117}},
Abstract = {{Social networks have become a place where brands or companies are
   advertised to increase their market share. The companies allocate
   resources to hire community managers that disseminate quality content
   and perform customer service tasks. This article presents the
   development of a tweet retrieval tool and user account information to
   generate simulation and a strategic analysis of a set of competitors in
   the Twitter social network during a period of three months. A collection
   of tweets related to four related textile brands has been obtained. The
   information retrieval process is done using Python to access the Twitter
   REST service whose results are indexed using Elasticsearch. Once the
   data is arranged, Kibana is used to create an interactive panel, with
   different visualizations, that helps to extract the information hidden
   in the data, proposing different alternatives, its advantages and its
   disadvantages.}},
Publisher = {{UNIV PABLO OLAVIDE}},
Address = {{CARRETERA UTREA KM 1, SEVILLE, 41013, SPAIN}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Gil-Gonzalez, AB (Reprint Author), Univ Salamanca, Salamanca, Spain.
   Belen Gil-Gonzalez, Ana; Luis Blanco-Mateos, Angel; De la Prieta, Fernando; de Luis-Reboredo, Ana, Univ Salamanca, Salamanca, Spain.}},
ISSN = {{2255-5684}},
Keywords = {{Information retrieval (IR); Information visualization; Competitive
   analysis; Textile industry; Social networks; Twitter; digital marketing}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Management}},
Author-Email = {{abg@usal.es
   angeluisblanco@usal.es
   fer@usal.es
   adeluis@usal.es}},
ResearcherID-Numbers = {{De la Prieta, Fernando/H-4738-2015}},
ORCID-Numbers = {{De la Prieta, Fernando/0000-0002-8239-5020}},
Funding-Acknowledgement = {{INNHOME project: Predictive Innovation for the Improvement of the
   Competitiveness of SMEs {[}RTC-2016-53156]; Ministry of Economy and
   Competitiveness; Federal Funds}},
Funding-Text = {{This work has been partially funded through the INNHOME project:
   Predictive Innovation for the Improvement of the Competitiveness of SMEs
   (RTC-2016-53156), Ministry of Economy and Competitiveness (Challenges
   Collaboration 2016) and Federal Funds.}},
Cited-References = {{Castaneda L., 2010, REDES SOCIALES OTROS.
   Easley D., 2010, NETWORKS CROWDS MARK.
   Newman MEJ, 2006, P NATL ACAD SCI USA, V103, P8577, DOI 10.1073/pnas.0601602103.
   Paul CL, 2015, IEEE COMPUT GRAPH, V35, P12, DOI 10.1109/MCG.2015.7.}},
Number-of-Cited-References = {{4}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{1}},
Journal-ISO = {{Gecontec}},
Doc-Delivery-Number = {{GL9CB}},
Unique-ID = {{ISI:000437526400007}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000433598500001,
Author = {Marino, Vittoria and Lo Presti, Letizia},
Title = {{Approaches to university public engagement in the online environment:
   Insights from Anglo-Saxon higher education}},
Journal = {{INTERNATIONAL JOURNAL OF EDUCATIONAL MANAGEMENT}},
Year = {{2018}},
Volume = {{32}},
Number = {{5}},
Pages = {{734-748}},
Abstract = {{Purpose The purpose of this paper is to investigate the construct of
   online public engagement by identifying the modalities universities use
   to give visibility to their approach on institutional websites.
   Design/methodology/approach An exploratory factor analysis outlined the
   principle dimensions that explain online public engagement starting from
   the analysis of a sample of American and English universities. To
   finish, a t-test shows the differences in the approaches to online
   public engagement in the sample universities.
   Findings The results of this analysis show that the construct of public
   engagement used for online communication has been investigated through
   three dimensions and that the American and English universities have
   different approaches in its declination.
   Research limitations/implications The analysis was conducted on a sample
   of American and English universities; however the study underlines the
   fact that the traditional approaches to public engagement can assume
   different connotations for online communication.
   Practical implications Coherent organization of the online communication
   of public engagement activities can reinforce the perception of the
   university in the eyes of both internal and external stakeholders. For
   this reason, research offers interesting input for evaluating which kind
   of strategy should be adopted for online public engagement in line with
   the desired positioning and as defined by the governing bodies of the
   university institutions. However, the universities still need to
   institutionalize public engagement.
   Originality/value This work constitutes the first attempt to investigate
   public engagement in the university context through the web, using
   quantitative methodologies in order to highlight the different strategic
   orientations and operative declinations.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Lo Presti, L (Reprint Author), Univ Salerno, Dept Management \& Innovat Syst, Fisciano, Italy.
   Marino, Vittoria; Lo Presti, Letizia, Univ Salerno, Dept Management \& Innovat Syst, Fisciano, Italy.}},
DOI = {{10.1108/IJEM-10-2016-0215}},
ISSN = {{0951-354X}},
EISSN = {{1758-6518}},
Keywords = {{Higher education; Website; Public engagement; Digital marketing
   communication}},
Keywords-Plus = {{SOCIAL-RESPONSIBILITY; WEBSITES; INSTITUTIONS; DISCLOSURE; WEB}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Management}},
Author-Email = {{llopresti@unisa.it}},
Cited-References = {{Arrazattee C.K., 2013, MICHIGAN J COMMUNITY, V20, P41.
   ASEMAH E. S., 2013, INT MULTIDISCIPLINAR, V7, P195.
   Barker D., 2004, J HIGHER ED OUTREACH, V9, P123.
   Boland JA, 2011, TERT EDUC MANAG, V17, P101, DOI 10.1080/13583883.2011.562523.
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Number-of-Cited-References = {{44}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{3}},
Journal-ISO = {{Int. J. Educ. Manag.}},
Doc-Delivery-Number = {{GH7BO}},
Unique-ID = {{ISI:000433598500001}},
DA = {{2019-06-22}},
}

@article{ ISI:000433075900005,
Author = {Stewart, Kristin and Kammer-Kerwick, Matt and Koh, Hyeseung Elizabeth
   and Cunningham, Isabella},
Title = {{Examining digital advertising using an affect transfer hypothesis}},
Journal = {{JOURNAL OF RESEARCH IN INTERACTIVE MARKETING}},
Year = {{2018}},
Volume = {{12}},
Number = {{2}},
Pages = {{231-254}},
Abstract = {{Purpose This paper aims to develop a framework for understanding
   consumers' response to digital advertising using the affect transfer
   hypotheses and incorporating search behaviors. The paper also offers
   future research suggestions.
   Design/methodology/approach A quantitative approach is used in this
   paper by conducting survey research on a research panel. Structural
   equation model with multi-group comparisons is conducted. The research
   is conducted using a general US population sample.
   Findings Findings demonstrate that the affect transfer hypothesis is
   sufficient to enhance extant understanding of consumers' response to
   digital advertising, but the incorporation of search intentions into the
   model improves the explanatory power.
   Originality/value To date, little research in digital marketing has
   studied search intentions and less has done so in the context of digital
   video advertising. Interestingly, theory from a more traditional domain
   can lends support for the authors hypotheses.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Stewart, K (Reprint Author), Calif State Univ San Marcos, Coll Business Adm, San Marcos, CA 92096 USA.
   Stewart, Kristin, Calif State Univ San Marcos, Coll Business Adm, San Marcos, CA 92096 USA.
   Kammer-Kerwick, Matt, Univ Texas Austin, Inst IC2, Austin, TX 78712 USA.
   Koh, Hyeseung Elizabeth, Univ Texas Austin, Moody Coll Commun, Stan Richards Sch Advertising, Austin, TX 78712 USA.
   Cunningham, Isabella, Univ Texas Austin, Moody Coll Commun, Stan Richards Sch Advertising \& PR, Austin, TX 78712 USA.}},
DOI = {{10.1108/JRIM-07-2017-0053}},
ISSN = {{2040-7122}},
EISSN = {{2040-7130}},
Keywords = {{Structural equation modeling; Search marketing; Video marketing;
   Advertising management}},
Keywords-Plus = {{CONSUMER DECISION-MAKING; SOURCE CREDIBILITY; MODERATING ROLE;
   THEORETICAL-ANALYSIS; ATTITUDE; AD; IMPACT; INFORMATION; BEHAVIOR;
   INVOLVEMENT}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{kstewart@csusm.edu}},
ORCID-Numbers = {{Kammer-Kerwick, Matt/0000-0001-8848-3438}},
Funding-Acknowledgement = {{IC2 Institute at The University of Texas at Austin}},
Funding-Text = {{The authors would like to acknowledge the IC<SUP>2</SUP> Institute at
   The University of Texas at Austin for funding the grant with which this
   research was made possible.}},
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Number-of-Cited-References = {{87}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{4}},
Journal-ISO = {{J. Res. Interact. Mark.}},
Doc-Delivery-Number = {{GH0EV}},
Unique-ID = {{ISI:000433075900005}},
DA = {{2019-06-22}},
}

@article{ ISI:000432971700007,
Author = {Thach, Liz and Cogan-Marie, Laurence},
Title = {{WINE TOURISM IN BURGUNDY, FRANCE: AN ANALYSIS OF MARKETING PRACTICES}},
Journal = {{TOURISM REVIEW INTERNATIONAL}},
Year = {{2018}},
Volume = {{22}},
Number = {{1}},
Pages = {{81-95}},
Abstract = {{The purpose of this research study was to assess the development of wine
   tourism in Burgundy, France. As a famous wine region, Burgundy has
   traditionally focused on the export of their product and has not been as
   proactive as other wine regions in the promotion of tourism. However,
   this is slowly changing as the industry begins to transform itself and
   create more welcoming experiences for tourists. The methodology involved
   both quantitative and qualitative approaches. An analysis of 133 winery
   websites was conducted to assess readiness for wine tourism. In
   addition, a series of 18 in-depth interview's with various sized
   wineries was completed to analyze existing marketing practices,
   including direct to consumer sales derived from wine tourism. Finally,
   tin online content analysis of existing Burgundian wine tourism
   organizations was conducted. Results show that some Burgundy wineries
   are serving as trailblazers in opening cellar doors and offering more
   tours and experiences to wine tourists. However, the website analysis
   suggests that Burgundian wineries should upgrade their digital marketing
   strategies to attract more tourists and create more positive brand
   perception. From a regional branding viewpoint, Burgundy seems to be
   excelling at differentiating themselves from other wine regions and
   creating a compelling brand proposition.}},
Publisher = {{COGNIZANT COMMUNICATION CORP}},
Address = {{18 PEEKSKILL HOLLOW RD, PO BOX 37, PUTNAM VALLEY, NY 10579 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Thach, L (Reprint Author), Sonoma State Univ, Wine, Rohnert Pk, CA 94928 USA.
   Thach, L (Reprint Author), Sonoma State Univ, Management, Rohnert Pk, CA 94928 USA.
   Thach, Liz, Sonoma State Univ, Rohnert Pk, CA 94928 USA.
   Cogan-Marie, Laurence, Burgundy Sch Wine \& Spirits Business, Dijon, France.}},
DOI = {{10.3727/154427218X15202734130468}},
ISSN = {{1544-2721}},
EISSN = {{1943-4421}},
Keywords = {{Wine tourism marketing; Burgundy; Transition; Direct to consumer (DTC)
   sales}},
Keywords-Plus = {{BRAND LOYALTY; SOCIAL MEDIA; PERSPECTIVE; STRATEGIES; INDUSTRY}},
Research-Areas = {{Social Sciences - Other Topics}},
Web-of-Science-Categories  = {{Hospitality, Leisure, Sport \& Tourism}},
Author-Email = {{Liz@lizthach.com}},
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Number-of-Cited-References = {{52}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{6}},
Usage-Count-Since-2013 = {{11}},
Journal-ISO = {{Tour. Rev. Int.}},
Doc-Delivery-Number = {{GG8TM}},
Unique-ID = {{ISI:000432971700007}},
DA = {{2019-06-22}},
}

@article{ ISI:000431408500004,
Author = {Tarnovskaya, Veronika and Biedenbach, Galina},
Title = {{Corporate rebranding failure and brand meanings in the digital
   environment}},
Journal = {{MARKETING INTELLIGENCE \& PLANNING}},
Year = {{2018}},
Volume = {{36}},
Number = {{4}},
Pages = {{455-469}},
Abstract = {{Purpose The purpose of this paper is to investigate the dynamic process
   of brand meaning creation by multiple stakeholders during corporate
   rebranding in the digital environment.
   Design/methodology/approach By applying a symbolic interactionist
   perspective, the case study analyses a failed corporate rebranding of
   Gap. A variety of narratives by managers, consumers, designers, and
   marketing professionals were captured by collecting qualitative data on
   Facebook, Twitter, and professional forums on the internet.
   Findings The study demonstrates that the process of brand meaning
   creation is affected by the complexity of brand meaning negotiation
   within and between different stakeholder groups. The findings illustrate
   that the polarisation of brand meanings, in which both antagonistic and
   supportive forms co-exist, has a determinable impact on the outcome of
   corporate rebranding.
   Research limitations/implications The study analyses one case of
   corporate rebranding failure with the focus being on the four key
   stakeholder groups. Future studies could examine multiple cases of
   successful and failed corporate rebranding, including a broader variety
   of internal and external stakeholders.
   Practical implications Marketing managers should engage multiple
   stakeholders proactively during the process of brand meaning creation.
   They are encouraged to learn from antagonistic incidents of brand
   meaning negotiation as well as to utilise opportunities arising during
   constructive episodes of brand meaning co-creation.
   Originality/value The study contributes to previous research by
   exploring how the process of brand meaning creation can trigger the
   collision of brand meanings, which lead to the failure of corporate
   rebranding.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Tarnovskaya, V (Reprint Author), Lund Univ, Lund Sch Econ \& Management, Lund, Sweden.
   Tarnovskaya, Veronika, Lund Univ, Lund Sch Econ \& Management, Lund, Sweden.
   Biedenbach, Galina, Umea Univ, Umea Sch Business Econ \& Stat, Umea, Sweden.}},
DOI = {{10.1108/MIP-09-2017-0192}},
ISSN = {{0263-4503}},
EISSN = {{1758-8049}},
Keywords = {{Stakeholder management; Corporate branding; Brand meaning; Rebranding;
   Digital marketing}},
Keywords-Plus = {{CO-CREATION; EQUITY; CONSEQUENCES; MANAGEMENT; CONSUMERS; ONLINE}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{veronika.tarnovskaya@fek.lu.se}},
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Number-of-Cited-References = {{50}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{9}},
Journal-ISO = {{Mark. Intell. Plan.}},
Doc-Delivery-Number = {{GE7JD}},
Unique-ID = {{ISI:000431408500004}},
DA = {{2019-06-22}},
}

@article{ ISI:000430937300003,
Author = {Nadler, Anthony and McGuigan, Lee},
Title = {{An impulse to exploit: the behavioral turn in data-driven marketing}},
Journal = {{CRITICAL STUDIES IN MEDIA COMMUNICATION}},
Year = {{2018}},
Volume = {{35}},
Number = {{2}},
Pages = {{151-165}},
Abstract = {{Industry advocates argue that by tailoring services and commercial
   solicitations to match media users' personal interests, data-driven
   marketing benefits both consumers and businesses. This article shows,
   however, that advertisers and marketers who are taking up ideas and
   techniques from behavioral economics tell their clients a very different
   story about the aims and use of digital marketing and consumer
   surveillance. Listening in on this discourse demonstrates that some
   digital marketers conceptualize their own practices as forms of social
   control, appropriating concepts from behavioral economics to identify
   consumers' cognitive and affective biases and target their
   vulnerabilities. Behavioral economics recognizes that economic decisions
   are not simply dictated by rational self-interest; rather, such choices
   depend on cognitive heuristics and habits, and can be manipulated
   through the design of ``choice architecture{''}. This article discusses
   implications of the behavioral turn in data-driven marketing for
   critical advertising scholars, public advocates, and regulators.}},
Publisher = {{ROUTLEDGE JOURNALS, TAYLOR \& FRANCIS LTD}},
Address = {{2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Nadler, A (Reprint Author), Ursinus Coll, Dept Media \& Commun Studies, 601 E Main St, Collegeville, PA 19426 USA.
   Nadler, Anthony, Ursinus Coll, Media \& Commun Studies, Collegeville, PA 19426 USA.
   McGuigan, Lee, Univ Penn, Annenberg Sch Commun, Philadelphia, PA 19104 USA.}},
DOI = {{10.1080/15295036.2017.1387279}},
ISSN = {{1529-5036}},
EISSN = {{1479-5809}},
Keywords = {{Behavioral economics; digital marketing; consumer surveillance; big
   data; political economy}},
Keywords-Plus = {{PERSONAL INFORMATION; ECONOMICS; PRIVACY}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{anadler@ursinus.edu}},
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Number-of-Cited-References = {{62}},
Times-Cited = {{4}},
Usage-Count-Last-180-days = {{7}},
Usage-Count-Since-2013 = {{11}},
Journal-ISO = {{Crit. Stud. Media Comm.}},
Doc-Delivery-Number = {{GE0WK}},
Unique-ID = {{ISI:000430937300003}},
DA = {{2019-06-22}},
}

@article{ ISI:000430192200012,
Author = {Wong, Phoebe and Lee, Daisy and Ng, Peggy M. L.},
Title = {{Online search for information about universities: a Hong Kong study}},
Journal = {{INTERNATIONAL JOURNAL OF EDUCATIONAL MANAGEMENT}},
Year = {{2018}},
Volume = {{32}},
Number = {{3}},
Pages = {{511-524}},
Abstract = {{Purpose A fuller understanding of the information search behaviour of
   prospective students in the digital era is one of the keys to success in
   university recruitment. The purpose of this paper is to investigate
   students' university choice factors in relation to the online
   environment.
   Design/methodology/approach In total, 637 samples from 11 private higher
   education institutions were collected and tested against assumptions
   before performing statistical analysis including exploratory factor
   analysis and mean comparison.
   Findings The findings revealed that there are some significant
   differences in gender and academic discipline in the use of the internet
   to search for university information. In addition, four constructs of
   university information were identified that are perceived as important
   by students in their search behaviour: university reputation,
   eligibility and affordability, teaching and learning and university
   tangibility. The outcomes of this research provide some noteworthy
   insights which have numerous strategic digital marketing implications.
   Originality/value While most existing studies have explored types of
   social media apps or online channels that prospective students use,
   little research has touched on students' university choice factors in
   relation to the online environment. Responding to Constantinides and
   Zinck Stagno (2011) and Hemsley-Brown et al.'s (2016) call, this paper
   aims to address this research gap by investigating students' university
   information search in relation to the online environment.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Wong, P (Reprint Author), Hong Kong Polytech Univ, Sch Profess Educ \& Execut Dev, Hong Kong, Hong Kong, Peoples R China.
   Wong, Phoebe; Lee, Daisy; Ng, Peggy M. L., Hong Kong Polytech Univ, Sch Profess Educ \& Execut Dev, Hong Kong, Hong Kong, Peoples R China.}},
DOI = {{10.1108/IJEM-12-2016-0268}},
ISSN = {{0951-354X}},
EISSN = {{1758-6518}},
Keywords = {{Higher education institutions; Enrolment; Online university information
   search; University marketing; University recruitment}},
Keywords-Plus = {{HIGHER-EDUCATION; GENDER-DIFFERENCES; SOCIAL MEDIA; RECRUITMENT;
   STRATEGIES; BRAND; INSTITUTIONS; FACEBOOK; BEHAVIOR; CHOICE}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Management}},
Author-Email = {{phoebewws@yahoo.com
   smdlee@speed-polyu.edu.hk
   sppeggy@speed-polyu.edu.hk}},
ResearcherID-Numbers = {{Lee, Daisy/E-7877-2019}},
ORCID-Numbers = {{Lee, Daisy/0000-0002-9630-1689}},
Funding-Acknowledgement = {{College of Professional and Continuing Education, The Hong Kong
   Polytechnic University}},
Funding-Text = {{This paper was partially supported by the College of Professional and
   Continuing Education, The Hong Kong Polytechnic University.}},
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Number-of-Cited-References = {{61}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{11}},
Journal-ISO = {{Int. J. Educ. Manag.}},
Doc-Delivery-Number = {{GD0LL}},
Unique-ID = {{ISI:000430192200012}},
DA = {{2019-06-22}},
}

@article{ ISI:000427659600003,
Author = {Hwang, Jooyoung and Park, Sangwon and Woo, Mina},
Title = {{Understanding user experiences of online travel review websites for
   hotel booking behaviours: an investigation of a dual motivation theory}},
Journal = {{ASIA PACIFIC JOURNAL OF TOURISM RESEARCH}},
Year = {{2018}},
Volume = {{23}},
Number = {{4}},
Pages = {{359-372}},
Abstract = {{Online travel review websites (a form of social media) have become an
   important information source for online travellers. However, previous
   studies have mainly focused on the issue of the adoption of social media
   websites. Recognising the theoretical gap in tourism, this paper tries
   to understand users' experiences in using social media, associated with
   user satisfaction and determining the success of an information system.
   The findings of this research indicate that, in accordance with the
   motivation theory, both extrinsic (i.e. the argument quality of consumer
   reviews) and intrinsic (i.e. the credibility of the source) motivation
   play important roles that enhance user satisfaction. Specifically, the
   completeness, relevance, flexibility, and timeliness of the argument
   quality as well as the trustworthiness of source credibility positively
   influence user satisfaction, leading to intentions to reuse the website
   and purchase the tourism product. Practical implications for online
   tourism marketers are also discussed.}},
Publisher = {{ROUTLEDGE JOURNALS, TAYLOR \& FRANCIS LTD}},
Address = {{2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Woo, M (Reprint Author), Sogang Univ, Grad Sch Business, 35 Baekbeomro, Seoul 04107, South Korea.
   Hwang, Jooyoung, Univ Surrey, Sch Hospitality \& Tourism Management, Guildford, Surrey, England.
   Park, Sangwon, Hong Kong Polytech Univ, Sch Hotel \& Tourism Management, TST East, Kowloon, Hong Kong, Peoples R China.
   Woo, Mina, Sogang Univ, Grad Sch Business, 35 Baekbeomro, Seoul 04107, South Korea.}},
DOI = {{10.1080/10941665.2018.1444648}},
ISSN = {{1094-1665}},
EISSN = {{1741-6507}},
Keywords = {{online consumer reviews; user satisfaction; motivation theory; digital
   marketing; Partial Least Square modelling}},
Keywords-Plus = {{WORD-OF-MOUTH; INFORMATION-SYSTEMS SUCCESS; CONSUMER REVIEWS; PLS-SEM;
   SATISFACTION; CREDIBILITY; SERVICE; IMPACT; MODEL; ATTITUDE}},
Research-Areas = {{Social Sciences - Other Topics}},
Web-of-Science-Categories  = {{Hospitality, Leisure, Sport \& Tourism}},
Author-Email = {{drminawoo@gmail.com}},
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Number-of-Cited-References = {{71}},
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Journal-ISO = {{Asia Pac. J. Tour. Res.}},
Doc-Delivery-Number = {{FZ5TU}},
Unique-ID = {{ISI:000427659600003}},
DA = {{2019-06-22}},
}

@article{ ISI:000426662400001,
Author = {Palos-Sanchez, Pedro R. and Ramon Saura, Jose and Debasa, Felipe},
Title = {{The Influence of Social Networks on the Development of Recruitment
   Actions that Favor User Interface Design and Conversions in Mobile
   Applications Powered by Linked Data}},
Journal = {{MOBILE INFORMATION SYSTEMS}},
Year = {{2018}},
Abstract = {{This study analyzes the most important influence factors in the
   literature, which have the greatest influence on the conversions
   obtained in a mobile application powered by linked data. With the study
   of user interface design and a small user survey (n=101,053), we studied
   the influence of social networks, advertising, and promotional and
   recruitment actions in conversions for mobile applications powered by
   linked data. The analysis of the users behavior and their application in
   the design of the actions to promote and capture constitutes an
   important part of the current theories of digital marketing. However,
   this study shows that its results may be contradictory and depend on
   other factors and circumstances when mobile applications powered by
   linked data are considered. The predictive value, reached by the
   developed model, may be useful for professionals and researchers in the
   field of digital marketing and the user interface design in mobile
   applications powered by linked data.}},
Publisher = {{HINDAWI LTD}},
Address = {{ADAM HOUSE, 3RD FLR, 1 FITZROY SQ, LONDON, W1T 5HF, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Palos-Sanchez, PR (Reprint Author), Univ Extremadura, Dept Business Management, Av Univ S-N, Caceres 10003, Spain.
   Palos-Sanchez, PR (Reprint Author), Int Univ La Rioja, Dept Business Org Mkt \& Market Res, Av Paz 137, Logrono 26006, Spain.
   Palos-Sanchez, Pedro R., Univ Extremadura, Dept Business Management, Av Univ S-N, Caceres 10003, Spain.
   Palos-Sanchez, Pedro R., Int Univ La Rioja, Dept Business Org Mkt \& Market Res, Av Paz 137, Logrono 26006, Spain.
   Ramon Saura, Jose, Rey Juan Carlos Univ, Dept Econ \& Business, Madrid, Spain.
   Debasa, Felipe, Rey Juan Carlos Univ, Dept Contemporary Hist \& Actual World, Madrid, Spain.}},
DOI = {{10.1155/2018/5047017}},
Article-Number = {{5047017}},
ISSN = {{1574-017X}},
EISSN = {{1875-905X}},
Keywords-Plus = {{SEARCH ENGINES; WEB ANALYTICS; PERFORMANCE; ADOPTION; MEDIA;
   ORGANIZATIONS; EFFICIENCY; ANIMATION; LOCATION; SERVICES}},
Research-Areas = {{Computer Science; Telecommunications}},
Web-of-Science-Categories  = {{Computer Science, Information Systems; Telecommunications}},
Author-Email = {{ppalos@unex.es}},
ResearcherID-Numbers = {{Saura, Jose Ramon/L-2861-2018
   Palos-Sanchez, Pedro/A-8952-2017}},
ORCID-Numbers = {{Saura, Jose Ramon/0000-0002-9457-7745
   Palos-Sanchez, Pedro/0000-0001-9966-0698}},
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Number-of-Cited-References = {{83}},
Times-Cited = {{6}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{8}},
Journal-ISO = {{Mob. Inf. Syst.}},
Doc-Delivery-Number = {{FY2RB}},
Unique-ID = {{ISI:000426662400001}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000424578800007,
Author = {Chester, Jeff and Montgomery, Kathryn C.},
Title = {{The role of digital marketing in political campaigns}},
Journal = {{INTERNET POLICY REVIEW}},
Year = {{2017}},
Volume = {{6}},
Number = {{4, SI}},
Month = {{DEC}},
Abstract = {{Computational politics-the application of digital targeted-marketing
   technologies to election campaigns in the US and elsewhere-are now
   raising the same concerns for democratic discourse and governance that
   they have long raised for consumer privacy and welfare in the commercial
   marketplace. This paper examines the digital strategies and technologies
   of today's political operations, explaining how they were employed
   during the most recent US election cycle, and exploring the implications
   of their continued use in the civic context. The paper concludes with a
   discussion of recent policy proposals designed to increase transparency
   and accountability in digital politics.}},
Publisher = {{ALEXANDER VON HUMBOLDT INST INTERNET \& SOC}},
Address = {{OBERWALLSTRASSE 9, BERLIN, 10117, GERMANY}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Chester, J (Reprint Author), Ctr Digital Democracy, Washington, DC 20006 USA.
   Chester, Jeff, Ctr Digital Democracy, Washington, DC 20006 USA.
   Montgomery, Kathryn C., Amer Univ, Sch Commun, Washington, DC 20016 USA.}},
DOI = {{10.14763/2017.4.773}},
ISSN = {{2197-6775}},
Keywords = {{Elections; Advertising; Privacy; Analytics; Profiling}},
Keywords-Plus = {{PRIVACY; LAW}},
Research-Areas = {{Government \& Law}},
Web-of-Science-Categories  = {{Law}},
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Number-of-Cited-References = {{97}},
Times-Cited = {{2}},
Usage-Count-Last-180-days = {{5}},
Usage-Count-Since-2013 = {{18}},
Journal-ISO = {{Internet Policy Rev.}},
Doc-Delivery-Number = {{FV4WY}},
Unique-ID = {{ISI:000424578800007}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000424517600005,
Author = {Ramirez Torres, Margarita and Arellano Gonzalez, Alejandro and Carballo
   Mendivil, Blanca},
Title = {{CONCEPTUAL MODEL OF ORGANIZATIONAL MANAGEMENT AS A REFERENCE IN THE
   DEVELOPMENT OF AN INTEGRAL MARKETING INFORMATION SYSTEM}},
Journal = {{3C TIC}},
Year = {{2017}},
Volume = {{6}},
Number = {{4}},
Pages = {{54-69}},
Month = {{DEC-MAR}},
Abstract = {{Faced with the increasing and unstoppable tendency of the internet in
   daily life, it presents the possibility for entrepreneurs to know their
   customers, find new ways to approach their products and stay
   competitive, with technologies and marketing. Both disciplines converge
   to generate innovation. The conceptual design of comprehensive marketing
   information systems that support a small service company in decision
   making and gives competitive advantages is considered.}},
Publisher = {{AREA INNOVACION \& DESARROLLO}},
Address = {{C/ELS ALZAMORA NO 17, ALCOY, ALICANTE, 03802, SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Torres, MR (Reprint Author), Univ Autonoma Baja California, Cuerpo Acad Responsabilidad Social \& Mercadotecni, Tijuana, Baja California, Mexico.
   Ramirez Torres, Margarita, Univ Autonoma Baja California, Cuerpo Acad Responsabilidad Social \& Mercadotecni, Tijuana, Baja California, Mexico.
   Arellano Gonzalez, Alejandro, CONACYT, Buenos Aires, DF, Argentina.
   Arellano Gonzalez, Alejandro, IMT, Buenos Aires, DF, Argentina.
   Arellano Gonzalez, Alejandro; Carballo Mendivil, Blanca, Inst Tecnol Sonora, Obregon, Sonora, Mexico.
   Carballo Mendivil, Blanca, Nivel C CONACYT, Sistema Nacl Investigadores SNI, Buenos Aires, DF, Argentina.}},
DOI = {{10.17993/3ctic.2017.58.54-69}},
ISSN = {{2254-6529}},
Keywords = {{Digital marketing; Information system models; TIC; Competitiveness;
   Information}},
Research-Areas = {{Computer Science}},
Web-of-Science-Categories  = {{Computer Science, Theory \& Methods}},
Author-Email = {{mramirez@uabc.edu.mx
   aarellanog@gmail.com
   bcarballom@gmail.com}},
Cited-References = {{Alba Cabanas M., 2014, SCI TECHNICA, V19, P54.
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   Vera Martinez J, 2003, CONTAD ADMIN, V211, P39.}},
Number-of-Cited-References = {{27}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{4}},
Journal-ISO = {{3C Tic}},
Doc-Delivery-Number = {{FV4BD}},
Unique-ID = {{ISI:000424517600005}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000417372500007,
Author = {Goel, Richa and Sahai, Seema and Krishnan, Chitra and Singh, Gurinder
   and Bajpai, Chitra and Malik, Priyanka},
Title = {{An Empirical Study to Enquire the Effectiveness of Digital Marketing in
   the Challenging Age with Reference to Indian Economy}},
Journal = {{PERTANIKA JOURNAL OF SOCIAL SCIENCE AND HUMANITIES}},
Year = {{2017}},
Volume = {{25}},
Number = {{4}},
Pages = {{1569-1584}},
Month = {{DEC}},
Abstract = {{Everyday marketers are facing challenges and getting many new
   opportunities within this digital age. Marketers are basically making
   use of electronic media to promote all the goods and services into the
   market. One of the major challenges the marketer has to deal with is to
   know how to persuade someone and how to come up with ways in order to
   attract and retain prospective customers. The issue could easily be
   solved by making or allowing customers to interact or talk about the
   brand through the use of digital media. Through this research the
   researcher would be focusing and talking about the importance of digital
   marketing for both customers and the marketers. This research is
   conducted to understand why digital marketing is more effective than
   traditional media and what are the major differences between digital and
   traditional media. The researcher made use of primary and secondary
   data, and a close ended questionnaires, where a sample of 105
   respondents were selected. The data was collected through Google forms
   and analysed using the SPPS statistical tool to explore descriptive
   statistics like frequency, mean, standard deviation as well as
   cross-tabs and inferential statistics, comprising regression analysis
   and ANOVA. Secondary resources were used to do review of literature
   through journals and articles. This research will also show the major
   factors that affect the effectiveness of digital marketing in the era of
   digitisation, where every marketer is opting for digital marketing to
   promote his brand(s).}},
Publisher = {{UNIV PUTRA MALAYSIA PRESS}},
Address = {{SERDANG, SELANGOR, 00000, MALAYSIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Goel, R (Reprint Author), Amity Univ, Amity Int Business Sch, Noida, Uttar Pradesh, India.
   Goel, Richa; Sahai, Seema; Krishnan, Chitra; Singh, Gurinder; Bajpai, Chitra; Malik, Priyanka, Amity Univ, Amity Int Business Sch, Noida, Uttar Pradesh, India.}},
ISSN = {{0128-7702}},
EISSN = {{2231-8534}},
Keywords = {{Customers; digital marketing; digitization; promotion; traditional
   marketing}},
Research-Areas = {{Social Sciences - Other Topics}},
Web-of-Science-Categories  = {{Social Sciences, Interdisciplinary}},
Author-Email = {{rgoel@amity.edu
   ssahai@amity.edu
   ckrishnan@amity.edu
   gsingh@amity.edu
   cbajpai@amity.edu
   pmalik@amity.edu}},
ORCID-Numbers = {{Sahai, Seema/0000-0003-3002-5201}},
Cited-References = {{Banerjee K., 2012, SOCIAL MEDIA MARKETI.
   Blythe James, 2006, PRINCIPLES PRACTICE.
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Number-of-Cited-References = {{20}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{8}},
Journal-ISO = {{Pertanika J. Soc. Sci. Humanit.}},
Doc-Delivery-Number = {{FP1KV}},
Unique-ID = {{ISI:000417372500007}},
DA = {{2019-06-22}},
}

@article{ ISI:000416654300013,
Author = {Singh, Sonika and Swait, Joffre},
Title = {{Channels for search and purchase: Does mobile Internet matter?}},
Journal = {{JOURNAL OF RETAILING AND CONSUMER SERVICES}},
Year = {{2017}},
Volume = {{39}},
Pages = {{123-134}},
Month = {{NOV}},
Abstract = {{Recent industry reports indicate that consumers own four digital devices
   on an average, and switching devices during shopping is the ``new
   normal.{''} The addition of mobile Internet as a new channel of search
   and purchase has spurred the adoption of the digital medium, and easy
   accessibility of the Internet on multiple devices is influencing
   shopping patterns. A consumer may prefer some channels for search and
   others for purchase or use a combination of channels to search and
   purchase simultaneously. As a new channel, it is unclear 1) whether
   mobile Internet offers greater search or purchase benefits and 2) what
   type of products are more suitable for mobile Internet search and
   purchase. In this study, we develop a framework that describes the
   factors that drive the use of mobile Internet in a multi-channel
   environment. We test the framework using survey data from a sample of
   U.S consumers. The main findings from our study indicate that 1) the
   choice of channel combinations that include mobile relative to other
   channel combinations increases with an increase in perceived search
   convenience of mobile channel. 2) in the digital channel, mobile and
   desktop differ in their utility along search dimensions. The probability
   of choosing channel combinations that include mobile increases due to
   search convenience whereas desktop is attractive due to perceived gains
   of price comparison search; and 3) mobile Internet search increases for
   consumers searching for utilitarian products. The insights from this
   study deepen our understanding of how digital media is used in the
   search-purchase process and have important managerial implications.}},
Publisher = {{ELSEVIER SCI LTD}},
Address = {{THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Singh, S (Reprint Author), Univ Technol Sydney, 5 Broadway, Ultimo, NSW 2007, Australia.
   Singh, Sonika, Univ Technol Sydney, 5 Broadway, Ultimo, NSW 2007, Australia.
   Swait, Joffre, Univ South Australia, Inst Choice, Level 13-140 Arthur St, Sydney, NSW 2060, Australia.}},
DOI = {{10.1016/j.jretconser.2017.05.014}},
ISSN = {{0969-6989}},
EISSN = {{1873-1384}},
Keywords = {{Mobile Internet; Digital marketing; Consumer choice; Consumer search;
   Multiple channels}},
Keywords-Plus = {{MULTICHANNEL CUSTOMER MANAGEMENT; INFORMATION SEARCH; CONSUMER SEARCH;
   AUTOMOBILES; EXPERIENCES; TECHNOLOGY; CHOICE; FUTURE; RETAIL}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{Sonika.Singh@uts.edu.au
   Joffre.Swait@unisa.edu.au}},
ResearcherID-Numbers = {{Swait, Joffre D/F-7236-2014
   }},
ORCID-Numbers = {{Swait, Joffre D/0000-0002-0435-117X
   Singh, Sonika/0000-0002-6996-0371}},
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   Wendel S, 2005, J ACAD MARKET SCI, V33, P575, DOI 10.1177/0092070305277447.
   Wikstrom S, 2005, J MARKET MANAG-UK, V21, P725, DOI 10.1362/026725705774538462.}},
Number-of-Cited-References = {{32}},
Times-Cited = {{5}},
Usage-Count-Last-180-days = {{8}},
Usage-Count-Since-2013 = {{34}},
Journal-ISO = {{J. Retail. Consum. Serv.}},
Doc-Delivery-Number = {{FO2VR}},
Unique-ID = {{ISI:000416654300013}},
DA = {{2019-06-22}},
}

@article{ ISI:000415794300006,
Author = {Kuchta, Martin and Miklosik, Andrej},
Title = {{EVOLUTION OF DIGITAL VIDEO CONSUMPTION PATTERNS}},
Journal = {{COMMUNICATION TODAY}},
Year = {{2017}},
Volume = {{8}},
Number = {{2}},
Pages = {{58-69}},
Month = {{NOV}},
Abstract = {{In today's markets, companies have greatly shifted their focus towards
   customers as the entities creating the demand for companies' products
   and sources of the revenues. The consumers shape and influence the
   current market trends with their desires and preferences; this requires
   reassessing and reshaping the offers and communications from companies.
   Most successful offer adjustments are built on relevant research and
   formed by consumer insights, often based on patterns of content
   consumption. The main aim of this article is to identify digital video
   marketing trends by combining two essential pillars: the data management
   possibilities related to the digital environment and the evolution of
   media consumption habits of consumers. The authors examine secondary
   data which is precisely selected, collected and shaped according to the
   research design requirements from available Consumer Barometer Research
   provided and processed by Google. Identification of the six most
   significant digital video trends to shape digital marketing in the
   following years can be considered the core of the authors' research. The
   results are centred on innovation progress and consumers' consumption
   habits and aim to outline possible approaches to digital video
   production and delivery to target groups for several future years.}},
Publisher = {{UNIV SS CYRIL \& METHODIUS TRNAVA, FAC MASS MEDIA COMMUNICATION}},
Address = {{NAMESTIE JOZEFA HERDU 2, TRNAVA, 91701, SLOVAKIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Kuchta, M (Reprint Author), Univ Econ Bratislava, Fac Commerce, Dolnozemsk Cesta 1, Bratislava 85235, Slovakia.
   Kuchta, Martin; Miklosik, Andrej, Univ Econ Bratislava, Fac Commerce, Dolnozemsk Cesta 1, Bratislava 85235, Slovakia.}},
ISSN = {{1338-130X}},
Keywords = {{consumer behaviour; data mining; digital marketing; digital video; trend
   prediction}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{martin.kuchta@euba.sk
   andrej.miklosik@euba.sk}},
ResearcherID-Numbers = {{Kuchta, Martin/O-6523-2018
   Miklosik, Andrej/O-7582-2016}},
ORCID-Numbers = {{Miklosik, Andrej/0000-0003-3318-534X}},
Funding-Acknowledgement = {{ {[}2015-PSD-PAV-02];  {[}1-17-106-00]}},
Funding-Text = {{This article originated as the output of the research projects
   1-17-106-00 Current Barriers and Prognoses of Programmatic Buying in
   Digital Marketing under Conditions of the Slovak Market and
   2015-PSD-PAV-02 Increasing the Effectiveness of Marketing on Social
   Media through Automation Tools.}},
Cited-References = {{ARLEN G., 2015, MULTICHANNEL NEWS, V36, P17.
   Brechman J, 2016, J ADVERTISING RES, V56, P289, DOI 10.2501/JAR-2016-001.
   Draganska M, 2014, J MARKETING RES, V51, P578, DOI 10.1509/jmr.13.0124.
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   STARMEDIA INTELLIGENCE, 2016, VID AD POSS SLOV MAR.}},
Number-of-Cited-References = {{15}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{12}},
Journal-ISO = {{Commun. Today}},
Doc-Delivery-Number = {{FN2BF}},
Unique-ID = {{ISI:000415794300006}},
DA = {{2019-06-22}},
}

@article{ ISI:000413384300024,
Author = {Vrontis, Demetris and Thrassou, Alkis and Amirkhanpour, Monaliz},
Title = {{B2C smart retailing: A consumer-focused value-based analysis of
   interactions and synergies}},
Journal = {{TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE}},
Year = {{2017}},
Volume = {{124}},
Pages = {{271-282}},
Month = {{NOV}},
Abstract = {{The paper transcends the simply functional and oligo-dimensional
   approach to smart retailing, in order to provide a comprehensive,
   value-based analysis of its B2C relationship. Methodologically, it is a
   theoretically developed conceptual work, refined through qualitative
   primary research. Specifically, combining narrative and meta-synthetic
   literature analyses with interviews it undertakes an extensive
   theoretical review on the subject and its peripheral and contextual
   factors; it identifies the value categories and individual elements,
   which explicitly or implicitly define the smart retailing B2C
   relationships and synergies; and prescriptively incorporates all into a
   single, provisional, value-based, multi-dimensional framework for B2C
   smart retailing. The findings give rise to `value' as superior means of
   understanding the smart retailing B2C relationship and as the ultimate
   ends on both sides of the relationship; both largely consequent to the
   changing underlying contemporary business and consumer motivators.
   Additionally, smart retailing `soft value' manifestations are delineated
   and proposed as particular sources of retailers' lasting and inimitable
   competitive advantages; while smart retailing itself is found to have
   outgrown its traditional role to become a holistic strategic approach to
   the retailing business. (C) 2016 Elsevier Inc. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE INC}},
Address = {{360 PARK AVE SOUTH, NEW YORK, NY 10010-1710 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Thrassou, A (Reprint Author), Univ Nicosia, Sch Business, 46 Makedonitissas Ave,POB 24005, CY-1700 Nicosia, Cyprus.
   Vrontis, Demetris; Thrassou, Alkis, Univ Nicosia, Sch Business, 46 Makedonitissas Ave,POB 24005, CY-1700 Nicosia, Cyprus.
   Amirkhanpour, Monaliz, Univ Gloucestershire, Fac Business Educ \& Profess Studies, Cheltenham, Glos, England.
   Amirkhanpour, Monaliz, Univ Gloucestershire, Fac Business Educ \& Profess Studies, Gloucester, England.}},
DOI = {{10.1016/j.techfore.2016.10.064}},
ISSN = {{0040-1625}},
EISSN = {{1873-5509}},
Keywords = {{Smart retailing; Digital marketing; Mobile marketing; Smart B2C
   interactions; Consumer; Value}},
Keywords-Plus = {{CO-CREATION; CONSUMPTION; AGE; PARTICIPATION; POSTMODERNITY; TECHNOLOGY;
   EXPERIENCE; INNOVATION; FRAMEWORK}},
Research-Areas = {{Business \& Economics; Public Administration}},
Web-of-Science-Categories  = {{Business; Regional \& Urban Planning}},
Author-Email = {{vrontis.d@unic.ac.cy
   thrassou.a@unic.ac.cy
   mamirkhanpour@yahoo.com}},
ORCID-Numbers = {{Thrassou, Alkis/0000-0001-9409-6602
   Vrontis, Prof. Demetris/0000-0001-7570-6241}},
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Number-of-Cited-References = {{129}},
Times-Cited = {{5}},
Usage-Count-Last-180-days = {{9}},
Usage-Count-Since-2013 = {{24}},
Journal-ISO = {{Technol. Forecast. Soc. Chang.}},
Doc-Delivery-Number = {{FK3KP}},
Unique-ID = {{ISI:000413384300024}},
DA = {{2019-06-22}},
}

@article{ ISI:000418602400023,
Author = {Pushkar, Oleksandr and Kurbatova, Yuliia and Druhova, Olena},
Title = {{Innovative methods of managing consumer behaviour in the economy of
   impressions, or the experience economy}},
Journal = {{ECONOMIC ANNALS-XXI}},
Year = {{2017}},
Volume = {{165}},
Number = {{5-6}},
Pages = {{114-118}},
Month = {{OCT 11}},
Abstract = {{In the conditions of digital marketing development, the main problem of
   the development of enterprise business is management of consumer
   behaviour in the online environment. Enterprises should find new ways to
   attract and retain the attention of users. The purpose of the article is
   to develop recommendations for managing consumer behaviour in the
   economy of impressions, or the experience economy based on
   personalisation. The following research methods are used: analysis and
   synthesis, logical generalisation, abstract logic and the
   hypothetic-deductive method. The article formulates a hypothesis based
   on the phenomenon of the dependence of a person's emotional response on
   the phase of his/her biological rhythm already in use in the practice of
   communication management and psychology. To partially confirm the
   hypothesis, a pilot experiment was prepared and conducted on the basis
   of the social network Facebook in 2017. The respondents were presented
   with an advertising multimedia product with a subsequent assessment of
   the emotional state. The received statistical results confirm the
   accepted hypothesis. Based on the hypothetic-deductive method,
   recommendations for managing consumer behaviour in the economy of
   impressions have been developed. The essence of recommendations is
   reduced to how to take into account the phases of human biological
   rhythms, as well as the choice of intellectual and emotional filling of
   the multimedia advertising product. Taking into account the
   personalisation processes, the models of users' perception of
   advertising are modified. The process of users' perception of the
   content, its impressions and emotions lie in interrelation with its
   biological rhythms. If the developer knows the data about the activity
   of the emotional and intellectual biorhythms of the user, it becomes
   possible to control impressions, passing the relevant content in the
   most favourable periods for perception. Practical application of the
   proposed recommendations will be useful for companies that carry out
   advertising activities in social networks that implement contextual
   advertising and direct marketing.}},
Publisher = {{INST SOC TRANSFORMATION}},
Address = {{VUL GONCHARA 43-V, OFIS 20, KYIV, 01030, UKRAINE}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Pushkar, O (Reprint Author), Simon Kuznets Kharkiv Natl Univ Econ, Dept Comp Syst \& Technol, 9-A Nauky Ave, UA-61116 Kharkov, Ukraine.
   Pushkar, Oleksandr, Simon Kuznets Kharkiv Natl Univ Econ, Dept Comp Syst \& Technol, 9-A Nauky Ave, UA-61116 Kharkov, Ukraine.
   Kurbatova, Yuliia; Druhova, Olena, Natl Tech Univ, Kharkiv Polytech Inst, Dept Management Foreign Econ Affairs \& Finance, 2 Kyrpychov Str, UA-61002 Kharkov, Ukraine.}},
DOI = {{10.21003/ea.V165-23}},
ISSN = {{1728-6220}},
EISSN = {{1728-6239}},
Keywords = {{Impressions; Experience; Economy of Impressions; Experience Economy;
   Personalisation; Theory of Human Biological Cycles; Management;
   Emotional and Intellectual Content}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Economics}},
Author-Email = {{aipvt@ukr.net
   kurbatova1gulia@gmail.com
   drugova.elena.sergeevna@gmail.com}},
ORCID-Numbers = {{Kurbatova, Yuliia/0000-0003-2910-9280
   Pushkar, Oleksandr/0000-0003-3592-3684}},
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Number-of-Cited-References = {{22}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{14}},
Journal-ISO = {{Econ. Ann.-XXI}},
Doc-Delivery-Number = {{FQ8HA}},
Unique-ID = {{ISI:000418602400023}},
OA = {{Bronze}},
DA = {{2019-06-22}},
}

@article{ ISI:000413480100001,
Author = {du Plessis, Charmaine},
Title = {{The role of content marketing in social media content communities}},
Journal = {{SOUTH AFRICAN JOURNAL OF INFORMATION MANAGEMENT}},
Year = {{2017}},
Volume = {{19}},
Number = {{1}},
Month = {{OCT 5}},
Abstract = {{Background: Content marketing has become a leading marketing technique
   in digital marketing communication and uses the point of view of
   consumers to build relationships by creating and sharing engaging
   content in social media that enhance their daily lives. Existing
   research on social media communities has focused mainly on social media
   marketing and virtual brand community perspectives while content
   marketing's valuable and unobtrusive role in social media content
   communities has largely been overlooked.
   Objective: The purpose of this article was to investigate content
   marketing's role in social media content communities to engage with the
   target audience in an innate manner.
   Method: This study made use of a directed, inductive content analysis of
   51 practitioner documents relating to business-to-consumer content
   marketing practices to add another perspective to existing research on
   communities in social media. The content analysis was facilitated by
   using QDA Miner, a widely adopted and reliable qualitative data analysis
   software programme.
   Results: Three categories emerged from the data namely building content
   communities, platform-specific content and understanding channels. These
   categories provide sufficient evidence of how brands make use of social
   media content communities to connect with the target audience in an
   unobtrusive manner, in addition to being present in virtual brand
   communities.
   Conclusion: The findings make several contributions to the existing
   literature. Firstly, it provides a clearer distinction between brand and
   social media content communities. Secondly, it extends conceptions about
   social media communities to include content communities and, thirdly, it
   provides sufficient evidence of how content marketing could benefit a
   brand by naturally becoming part of social media conversations.}},
Publisher = {{AOSIS}},
Address = {{POSTNET SUITE 55, PRIVATE BAG X22, TYGERVALLEY, CAPE TOWN, 00000, SOUTH
   AFRICA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{du Plessis, C (Reprint Author), Univ South Africa, Dept Commun Sci, Pretoria, Gauteng, South Africa.
   du Plessis, Charmaine, Univ South Africa, Dept Commun Sci, Pretoria, Gauteng, South Africa.}},
DOI = {{10.4102/sajim.v19i1.866}},
Article-Number = {{a866}},
ISSN = {{2078-1865}},
EISSN = {{1560-683X}},
Keywords-Plus = {{ONLINE BRAND COMMUNITIES; STRATEGIES; ENGAGEMENT; FACEBOOK}},
Research-Areas = {{Information Science \& Library Science}},
Web-of-Science-Categories  = {{Information Science \& Library Science}},
Author-Email = {{dplestc@unisa.ac.za}},
ResearcherID-Numbers = {{Du Plessis, Charmaine/N-5750-2014}},
ORCID-Numbers = {{Du Plessis, Charmaine/0000-0001-9977-8987}},
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Number-of-Cited-References = {{50}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{54}},
Journal-ISO = {{S. Afr. J. Inform. Manag.}},
Doc-Delivery-Number = {{FK4QE}},
Unique-ID = {{ISI:000413480100001}},
OA = {{DOAJ Gold, Green Published}},
DA = {{2019-06-22}},
}

@article{ ISI:000418097900006,
Author = {Leite, Rita Abreu and Azevedo, Antonio},
Title = {{The Role of Digital Marketing: A perspective from Porto Hotels' Managers}},
Journal = {{INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA}},
Year = {{2017}},
Number = {{2, 2}},
Pages = {{88-105}},
Month = {{OCT}},
Abstract = {{The role of internet in the purchasing behavior of tourists led to a
   modification in marketing plans that became increasingly digital. This
   study aims to identify how managers of the hospitality industry use
   digital marketing, as a marketing tool.
   This study adopted a qualitative methodology comprising: a) the analysis
   of the online presence -website, Facebook, Instagram, Twitter, Booking.
   com and TripAdvisor-of the 59 four and five stars establishments of
   Porto; b) semi-structured interviews that were conducted to managers and
   marketers of the 32 hotels in study. Digital marketing tools provide
   numerous benefits to the hospitality industry. However, managers still
   do not take advantage of their full potential. In digital marketing, the
   performance indicators are always evolving. Although the data were
   collected at the end of 2016, we think that the conclusions and
   recommendations still are updated and relevant. This study suggests some
   recommendations for improving the digital marketing performance of Porto
   hotels'. Although adopting a case-study approach, this paper provides an
   extensive assessment of digital marketing communication mix regarding
   the luxury segment of hotel industry. Moreover, this assessement is made
   for all units within a city scale.}},
Publisher = {{INST SUPERIOR ENTRE DOURO \& VOUGA}},
Address = {{RUA ANT CASTRO CORTE REAL, SANTA MARIA DA FEIRA, AVEIRO 4520-909,
   PORTUGAL}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Leite, RA (Reprint Author), Univ Minho, Sch Econ \& Management, Braga, Portugal.
   Leite, Rita Abreu, Univ Minho, Sch Econ \& Management, Braga, Portugal.
   Azevedo, Antonio, Univ Minho, Sch Econ \& Management, Dept Management, Braga, Portugal.}},
ISSN = {{2182-9306}},
Keywords = {{Hospitality management; Hotel industry; Digital Marketing; Social
   Networks; Porto city-break tourism}},
Keywords-Plus = {{SOCIAL NETWORKING SITES; WORD-OF-MOUTH; CUSTOMER ENGAGEMENT; MEDIA;
   REVIEWS; IMPACT; IMPLEMENTATION; CREDIBILITY; BEHAVIORS; RESPONSES}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{rita0893@gmail.com
   antonioa@eeg.uminho.pt}},
Cited-References = {{Amadeus Traveller Trend Observatory-ATTO, 2015, FUT TRAV TRIB 2030 U.
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   Chaffey D., 2009, INTERNET MARKETING S.
   Chu SC, 2011, J GLOB MARK, V24, P263.
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   Delloite, 2016, ATL HOT.
   Delloite, 2015, ATL HOT.
   Eurostat, 2016, STAT ICT US TOUR.
   Experian Marketing Services, 2015, 5 VIEWS MARK WILL CH.
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   Vu HQ, 2015, TOURISM MANAGE, V46, P222, DOI 10.1016/j.tourman.2014.07.003.
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   Murphy HC, 2016, TOURISM MANAGE, V52, P44, DOI 10.1016/j.tourman.2015.06.004.
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   Phelan KV, 2013, J HOSP TOUR TECHNOL, V4, P134, DOI 10.1108/JHTT-Jul-2012-0020.
   Seric M, 2015, INT J CONTEMP HOSP M, V27, P958, DOI 10.1108/IJCHM-12-2013-0568.
   Statistic Brains, 2016, INT TRAV HOT BOOK ST.
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   Wang YY, 2016, KNOWL INF SYST, V49, P1071, DOI 10.1007/s10115-016-0927-y.
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   Xiang Z, 2010, TOURISM MANAGE, V31, P179, DOI 10.1016/j.tourman.2009.02.016.
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   Zhang HM, 2014, TOURISM MANAGE, V40, P213, DOI 10.1016/j.tourman.2013.06.006.}},
Number-of-Cited-References = {{36}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{30}},
Journal-ISO = {{Int. J. Market. Commun. New Media}},
Doc-Delivery-Number = {{FQ1EA}},
Unique-ID = {{ISI:000418097900006}},
DA = {{2019-06-22}},
}

@article{ ISI:000414005700019,
Author = {Pangestu, Peter and Gunawan, Dennis and Hansun, Seng},
Title = {{HISTOGRAM EQUALIZATION IMPLEMENTATION IN THE PREPROCESSING PHASE ON
   OPTICAL CHARACTER RECOGNITION}},
Journal = {{INTERNATIONAL JOURNAL OF TECHNOLOGY}},
Year = {{2017}},
Volume = {{8}},
Number = {{5}},
Pages = {{947-956}},
Month = {{OCT}},
Abstract = {{A 2014 report from Digital Marketing Philippines stated that the number
   of web applications with visual content as their main product has
   increased significantly. Image processing technology has also undergone
   significant growth. One example of this is optical character recognition
   ( OCR), which can convert the text on an image to plain text. However, a
   problem occurs when the image has low contrast and low exposure, which
   potentially results in information being hidden in the image. To address
   this problem, histogram equalization is used to enhance the image's
   contrast so the hidden information can be shown. Similar to X-ray
   scanning used in the medical field, histogram equalization processes
   scanned images that have low brightness and low contrast. In this study,
   histogram equalization was successfully implemented using OCR
   preprocessing. The test was done with a dataset that contains dark
   background images with low light text; the successful outcome resulted
   in the ability to show 74.95\% of the information hidden in the image.}},
Publisher = {{UNIV INDONESIA}},
Address = {{DIRECTORATE RESEARCH \& PUBLIC SERV, UI CAMPUS, KAMOUS UNIV INDONESIA,
   DEPOK, 16424, INDONESIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Pangestu, P (Reprint Author), Univ Multimedia Nusantara, Fac Engn \& Informat, Comp Sci Study Program, Jl Scientia Blvd, Tangerang 15811, Banten, Indonesia.
   Pangestu, Peter; Gunawan, Dennis; Hansun, Seng, Univ Multimedia Nusantara, Fac Engn \& Informat, Comp Sci Study Program, Jl Scientia Blvd, Tangerang 15811, Banten, Indonesia.}},
DOI = {{10.14716/ijtech.v8i5.877}},
ISSN = {{2086-9614}},
EISSN = {{2087-2100}},
Keywords = {{Contrast enhancement; Histogram equalization; Image processing;
   Information hiding; Optical character recognition}},
Research-Areas = {{Engineering}},
Web-of-Science-Categories  = {{Engineering, Multidisciplinary}},
Author-Email = {{peterpangestu@live.com}},
Cited-References = {{Abbyy-developers. eu, 2015, IM PROC BIN CAM OCR.
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   Zybert C., 2014, DOES OPTICAL CHARACT.}},
Number-of-Cited-References = {{16}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{3}},
Journal-ISO = {{Int. J. Technol.}},
Doc-Delivery-Number = {{FL1WS}},
Unique-ID = {{ISI:000414005700019}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000413136600008,
Author = {Togawa, Taro and Sato, Teruyuki and Saito, Junya},
Title = {{Media Processing Technologies for Affective Digital Marketing}},
Journal = {{FUJITSU SCIENTIFIC \& TECHNICAL JOURNAL}},
Year = {{2017}},
Volume = {{53}},
Number = {{5}},
Pages = {{38-46}},
Month = {{SEP}},
Abstract = {{The growing use of smartphones and social media is complicating and
   diversifying the purchasing behaviors of customers. They can now access
   products and services at various customer contact points such as
   physical stores and e -commerce sites. Furthermore, digital marketing
   through smartphones that reflects customer concerns and recommends
   products that suit individual customers is growing steadily. Of
   particular interest is the growing use of omnichannel retailing, which
   enables customer data collected at various contact points to be used
   collectively, thereby improving service throughout the channels. Given
   this background, Fujitsu Laboratories is researching ``Affective Digital
   Marketing,{''} which estimates the customer's state of mind (concerns,
   satisfaction, etc.), motivates the customer in accordance with his or
   her stage of purchasing and/or state of mind, and optimizes the
   customer's experience. In this paper, we explain the technical features
   of three media processing technologies that support Affective Digital
   Marketing: ``Advertising Copy Creation Assistive Technology,{''} ``Touch
   Emotion Analysis Technology,{''} and ``Speech Emotion Analysis
   Technology.{''} We also introduce applied examples in the field of
   digital marketing.}},
Publisher = {{FUJITSU LTD}},
Address = {{1015 KAMIKODANAKU NAKAHARA-KU, KAWASAKI, 211, JAPAN}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Togawa, T (Reprint Author), Fujitsu Labs Ltd, Kawasaki, Kanagawa, Japan.
   Togawa, Taro; Sato, Teruyuki; Saito, Junya, Fujitsu Labs Ltd, Kawasaki, Kanagawa, Japan.}},
ISSN = {{0016-2523}},
Research-Areas = {{Engineering}},
Web-of-Science-Categories  = {{Engineering, Electrical \& Electronic}},
Cited-References = {{{[}Anonymous], 2015, BEST BEST BENCHMARK.
   Baba J., 2015, 29 ANN C JSAI, P1.
   Kawahara T., 2015, J I ELECT INFORM COM, V98, P710.}},
Number-of-Cited-References = {{3}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{24}},
Journal-ISO = {{Fujitsu Sci. Tech. J.}},
Doc-Delivery-Number = {{FJ9YE}},
Unique-ID = {{ISI:000413136600008}},
DA = {{2019-06-22}},
}

@article{ ISI:000419771300009,
Author = {Bakhtieva, Elina},
Title = {{B2B digital marketing strategy: a framework for assessing digital
   touchpoints and increasing customer loyalty based on Austrian companies
   from heating, ventilation and air conditioning industry}},
Journal = {{OECONOMIA COPERNICANA}},
Year = {{2017}},
Volume = {{8}},
Number = {{3}},
Pages = {{463-478}},
Month = {{SEP}},
Abstract = {{Research background: Digital marketing has changed the nature of
   company-to-customer communication. With rising information overload and
   reduced decision-making time, touchpoints have gained additional
   importance by yielding customer loyalty. Yet, the existing digital
   marketing tools have failed to keep pace with these trends. Companies
   are lacking a simple framework that focuses on a digital marketing
   strategy built around touchpoints and customer loyalty. This is
   especially relevant for B2B companies, which due to their specifics are
   more dependent on customers and less flexible in adapting of new digital
   trends.
   Purpose of the article: A B2B business strategy tailored to digital
   trends demands a reevaluation of prior understanding of a product
   portfolio, a company's internal and external environment. The purpose of
   the article is to present a framework that helps to undertake the
   necessary changes and enables the connections with industry.
   Methods: The suggested model has been drawn from the literature review
   and extended based on the findings of a multiple case study of Austrian
   Heating, Ventilation and Air Conditioning (HVAC) industry companies. The
   fieldwork was conducted in early 2017.
   Findings \& Value added: Aspiring to follow trends in digital marketing
   and to help B2B companies to adapt their strategy to ongoing changes in
   company-to-customer communication, a new framework has been developed.
   The framework aims to increase customer loyalty and focuses on channels/
   touchpoints, assets, skills, audience and customer journey. The model
   could be beneficial for Chief Marketing Officers (CMO) and other
   C-levels by offering a simple and reliable tool for improving a
   company's position in the digital marketplace. Moreover, it enables
   continuous adjustment of an already existing business strategy.}},
Publisher = {{NICOLAUS COPERNICUS UNIV TORUN}},
Address = {{JURIJA GAGARINA 11, TORUN, 87-100, POLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Bakhtieva, E (Reprint Author), Tomas Bata Univ Zlin, Fac Econ \& Management, Dept Mkt, Mostni 5139, Zlin 76001, Czech Republic.
   Bakhtieva, Elina, Tomas Bata Univ Zlin, Zlin, Czech Republic.}},
DOI = {{10.24136/oc.v8i3.29}},
ISSN = {{2083-1277}},
EISSN = {{2353-1827}},
Keywords = {{digital marketing; customer loyalt; touchpoints; B2B digital marketing
   strategy; B2B industrial companies}},
Keywords-Plus = {{BUSINESS; ADOPTION; SITES; USAGE; TOOL}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Economics}},
Author-Email = {{bakhtieva@fame.utb.cz}},
Funding-Acknowledgement = {{Internal Grant Agency of Tomas Bata University {[}IGA/FaME/2016/007]}},
Funding-Text = {{This work was supported by the Internal Grant Agency of Tomas Bata
   University under the project no. IGA/FaME/2016/007.}},
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   Vazquez S, 2014, NEURAL NETWORKS, V58, P68, DOI 10.1016/j.neunet.2014.05.026.}},
Number-of-Cited-References = {{29}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{13}},
Usage-Count-Since-2013 = {{26}},
Journal-ISO = {{Oecon. Copernic.}},
Doc-Delivery-Number = {{FS4OB}},
Unique-ID = {{ISI:000419771300009}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000407661200008,
Author = {Cruz, Ryan E. and Leonhardt, James M. and Pezzuti, Todd},
Title = {{Second Person Pronouns Enhance Consumer Involvement and Brand Attitude}},
Journal = {{JOURNAL OF INTERACTIVE MARKETING}},
Year = {{2017}},
Volume = {{39}},
Pages = {{104-116}},
Month = {{AUG}},
Abstract = {{Online brand messaging, e.g., blogging or posting on social media
   platforms, has an important role in digital marketing strategy. Such
   messaging is largely text based and provides an opportunity for brands
   to interact with many consumers simultaneously. The marketing
   literature, however, has yet to provide sufficient guidance on effective
   online brand messaging strategies. In particular, research has yet to
   address how the inclusion of second person pronouns in online brand
   messaging affects relevant consumer outcomes. The present research
   proposes that second person pronouns should work to enhance consumer
   involvement and brand attitude as a result of increasing the extent that
   consumers engage in self-referencing. A field study involving actual
   brand posts on Facebook and two subsequent experiments provide support
   for this hypothesis. In addition, drawing on cultural dimensions theory,
   individual levels of collectivism are identified as a boundary
   condition. The presence (vs. absence) of second person pronouns in
   online brand messaging enhances involvement and brand attitude for
   consumers that are lower, but not higher, in collectivism. The results
   provide marketers with needed guidance for creating effective online
   brand messaging. (C) 2017 Direct Marketing Educational Foundation, Inc.
   dba Marketing EDGE. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE INC}},
Address = {{360 PARK AVE SOUTH, NEW YORK, NY 10010-1710 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Cruz, RE (Reprint Author), Philadelphia Univ, Sch Business Adm, Philadelphia, PA 19144 USA.
   Cruz, Ryan E., Philadelphia Univ, Sch Business Adm, Philadelphia, PA 19144 USA.
   Leonhardt, James M., Univ Nevada, Coll Business, 11664 N Virginia St, Reno, NV 89557 USA.
   Pezzuti, Todd, Univ Chile, Ind Engn Dept, Republ 701, Santiago, Chile.}},
DOI = {{10.1016/j.intmar.2017.05.001}},
ISSN = {{1094-9968}},
EISSN = {{1520-6653}},
Keywords = {{Second person pronoun; Self-referencing; Consumer involvement; Brand
   attitude; Collectivism}},
Keywords-Plus = {{SOCIAL MEDIA; CULTURE; SELF; INDIVIDUALISM; COLLECTIVISM; DIMENSIONS;
   ENGAGEMENT}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{cruzr@philau.edu
   jleonhardt@unt.edu
   tpezzuti@dii.uchile.cl}},
ResearcherID-Numbers = {{Pezzuti, Todd/J-1125-2016}},
ORCID-Numbers = {{Pezzuti, Todd/0000-0002-2174-3490}},
Funding-Acknowledgement = {{Complex Engineering Systems Institute, ISCI (ICM-FIC) {[}F05-004-F];
   Complex Engineering Systems Institute, ISCI (CONICYT) {[}FB0816]}},
Funding-Text = {{The authors are grateful for the constructive feedback from the Editor
   and the review team. This research was partially funded by the Complex
   Engineering Systems Institute, ISCI (ICM-FIC: F05-004-F, CONICYT:
   FB0816).}},
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Number-of-Cited-References = {{46}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{40}},
Journal-ISO = {{J. Interact. Mark.}},
Doc-Delivery-Number = {{FD6TQ}},
Unique-ID = {{ISI:000407661200008}},
OA = {{Green Published}},
DA = {{2019-06-22}},
}

@article{ ISI:000405532300003,
Author = {McArthur, Ellen and Kubacki, Krzysztof and Pang, Bo and Alcaraz, Celeste},
Title = {{The Employers' View of ``Work-Ready{''} Graduates: A Study of
   Advertisements for Marketing Jobs in Australia}},
Journal = {{JOURNAL OF MARKETING EDUCATION}},
Year = {{2017}},
Volume = {{39}},
Number = {{2}},
Pages = {{82-93}},
Month = {{AUG}},
Abstract = {{This study of job advertisements extends our understanding of how
   employers, rather than researchers, describe the specific skills and
   attributes sought in candidates for employment in graduate marketing
   roles in Australia. The article presents the findings of a content
   analysis of 359 marketing job advertisements downloaded in 2016, in two
   periods 6 months apart, from the dominant job finding website in
   Australia, seek.com.au. These data offer detailed primary records
   authored by employers, and set the research apart from most studies,
   which rely on generic variables imposed by academics, despite the mooted
   gap between academia and the business sector. The most demanded
   attributes included motivation, time management, communication skills,
   and digital marketing experience. This raises questions about the
   purpose of a degree, and whether marketing curricula are fit for
   purpose. The article explores these findings and other preconditions for
   being work-ready, and the study contributes to the underdeveloped
   employability research from Australia.}},
Publisher = {{SAGE PUBLICATIONS INC}},
Address = {{2455 TELLER RD, THOUSAND OAKS, CA 91320 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{McArthur, E (Reprint Author), Griffith Univ, Griffith Business Sch, Nathan Campus, Nathan, Qld 4111, Australia.
   McArthur, Ellen; Kubacki, Krzysztof; Pang, Bo; Alcaraz, Celeste, Griffith Univ, Nathan, Qld, Australia.}},
DOI = {{10.1177/0273475317712766}},
ISSN = {{0273-4753}},
EISSN = {{1552-6550}},
Keywords = {{job advertisements; marketing; employability; graduates; Australia;
   employer needs; university curricula; syllabi}},
Keywords-Plus = {{SOCIAL MEDIA; VOCATIONAL-EDUCATION; FUTURE EMPLOYABILITY; CURRICULUM;
   SKILLS; ATTRIBUTES; EXPERIENCE; KNOWLEDGE; DECISION; THINKING}},
Research-Areas = {{Education \& Educational Research}},
Web-of-Science-Categories  = {{Education \& Educational Research}},
Author-Email = {{e.mcarthur@griffith.edu.au}},
ResearcherID-Numbers = {{Pang, Bo/L-1921-2019}},
ORCID-Numbers = {{Pang, Bo/0000-0003-3227-3612}},
Funding-Acknowledgement = {{Griffith Business School at Griffith University}},
Funding-Text = {{The author(s) disclosed receipt of the following financial support for
   the research, authorship, and/or publication of this article: Griffith
   Business School at Griffith University provided funds for this research
   study.}},
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Number-of-Cited-References = {{75}},
Times-Cited = {{8}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{24}},
Journal-ISO = {{J. Market. Educ.}},
Doc-Delivery-Number = {{FA6DA}},
Unique-ID = {{ISI:000405532300003}},
DA = {{2019-06-22}},
}

@article{ ISI:000404823000001,
Author = {Paquet, Catherine and de Montigny, Luc and Labban, Alice and Buckeridge,
   David and Ma, Yu and Arora, Narendra and Dube, Laurette},
Title = {{The moderating role of food cue sensitivity in the behavioral response
   of children to their neighborhood food environment: a cross-sectional
   study}},
Journal = {{INTERNATIONAL JOURNAL OF BEHAVIORAL NUTRITION AND PHYSICAL ACTIVITY}},
Year = {{2017}},
Volume = {{14}},
Month = {{JUL 5}},
Abstract = {{Background: Neighborhood food cues have been inconsistently related to
   residents' health, possibly due to variations in residents' sensitivity
   to such cues. This study sought to investigate the degree to which
   children's predisposition to eat upon exposure to food environment and
   food cues (external eating), could explain differences in strength of
   associations between their food consumption and the type of food outlets
   and marketing strategies present in their neighborhood.
   Methods: Data were obtained from 616 6-12 y.o. children recruited into a
   population-based cross-sectional study in which food consumption was
   measured through a 24-h food recall and responsiveness to food cues
   measured using the external eating scale. The proportion of food
   retailers within 3 km of residence considered as ``healthful{''} was
   calculated using a Geographical Information System. Neighborhood
   exposure to food marketing strategies (displays, discount frequency,
   variety, and price) for vegetables and soft drinks were derived from a
   geocoded digital marketing database. Adjusted mixed models with spatial
   covariance tested interaction effects of food environment indicators and
   external eating on food consumption.
   Results: In children with higher external eating scores, healthful food
   consumption was more positively related to : vegetable displays, and
   more negatively to the display and variety of soft drinks. No
   interactions were observed for unhealthful food consumption and no main
   effects of food environment indicators were found on food consumption.
   Conclusions: Children differ in their responsiveness to
   marketing-related visual food cues on the basis of their external eating
   phenotype. Strategies aiming to increase the promotion of healthful
   relative to unhealthful food products in stores may be particularly
   beneficial for children identified as being more responsive to food
   cues.}},
Publisher = {{BIOMED CENTRAL LTD}},
Address = {{236 GRAYS INN RD, FLOOR 6, LONDON WC1X 8HL, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Paquet, C (Reprint Author), Univ South Australia, Sansom Inst Hlth Res, Sch Hlth Sci, Ctr Populat Hlth Res, GPO Box 2471, Adelaide, SA 5001, Australia.
   Paquet, C (Reprint Author), Douglas Mental Hlth Univ Inst, Res Ctr, 6875 LaSalle Blvd, Montreal, PQ H4H 1R3, Canada.
   Paquet, Catherine, Univ South Australia, Sansom Inst Hlth Res, Sch Hlth Sci, Ctr Populat Hlth Res, GPO Box 2471, Adelaide, SA 5001, Australia.
   Paquet, Catherine, Douglas Mental Hlth Univ Inst, Res Ctr, 6875 LaSalle Blvd, Montreal, PQ H4H 1R3, Canada.
   de Montigny, Luc, de Montigny Consulting, 3840 Hotel de Ville Ave, Montreal, PQ H2W 2G5, Canada.
   Labban, Alice, Pepperdine Univ, Business Adm Div, Seaver Coll, 24255 Pacific Coast Hwy, Malibu, CA 90263 USA.
   Buckeridge, David, McGill Univ, Dept Epidemiol Biostat \& Occupat Hlth, 1020 Pine Ave West, Montreal, PQ H3A 1A2, Canada.
   Ma, Yu; Dube, Laurette, McGill Univ, MCCHE, Fac Management, 1001 Rue Sherbrooke Ouest, Montreal, PQ H3A 1G5, Canada.
   Arora, Narendra, INCLEN Trust Int, F-1-5,2nd Floor,Okhla Ind Area Phase 1, New Delhi, India.}},
DOI = {{10.1186/s12966-017-0540-9}},
Article-Number = {{86}},
ISSN = {{1479-5868}},
Keywords = {{Food environment; Food marketing; External eating; Children; Food
   consumption}},
Keywords-Plus = {{SUGAR-SWEETENED BEVERAGES; ULTRA-PROCESSED FOODS; PREDICT WEIGHT-GAIN;
   INDIVIDUAL-DIFFERENCES; PRICE PROMOTIONS; EATING BEHAVIORS; DIFFERENTIAL
   SUSCEPTIBILITY; LIKELY IMPACT; OBESITY; CONSUMPTION}},
Research-Areas = {{Nutrition \& Dietetics; Physiology}},
Web-of-Science-Categories  = {{Nutrition \& Dietetics; Physiology}},
Author-Email = {{Catherine.paquet@unisa.edu.au}},
ResearcherID-Numbers = {{Paquet, Catherine/C-3894-2009
   Ma, Yu/N-1413-2017}},
ORCID-Numbers = {{Paquet, Catherine/0000-0002-6877-7903
   }},
Funding-Acknowledgement = {{Collaborative Team Grant, Canada - India Initiative on Childhood;
   Canadian Institutes of Health Research; Indian Council of Medical
   Research {[}85512]; National Health and Medical Research Council (NHMRC)
   {[}0631947]}},
Funding-Text = {{This study was funded by a Collaborative Team Grant, Canada - India
   Initiative on Childhood funded by the Canadian Institutes of Health
   Research and the Indian Council of Medical Research (\#85512;
   http://www.cihrirsc.gc.ca/; http://www.icmr.nic.in/). Catherine Paquet
   was funded by a National Health and Medical Research Council (NHMRC;
   https://www.nhmrc.gov.au/) Program Grant (\#0631947). Funding bodies
   played no role in the design or analysis of this study.}},
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Number-of-Cited-References = {{79}},
Times-Cited = {{2}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{15}},
Journal-ISO = {{Int. J. Behav. Nutr. Phys. Act.}},
Doc-Delivery-Number = {{EZ6JA}},
Unique-ID = {{ISI:000404823000001}},
OA = {{DOAJ Gold, Green Published}},
DA = {{2019-06-22}},
}

@article{ ISI:000407223700006,
Author = {Villanueva-Benito, Isabel},
Title = {{Advertising and marketing in the Opera of 21st century: creation of
   audiovisual brand}},
Journal = {{REVISTA MEDITERRANEA COMUNICACION-JOURNAL OF COMMUNICATION}},
Year = {{2017}},
Volume = {{8}},
Number = {{2}},
Pages = {{51-66}},
Month = {{JUL-DEC}},
Abstract = {{For a decade, the art of opera has been leading a process of social
   updating and attracting international audiences thanks to its digital
   communication. Today, the theaters incorporate a commercial structure in
   all the processing phases of the spectacle, and rethink the traditional
   relations established with disciplines as Advertising and Marketing.
   This article analyzes the commercial strategies, typical of these
   disciplines, which is currently leading the opera to reach its goal.
   Through the application of a combined methodology, focused on content
   analysis, newspaper monitoring and interviews, the main typologies of
   audiovisual advertising implemented by opera have been identified, in
   order to determine the formats with the highest success rate in the
   second half of the 21st century (spots, trailers, video clips, branded
   content, lipdubs or flashmobs). The research has been completed by
   studying the major changes that some off-line and digital marketing
   techniques (such as sponsorship, viral marketing or social media), have
   produced in the social image of its Star System. A panoramic approach to
   the audiovisual promotion of this art, can help guide future and more
   specialized strategies.}},
Publisher = {{UNIV ALICANTE}},
Address = {{APARTADO DE CORREOS 99, ALICANTE, 3080, SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Villanueva-Benito, I (Reprint Author), Univ Calif Los Angeles, Los Angeles, CA 90024 USA.
   Villanueva-Benito, Isabel, Univ Calif Los Angeles, Los Angeles, CA 90024 USA.}},
DOI = {{10.14198/MEDCOM2017.8.2.4}},
ISSN = {{1989-872X}},
Keywords = {{Marketing; Opera; Audiovisual Advertising; Audiences; Theaters; Videos}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{isabeluic@gmail.com}},
Cited-References = {{Adorno T., 2006, ESCRITOS MUSICALES.
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Number-of-Cited-References = {{67}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{22}},
Journal-ISO = {{Rev. Mediterr. Comun.}},
Doc-Delivery-Number = {{FD0IT}},
Unique-ID = {{ISI:000407223700006}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000404700700008,
Author = {Lindsey-Mullikin, Joan and Bonin, Norm},
Title = {{Why strategy is key for successful social media sales}},
Journal = {{BUSINESS HORIZONS}},
Year = {{2017}},
Volume = {{60}},
Number = {{4}},
Pages = {{473-482}},
Month = {{JUL-AUG}},
Abstract = {{Many successful companies spend substantial time and effort engaging
   with{''} potential consumers on social media sites. They determine how
   consumers spend their time online and develop interesting content to
   increase awareness and enjoyment of the brand-often only to lose those
   potential customers because the purchase process becomes too difficult
   once consumers have decided to buy the product. New technology recently
   introduced by third-party vendors allows companies to offer a sales
   option directly on social media websites such as Facebook and Instagram.
   In this article, we present the effects on the consumer decision process
   created by the `Buy Now' option across the consideration, evaluation,
   purchase, and post-purchase stages. We compare and contrast three
   distinct decision models: (1) traditional media only, (2) traditional
   media and social media with only a communication capability, and (3)
   traditional media and social media with the added function of immediate
   purchase. We argue that though the possibility of buying on social media
   will decrease the number of brands considered and evaluated, the number
   of purchases and amount of brand advocacy will increase significantly
   due to the ease of purchase. We conclude with some recommendations on
   future research. (C) 2017 Kelley School of Business, Indiana University.
   Published by Elsevier Inc. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE BV}},
Address = {{PO BOX 211, 1000 AE AMSTERDAM, NETHERLANDS}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Lindsey-Mullikin, J (Reprint Author), Calif Polytech State Univ San Luis Obispo, Orfalea Coll Business, One Grand Ave, San Luis Obispo, CA 93407 USA.
   Lindsey-Mullikin, Joan; Bonin, Norm, Calif Polytech State Univ San Luis Obispo, Orfalea Coll Business, One Grand Ave, San Luis Obispo, CA 93407 USA.}},
DOI = {{10.1016/j.bushor.2017.03.005}},
ISSN = {{0007-6813}},
EISSN = {{1873-6068}},
Keywords = {{Social media sales; Consumer decision making process; Digital marketing;
   Retail social media; Brand social media}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{jlindsey@calpoly.edu
   nborin@calpoly.edu}},
Cited-References = {{Aggarwal P., 2003, J CONSUM BEHAV, V2, P393, DOI DOI 10.1002/CB.116.
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Number-of-Cited-References = {{26}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{5}},
Usage-Count-Since-2013 = {{90}},
Journal-ISO = {{Bus. Horiz.}},
Doc-Delivery-Number = {{EZ4RR}},
Unique-ID = {{ISI:000404700700008}},
DA = {{2019-06-22}},
}

@article{ ISI:000444145600002,
Author = {Singh, Surabhi},
Title = {{Digital Marketing in Online Education Services}},
Journal = {{INTERNATIONAL JOURNAL OF ONLINE MARKETING}},
Year = {{2017}},
Volume = {{7}},
Number = {{3}},
Pages = {{20-29}},
Month = {{JUL-SEP}},
Abstract = {{Digital activities are compulsorily required to include when online
   education services are concerned. The digital marketing strategy need to
   be defined if customer satisfaction has to be maintained. Digital
   activities are an increasingly important part of any marketing and sales
   strategy. The strong inclination of digital platforms for delivering
   courses online cannot be denied. The organization has to be focused on
   simple act of providing digital course and innovative strategies through
   which they interact with students and create learning environment. The
   marketing via digital media is significant for delivery of educational
   services online. We need to be updated in the area of online education
   services and for the same digital marketing strategies are critical.}},
Publisher = {{IGI GLOBAL}},
Address = {{701 E CHOCOLATE AVE, STE 200, HERSHEY, PA 17033-1240 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Singh, S (Reprint Author), Jaipuria Sch Business, Ghaziabad, India.
   Singh, Surabhi, Jaipuria Sch Business, Ghaziabad, India.}},
DOI = {{10.4018/IJOM.2017070102}},
ISSN = {{2156-1753}},
EISSN = {{2156-1745}},
Keywords = {{Course; Digital; Online; Strategy}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
ResearcherID-Numbers = {{Singh, Surabhi/A-5738-2015}},
ORCID-Numbers = {{Singh, Surabhi/0000-0002-8565-7348}},
Cited-References = {{Chaffey DD, 2013, DIGITAL MARKETING ST.
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Number-of-Cited-References = {{13}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{4}},
Journal-ISO = {{Int. J. Online Market}},
Doc-Delivery-Number = {{GT0OX}},
Unique-ID = {{ISI:000444145600002}},
DA = {{2019-06-22}},
}

@article{ ISI:000404312900004,
Author = {Lagiewski, Rick and Kesgin, Muhammet},
Title = {{Designing and implementing digital visitor experiences in New York
   State: The case of the Finger Lakes Interactive Play (FLIP) project}},
Journal = {{JOURNAL OF DESTINATION MARKETING \& MANAGEMENT}},
Year = {{2017}},
Volume = {{6}},
Number = {{2, SI}},
Pages = {{118-126}},
Month = {{JUN}},
Abstract = {{This paper provides insight into the challenges of implementing digital
   experiences through a marketing development project intended to generate
   interest and awareness in historic visitor attractions located in the
   Finger Lakes Region of New York State. I Love New York Empire State
   Development's initiative sponsored this marketing development project
   (FLIP) to promote historic visitor attractions in New York State. A case
   study is used to examine the interaction of stakeholders between
   destination marketing organizations and visitor attractions in
   implementing digital marketing strategies through the New York Path
   Through History initiative. The findings of this case provide
   understanding of the challenges related to organizational architecture
   and capacity in the development and implementation of an interactive
   visitor app to generate a digital experience for 12 historic visitor
   attractions located in the Finger Lakes Region of New York State. This
   case provides an opportunity to highlight the complexities of
   implementing digital marketing efforts of a regional destination through
   a diverse set of stakeholders. The findings of this case study are
   useful in understanding the organizational, human and technological
   requirements for implementing digital marketing strategies involving
   mobile technologies and augmented reality experiences. Stakeholders may
   consider investing equal effort in assessing both their organizational
   ability for effective participation in destination marketing projects
   and technological capacity for implementing digital experiences as they
   do in securing financial support for digital marketing endeavors.}},
Publisher = {{ELSEVIER SCIENCE BV}},
Address = {{PO BOX 211, 1000 AE AMSTERDAM, NETHERLANDS}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Lagiewski, R (Reprint Author), Rochester Inst Technol, Dept Hospitality \& Tourism Management, 14 Lomb Mem Dr, Rochester, NY 14623 USA.
   Lagiewski, Rick; Kesgin, Muhammet, Rochester Inst Technol, Dept Hospitality \& Tourism Management, 14 Lomb Mem Dr, Rochester, NY 14623 USA.}},
DOI = {{10.1016/j.jdmm.2017.03.005}},
ISSN = {{2212-571X}},
Keywords = {{Destination marketing organizations; Digital experiences; Digital
   marketing; Finger Lakes; Mobile technologies; New York State}},
Keywords-Plus = {{TOURISM; MANAGEMENT; TECHNOLOGY}},
Research-Areas = {{Social Sciences - Other Topics; Business \& Economics}},
Web-of-Science-Categories  = {{Hospitality, Leisure, Sport \& Tourism; Management}},
Author-Email = {{rick.lagiewski@rit.edu
   muhammet.kesgin@rit.edu}},
ResearcherID-Numbers = {{Kesgin, Muhammet/S-1722-2019
   Kesgin, Muhammet/Q-8635-2019}},
ORCID-Numbers = {{Kesgin, Muhammet/0000-0003-0980-6708}},
Funding-Acknowledgement = {{Empire State Development {[}33619]}},
Funding-Text = {{Special recognition goes to funding provided by a grant from Empire
   State Development (33619) that supported this regional destination
   marketing project. Additional thanks goes to graduate students, AJ Shear
   and Jessica Kernan, for their work on this project. Special thanks goes
   to colleagues; Shaun Foster, Stephen Jacobs, and Joe Pietruch for their
   tireless work with their student teams. Finally two RIT graduates who
   went above and beyond their contracted work to secure the completion of
   the project; Kyler Mulhern and Jan Dvorak.}},
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   Yin R., 2009, CASE STUDY RES DESIG.}},
Number-of-Cited-References = {{30}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{27}},
Journal-ISO = {{J. Destin. Mark. Manag.}},
Doc-Delivery-Number = {{EY9IS}},
Unique-ID = {{ISI:000404312900004}},
DA = {{2019-06-22}},
}

@article{ ISI:000404043700003,
Author = {Ho, Yi-Chun (Chad) and Ho, Yi-Jen (Ian) and Tan, Yong},
Title = {{Online Cash-back Shopping: Implications for Consumers and e-Businesses}},
Journal = {{INFORMATION SYSTEMS RESEARCH}},
Year = {{2017}},
Volume = {{28}},
Number = {{2}},
Pages = {{250-264}},
Month = {{JUN}},
Abstract = {{Through reimbursing a portion of the transactional amount to some
   consumers in a form of cash back, merchants are able to exercise
   third-degree price discrimination by offering two asymmetric prices via
   an online dual channel. To better understand such a novel pricing
   mechanism, we develop a game theoretical model and start our analyses
   with a market consisting of one merchant, one affiliate site, and
   consumers heterogeneous in their product valuation. From a price point
   of view, cash-back shopping appears to provide site users with a saving
   opportunity since the effective post-cash-back price they pay is
   perceived to be lower than the regular price targeted at nonusers.
   However, we find that under some conditions, this seemingly lower price
   could be actually higher, compared with the optimal uniform price when
   the merchant does not price discriminate. An important implication is
   that all consumers may end up suffering from higher prices in the
   presence of the cash-back mechanism. This surprising result, referred to
   as the cash-back paradox, defies a common intuition that a
   price-discriminating firm must raise the price for one segment of
   consumers but decrease it for the other. We also develop two extensions
   to seek explanations behind various industry practices. We find that it
   is in a merchant's best interest to affiliate with multiple sites, and
   the resulting competition improves overall market efficiency. Moreover,
   merchants who are disadvantageous in brand valuation should target
   price-sensitive consumers by strategically offering cash-back deals. Our
   results, consistent with several real-world observations, have useful
   implications for marketers.}},
Publisher = {{INFORMS}},
Address = {{5521 RESEARCH PARK DR, SUITE 200, CATONSVILLE, MD 21228 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Ho, YC (Reprint Author), George Washington Univ, Sch Business, Washington, DC 20052 USA.
   Ho, Yi-Chun (Chad), George Washington Univ, Sch Business, Washington, DC 20052 USA.
   Ho, Yi-Jen (Ian), Penn State Univ, Smeal Sch Business, University Pk, PA 16802 USA.
   Tan, Yong, Univ Washington, Michael G Foster Sch Business, Seattle, WA 98195 USA.
   Tan, Yong, Tsinghua Univ, Sch Econ \& Management, Beijing 100084, Peoples R China.}},
DOI = {{10.1287/isre.2017.0693}},
ISSN = {{1047-7047}},
EISSN = {{1526-5536}},
Keywords = {{cash back; price discrimination; promotions; electronic commerce;
   digital marketing; game theory; double marginalization; dual channel}},
Keywords-Plus = {{3RD-DEGREE PRICE-DISCRIMINATION; BRAND CHOICE; COMPETITION; PROMOTIONS;
   COUPONS; CHANNEL; OLIGOPOLY; MODEL}},
Research-Areas = {{Information Science \& Library Science; Business \& Economics}},
Web-of-Science-Categories  = {{Information Science \& Library Science; Management}},
Author-Email = {{chadho@gwu.edu
   ian.ho@psu.edu
   ytan@uw.edu}},
Funding-Acknowledgement = {{National Science Foundation of China {[}71490723, 71531013, 71572004]}},
Funding-Text = {{Yong Tan was supported in part by the National Science Foundation of
   China {[}Grants 71490723, 71531013, and 71572004].}},
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   Tan X, 2016, WORKING PAPER.
   Vana P, 2015, WORKING PAPER.
   Williams G, 2014, US NEWS WORLD REP.}},
Number-of-Cited-References = {{33}},
Times-Cited = {{4}},
Usage-Count-Last-180-days = {{14}},
Usage-Count-Since-2013 = {{62}},
Journal-ISO = {{Inf. Syst. Res.}},
Doc-Delivery-Number = {{EY5TT}},
Unique-ID = {{ISI:000404043700003}},
DA = {{2019-06-22}},
}

@article{ ISI:000403531400006,
Author = {Gosline, Renee Richardson and Lee, Jeffrey and Urban, Glen},
Title = {{The Power of Consumer Stories in Digital Marketing}},
Journal = {{MIT SLOAN MANAGEMENT REVIEW}},
Year = {{2017}},
Volume = {{58}},
Number = {{4}},
Pages = {{10-13}},
Month = {{SUM}},
Publisher = {{SLOAN MANAGEMENT REVIEW ASSOC, MIT SLOAN SCHOOL MANAGEMENT}},
Address = {{77 MASSACHUSETTS AVE, E60-100, CAMBRIDGE, MA 02139-4307 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Gosline, RR (Reprint Author), MIT, Sloan Sch Management, 77 Massachusetts Ave, Cambridge, MA 02139 USA.
   Gosline, Renee Richardson; Urban, Glen, MIT, Sloan Sch Management, 77 Massachusetts Ave, Cambridge, MA 02139 USA.
   Lee, Jeffrey, NYU Shanghai, Shanghai, Peoples R China.}},
ISSN = {{1532-9194}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business; Management}},
Author-Email = {{smrfeedback@mit.edu}},
Funding-Acknowledgement = {{BMW; Suruga Bank}},
Funding-Text = {{The authors thank BMW and Suruga Bank for funding this study at the MIT
   Initiative on the Digital Economy. Special thanks to Sebastian
   Schwiening at BMW, Kengo Suzuki and Tetsuhiro Amma at Suruga Bank, and
   our team of research assistants at MIT.}},
Number-of-Cited-References = {{0}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{7}},
Usage-Count-Since-2013 = {{48}},
Journal-ISO = {{MIT Sloan Manage. Rev.}},
Doc-Delivery-Number = {{EX8WR}},
Unique-ID = {{ISI:000403531400006}},
DA = {{2019-06-22}},
}

@article{ ISI:000442450100006,
Author = {Mishra, Karen E. and Wilder, Kelly and Mishra, Aneil K.},
Title = {{Digital literacy in the marketing curriculum: Are female college
   students prepared for digital jobs?}},
Journal = {{INDUSTRY AND HIGHER EDUCATION}},
Year = {{2017}},
Volume = {{31}},
Number = {{3}},
Pages = {{204-211}},
Month = {{JUN}},
Abstract = {{Employers seeking to capitalize on current marketing graduates'
   technological savvy may find a disappointing gap between their
   expectations and students' digital preparedness. This study examines
   these issues by investigating female students' attitudes and
   expectations with regard to using digital tools in marketing coursework
   and in a future career. Although students often claim they are confident
   about using technology, many actually feel discomfort about their
   preparedness for using technology in career contexts. Females in
   particular struggle to feel confident about their technological
   competence. This presents a challenge for marketing instruction, because
   employers have indicated that digital tools are critical for new
   marketing careers. Thus, it is incumbent upon marketing faculty to help
   prepare students for the job market not only by offering instruction on
   marketing's theoretical foundations but also by providing hands-on
   opportunities for students to improve their digital skills and
   confidence.}},
Publisher = {{SAGE PUBLICATIONS LTD}},
Address = {{1 OLIVERS YARD, 55 CITY ROAD, LONDON EC1Y 1SP, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Mishra, AK (Reprint Author), East Carolina Univ, Coll Business, 3132 Bate Greenville, Greenville, NC 27834 USA.
   Mishra, Karen E.; Mishra, Aneil K., East Carolina Univ, Greenville, NC 27858 USA.
   Wilder, Kelly, Meredith Coll, Raleigh, NC USA.}},
DOI = {{10.1177/0950422217697838}},
ISSN = {{0950-4222}},
EISSN = {{2043-6858}},
Keywords = {{digital literacy; digital marketing; employment readiness; undergraduate
   marketing curriculum}},
Keywords-Plus = {{SOCIAL MEDIA; EDUCATION}},
Research-Areas = {{Education \& Educational Research}},
Web-of-Science-Categories  = {{Education \& Educational Research}},
Author-Email = {{mishrak16@ecu.edu}},
Cited-References = {{Bal AS, 2015, J MARKETING ED, P1.
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Number-of-Cited-References = {{31}},
Times-Cited = {{2}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{2}},
Journal-ISO = {{Ind. Higher Educ.}},
Doc-Delivery-Number = {{GR2XT}},
Unique-ID = {{ISI:000442450100006}},
DA = {{2019-06-22}},
}

@article{ ISI:000401675900008,
Author = {Williams, Nigel L. and Inversini, Alessandro and Ferdinand, Nicole and
   Buhalis, Dimitrios},
Title = {{Destination eWOM: A macro and meso network approach?}},
Journal = {{ANNALS OF TOURISM RESEARCH}},
Year = {{2017}},
Volume = {{64}},
Pages = {{87-101}},
Month = {{MAY}},
Abstract = {{The purpose of this paper is to develop a framework that describes the
   characteristics and the underlying drivers of publically shared
   electronic word-of-mouth (eWOM) for destinations. Tweets about a
   destination were collected while the destination hosted a hallmark event
   over a 5-year period (2011-2015). In each year, interactions on Twitter
   were analysed using macro and meso-level social network analysis to
   identify the network structure and hubs of eWOM activity. A K means
   clustering algorithm was then applied to create clusters of nodes with
   similar characteristics and eWOM content within each cluster was
   analysed using automated content analysis. The resulting model indicates
   that destination and event eWOM maintains a macro network structure in
   which a small number of accounts or hubs influence information sharing.
   Hub characteristics evolve over time, whereas eWOM content can fluctuate
   in response to emergent destination activities. (C) 2017 The Authors.
   Published by Elsevier Ltd.}},
Publisher = {{PERGAMON-ELSEVIER SCIENCE LTD}},
Address = {{THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Williams, NL (Reprint Author), Bournemouth Univ, Fac Management, Dept Leadership Strategy \& Org, Talbot Campus, Poole BH12 5BB, Dorset, England.
   Williams, Nigel L., Bournemouth Univ, Fac Management, Dept Leadership Strategy \& Org, Talbot Campus, Poole BH12 5BB, Dorset, England.
   Inversini, Alessandro, Univ Reading, Henley Business Sch, Greenlands Campus, Henley On Thames RG9 3AU, England.
   Ferdinand, Nicole, Bournemouth Univ, Fac Management, Dept Events \& Leisure, Talbot Campus, Poole BH12 5BB, Dorset, England.
   Buhalis, Dimitrios, Bournemouth Univ, Fac Management, Dept Tourism \& Hospitality, Talbot Campus, Poole BH12 5BB, Dorset, England.}},
DOI = {{10.1016/j.annals.2017.02.007}},
ISSN = {{0160-7383}},
Keywords = {{Destination eWOM; eWOM; Social media; Twitter; Social network analysis;
   Text analysis; Digital marketing}},
Keywords-Plus = {{USER-GENERATED CONTENT; WORD-OF-MOUTH; SOCIAL MEDIA; EXPLORATORY
   ANALYSIS; TOURISM; TWITTER; INFORMATION; TRAVEL; COMMUNITY; CONTEXT}},
Research-Areas = {{Social Sciences - Other Topics; Sociology}},
Web-of-Science-Categories  = {{Hospitality, Leisure, Sport \& Tourism; Sociology}},
Author-Email = {{nwilliams@bournemouth.ac.uk}},
ResearcherID-Numbers = {{Buhalis, Dimitrios/C-2045-2008
   }},
ORCID-Numbers = {{Buhalis, Dimitrios/0000-0001-9148-6090
   Ferdinand, Nicole/0000-0003-1784-7585
   Inversini, Alessandro/0000-0003-3666-6851}},
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Number-of-Cited-References = {{95}},
Times-Cited = {{7}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{46}},
Journal-ISO = {{Ann. Touris. Res.}},
Doc-Delivery-Number = {{EV3RD}},
Unique-ID = {{ISI:000401675900008}},
OA = {{Other Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000400386400015,
Author = {Schwartz, Marlene B. and Schneider, Glenn E. and Choi, Yoon-Young and
   Li, Xun and Harris, Jennifer and Andreyeva, Tatiana and Hyary, Maia and
   Vernick, Nicolette Highsmith and Appel, Lawrence J.},
Title = {{Association of a Community Campaign for Better Beverage Choices With
   Beverage Purchases From Supermarkets}},
Journal = {{JAMA INTERNAL MEDICINE}},
Year = {{2017}},
Volume = {{177}},
Number = {{5}},
Pages = {{666-674}},
Month = {{MAY}},
Abstract = {{IMPORTANCE
   Data are needed to evaluate community interventions to reduce
   consumption of sugary drinks. Supermarket sales data can be used for
   this purpose.
   OBJECTIVE
   To compare beverage sales in Howard County, Maryland (HC), with sales in
   comparison stores in a contiguous state before and during a 3-year
   campaign to reduce consumption of sugary beverages.
   DESIGN, SETTING, AND PARTIPICANTS
   This observational experiment with a control group included 15 HC
   supermarkets and 17 comparison supermarkets. Weekly beverage sales data
   at baseline (January 1 to December 31, 2012) and from campaign years 1
   to 3 (January 1, 2013, through December 31, 2015) were analyzed. A
   difference-in-differences (DID) regression compared the volume sales per
   product per week in the HC and comparison stores, controlling for mean
   product price, competitor's product price, product size, weekly local
   temperature, and manufacturer. EXPOSURES The campaign message was to
   reduce consumption of all sugary drinks. Television advertising, digital
   marketing, direct mail, outdoor advertising, social media, and earned
   media during the 3-year period created 17 million impressions. Community
   partners successfully advocated for public policies to encourage healthy
   beverage consumption in schools, child care, health care, and government
   settings.
   MAIN OUTCOMES AND MEASURES
   Sales were tracked of sugary drinks highlighted in the campaign,
   including regular soda, sports drinks, and fruit drinks. Sales of diet
   soda and 100\% juice were also tracked. Sales data are expressed as mean
   fluid ounces sold per product, per store, per week.
   RESULTS
   Regular soda sales in the 15 HC supermarkets decreased (-19.7\%) from
   2012 through 2015, whereas sales remained stable (0.8\%) in the 17
   comparison supermarkets (DID adjusted mean, -369 fl oz; 95\% CI, -469 to
   -269 fl oz; P < .01). Fruit drink sales decreased (-15.3\%) in HC stores
   and remained stable (-0.6\%) in comparison stores (DID adjusted mean,
   -342 fl oz; 95\% CI, -466 to -220 fl oz; P < .001). Sales of 100\% juice
   decreased more in HC (-15.0\%) than comparison (-2.1\%) stores (DID
   mean, -576 fl oz; 95\% CI, -776 to -375 fl oz; P < .001). Sales of
   sports drinks (-86.3 fl oz; 95\% CI, -343.6 to 170.9 fl oz) and diet
   soda (-17.8 in HC stores vs -11.3 in comparison stores; DID adjusted
   mean, -78.9 fl oz; 95\% CI, -182.1 to 24.4 fl oz) decreased in both
   communities, but the decreases were not significantly different between
   groups.
   CONCLUSIONS AND RELEVANCE
   A locally designed, multicomponent campaign to reduce consumption of
   sugary drinks was associated with an accelerated decrease in sales of
   regular soda, fruit drinks, and 100\% juice. This policy-focused
   campaign provides a road map for other communities to reduce consumption
   of sugary drinks.}},
Publisher = {{AMER MEDICAL ASSOC}},
Address = {{330 N WABASH AVE, STE 39300, CHICAGO, IL 60611-5885 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Schwartz, MB (Reprint Author), Univ Connecticut, Rudd Ctr Food Policy \& Obes, 1 Constitut Plaza,Ste 600, Hartford, CT 06103 USA.
   Schwartz, Marlene B.; Choi, Yoon-Young; Li, Xun; Harris, Jennifer; Andreyeva, Tatiana; Hyary, Maia, Univ Connecticut, Rudd Ctr Food Policy \& Obes, 1 Constitut Plaza,Ste 600, Hartford, CT 06103 USA.
   Schneider, Glenn E.; Vernick, Nicolette Highsmith; Appel, Lawrence J., Horizon Fdn, Columbia, MD USA.
   Appel, Lawrence J., Johns Hopkins Med Inst, Welch Ctr Prevent Epidemiol \& Clin Res, Baltimore, MD 21205 USA.}},
DOI = {{10.1001/jamainternmed.2016.9650}},
ISSN = {{2168-6106}},
EISSN = {{2168-6114}},
Keywords-Plus = {{SUGAR-SWEETENED BEVERAGES; OBESITY; CONSUMPTION; BELIEFS; RISK; FOOD}},
Research-Areas = {{General \& Internal Medicine}},
Web-of-Science-Categories  = {{Medicine, General \& Internal}},
Author-Email = {{marlene.schwartz@uconn.edu}},
Funding-Acknowledgement = {{Horizon Foundation; Robert Wood Johnson Foundation; Rudd Foundation}},
Funding-Text = {{This study was supported by grants from the Horizon Foundation, the
   Robert Wood Johnson Foundation, and the Rudd Foundation.}},
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Number-of-Cited-References = {{25}},
Times-Cited = {{7}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{28}},
Journal-ISO = {{JAMA Intern. Med.}},
Doc-Delivery-Number = {{ET6FK}},
Unique-ID = {{ISI:000400386400015}},
OA = {{Green Published, Bronze}},
DA = {{2019-06-22}},
}

@article{ ISI:000398871400030,
Author = {Bassamzadeh, Nastaran and Ghanem, Roger},
Title = {{Multiscale stochastic prediction of electricity demand in smart grids
   using Bayesian networks}},
Journal = {{APPLIED ENERGY}},
Year = {{2017}},
Volume = {{193}},
Pages = {{369-380}},
Month = {{MAY 1}},
Abstract = {{Demand management in residential buildings is a key component toward
   sustainability and efficiency in urban environments. The recent
   advancements in sensor based technologies hold the promise of novel
   energy consumption models that can better characterize the underlying
   patterns.
   In this paper, we propose a probabilistic data-driven predictive model
   for consumption forecasting in residential buildings. The model is based
   on Bayesian network (BN) framework which is able to discover dependency
   relations between contributing variables. Thus, we can relax the
   assumptions that are often made in traditional forecasting models.
   Moreover, we are able to efficiently capture the uncertainties in input
   variables and quantify their effect on the system output. We test our
   proposed approach to the data provided by Pacific Northwest National Lab
   (PNNL) which has been collected through a pilot Smart Grid project.
   We examine the performance of our model in a multiscale setting by
   considering various temporal (i.e., 15 min, hourly intervals) and
   spatial (i.e., all households in a region, each household) resolutions
   for analyzing data. Demand forecasting at the individual households'
   levels is a first step toward designing personalized and targeted
   policies for each customer. While this is a widely studied topic in
   digital marketing, few researches have been done in the energy sector.
   The results indicate that Bayesian networks can be efficiently used for
   probabilistic energy modeling in residential buildings by discovering
   the dependencies between variables. (C) 2017 Elsevier Ltd. All rights
   reserved.}},
Publisher = {{ELSEVIER SCI LTD}},
Address = {{THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Bassamzadeh, N (Reprint Author), Univ Southern Calif, Dept Civil Engn, Los Angeles, CA 90089 USA.
   Bassamzadeh, Nastaran, Univ Southern Calif, Dept Civil Engn, Los Angeles, CA 90089 USA.
   Ghanem, Roger, Univ Southern Calif, Viterbi Sch Engn, Los Angeles, CA 90089 USA.}},
DOI = {{10.1016/j.apenergy.2017.01.017}},
ISSN = {{0306-2619}},
EISSN = {{1872-9118}},
Keywords = {{Bayesian networks; Forecasting; Machine learning; Prediction;
   Probabilistic modeling; Smart grid}},
Keywords-Plus = {{ENERGY-CONSUMPTION; INDEPENDENCE}},
Research-Areas = {{Energy \& Fuels; Engineering}},
Web-of-Science-Categories  = {{Energy \& Fuels; Engineering, Chemical}},
Author-Email = {{Bassamza@usc.edu
   Ghanem@usc.edu}},
ResearcherID-Numbers = {{Ghanem, Roger/B-8570-2008}},
ORCID-Numbers = {{Ghanem, Roger/0000-0002-1890-920X}},
Cited-References = {{Alfares HK, 2002, INT J SYST SCI, V33, P23, DOI 10.1080/00207720110067421.
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Number-of-Cited-References = {{41}},
Times-Cited = {{13}},
Usage-Count-Last-180-days = {{7}},
Usage-Count-Since-2013 = {{37}},
Journal-ISO = {{Appl. Energy}},
Doc-Delivery-Number = {{ER5VH}},
Unique-ID = {{ISI:000398871400030}},
DA = {{2019-06-22}},
}

@article{ ISI:000457731200009,
Author = {Giroto Ferreira, Luan Henrique and Caldas, Rosangela Formentini},
Title = {{Digital marketing indicators to state public websites archives}},
Journal = {{EM QUESTAO}},
Year = {{2017}},
Volume = {{23}},
Number = {{2}},
Pages = {{211-233}},
Month = {{MAY-AUG}},
Abstract = {{The web as a framework for new forms of communication and informational
   interaction allows to enhance the archival units. The marketing adapts
   to digital media in order to conquer other markets with better precision
   and meet the audience's needs. The research is justified by the few
   studies of this nature in the information science field and it is
   believed that the results support the development of digital marketing
   for informational institutions. Thus it tends to be problematic the
   access research to information through Digital Marketing for state
   public archives front. The purpose of the investigative study proposed
   is to analyze websites of Brazilian state public records in order to
   verify the institutional promotion through digital marketing and
   informational dissemination carried out through the virtual spaces while
   forming an electronic environment. The study is a qualitative approach,
   with case study methodology of the digital environment of the
   information units carrying out a comparative analysis of the websites of
   state public archives.}},
Publisher = {{UNIV FEDERAL RIO GRANDE SUL, FAC BIBLIOTECONOMIA \& COMUNICACAO}},
Address = {{RUA RAMIRO BARCELOS, 2705, SALA 519, PORTO ALEGRE, RS 90040-060, BRAZIL}},
Type = {{Article}},
Language = {{Portuguese}},
Affiliation = {{Ferreira, LHG (Reprint Author), Univ Estadual Paulista, Marilia, SP, Brazil.
   Giroto Ferreira, Luan Henrique; Caldas, Rosangela Formentini, Univ Estadual Paulista, Marilia, SP, Brazil.}},
DOI = {{10.19132/1808-5245232.211-233}},
ISSN = {{1807-8893}},
EISSN = {{1808-5245}},
Keywords = {{Digital marketing; Dissemination; Indicators; Archive}},
Research-Areas = {{Information Science \& Library Science}},
Web-of-Science-Categories  = {{Information Science \& Library Science}},
Author-Email = {{luan.giroto@gmail.com
   rcaldas@marilia.unesp.br}},
Cited-References = {{ALMEIDA A. L. C., 2008, SOC INFORM DESAFIOS.
   AMARAL S. A., 1998, MARKETING ABORDAGEM.
   ANGEHRN A., 2001, DOMINANDO MARKETING, P270.
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   ZEISSER M., 1998, J INTERACTIVE MARKET, V12.}},
Number-of-Cited-References = {{23}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{0}},
Journal-ISO = {{Em. Questao}},
Doc-Delivery-Number = {{VH9AQ}},
Unique-ID = {{ISI:000457731200009}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000411031800003,
Author = {do Nascimento, Lucas Medeiros and da Silva, Vanessa Almeida and Pivetta,
   Natalia Pavanelo and Scherer, Flavia Luciane},
Title = {{CONSUMER PERCEPTION IN RELATION TO MARKETING STRATEGIES DEVELOPED BY A
   COMPANY OF NATURAL AND ORGANIC PRODUCTS}},
Journal = {{REVISTA BRASILEIRA DE MARKETING}},
Year = {{2017}},
Volume = {{16}},
Number = {{2}},
Pages = {{168-179}},
Month = {{APR-JUN}},
Abstract = {{This article seeks to present relevant aspects of marketing, such as
   tools and strategies used as well as positive and negative impacts for
   companies. Thus, the main objective of this study is to analyze the
   perception of the Nathu consumers before their marketing strategies.
   Besides we listed up marketing strategies developed by the company to
   find how Nathu is perceived before its consumers, and finally compare
   the perception of managers and consumers across the marketing strategies
   developed by the company, perceiving marketing efforts from the
   organization. This research is classified as descriptive, qualitative
   and quantitative, with a case study. We concluded that the company has a
   good understanding of their clients regarding their marketing
   strategies, and a great result in the context of care. As improvements
   we suggest wider dissemination of private label products and a new
   analysis in product pricing available to consumers.}},
Publisher = {{UNIV NOVE JULHO}},
Address = {{AV FRANCISCO MATARAZZO 612, AGUA BRANCA, SAO PAULO, C05001-100, BRAZIL}},
Type = {{Article}},
Language = {{Portuguese}},
Affiliation = {{do Nascimento, LM (Reprint Author), Ctr Univ Franciscano, Santa Maria, RS, Brazil.
   do Nascimento, Lucas Medeiros; da Silva, Vanessa Almeida, Ctr Univ Franciscano, Santa Maria, RS, Brazil.
   Scherer, Flavia Luciane, Univ Fed Santa Maria, Santa Maria, RS, Brazil.}},
DOI = {{10.5585/remark.v16i2.3249}},
ISSN = {{2177-5184}},
Keywords = {{Marketing; marketing strategies; co branding; digital marketing;
   consumer}},
Keywords-Plus = {{BEHAVIOR}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{lucas.nascimentoadm@gmail.com
   va.almeida@hotmail.com
   nataliappivetta@gmail.com
   profe.flavia.ufsm@gmail.com}},
Cited-References = {{Baggio D. K., 2013, MARKETING DIGITAL NA.
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   WHEELER A, 2008, DESIGN IDENTIDADE MA.}},
Number-of-Cited-References = {{28}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{10}},
Journal-ISO = {{Rev. Brasil. Mark.}},
Doc-Delivery-Number = {{FH3FY}},
Unique-ID = {{ISI:000411031800003}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000404699400001,
Author = {Liebana-Cabanillas, F. and Alonso-Dos-Santos, M.},
Title = {{Factors that determine the adoption of Facebook commerce: The moderating
   effect of age}},
Journal = {{JOURNAL OF ENGINEERING AND TECHNOLOGY MANAGEMENT}},
Year = {{2017}},
Volume = {{44}},
Pages = {{1-18}},
Month = {{APR-JUN}},
Abstract = {{The importance of social networks has been demonstrated over the last
   few years, extending to multiple activities related to commerce. This
   research has two objectives; to provide evidence for the influence of
   social networks in purchase decision making in individuals and how age
   can favorably determine the development of sales in social commerce and
   more precisely in Facebook. For this reason, a literature review was
   carried out about the variables of influence in the intention of use and
   an online questionnaire was created that was then answered by 205 users
   with profiles on social networks. The results demonstrate that the
   social image, subjective norms and usefulness determine the final
   intention of the users. Furthermore, substantial differences in behavior
   were observed after the employment of a non a priori PLS-POS
   segmentation, with the age of the users as the variable that best
   explained the division of the segments. The proposed research is
   pioneering for studies of this kind at a national level and proposes
   interesting lines of action for both future research and in the field of
   business management. (C) 2017 Elsevier B.V. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE BV}},
Address = {{PO BOX 211, 1000 AE AMSTERDAM, NETHERLANDS}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Liebana-Cabanillas, F (Reprint Author), UGR, Dept Mkt \& Market Res, Campus Cartuja, Granada, Spain.
   Liebana-Cabanillas, F., Univ Granada, Dept Mkt \& Market Res, Granada, Spain.
   Alonso-Dos-Santos, M., Univ Catolica Santisima Concepcion Concepcion, Adm Dept, Concepcion, Chile.}},
DOI = {{10.1016/j.jengtecman.2017.03.001}},
ISSN = {{0923-4748}},
EISSN = {{1879-1719}},
Keywords = {{Social networks; E-commerce; S-commerce; Digital marketing; Facebook}},
Keywords-Plus = {{TECHNOLOGY ACCEPTANCE MODEL; WORD-OF-MOUTH; STRUCTURAL EQUATION MODELS;
   SELF-SERVICE TECHNOLOGY; SOCIAL COMMERCE; MOBILE PAYMENT;
   INFORMATION-SYSTEMS; UNOBSERVED HETEROGENEITY; PURCHASE INTENTION;
   EMPIRICAL-ANALYSIS}},
Research-Areas = {{Business \& Economics; Engineering}},
Web-of-Science-Categories  = {{Business; Engineering, Industrial; Management}},
Author-Email = {{franlieb@ugr.es
   malonso@ucsc.cl}},
ResearcherID-Numbers = {{Santos, Manuel Alonso Dos/B-8578-2016
   Liebana-Cabanillas, F./I-1063-2015}},
ORCID-Numbers = {{Santos, Manuel Alonso Dos/0000-0001-9681-7231
   }},
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Number-of-Cited-References = {{133}},
Times-Cited = {{5}},
Usage-Count-Last-180-days = {{9}},
Usage-Count-Since-2013 = {{71}},
Journal-ISO = {{J. Eng. Technol. Manage.}},
Doc-Delivery-Number = {{EZ4RE}},
Unique-ID = {{ISI:000404699400001}},
DA = {{2019-06-22}},
}

@article{ ISI:000399819000002,
Author = {Sarmiento Guede, Jose Ramon},
Title = {{SOCIAL MEDIA THROUGH THE WEB EXPERIENCE: AN ANALYSIS OF PERCEPTION FROM
   A RELATIONAL APPROACH}},
Journal = {{APOSTA-REVISTA DE CIENCIAS SOCIALES}},
Year = {{2017}},
Volume = {{73}},
Pages = {{30-59}},
Month = {{APR-JUN}},
Abstract = {{The last decade has been characterized by the appearance of Social Media
   and its influence on the development of attitude and behavior of
   consumers. In this context, the purpose of this research is to know in
   depth the different types of Social Media that can be found in Web 2.0
   and to study how they are used and perceived through the Web experience.
   Methodologically, we have proceeded by a review of the literature and
   applied quantitative techniques in order to analyze such perception
   based on a series of variables. In short, we have been able to identify
   twelve types of social media and realize that they are part of our lives
   and are transforming our attitudes and behaviors regarding a product,
   service or brand.}},
Publisher = {{APOSTA}},
Address = {{APOSTA, MADRID, 00000, SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Guede, JRS (Reprint Author), Univ Int Rioja, ESERP Business Sch \& Social Sci, La Rioja, Spain.
   Sarmiento Guede, Jose Ramon, Univ Int Rioja, ESERP Business Sch \& Social Sci, La Rioja, Spain.}},
ISSN = {{1696-7348}},
Keywords = {{Social Media; Web Experience; Web 2.0; Relationship Marketing; Digital
   Marketing}},
Keywords-Plus = {{CONSUMERS; MOTIVATIONS}},
Research-Areas = {{Social Sciences - Other Topics}},
Web-of-Science-Categories  = {{Social Sciences, Interdisciplinary}},
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Number-of-Cited-References = {{63}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{12}},
Journal-ISO = {{Aposta}},
Doc-Delivery-Number = {{ES8PJ}},
Unique-ID = {{ISI:000399819000002}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000424583700006,
Author = {Wasowska, Aleksandra},
Title = {{Organisational-Level Attributes of Micro-Multinationals. The Evidence
   From European SMEs}},
Journal = {{INTERNATIONAL JOURNAL OF MANAGEMENT AND ECONOMICS}},
Year = {{2017}},
Volume = {{53}},
Number = {{1}},
Pages = {{84-98}},
Month = {{MAR}},
Abstract = {{This paper investigates organisational-level attributes that allow
   European SMEs to choose equity-based modes of entry to foreign markets,
   thus becoming micro-multinationals. We hypothesize that international
   R\&D cooperation (hypothesis 1) and using digital marketing (hypothesis
   2) by SMEs increase their likelihood of becoming a mMNE. These
   hypotheses are tested through a logistic regression analysis based on a
   large sample of European companies drawn from the Flash Eurobarometer
   study. Separate regression models are estimated for companies
   originating from EU-13 and EU-15. Hypothesis 1 is supported by both
   samples. Hypothesis 2 is supported in the EU-15 sample. Our
   identification of organisational-level attributes that increase the
   likelihood of SMEs choosing equity-based internationalisation
   contributes to International Entrepreneurship entry mode literature.}},
Publisher = {{DE GRUYTER OPEN LTD}},
Address = {{FAC CONSTRUCTION, CADASTRE \& ARCHITECTURE, UNIV PUB HSE ORADEA, 1
   UNIVERSITATII ST, 410087 BIHR, ROMANIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Wasowska, A (Reprint Author), Univ Warsaw, Fac Management, Warsaw, Poland.
   Wasowska, Aleksandra, Univ Warsaw, Fac Management, Warsaw, Poland.}},
DOI = {{10.1515/ijme-2017-0006}},
ISSN = {{2299-9701}},
Keywords = {{micro-multinational; SME; entry mode; Europe; international R\&D
   alliance}},
Keywords-Plus = {{ENTRY MODE CHOICE; INTERNATIONAL ENTREPRENEURSHIP; PERFORMANCE; FIRMS;
   PERSPECTIVE}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Economics}},
Author-Email = {{awasowska@wz.uw.edu.pl}},
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Number-of-Cited-References = {{41}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{6}},
Journal-ISO = {{Int. J. Manag. Econ.}},
Doc-Delivery-Number = {{FV4YP}},
Unique-ID = {{ISI:000424583700006}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000417348100017,
Author = {Polo Romero, Luis Alberto},
Title = {{Arqueonet: I Meeting of digital marketing for the disclosure of
   Historical Heritage. Madrid, 29th October 2016}},
Journal = {{REVISTA HISTORIA AUTONOMA}},
Year = {{2017}},
Number = {{10}},
Pages = {{235-237}},
Month = {{MAR}},
Publisher = {{ASOC HISTORIA AUTONOMA}},
Address = {{TOMAS Y VALIENTE 1, MADRID, 28049, SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
ISSN = {{2254-8726}},
Research-Areas = {{History}},
Web-of-Science-Categories  = {{History}},
Author-Email = {{alberto.polo.romero@gmail.com}},
Cited-References = {{2016, ARQUEONET DIGITAL HI.}},
Number-of-Cited-References = {{1}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{3}},
Journal-ISO = {{Rev. Hist. Auton.}},
Doc-Delivery-Number = {{FP1CK}},
Unique-ID = {{ISI:000417348100017}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000396161200109,
Author = {Buchanan, Limin and Kelly, Bridget and Yeatman, Heather},
Title = {{Exposure to digital marketing enhances young adults' interest in energy
   drinks: An exploratory investigation}},
Journal = {{PLOS ONE}},
Year = {{2017}},
Volume = {{12}},
Number = {{2}},
Month = {{FEB 2}},
Abstract = {{Young adults experience faster weight gain and consume more unhealthy
   food than any other age groups. The impact of online food marketing on
   ``digital native{''} young adults is unclear. This study examined the
   effects of online marketing on young adults' consumption behaviours,
   using energy drinks as a case example. The elaboration likelihood model
   of persuasion was used as the theoretical basis. A pre-test post-test
   experimental research design was adopted using mixed-methods.
   Participants (aged 18-24) were randomly assigned to control or
   experimental groups (N = 30 each). Experimental group participants'
   attitudes towards and intended purchase and consumption of energy drinks
   were examined via surveys and semi-structured interviews after their
   exposure to two popular energy drink brands' websites and social media
   sites (exposure time 8 minutes). Exposure to digital marketing contents
   of energy drinks improved the experimental group participants' attitudes
   towards and purchase and consumption intention of energy drinks. This
   study indicates the influential power of unhealthy online marketing on
   cognitively mature young adults. This study draws public health
   attentions to young adults, who to date have been less of a focus of
   researchers but are influenced by online food advertising.}},
Publisher = {{PUBLIC LIBRARY SCIENCE}},
Address = {{1160 BATTERY STREET, STE 100, SAN FRANCISCO, CA 94111 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Buchanan, L (Reprint Author), Univ Wollongong, Fac Social Sci, Sch Hlth \& Soc, Early Start Res Inst, Wollongong, NSW, Australia.
   Buchanan, Limin; Kelly, Bridget; Yeatman, Heather, Univ Wollongong, Fac Social Sci, Sch Hlth \& Soc, Early Start Res Inst, Wollongong, NSW, Australia.}},
DOI = {{10.1371/journal.pone.0171226}},
Article-Number = {{e0171226}},
ISSN = {{1932-6203}},
Keywords-Plus = {{FOOD; YOUTH; TELEVISION; CHILDREN; ONLINE; ADOLESCENTS; RECEPTIVITY;
   AUSTRALIA; ATTITUDES; RESPONSES}},
Research-Areas = {{Science \& Technology - Other Topics}},
Web-of-Science-Categories  = {{Multidisciplinary Sciences}},
Author-Email = {{limin@uow.edu.au}},
ORCID-Numbers = {{Kelly`, Bridget/0000-0003-3111-6279}},
Funding-Acknowledgement = {{Higher Degree Research (HDR) from the School of Health and Society,
   Faculty of Social Sciences, University of Wollongong}},
Funding-Text = {{This work was supported in part by the Higher Degree Research (HDR)
   funding from the School of Health and Society, Faculty of Social
   Sciences, University of Wollongong.}},
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Number-of-Cited-References = {{55}},
Times-Cited = {{10}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{58}},
Journal-ISO = {{PLoS One}},
Doc-Delivery-Number = {{EN7DB}},
Unique-ID = {{ISI:000396161200109}},
OA = {{DOAJ Gold, Green Published}},
DA = {{2019-06-22}},
}

@article{ ISI:000448027700001,
Author = {Ghotbifar, Fereshteh and Marjani, Mohammadreza and Ramazani, Abbas},
Title = {{IDENTIFYING AND ASSESSING THE FACTORS AFFECTING SKILL GAP IN DIGITAL
   MARKETING IN COMMUNICATION INDUSTRY COMPANIES}},
Journal = {{INDEPENDENT JOURNAL OF MANAGEMENT \& PRODUCTION}},
Year = {{2017}},
Volume = {{8}},
Number = {{1}},
Pages = {{1-14}},
Month = {{JAN-MAR}},
Abstract = {{As far as new communication channels are concerned, there have been
   extensive developments in communications and marketing in digital era.
   Today, therefore, companies try to take advantage of digital marketing
   channels to provide suitable services for customers to improve their
   satisfaction level. However, this study aimed to identify and assess
   factors affecting skill gap in digital marketing. This study is a
   descriptive correlation one. The population consisted of experts in
   communications industry to identify most important skill gap in digital
   marketing and factors affecting them; also, managers and specialists of
   these companies were investigated to determine the role of identified
   factors in reducing skill gap. Using localized questionnaire and
   interviewing with ten experts who were selected by Delphi snowball
   method, the skill gap in marketing and factors affecting them were
   identified. Also, researcher made questionnaire consisting 32 questions
   and distributed them among 226 employees to investigate the identified
   factors role in reducing skill gap in digital marketing.
   The results showed that from four identified factors, some components
   including operational strategic factors and environmental factors had
   direct and positive impact on creating skill gap in digital marketing.
   The environmental factors such as social and cultural conditions,
   religion, technology, and economy had more proactive impact on skill gap
   in digital marketing. Also, the results showed that among skill gap in
   digital marketing of studied companies, the skills (Principles of
   Communication) and (Predicting Future) had the highest and lowest gap,
   respectively.}},
Publisher = {{INST FEDERAL EDUCACAO, CIENCIA \& TECNOLOGIA SAO PAULO}},
Address = {{RUA PEDRO VICENTE 625, CANINDE, SAO PAULO, 01109-010, BRAZIL}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Ghotbifar, F (Reprint Author), Islamic Azad Univ, Dept Management, Tehran, Iran.
   Ghotbifar, Fereshteh, Islamic Azad Univ, Dept Management, Tehran, Iran.
   Marjani, Mohammadreza, Qom Univ Technol, Dept Ind Engn, Qom, Iran.
   Ramazani, Abbas, Shahid Beheshti Univ, Dept Educ, Tehran, Iran.}},
DOI = {{10.14807/ijmp.v8i1.507}},
ISSN = {{2236-269X}},
Keywords = {{Digital Marketing; Skill Gap; Communication Industry}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Management}},
Author-Email = {{fereshtehghotbifar@gmail.com
   marjani@qut.ac.ir
   a\_ramezani@sbu.ac.ir}},
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   Schlee RP, 2010, J MARKET EDUC, V32, P341, DOI 10.1177/0273475310380881.}},
Number-of-Cited-References = {{13}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{0}},
Journal-ISO = {{Indep. J. Manag. Prod.}},
Doc-Delivery-Number = {{GX8IF}},
Unique-ID = {{ISI:000448027700001}},
OA = {{DOAJ Gold, Green Published}},
DA = {{2019-06-22}},
}

@article{ ISI:000436892900001,
Author = {Tripathi, Shalini N. and Siddiqui, Masood H.},
Title = {{Segmenting emerging markets based on consumer responses towards social
   network advertising}},
Journal = {{INTERNATIONAL JOURNAL OF INDIAN CULTURE AND BUSINESS MANAGEMENT}},
Year = {{2017}},
Volume = {{15}},
Number = {{3}},
Pages = {{255-277}},
Abstract = {{A wealth of new digital technologies have enhanced the reach of
   marketers and enabled them to interact with consumers in a big way in
   emerging markets like India. The onset of the digital era has resulted
   in social network advertising (SNA) becoming an integral part of the
   communication mix of firms. The current study attempts to offer a more
   subtle understanding of consumer engagement with social media by closely
   examining consumer responses to social network advertising and the
   consequences thereof. It uses psychographic and other lifestyle
   variables as segmentation variables. Hence it will particularly be of
   interest to marketers and researchers on the lookout for upcoming
   marketing opportunities. Also, the study investigates how advertising on
   social networks impacts preferences of consumers; and their acceptance
   and avoidance of this advertising, in terms of their belief in ads
   appearing on social networking sites.}},
Publisher = {{INDERSCIENCE ENTERPRISES LTD}},
Address = {{WORLD TRADE CENTER BLDG, 29 ROUTE DE PRE-BOIS, CASE POSTALE 856, CH-1215
   GENEVA, SWITZERLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Siddiqui, MH (Reprint Author), Jaipuria Inst Management, Lucknow 226010, Uttar Pradesh, India.
   Tripathi, Shalini N.; Siddiqui, Masood H., Jaipuria Inst Management, Lucknow 226010, Uttar Pradesh, India.}},
DOI = {{10.1504/IJICBM.2017.10007908}},
ISSN = {{1753-0806}},
EISSN = {{1753-0814}},
Keywords = {{digital marketing; emerging market opportunities; marketing
   communication; social network advertising; SNA; consumer responsiveness;
   advertising effectiveness; psychographic variables; segmentation;
   cluster analysis; discriminant analysis; canonical correlation analysis}},
Keywords-Plus = {{BELIEF CONFIDENCE; MEDIA; ATTITUDES; STRENGTH; TRIAL; MODEL}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{shalsnath@gmail.com
   mhsiddiqui@gmail.com}},
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Number-of-Cited-References = {{51}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{5}},
Usage-Count-Since-2013 = {{6}},
Journal-ISO = {{Int. J. Indian Cult. Bus. Manag.}},
Doc-Delivery-Number = {{GL1TQ}},
Unique-ID = {{ISI:000436892900001}},
DA = {{2019-06-22}},
}

@article{ ISI:000435212200015,
Author = {Cheuk, Sharon Choy-Sheung and Atang, Azuriaty and Lo, May-Chiun and
   Ramayah, T.},
Title = {{COMMUNITY PERCEPTIONS ON THE USAGE OF DIGITAL MARKETING FOR HOMESTAYS:
   THE CASE OF BA'KELALAN, MALAYSIA}},
Journal = {{INTERNATIONAL JOURNAL OF BUSINESS AND SOCIETY}},
Year = {{2017}},
Volume = {{18}},
Number = {{4}},
Pages = {{775-782}},
Abstract = {{Rural tourism has become a dynamically developing area in tourism. Apart
   from developing physical infrastructure, a national priority is to
   develop ICT in rural areas to improve the local communities'
   communications with the outside world. With the help of ICT, rural
   tourism industries have risen up and tourist behaviour, when making
   purchases for tourism activities, has changed (Buhalis \& Law, 2008).
   The objective of this study is to examine the perceptions and attitudes
   of tourism service providers in Ba'kelalan in setting up promotional
   websites for their premises and services. A structured questionnaire was
   used as a guide to conduct in-depth interviews. Fieldwork was carried
   out in July 2016 and a total of 7 people were interviewed. The study
   revealed that homestay owners and other tourism suppliers largely
   depended on word-of-mouth or direct contact (via phone calls or emails)
   for bookings, and were generally not aware of the business promotional
   potential of digital marketing. This is a first baseline study on
   communities' attitudes towards the usage of digital marketing with
   respect to their tourism products in this area. The findings will be
   relevant to future studies of community-based ICT initiatives.
   Implications from the study and recommendations therefrom are further
   discussed.}},
Publisher = {{UNIV MALAYSIA SARAWAK, FAC ECONOMICS \& BUSINESS}},
Address = {{KOTA SAMARAHAN, SARAWAK, 94300, MALAYSIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Cheuk, SCS (Reprint Author), Univ Malaysia Sarawak, Fac Econ \& Business, Kota Samarahan 94300, Sarawak, Malaysia.
   Cheuk, Sharon Choy-Sheung; Atang, Azuriaty; Lo, May-Chiun, Univ Malaysia Sarawak, Kota Samarahan, Malaysia.
   Ramayah, T., Univ Sains Malaysia, George Town, Malaysia.}},
ISSN = {{1511-6670}},
Keywords = {{Digital Marketing; ICT; Homestays; Malaysia; Rural; Community
   Perceptions}},
Keywords-Plus = {{RURAL TOURISM; VILLAGE; CHINA; MANAGEMENT}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{ccssharon@unimas.my}},
ResearcherID-Numbers = {{Ramayah, T./E-4629-2010}},
ORCID-Numbers = {{Ramayah, T./0000-0002-7580-7058}},
Funding-Acknowledgement = {{Research Acculturation Collaborative Effort (RACE) Grant Scheme from the
   Ministry of Education, Malaysia {[}Race/e(1)/1328/2016(1)]}},
Funding-Text = {{The funding of this research is obtained through a Research
   Acculturation Collaborative Effort (RACE) Grant Scheme
   (Race/e(1)/1328/2016(1)) from the Ministry of Education, Malaysia.}},
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Number-of-Cited-References = {{25}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{3}},
Journal-ISO = {{Int. J. Bus. Soc.}},
Doc-Delivery-Number = {{GJ3QR}},
Unique-ID = {{ISI:000435212200015}},
DA = {{2019-06-22}},
}

@article{ ISI:000425987000007,
Author = {Paulakieling, Ana and Hoffmann, Estela Maria and Boeing, Ricardo},
Title = {{SNAPPING UP THE MARKET: THE ROCK HAMBURGUERIA CASE}},
Journal = {{ADMINISTRACAO-ENSINO E PESQUISA}},
Year = {{2017}},
Volume = {{18}},
Number = {{1}},
Pages = {{153-186}},
Month = {{JAN-APR}},
Abstract = {{This study case aims to offer the students an opportunity of
   experiencing relevant situations to the marketing context, from the
   management analysis of Rock Hamburgueria, an establishment that sells
   gourmet burgers in a competitive environment. The restaurant, opened in
   2014 in Florianopolis, SC, Brazil by Melissa Andrade and Andre
   Fernandes, was profitable in its first year of activity, but has
   suffered a drop in sales, attributed to the increased competition in the
   industry and the economic crisis in the country. To outstand from the
   others, reach their target audience and achieve better results, the
   partners need to invest in marketing strategies, but given their limited
   capital to invest in the field, the partners are facing a dilemma:
   should they focus on traditional marketing or digital marketing actions?
   As a teaching tool, the case was developed to be used in graduate and
   undergraduate courses in Business Administration and Marketing. The
   discussion in the in Marketing Management and Digital Marketing courses
   includes topics such as marketing management and digital marketing.}},
Publisher = {{ASSOC NAC CURSOS GRADUACAO \& ADMINISTRACAO}},
Address = {{AVE PRESIDENTE VARGAS, 590, GRUPO 1004 CENTRO, RIO DE JANEIRO,
   20071-000, BRAZIL}},
Type = {{Article}},
Language = {{Portuguese}},
Affiliation = {{Paulakieling, A (Reprint Author), Univ Vale Itajai, Inst Vinculacao, Rua Joao Coan 400, BR-88161064 Biguacu, SC, Brazil.
   Paulakieling, Ana; Hoffmann, Estela Maria, Univ Vale Itajai, Inst Vinculacao, Rua Joao Coan 400, BR-88161064 Biguacu, SC, Brazil.
   Boeing, Ricardo, Univ Wisconsin, Inst Vinculacao, Stevens Point, WI 54481 USA.}},
DOI = {{10.13058/raep.2017.v18n1.471}},
ISSN = {{2177-6083}},
EISSN = {{2358-0917}},
Keywords = {{Marketing Management; Digital Marketing; Marketing Strategy; Case Study}},
Keywords-Plus = {{ENTREPRENEURSHIP}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Management}},
Author-Email = {{anakieling@gmail.com
   estelamhoff@gmail.com
   ricardo.boeing@uspw.edu}},
Cited-References = {{Carson D, 1990, EUR J MARKETING, V24, P8, DOI DOI 10.1108/03090569010006056.
   ChurchilL G.A., 2005, MARKETING CRIANDO VA.
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   SEBRAE-Servico Brasileiro de Apoio as Micro e Pequenas Empresas, 2014, PESQ GEM 2014.}},
Number-of-Cited-References = {{22}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{1}},
Journal-ISO = {{Administracao}},
Doc-Delivery-Number = {{FX3QO}},
Unique-ID = {{ISI:000425987000007}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000425211100006,
Author = {Carcelen Garcia, Sonia and Alameda Garcia, David and Pintado Blanco,
   Teresa},
Title = {{Practices, skills and trends in digital advertising. The perspective of
   Spanish advertisers}},
Journal = {{REVISTA LATINA DE COMUNICACION SOCIAL}},
Year = {{2017}},
Volume = {{72}},
Number = {{15}},
Pages = {{1648-1669}},
Abstract = {{Introduction: This article presents the results of a study on the
   current and future use of different online communication techniques by
   Spanish advertisers, as well as their perception of the level of digital
   competence of professionals working in the advertising sector. Methods:
   The study is based on an online survey applied to a national sample of
   301 advertising and marketing directors working for a variety of Spanish
   companies in terms of size, geographical scope and sector of activity.
   Results and conclusions: Companies are expected to gradually increase
   their budget for digital marketing and, thus, the advertising sector is
   expected to experience greater professionalisation and greater demand
   for experts in new technologies and digital communication. At present,
   advertisers are developing communication strategies that are based on
   traditional and easy-to-implement online communication techniques,
   leaving aside the more sophisticated techniques whose implementation
   requires more qualified and specialised professionals. In this sense,
   there is a lack of training in digital skills in the sector.}},
Publisher = {{LABORATORIO TECNOLOGIAS INFORMACION \& NUEVOS ANALISIS COMUNICACION
   SOCIAL}},
Address = {{PIRAMIDE CAMPUS GUAJARA, LA LAGUNA, TENERIFE, 38200, SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Garcia, SC (Reprint Author), UCM, Fac Ciencias Informac, Dept Comercializac \& Invest Mercados, Madrid, Spain.
   Carcelen Garcia, Sonia, UCM, Fac Ciencias Informac, Dept Comercializac \& Invest Mercados, Madrid, Spain.
   Alameda Garcia, David, Univ Pontificia Salamanca, UPSA, Fac Comunicac, Salamanca, Spain.
   Pintado Blanco, Teresa, UCM, Fac Ciencias Econ \& Empresariales, Dept Comercializac \& Invest Mercados, Madrid, Spain.}},
DOI = {{10.4185/RLCS-2017-1239}},
ISSN = {{1138-5820}},
Keywords = {{Information and communication technology (ICT); digital communication;
   education; digital skills; advertisers; trends}},
Keywords-Plus = {{INTEGRATED MARKETING COMMUNICATION; GAP}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{sonialca@ucm.es
   dalamedaga@upsa.es
   tpintado@ucm.es}},
Cited-References = {{ANECA, 2010, LIBR BLANC TIT GRAD.
   Asociacion de Marketing de Espana, 2016, EST AMES.
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   Corredor P., 2010, PENSAR PUBLICIDAD, V4, P97.
   Day GS, 2011, J MARKETING, V75, P183, DOI 10.1509/jmkg.75.4.183.
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   Deloitte AMA \& DUKE, 2016, CMO SURV PRED FUT MA.
   DODSON I., 2016, ART DIGITAL MARKETIN.
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   Grishikashvili K., 2014, INT C COMM MED TECHN, P146.
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   Hoffman Donna L., 2011, MARK MANAG, V20, P36.
   Holm O, 2006, CORP COMMUN, V11, P23, DOI 10.1108/13563280610643525.
   ICEMD-ESIC, 2016, 2 EST COMP DIG EMPR.
   International Advertising Bureau (IAB), 2017, INV PUBL MED DIG 201.
   Jensen M.B., 2008, J WEBSITE PROMOTION, V2, P19.
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   Leeflang PSH, 2014, EUR MANAG J, V32, P1, DOI 10.1016/j.emj.2013.12.001.
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   Tiago MTPMB, 2014, BUS HORIZONS, V57, P703, DOI 10.1016/j.bushor.2014.07.002.
   Nielsen, 2015, NIELSEN GLOBAL TRUST.
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   Power DJ, 2016, J DECIS SYST, V25, P345, DOI 10.1080/12460125.2016.1171610.
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   Seric Maja, 2012, Cuad. Adm., V25, P63.
   Stanton A. D. A., 2016, APPL MARKETING ANAL, V2, P265.
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   VanBoskirk S., 2014, US DIGITAL MARKETING.
   Vernuccio M, 2015, EUR MANAG J, V33, P438, DOI 10.1016/j.emj.2015.09.001.
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   Wymbs C, 2011, J MARKET EDUC, V33, P93, DOI 10.1177/0273475310392544.}},
Number-of-Cited-References = {{41}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{5}},
Journal-ISO = {{Rev. Lat. Comun. Soc.}},
Doc-Delivery-Number = {{FW3MO}},
Unique-ID = {{ISI:000425211100006}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000424643400012,
Author = {Ramirez Pereda, Lorena and Varela Salinas, Maria Jose},
Title = {{Translation and Search Engine Optimization (SEO): From Translation to
   Transcreation}},
Journal = {{SENDEBAR-REVISTA DE TRADUCCION E INTERPRETACION}},
Year = {{2017}},
Number = {{28}},
Pages = {{261-283}},
Month = {{JAN-DEC}},
Abstract = {{According to real-time statistics related to Internet activity offered
   by Internetlivestats. com, in 2016, there were more than 250 million
   running web pages. The amount of information is thus so huge that it
   drove the design of a range of ``rules{''} that web pages should meet to
   be taken into account and indexed by search engines. The current
   information overload makes web users more demanding and selective when
   choosing what to read. Users will only open a link if they consider that
   the provided description is compelling and seems to be reliable. The
   need of Internet content to be liked by both search engines and users
   connects SEO and the role of the translator (content transcreation,
   keywords search).}},
Publisher = {{UNIV GRANADA, EDITORIAL}},
Address = {{ANTIGUO COLEGIO MAXIMO, CAMPUS DE CARTUJA, GRANADA, 18071, SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Pereda, LR (Reprint Author), Univ Malaga, Malaga, Spain.
   Ramirez Pereda, Lorena; Varela Salinas, Maria Jose, Univ Malaga, Malaga, Spain.}},
ISSN = {{1130-5509}},
EISSN = {{2340-2415}},
Keywords = {{search engine; browser; SEO; SEM; web positioning; website; web page;
   web content; transcreation; digital marketing}},
Research-Areas = {{Linguistics}},
Web-of-Science-Categories  = {{Language \& Linguistics}},
Author-Email = {{lrpereda@uma.es
   mjvs@uma.es}},
Cited-References = {{Anetcom, ESTRATEGIAS MARKETIN.
   Anetcom, GLOSARIO TERMINOS IN.
   Arevalillo Juan Jose, 2004, LINTERNA TRADUCTOR.
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   Vallez M, 2011, BID-TEXTOS UNIV BIBL.
   Diaz MTV, 2013, TRADUMATICA, P313.
   Vinay Jean-Paul, 1958, STYLISTIQUE COMPAREE.}},
Number-of-Cited-References = {{37}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{1}},
Journal-ISO = {{Sendebar}},
Doc-Delivery-Number = {{FV5ST}},
Unique-ID = {{ISI:000424643400012}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000424525500004,
Author = {Istvanic, Marin and Milic, Dominika Crnjac and Krpic, Zdravko},
Title = {{Digital Marketing in the Business Environment}},
Journal = {{INTERNATIONAL JOURNAL OF ELECTRICAL AND COMPUTER ENGINEERING SYSTEMS}},
Year = {{2017}},
Volume = {{8}},
Number = {{2}},
Pages = {{67-75}},
Abstract = {{Promotion of products has become an increasingly important component in
   the new digital age, mostly thanks to digital marketing. The traditional
   form of marketing is lagging behind digital marketing, which offers
   users new opportunities like personalized messages or answers to a
   search query. There are several ways to advertise on the internet, and
   in this paper, ways and tools will be presented that allow digital
   advertising as well as their advantages and disadvantages. Specifically,
   search engine optimization, search engine marketing, display
   advertising, social networking marketing and e-mail marketing will be
   discussed. Also, the goal of the paper is to enable more efficient
   creation and implementation of similar contents in new business
   environments through an insight into internet advertising, social and
   business networks.}},
Publisher = {{J J STROSSMAYER UNIV OSIJEK, FAC ELECTRICAL ENGINEERING}},
Address = {{KNEZA TRPIMIRA 2B, OSIJEK, 31000, CROATIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Istvanic, M (Reprint Author), Josip Juraj Strossmayer Univ Osijek, Fac Elect Engn Comp Sci \& Informat Technol Osijek, Kneza Trpimira 2b, Osijek 31000, Croatia.
   Istvanic, Marin; Milic, Dominika Crnjac; Krpic, Zdravko, Josip Juraj Strossmayer Univ Osijek, Fac Elect Engn Comp Sci \& Informat Technol Osijek, Kneza Trpimira 2b, Osijek 31000, Croatia.}},
DOI = {{10.32985/ijeces.8.2.4}},
ISSN = {{1847-6996}},
EISSN = {{1847-7003}},
Keywords = {{display advertising; e-mail marketing; search engine marketing; search
   engine optimization; social network}},
Research-Areas = {{Engineering}},
Web-of-Science-Categories  = {{Engineering, Electrical \& Electronic}},
Author-Email = {{marac1710@mail.hr
   dominika.crnjac@ferit.hr
   zdravko.krpic@ferit.hr}},
Cited-References = {{An D., WHY MARKETERS SHOULD.
   Chaffey  Dave, MOBILE MARKETING STA.
   Chan TY, 2011, MARKET SCI, V30, P837, DOI 10.1287/mksc.1110.0658.
   Ellis-Chadwick F., 2010, J BUS RES, V65, P843.
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   Paquette Holly, 2013, MAJOR PAPERS MASTER.
   Seo Administrator, SEO TUT.
   Statista, NUMB MONTHL ACT FAC.
   Udacity, SOC MED ADV GUID.}},
Number-of-Cited-References = {{13}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{6}},
Journal-ISO = {{Int. J. Electr. Comput. Eng. Syst.}},
Doc-Delivery-Number = {{FV4EE}},
Unique-ID = {{ISI:000424525500004}},
OA = {{Green Published, Bronze}},
DA = {{2019-06-22}},
}

@article{ ISI:000419863900008,
Author = {Bustamante Alonso, Nikolctta B. and Guillen Alonso, Sara Thais},
Title = {{An approach to Big Data and its use in communication}},
Journal = {{MEDIACIONES SOCIALES}},
Year = {{2017}},
Number = {{16}},
Pages = {{115-134}},
Abstract = {{We are immersed in the Fourth Industrial Revolution, a revolution marked
   mainly by technological disruption. Artificial Intelligence is marking a
   milestone in history and it's making automation an imperative. Therefore
   the economy is rapidly becoming almost entirely digital. Big Data is
   very closely related to this revolution. It is the intersection of
   business strategy and data science. This phenomenon, among other things,
   emerges thanks to the development of Digital Marketing, Artificial
   Intelligence and the Internet of Things. Innovations, being volatile,
   hinder the democratization of knowledge and the adaptation to the new
   cybermodel.}},
Publisher = {{UNIV COMPLUTENSE MADRID, SERVICIO PUBLICACIONES}},
Address = {{CIUDAD UNIV, OBISPO TREJO 3, MADRID, 28040, SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Alonso, NBB (Reprint Author), Univ Complutense Madrid, Madrid, Spain.
   Bustamante Alonso, Nikolctta B.; Guillen Alonso, Sara Thais, Univ Complutense Madrid, Madrid, Spain.}},
DOI = {{10.5209/MESO.58112}},
ISSN = {{1989-0494}},
Keywords = {{Big Data; fourth industrial revolution; society of information;
   Artificial Intelligence; innovation}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{beatrizalonso@gmail.com
   sara.tguillen@gmail.com}},
Cited-References = {{Armstrong G, 2012, MARKETING.
   Cerezo C., 2015, ENTREPRENEUR.
   Cervera L., 2015, COMUNICACION TOTAL.
   Coffey L., 2016, CAN BIG DATA BOOST C.
   Coffey L., 2016, MITDIGITAL.
   Davenport T. H., 2012, HARVARD BUSINESS REV.
   Espinosa R, 2016, DIGITALBIZ MAGA 1227.
   Fair Isaac Corporation, 2014, ART INT 4 WAYS AN TH.
   Fernandez E. P, 2017, BIG DATA EJE ESTRATE.
   Joyanes L., 2014, ANALISIS GRANDES VOL.
   KOTLER Philip, 2005, PREGUNTAS MAS FRECUE.
   Mayer-Schonberger V, 2013, BIG DATA REVOLUCION.
   McCarthy MT, 2016, SOCIOL COMPASS, V10, P1131, DOI 10.1111/soc4.12436.
   Puyol J., 2015, APROXIMACION JURIDIC.
   Randstad Professionals, 2017, ING PROF IT ESP BIG.
   Russel S., 2016, ARTIFICIAL INTELLIGE.}},
Number-of-Cited-References = {{16}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{5}},
Journal-ISO = {{Mediac. Soc.}},
Doc-Delivery-Number = {{FS5UE}},
Unique-ID = {{ISI:000419863900008}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000417846600006,
Author = {Leon Urrutia, Manuel and Vazquez-Cano, Esteban and Lopez Meneses, Eloy},
Title = {{MOOC learning analytics using real-time dynamic metrics}},
Journal = {{ATTIC-REVISTA D INNOVACIO EDUCATIVA}},
Year = {{2017}},
Number = {{18}},
Pages = {{38-47}},
Month = {{JAN-JUN}},
Abstract = {{This article reports the experience of the design, implementation, and
   use of a learning analytics tool that provides near-to-real time
   visualisations of MOOC metrics, called Southampton MOOC Dashboard. The
   dashboard has been designed and developed by the University of
   Southampton, in collaboration with the University Autonoma of Madrid.
   This tool has been used to analyse the data from University of
   Southampton MOOC, hosted in the FutureLearn platform. The evolution of
   teaching in massive settings requires a constant awareness of learners
   performance and engagement, so as to determine the effectiveness of the
   pedagogical design of these courses. The visualisation the digital
   footprints left by the learners affords interventions to improve the
   quality, both in their design and delivery. Through a descriptive and
   exploratory approach, the FutureLearn and University of Southampton MOOC
   Digital Marketing: Challenges and Insights has been analysed. The
   results of such analysis are displayed through the use of the tool,
   showing a set of learner engagement and performance metrics.}},
Publisher = {{UNIV VALENCIA, SERVICIO PUBLICACIONS}},
Address = {{ARTS GRAFIQUES, 13, VALENCIA, 46010, SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Urrutia, ML (Reprint Author), Univ Southampton, Southampton, Hants, England.
   Leon Urrutia, Manuel, Univ Southampton, Southampton, Hants, England.
   Vazquez-Cano, Esteban, Univ Nacl Educ Distancia, Madrid, Spain.
   Lopez Meneses, Eloy, Univ Pablo Olavide, Seville, Spain.}},
DOI = {{10.7203/attic.18.10022}},
ISSN = {{1989-3477}},
Keywords = {{massive learning environments; MOOC; dashboards; learning analytics;
   dynamic metrics}},
Keywords-Plus = {{STUDENTS; IMPACT; MANAGEMENT; UNIVERSITY; MOVEMENT; SYSTEMS}},
Research-Areas = {{Education \& Educational Research}},
Web-of-Science-Categories  = {{Education \& Educational Research}},
Author-Email = {{M.Leon-Urrutia@soton.ac.uk
   evazquez@edu.uned.es
   elopmen@upo.es}},
ResearcherID-Numbers = {{Vazquez-Cano, Esteban/K-5424-2014
   Lopez, Eloy Jose/J-2777-2019
   Lopez-Meneses, E./G-1307-2011}},
ORCID-Numbers = {{Vazquez-Cano, Esteban/0000-0002-6694-7948
   Lopez-Meneses, E./0000-0003-0741-5367}},
Cited-References = {{Adams Becker S., 2017, NMC HORIZON REPORT 2.
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Number-of-Cited-References = {{61}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{11}},
Journal-ISO = {{Attic-Rev. Innov. Educ.}},
Doc-Delivery-Number = {{FP7VA}},
Unique-ID = {{ISI:000417846600006}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000417488200001,
Author = {Richmond, William and Rader, Scott and Lanier, Clinton},
Title = {{The ``digital divide{''} for rural small businesses}},
Journal = {{JOURNAL OF RESEARCH IN MARKETING AND ENTREPRENEURSHIP}},
Year = {{2017}},
Volume = {{19}},
Number = {{2}},
Pages = {{94-104}},
Abstract = {{Purpose - This research aims to contribute to the marketing and
   entrepreneurship literature by showing that there is a new, different
   digital divide for rural small businesses based not on access to the
   internet but on its use for digital marketing.
   Design/methodology/approach - This research uses data from the state of
   North Carolina, examining 1,000 businesses across both rural and
   non-rural geographies in terms of their deployment of Web and social
   media marketing technologies. Further, within the rural category,
   analysis proceeded to ascertain potential differences between
   ``western{''} (mountainous) and ``eastern{''} (coastal) rural areas.
   Findings - The research concludes that despite significant improvements
   in broadband access in rural areas, rural small businesses still lagged
   in terms of adoption of state-of-the-art Web and social media marketing
   practices. However, between western and eastern rural areas, differences
   in this lag in best practice were not discovered.
   Research limitations/implications - Although the data collected were
   limited to small businesses in North Carolina, the results may not
   generalize all small businesses.
   Originality/value - While underserved, rural economies received apt
   attention with regard to closing the proverbial ``digital divide{''} in
   terms of broadband (high-speed internet) services. Resolution of this
   disparity does not necessarily portend that those same constituents also
   closed the gap in terms of using online, marketing best practices that
   are facilitated by broadband. Policymakers wishing to promote rural
   economies need to address not only the existence of an internet
   infrastructure but also the small businesses' willingness and ability to
   use it effectively.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Richmond, W (Reprint Author), Western Carolina Univ, Cullowhee, NC 28723 USA.
   Richmond, William; Rader, Scott, Western Carolina Univ, Cullowhee, NC 28723 USA.
   Lanier, Clinton, Univ St Thomas, St Paul, MN USA.}},
DOI = {{10.1108/JRME-02-2017-0006}},
ISSN = {{1471-5201}},
EISSN = {{1471-521X}},
Keywords = {{Social media; Internet; Rural; Small enterprises}},
Keywords-Plus = {{BROAD-BAND; E-COMMERCE; ADOPTION; URBAN; USAGE}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{brichmond@email.wcu.edu}},
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Number-of-Cited-References = {{35}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{8}},
Usage-Count-Since-2013 = {{16}},
Journal-ISO = {{J. Res. Mark. Entrep.}},
Doc-Delivery-Number = {{FP2ZJ}},
Unique-ID = {{ISI:000417488200001}},
DA = {{2019-06-22}},
}

@article{ ISI:000416095900002,
Author = {Winer, Russell S.},
Title = {{Online Pricing Strategies: Implications for Luxury Consumers}},
Journal = {{LUXURY-HISTORY CULTURE CONSUMPTION}},
Year = {{2017}},
Volume = {{4}},
Number = {{1}},
Pages = {{7-29}},
Abstract = {{For most products, price is the marketing variable customers react to
   more than any other. While this may be less so for luxury products,
   marketers of luxury brands still have to set a price. Most managers
   emphasize costs and competition when setting price. However, the third
   component of price, customer value or what a customer is willing to pay,
   is considered less often and is, in fact, much more important than costs
   and competition for luxury goods. Today, in this era of digital
   marketing, marketers have a greater ability to understand customer value
   and set a price accordingly. In this paper, new approaches to digital
   pricing that incorporate customer value are described and shown how they
   impact luxury good pricing.}},
Publisher = {{ROUTLEDGE JOURNALS, TAYLOR \& FRANCIS LTD}},
Address = {{2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Winer, RS (Reprint Author), NYU, Stern Sch Business, Mkt, New York, NY 10003 USA.
   Winer, Russell S., NYU, Stern Sch Business, Mkt, New York, NY 10003 USA.}},
DOI = {{10.1080/20511817.2017.1279834}},
ISSN = {{2051-1817}},
EISSN = {{2051-1825}},
Keywords = {{pricing; customer value; digital marketing}},
Keywords-Plus = {{YOUR-OWN-PRICE; BRAND-NAME; INTERNET; PERCEPTIONS; QUALITY; SEARCH;
   FAIRNESS; AUCTIONS; BEHAVIOR; COMPETITION}},
Research-Areas = {{Arts \& Humanities - Other Topics}},
Web-of-Science-Categories  = {{Humanities, Multidisciplinary}},
Author-Email = {{rwiner@stern.nyu.edu}},
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Number-of-Cited-References = {{53}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{1}},
Journal-ISO = {{Lux.-Hist. Cult. Consum.}},
Doc-Delivery-Number = {{FN6BN}},
Unique-ID = {{ISI:000416095900002}},
DA = {{2019-06-22}},
}

@article{ ISI:000412067100004,
Author = {Key, Thomas Martin},
Title = {{Domains of Digital Marketing Channels in the Sharing Economy}},
Journal = {{JOURNAL OF MARKETING CHANNELS}},
Year = {{2017}},
Volume = {{24}},
Number = {{1-2}},
Pages = {{27-38}},
Abstract = {{The sharing economy has experienced major growth in a short period with
   little academic research that has looked into possible logistic factors
   that may have contributed to this phenomenon. This article explores the
   domains of digital marketing channels-specifically e-mail marketing,
   social media marketing, and search engine marketing-to understand how
   they can contribute to growth for organizations in the sharing economy.
   A detailed conceptual model of the decision spectrum necessary to
   coordinate digital marketing channels is presented and a special case is
   made for the role branded-mobile applications play in this context. In
   particular, branded-mobile applications leverage three embedded
   components to overcome common deterrents for participating in the
   sharing economy: trust, utility, and user experience.}},
Publisher = {{ROUTLEDGE JOURNALS, TAYLOR \& FRANCIS LTD}},
Address = {{2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Key, TM (Reprint Author), Univ Colorado, Dept Mkt Strategy \& Int Business, Coll Business, 1420 Austin Bluffs Pkwy, Colorado Springs, CO 80918 USA.
   Key, Thomas Martin, Univ Colorado, Dept Mkt Strategy \& Int Business, Coll Business, 1420 Austin Bluffs Pkwy, Colorado Springs, CO 80918 USA.}},
DOI = {{10.1080/1046669X.2017.1346977}},
ISSN = {{1046-669X}},
EISSN = {{1540-7039}},
Keywords = {{branded-mobile applications; digital marketing channels; digital
   marketing channel strategy; search engine marketing; sharing economy;
   social media; United States}},
Keywords-Plus = {{SUPPLY CHAIN; ONLINE TRUST; MOBILE; BRANDS}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{tkey@uccs.edu}},
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Number-of-Cited-References = {{47}},
Times-Cited = {{3}},
Usage-Count-Last-180-days = {{5}},
Usage-Count-Since-2013 = {{35}},
Journal-ISO = {{J. Mark. Channels}},
Doc-Delivery-Number = {{FI5ZJ}},
Unique-ID = {{ISI:000412067100004}},
DA = {{2019-06-22}},
}

@article{ ISI:000413865500006,
Author = {Onanuga, Paul},
Title = {{Language Use in Nigerian Spam SMSs: A Linguistic Stylistic Analysis}},
Journal = {{LANGUAGE MATTERS}},
Year = {{2017}},
Volume = {{48}},
Number = {{2}},
Pages = {{91-116}},
Abstract = {{Digital marketing is influential to advertising businesses, with a
   veritable platform being SMSs. SMSs, with their widespread usage, have
   generated several academic enquiries. They have, however, been abused by
   telemarketers who inundate subscribers with spamunsolicited and
   indiscriminately sent SMSs. A linguistic stylistic analysis of
   purposively collected spam SMS data provides insight into Nigerian spam
   SMSs' unique linguistic features. Nigerian spam SMSs include categories
   such as network/service provider texts, bank texts, sport texts, health
   texts, religion texts, and bonanza/jackpot texts. Spam SMSs were
   primarily employed for advertisement, with phone users, the ultimate
   victims, receiving an average of 3.4 messages per day. Nigerian spam
   SMSs, despite usually being sent from official sources, contain
   linguistic features like textese, graphological deviation, and
   non-conformity to punctuation rules, while also employing code-mixing
   and internet text notations. They are also persuasive thanks to their
   use of verbal inducement, emotive language, polite salutations and
   call-to-action verbs.}},
Publisher = {{ROUTLEDGE JOURNALS, TAYLOR \& FRANCIS LTD}},
Address = {{2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Onanuga, P (Reprint Author), Fed Univ Oye Ekiti, Dept English \& Literary Studies, Oye, Nigeria.
   Onanuga, Paul, Fed Univ Oye Ekiti, Dept English \& Literary Studies, Oye, Nigeria.}},
DOI = {{10.1080/10228195.2017.1337805}},
ISSN = {{1022-8195}},
EISSN = {{1753-5395}},
Keywords = {{computer-mediated communication; digital marketing; spam SMSs; Critical
   Linguistic Stylistics; Nigeria}},
Keywords-Plus = {{COMPUTER-MEDIATED COMMUNICATION}},
Research-Areas = {{Linguistics}},
Web-of-Science-Categories  = {{Linguistics; Language \& Linguistics}},
Author-Email = {{emperornugadellio@yahoo.com}},
ResearcherID-Numbers = {{Ayodele, Onanuga Paul/Q-9451-2019}},
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Number-of-Cited-References = {{74}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{7}},
Journal-ISO = {{Lang. Matters}},
Doc-Delivery-Number = {{FK9XN}},
Unique-ID = {{ISI:000413865500006}},
DA = {{2019-06-22}},
}

@article{ ISI:000412122900007,
Author = {Oklander, Mykhailo and Oklander, Tetiana},
Title = {{SEGMENTATION AND COMMUNICATION IN DIGITAL MARKETING}},
Journal = {{MARKETING AND MANAGEMENT OF INNOVATIONS}},
Year = {{2017}},
Number = {{3}},
Pages = {{69-78}},
Abstract = {{In the article it is determined trends in digital marketing, it is
   proved that the essence of digital marketing is the personification of
   business processes in the ``seller-buyer{''} system. It is investigated
   factors of cultural order and segments of online communities that are
   formed by means of cultural factors. It is formed the model of advanced
   marketing communication and it is represented the specificity of
   progressive tools in digital marketing communications, possibilities and
   advantages of online communication, marketing goals in online
   activities. It was developed the matrix for target segments typology of
   online communities with the allocation of the following target segments:
   loyal communities, opponent communities, potentially loyal communities,
   complex communities. It is noted that in the presence of new
   technologies benefits it is important to keep in mind that communicative
   campaign should integrate digital and traditional tools.}},
Publisher = {{SUMY STATE UNIV, DEPT MARKETING \& MIA}},
Address = {{RYMSKIY-KORSAKOV ST 2, SUMY, 40007, UKRAINE}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Oklander, M (Reprint Author), Odessa Natl Polytech Univ, Dept Mkt, Odesa, Ukraine.
   Oklander, Mykhailo, Odessa Natl Polytech Univ, Dept Mkt, Odesa, Ukraine.
   Oklander, Tetiana, Odessa State Acad Civil Engn \& Architecture, Dept Business Econ, Odesa, Ukraine.}},
DOI = {{10.21272/mmi.2017.3-07}},
ISSN = {{2218-4511}},
Keywords = {{digital marketing; segmentation; digital marketing communications;
   online communities; social networks}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Management}},
ResearcherID-Numbers = {{Oklander, Mykhailo/M-6970-2019}},
Cited-References = {{{[}Anonymous], 2013, PIV C STAT SOC MARK.
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   Pavlenko A. F., 2008, MARKETVNG.
   Rudelius V., 2009, MARKETYNH.
   Shafalyuk O. K, 2008, GUMANISTYCHNA KONTSE.}},
Number-of-Cited-References = {{15}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{18}},
Journal-ISO = {{Mark. Manag. Innov.}},
Doc-Delivery-Number = {{FI6RC}},
Unique-ID = {{ISI:000412122900007}},
OA = {{Bronze}},
DA = {{2019-06-22}},
}

@article{ ISI:000410944600004,
Author = {Critchlow, Nathan and Moodie, Crawford and Bauld, Linda and Bonner,
   Adrian and Hastings, Gerard},
Title = {{Awareness of, and participation with, usercreated alcohol promotion, and
   the association with higher-risk drinking in young adults}},
Journal = {{CYBERPSYCHOLOGY-JOURNAL OF PSYCHOSOCIAL RESEARCH ON CYBERSPACE}},
Year = {{2017}},
Volume = {{11}},
Number = {{2}},
Abstract = {{User-created alcohol promotion refers to the content distributed through
   new media which intends to promote consumption, but independent of
   commercial digital marketing. This study explores exposure to such
   user-created alcohol promotion and the association with higher-risk
   drinking in a sample of young adults in the United Kingdom. An online
   cross-sectional survey with 18-25 year olds (N = 405) was used to
   measure awareness of, and participation with, 11 forms of user-created
   alcohol promotion. Higher-risk drinking was measured through the Alcohol
   Use Disorders Identification Test - Consumption (AUDIT-C). On average,
   participants were aware of 7.48 user-created alcohol promotion channels
   and had participated with 4.36. A hierarchical logistic regression
   highlighted a positive association between exposure to user-created
   alcohol promotion and higher-risk consumption, with participation (AOR =
   1.64) having a stronger association with higher-risk consumption than
   awareness (AOR = 1.19). The results suggest that young adults are aware
   of, and participating with, a cumulative range of user-created alcohol
   promotion, both within and beyond social media. Further research is
   required to understand whether this association with higher-risk
   drinking is causal, the links between user-created alcohol promotion and
   commercial marketing, and the wider utility of user-created content to
   influence health behaviours in young adults.}},
Publisher = {{MASARYKOVA UNIV, FAC SOCIAL STUDIES}},
Address = {{JOSTOVA 10, BRNO, 602 00, CZECH REPUBLIC}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Critchlow, N (Reprint Author), Univ Stirling, Inst Social Mkt, G10 Pathfoot Bldg, Stirling FK9 4LA, Scotland.
   Critchlow, Nathan; Bauld, Linda; Hastings, Gerard, Univ Stirling, Inst Social Mkt, G10 Pathfoot Bldg, Stirling FK9 4LA, Scotland.
   Moodie, Crawford, Univ Stirling, Inst Social Mkt, Ctr Tobacco Control Res, Stirling, Scotland.
   Bonner, Adrian, Univ Stirling, Sch Appl Social Sci, Stirling, Scotland.}},
DOI = {{10.5817/CP2017-2-4}},
Article-Number = {{UNSP 4}},
ISSN = {{1802-7962}},
Keywords = {{Alcohol; users-created promotion; consumption; higher-risk drinking;
   young adults}},
Keywords-Plus = {{SOCIAL NETWORKING SITES; MEDIA; FACEBOOK; YOUTH; EXPOSURE; INTERVENTION;
   INTERNET; BEHAVIOR; IMPACT; ROLES}},
Research-Areas = {{Psychology}},
Web-of-Science-Categories  = {{Psychology, Multidisciplinary}},
Author-Email = {{nathan.critchlow@stir.ac.uk}},
ResearcherID-Numbers = {{Critchlow, Nathan/Q-9210-2019}},
Funding-Acknowledgement = {{The Salvation Army (TSA)}},
Funding-Text = {{This research was funded by The Salvation Army (TSA). The authors pay
   thanks to ALOVE! This group represent TSA for the new generation and are
   responsible for the implementing the national youth work strategy by
   delivering worship, discipleship, mission, and social action. The
   authors also thank TSA's Scottish Drug and Alcohol Strategy Group and
   the Centre for Applied Research and Assessment in Adolescent and Child
   Wellbeing at the University of Roehampton, particularly Dr. Catherine
   Gilvarry and Prof. Cecilia Essau for their input in early stages of
   project development. The authors thank the three reviewers for their
   helpful and constructive comments on the manuscript.}},
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Number-of-Cited-References = {{83}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{8}},
Journal-ISO = {{Cyberpsychology}},
Doc-Delivery-Number = {{FH2BV}},
Unique-ID = {{ISI:000410944600004}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000409318400009,
Author = {Fine, Monica B. and Gironda, John and Petrescu, Maria},
Title = {{Prosumer motivations for electronic word-of-mouth communication
   behaviors}},
Journal = {{JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY}},
Year = {{2017}},
Volume = {{8}},
Number = {{2, SI}},
Pages = {{280-295}},
Abstract = {{Purpose - ``Prosumers{''} (combining ``producer{''} and ``consumers{''})
   describes consumers' ability to openly share their product/service
   experiences and thereby drive sales and digital marketing. Understanding
   what motivates active prosumers to engage in electronic word-of-mouth
   (eWOM) and share or review their hotel experiences online can help
   organizations empathize with consumers and use their messages to
   co-create value. Identifying prosumers' motivators can enable companies
   to properly target them as resources for review or consumer feedback
   studies. This paper aims to investigate the influence of motivators
   (intrinsic and extrinsic), service quality and age on consumers' eWOM
   communication behaviors.
   Design/methodology/approach - A panel of 204 travelers was surveyed
   regarding their hotel travel experiences, propensity to write online
   reviews, preferred review-writing platform, motivations for writing
   reviews and impressions of service quality. To test the hypotheses, a
   multivariate regression analysis was performed with eWOM as the
   dependent variable. Differences in eWOM as a function of preferred
   review platform were also tested using ANOVA, with a multiple comparison
   analysis that underlines the differences between prosumers who prefer
   different types of review platforms and their eWOM behaviors.
   Findings - Both intrinsic and extrinsic motivators, as well as service
   reliability, had a significant influence on eWOM behavior, while service
   tangibility had a negative relationship. Additionally, prosumers'
   engagement in eWOM about their hospitality experience differed according
   to their preferred review platform.
   Research limitations/implications - The findings of the analysis
   underline the importance of consumer motivations and of satisfaction
   with service quality in the context of digital review behavior. For
   marketing and hospitality research, this shows the benefits of including
   not only individual characteristics and demographics when analyzing
   review behavior but also elements such as perceptions of service
   quality. Given the differences in how the dimensions of service quality
   affect consumers' engagement in online review behavior, this represents
   a very important topic for research and can be included in future
   studies that analyze the consumer review behavior model.
   Practical implications - Regarding the implications for practitioners,
   this study highlights the important role played by consumer satisfaction
   with service in the hospitality industry and its effect on their
   involvement in online reviews. Managers should be focused constantly on
   offering great service to their guests, while, at the same time,
   offering them motivations to engage in posting positive reviews about
   their vacation. Moreover, as the results of this study imply that
   various dimensions of service quality have a different impact, managers
   should focus especially on the aspects that consumers consider important
   and constantly include in their reviews, such as the tangibles
   dimension. The results of this study also have the potential to provide
   to businesses more information to improve the social aspects of
   vacationing, which can not only improve perceptions about service
   quality but can also have a positive influence on consumers'
   motivations.
   Originality/value - This paper develops a better understanding of what
   motivates people to engage in the eWOM communication behavior of writing
   online hotel reviews, by showing the effect of consumer motivations and
   service quality variables on prosumers' engagement in online review
   behavior.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Fine, MB (Reprint Author), Coastal Carolina Univ, Dept Mkt, Conway, SC 29528 USA.
   Fine, Monica B., Coastal Carolina Univ, Dept Mkt, Conway, SC 29528 USA.
   Gironda, John; Petrescu, Maria, Nova Southeastern Univ, Dept Mkt, Ft Laudersale, FL USA.}},
DOI = {{10.1108/JHTT-09-2016-0048}},
ISSN = {{1757-9880}},
EISSN = {{1757-9899}},
Keywords = {{Service quality; eWOM; Online reviews; Prosumers; Electronic WOM}},
Keywords-Plus = {{SERVICE QUALITY; EWOM MOTIVATIONS; IMPACT; CONSEQUENCES; EXPERIENCES;
   INFORMATION; LOYALTY; MODEL}},
Research-Areas = {{Social Sciences - Other Topics}},
Web-of-Science-Categories  = {{Hospitality, Leisure, Sport \& Tourism}},
Author-Email = {{monicabfine@gmail.com}},
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Number-of-Cited-References = {{49}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{23}},
Journal-ISO = {{J. Hosp. Tour. Technol.}},
Doc-Delivery-Number = {{FF9EA}},
Unique-ID = {{ISI:000409318400009}},
DA = {{2019-06-22}},
}

@article{ ISI:000408137300001,
Author = {Wang, Jun and Zhang, Weinan and Yuan, Shuai},
Title = {{Display Advertising with Real-Time Bidding (RTB) and Behavioural
   Targeting}},
Journal = {{FOUNDATIONS AND TRENDS IN INFORMATION RETRIEVAL}},
Year = {{2017}},
Volume = {{11}},
Number = {{4-5}},
Pages = {{297-435}},
Abstract = {{The most significant progress in recent years in online display
   advertising is what is known as the Real-Time Bidding (RTB) mechanism to
   buy and sell ads. RTB essentially facilitates buying an individual ad
   impression in real time while it is still being generated from a user's
   visit. RTB not only scales up the buying process by aggregating a large
   amount of available inventories across publishers but, most importantly,
   enables direct targeting of individual users. As such, RTB has
   fundamentally changed the landscape of digital marketing.
   Scientifically, the demand for automation, integration and optimisation
   in RTB also brings new research opportunities in information retrieval,
   data mining, machine learning and other related fields. In this
   monograph, an overview is given of the fundamental infrastructure,
   algorithms, and technical solutions of this new frontier of
   computational advertising. The covered topics include user response
   prediction, bid landscape forecasting, bidding algorithms, revenue
   optimisation, statistical arbitrage, dynamic pricing, and ad fraud
   detection.}},
Publisher = {{NOW PUBLISHERS INC}},
Address = {{PO BOX 1024, HANOVER, MA 02339 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Wang, J (Reprint Author), UCL, London, England.
   Wang, J (Reprint Author), MediaGamma Ltd, London, England.
   Wang, Jun, UCL, London, England.
   Wang, Jun; Yuan, Shuai, MediaGamma Ltd, London, England.
   Zhang, Weinan, Shanghai Jiao Tong Univ, Shanghai, Peoples R China.}},
DOI = {{10.1561/1500000049}},
ISSN = {{1554-0669}},
EISSN = {{1554-0677}},
Keywords-Plus = {{MULTI-TOUCH ATTRIBUTION; ONLINE; RELEVANCE; AUCTION; OPTIONS; CLICK;
   PRICE}},
Research-Areas = {{Computer Science}},
Web-of-Science-Categories  = {{Computer Science, Information Systems}},
Author-Email = {{junwang@cs.ucl.ac.uk
   wnzhang@sjtu.edu.cn
   shuai.yuan@mediagamma.com}},
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   Zhu YZ, 2009, PROCEEDINGS 32ND ANNUAL INTERNATIONAL ACM SIGIR CONFERENCE ON RESEARCH AND DEVELOPMENT IN INFORMATION RETRIEVAL, P588, DOI 10.1145/1571941.1572042.}},
Number-of-Cited-References = {{194}},
Times-Cited = {{3}},
Usage-Count-Last-180-days = {{5}},
Usage-Count-Since-2013 = {{12}},
Journal-ISO = {{Found. Trends Inf. Retr.}},
Doc-Delivery-Number = {{FE3SZ}},
Unique-ID = {{ISI:000408137300001}},
DA = {{2019-06-22}},
}

@article{ ISI:000405093600007,
Author = {Monge Benito, Sergio and Etxebarria Gangoiti, Joseba Andoni},
Title = {{Competences Basque Advertising Professionals Consider Most Important to
   Their Work: A Comparison 2008-2016}},
Journal = {{COMMUNICATION \& SOCIETY-SPAIN}},
Year = {{2017}},
Volume = {{30}},
Number = {{2}},
Pages = {{97-111}},
Abstract = {{This research explores the opinions of Basque advertising professionals
   regarding the importance of distinct areas of competence to their daily
   work and those in which they plan to pursue additional training over the
   next five years. Results of a survey conducted in 2016 are compared with
   data from a similar study conducted in 2008. Findings indicate that
   although sector opinion in the Basque County regarding the relative need
   for specific competences in the workplace has not substantially changed
   between 2008 and 2016, digital marketing skills have become
   substantially more important during this period. The areas of competence
   practicing professionals continue to consider most relevant to their
   work are creativity and strategic planning, followed by digital
   marketing, sales skills, management, media planning, graphic design and
   advertising copywriting. In addition to the functional competences
   covered in the prior study cited above, this study addresses attitudinal
   competences, which individuals surveyed agreed were crucial in their
   field. The findings presented here offer professional insight into the
   relative weight that competences should have in distinct areas of
   undergraduate advertising and public relations curricula. Of interest to
   schools operating within the European Credit Transfer and Accumulation
   System, the data compiled on the importance of attitudinal competences
   in daily sector work strongly suggest that attitudinal competences
   should carry a specific weight in ECTS credits awarded in this type of
   undergraduate programme.}},
Publisher = {{UNIV NAVARRA, SERV PUBLICACIONES}},
Address = {{CAMPUS UNIV, PAMPLONA, 31009, SPAIN}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Benito, SM (Reprint Author), Univ Basque Country UPV EHU, Audiovisual Commun \& Advertising Dept, Leioa, Spain.
   Monge Benito, Sergio; Etxebarria Gangoiti, Joseba Andoni, Univ Basque Country UPV EHU, Audiovisual Commun \& Advertising Dept, Leioa, Spain.}},
DOI = {{10.15581/003.30.2.97-111}},
ISSN = {{2386-7876}},
Keywords = {{Competences; advertising and public relations studies; higher education;
   attitudinal competences; advertising agencies; Basque Country}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{sergio.monge@ehu.eus
   joseba.etxebarria@ehu.eus}},
ResearcherID-Numbers = {{Monge Benito, Sergio/C-2907-2013}},
ORCID-Numbers = {{Monge Benito, Sergio/0000-0001-8061-6865}},
Cited-References = {{Almat O., 1999, ALTA DIRECCION, V208, P515.
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Number-of-Cited-References = {{23}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{4}},
Journal-ISO = {{Commun. Soc.-Spain}},
Doc-Delivery-Number = {{FA0AT}},
Unique-ID = {{ISI:000405093600007}},
OA = {{Bronze}},
DA = {{2019-06-22}},
}

@article{ ISI:000403811200071,
Author = {Grubor, A. and Djokic, I and Milovanov, O.},
Title = {{THE INFLUENCE OF SOCIAL MEDIA COMMUNICATION ON BRAND EQUITY: THE
   EVIDENCE FOR ENVIRONMENTALLY FRIENDLY PRODUCTS}},
Journal = {{APPLIED ECOLOGY AND ENVIRONMENTAL RESEARCH}},
Year = {{2017}},
Volume = {{15}},
Number = {{3}},
Pages = {{963-983}},
Abstract = {{The paper examines the influences of different forms of brand
   communication through social media on elements of brand equity in the
   case of environmentally friendly products. The research was conducted
   from April to June, 2016 in Serbia, Croatia and Bosnia and Herzegovina
   and included 778 respondents in the main research. The results show that
   firm-created social media communication and personal involvement
   inventory have a positive influence, while user-generated social media
   communication negatively influences the elements of brand equity. Also,
   brand awareness and associations, perceived quality and behavioural
   loyalty are under the strongest positive influence of firm-created
   social media communication, while word of mouth and commitment are under
   the strongest positive influence of personal involvement inventory.
   There are no significant differences of such influences between food and
   fashion brands. Not only that the paper examines influence of social
   media communication on brand equity for environmentally friendly
   products for the first time, but it also uses an innovative model which
   includes all possible aspects of social media communication and treats
   loyalty, as element of brand equity, as a multidimensional construct.
   Recommendations given within this paper can be relevant not only for
   marketers of environmentally friendly products but also for potential
   social promotion of green consumption.}},
Publisher = {{CORVINUS UNIV BUDAPEST}},
Address = {{VILLANYI UT 29/43, BUDAPEST, H-1118, HUNGARY}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Milovanov, O (Reprint Author), Univ Novi Sad, Fac Econ Subotica, Dept Trade Mkt \& Logist, Segedinski Put 9-11, Subotica, Serbia.
   Grubor, A.; Djokic, I; Milovanov, O., Univ Novi Sad, Fac Econ Subotica, Dept Trade Mkt \& Logist, Segedinski Put 9-11, Subotica, Serbia.}},
DOI = {{10.15666/aeer/1503\_963983}},
ISSN = {{1589-1623}},
EISSN = {{1785-0037}},
Keywords = {{digital marketing; user-generated communication; online brand community;
   brand value; brand loyalty; green products; Serbia; Croatia; Bosnia and
   Herzegovina}},
Keywords-Plus = {{NETWORKING SITES; LOYALTY; GREEN; COMMUNITIES; IMPACT; MODEL;
   CONCEPTUALIZATION; ENGAGEMENT; BEHAVIOR; CREATION}},
Research-Areas = {{Environmental Sciences \& Ecology}},
Web-of-Science-Categories  = {{Ecology; Environmental Sciences}},
Author-Email = {{agrubor@ef.uns.ac.rs
   mines@ef.uns.ac.rs
   olja.milovanov@ef.uns.ac.rs}},
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Number-of-Cited-References = {{83}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{6}},
Usage-Count-Since-2013 = {{37}},
Journal-ISO = {{Appl. Ecol. Environ. Res.}},
Doc-Delivery-Number = {{EY2PN}},
Unique-ID = {{ISI:000403811200071}},
OA = {{Bronze}},
DA = {{2019-06-22}},
}

@article{ ISI:000402755900006,
Author = {Zhegus, O. V.},
Title = {{Integrated approach to organization of sales in retail}},
Journal = {{MARKETING AND MANAGEMENT OF INNOVATIONS}},
Year = {{2017}},
Number = {{1}},
Pages = {{62-72}},
Abstract = {{The aim of the article. The aim of the article is the prioritizing of
   sales channels forming by retailers with the development of modern
   information and communication technologies. Development of practical
   recommendations for implementing an integrated approach to sales, based
   on the use of omni-channel marketing.
   The results of the analysis. Modern realities determine the necessity of
   the marketing innovations introduction in marketing policies of
   retailers. New channels of communication and sales appear under the
   influence of rapid development of information and communication
   technologies, global internet environment and the acceleration of
   informatization. Along with the development of Internet and digital
   marketing the approaches to formation of sales channels in retail have
   evolved.
   Depending on the chosen tools of Internet marketing, digital means and
   their relationship omni-channel or multi-channel sales strategy can be
   used. The basis of multi-channel strategy is the principle of channels
   linearity, the basis of omni-channel strategy is maximum integration of
   channels. Omni-channel strategy is an integrated approach to business
   processes on customer service, based on a coherent concept, a single
   platform of all selected channels to promote products and services. This
   approach allows the customer to freely move from one channel to another,
   thus obtain the necessary information to compare and choose the product,
   to make the decision and purchase.
   To implement an integrated approach to sales in retail trade enterprises
   need to: develop marketing strategy based on the use of traditional
   instruments and digital marketing; maximize the use of digital channels
   and means of communication as well as the interaction with potential
   buyers; direct efforts to all channels to enhance brand value; study not
   only purchasing, but digital behavior of customers in determining the
   availability of digital devices, how they use mobile apps, their
   readiness to use such apps when buying; ensure a high level of customer
   service and continuous optimization of interaction processes with
   customers; monitor off-line and on-line competitors; develop and
   implement creative ideas during the design and development of digital
   content, marketing activities; involve experts from the digital
   marketing (marketing analytics, IT specialist, specialist in SEO,
   SMM-marketing, specialist and etc.), create appropriate organizational
   structure for the enterprise departments, services; ensure a high level
   of integration and the relationship between sales channels.
   Conclusions and directions of further researches. The traditional
   (off-line) stores have been and remain an important part of the
   infrastructure of the consumer market, but in response to rapid changes
   in the environment and innovation in information and communications
   field they should intensify and expand the arsenal of marketing tools of
   interaction and impact on consumers. In this connection the stores that
   will offer customers new conceptual solutions, trying to expand the
   channels of access to their products and services, to provide a new
   service, will have the opportunity to build customer equity, its
   retention, and on this basis they will ensure a clear competitive
   advantage, the possibility of expanding their own market share, as a
   result to increase revenues, profits; increase the effectiveness of the
   financial, economic and marketing activities.
   Research in omni-channel marketing are at an early stage, so most
   theoretical, methodological and practical aspects of enforcement and
   implementation require further study. It is necessary to focus on the
   development of conceptual frameworks and models used for omni-channel
   strategies, mechanisms of interaction between different channels,
   justification of omni-channel structures of sale.}},
Publisher = {{SUMY STATE UNIV, DEPT MARKETING \& MIA}},
Address = {{RYMSKIY-KORSAKOV ST 2, SUMY, 40007, UKRAINE}},
Type = {{Article}},
Language = {{Russian}},
Affiliation = {{Zhegus, OV (Reprint Author), Kharkiv State Univ Food Technol \& Trade, Econ Sci, Kharkov, Ukraine.
   Zhegus, OV (Reprint Author), Kharkiv State Univ Food Technol \& Trade, Dept Mkt \& Commercial Activ, Kharkov, Ukraine.
   Zhegus, O. V., Kharkiv State Univ Food Technol \& Trade, Econ Sci, Kharkov, Ukraine.
   Zhegus, O. V., Kharkiv State Univ Food Technol \& Trade, Dept Mkt \& Commercial Activ, Kharkov, Ukraine.}},
DOI = {{10.21272/mmi.2017.1-06}},
ISSN = {{2218-4511}},
Keywords = {{retail; sales policy; integrated approach; sales channels; digital
   marketing; multi-channel strategy; omni-channel strategy}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Management}},
Cited-References = {{Bocklund Lori, 2015, MULTICHANNEL CONTACT.
   Chernenko O., 2016, MARKETYNH UKRAINI MA, V3, P4.
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   Shevchenko E.Y., 2015, MOLODOI UCHENYI YOUN, V10, P850.}},
Number-of-Cited-References = {{8}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{8}},
Usage-Count-Since-2013 = {{42}},
Journal-ISO = {{Mark. Manag. Innov.}},
Doc-Delivery-Number = {{EW8GB}},
Unique-ID = {{ISI:000402755900006}},
OA = {{Bronze}},
DA = {{2019-06-22}},
}

@article{ ISI:000401006300011,
Author = {Turner, Paul},
Title = {{Implementing integrated marketing communications (IMC) through major
   event ambassadors}},
Journal = {{EUROPEAN JOURNAL OF MARKETING}},
Year = {{2017}},
Volume = {{51}},
Number = {{3, SI}},
Pages = {{605-626}},
Abstract = {{Purpose - This paper aims to identify how integrated marketing
   communications (IMC) was applied to a major multi-cultural sporting
   event, the Asian Cup 2015, through event ambassadors integrating the
   Kliatchko (2008) four-pillars model of IMC.
   Design/methodology/approach - Semi-structured interviews were conducted
   with 14 people involved with the event, with questions designed to
   ascertain ways in which the multicultural communication occurred.
   Findings - The four-pillars model is applicable in this case. Interviews
   identified that while the cultural and football issues being faced by
   the organisers introduced many challenges, ambassador communication
   proved to be an extremely effective process of IMC. The integration of
   ambassador communications overcame many cultural barriers with respect
   to language, ticketing and communication, enabling engagement of
   communication channels.
   Research limitations/implications - This research addressed a specific
   multicultural event in one specific market. While providing insights
   into how this event managed its IMC programme, investigation into other
   events is required to identify whether similar results would apply.
   Practical implications - The way in which the event incorporated
   community members into the IMC programme provides a strong opportunity
   to examine whether this approach could be applied by marketing managers
   more broadly.
   Originality/value - An examination of the IMC conducted in conjunction
   with a major event has not featured previously, and the original way in
   which this event conducted its communications highlights aspects that
   are relevant to marketers in all organisations.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Turner, P (Reprint Author), Deakin Univ, Deakin Business Sch, Dept Management, Geelong, Vic, Australia.
   Turner, Paul, Deakin Univ, Deakin Business Sch, Dept Management, Geelong, Vic, Australia.}},
DOI = {{10.1108/EJM-09-2015-0631}},
ISSN = {{0309-0566}},
EISSN = {{1758-7123}},
Keywords = {{Stakeholders; Digital marketing; Communication; Multicultural;
   Ambassadors; Traditional marketing}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{paul.turner@deakin.edu.au}},
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Number-of-Cited-References = {{71}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{13}},
Journal-ISO = {{Eur. J. Market.}},
Doc-Delivery-Number = {{EU4NL}},
Unique-ID = {{ISI:000401006300011}},
DA = {{2019-06-22}},
}

@article{ ISI:000398305700003,
Author = {Marta-Lazo, Carmen and Segura-Anaya, Ana and Martinez Olivan, Natalia},
Title = {{Key variables in willingness to pay for online news content: The
   professionals' perspective}},
Journal = {{REVISTA LATINA DE COMUNICACION SOCIAL}},
Year = {{2017}},
Volume = {{72}},
Number = {{2}},
Pages = {{165-185}},
Abstract = {{Introduction: This article analyses the potential business models that
   can allow the sustainable survival of news media companies through a
   content payment system and aims to identify the key variables that can
   influence consumers' willingness to pay for online content. Methods: The
   study is based on in-depth interviews with professionals from the fields
   of communications, digital marketing and news companies, and on the
   review of scientific literature and reports issued by prominent
   organisations in the media and communications sector, concerning the
   commercialisation of online news content. Results: The study has
   confirmed that it is difficult to achieve the acceptance of a payment
   model for online content among Internet users, but also that it is
   possible to develop a model based on variables that determine the
   willingness of users to pay for online information. Discussion and
   conclusions: The success of a payment model for news content on the
   Internet is linked to its added value, which depends of four quality
   variables: specialisation, differentiation, exclusivity and
   accessibility.}},
Publisher = {{LABORATORIO TECNOLOGIAS INFORMACION \& NUEVOS ANALISIS COMUNICACION
   SOCIAL}},
Address = {{PIRAMIDE CAMPUS GUAJARA, LA LAGUNA, TENERIFE, 38200, SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Marta-Lazo, C (Reprint Author), Univ Zaragoza, UNIZAR, Grad Periodismo, E-50009 Zaragoza, Spain.
   Marta-Lazo, Carmen; Segura-Anaya, Ana; Martinez Olivan, Natalia, Univ Zaragoza, UNIZAR, Grad Periodismo, E-50009 Zaragoza, Spain.}},
DOI = {{10.4185/RLCS-2017-1159}},
ISSN = {{1138-5820}},
Keywords = {{Media; economic model; financing; Internet; professional staff}},
Keywords-Plus = {{CUSTOMER VALUE; COMPETITIVE ADVANTAGE; QUALITY}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{cmarta@unizar.es
   asegura@unizar.es
   nmolivan@unizar.es}},
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Number-of-Cited-References = {{46}},
Times-Cited = {{3}},
Usage-Count-Last-180-days = {{5}},
Usage-Count-Since-2013 = {{24}},
Journal-ISO = {{Rev. Lat. Comun. Soc.}},
Doc-Delivery-Number = {{EQ7ZY}},
Unique-ID = {{ISI:000398305700003}},
OA = {{DOAJ Gold, Green Published}},
DA = {{2019-06-22}},
}

@article{ ISI:000397235800002,
Author = {Keegan, Brendan James and Rowley, Jennifer},
Title = {{Evaluation and decision making in social media marketing}},
Journal = {{MANAGEMENT DECISION}},
Year = {{2017}},
Volume = {{55}},
Number = {{1}},
Pages = {{15-31}},
Abstract = {{Purpose - As organisations are increasing their investment in social
   media marketing (SMM), evaluation of such techniques is becoming
   increasingly important. The purpose of this paper is to contribute to
   knowledge regarding SMM strategy by developing a stage model of SMM
   evaluation and uncovering the challenges in this process.
   Design/methodology/approach - Interviews were conducted with 18 key
   informants working for specialist SMM agencies. Such informants are a
   particularly rich source, since they manage social media campaigns for a
   wide range of clients. An exploratory research was conducted and
   thematic analysis surfaced the key components of the SMM evaluation
   process and associated challenges.
   Findings - The SMM evaluation framework is developed. This framework has
   the following six stages: setting evaluation objectives, identifying key
   performance indicators (KPIs), identifying metrics, data collection and
   analysis, report generation and management decision making. Challenges
   associated with each stage of the framework are identified, and
   discussed with a view to better understanding decision making associated
   with social media strategies. Two key challenges are the agency-client
   relationship and the available social analytics tools.
   Originality/value - Despite an increasing body of research on social
   media objectives, KPIs and metrics, no previous study has explored how
   these components are embedded in a marketing campaign planning process.
   The paper also offers insights in the factors that make SMM evaluation
   complex and challenging. Recommendations for further research and
   practice are offered.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Rowley, J (Reprint Author), Manchester Metropolitan Univ, Dept Informat \& Communicat, Manchester M15 6BH, Lancs, England.
   Keegan, Brendan James, Manchester Metropolitan Univ, Sch Business, Mkt Operat \& Digital Business, Manchester M15 6BH, Lancs, England.
   Rowley, Jennifer, Manchester Metropolitan Univ, Dept Informat \& Communicat, Manchester M15 6BH, Lancs, England.}},
DOI = {{10.1108/MD-10-2015-0450}},
ISSN = {{0025-1747}},
EISSN = {{1758-6070}},
Keywords = {{Social media marketing; Digital marketing; Social media analytics;
   Agency-client relationship; Social media marketing evaluation}},
Keywords-Plus = {{BRAND; FIRM; PERFORMANCE; NETWORKING; CUSTOMERS; FRAMEWORK; EQUITY;
   IMPACT; USAGE; ROI}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business; Management}},
Author-Email = {{j.rowley@mmu.ac.uk}},
ResearcherID-Numbers = {{Keegan, Brendan/A-1608-2015}},
ORCID-Numbers = {{Keegan, Brendan/0000-0002-8441-3763}},
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Number-of-Cited-References = {{69}},
Times-Cited = {{7}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{64}},
Journal-ISO = {{Manag. Decis.}},
Doc-Delivery-Number = {{EP2TI}},
Unique-ID = {{ISI:000397235800002}},
DA = {{2019-06-22}},
}

@article{ ISI:000393431800001,
Author = {Banuelos, Jacob},
Title = {{Mobile Photography and Social Networks: Production and Socialization
   among University Students}},
Journal = {{REVISTA ICONO 14-REVISTA CIENTIFICA DE COMUNICACION Y TECNOLOGIAS}},
Year = {{2017}},
Volume = {{15}},
Number = {{1}},
Pages = {{1-22}},
Abstract = {{The present study analyzes the results of an exploration of practices of
   production, consumption, socialization, privacy and copyrights in a
   sample of 93 young Mexican university students from Tecnologico de
   Monterrey-Mexico City, who study Communication and Digital Media,
   Digital Marketing, And Animation and Digital Art. The study explores how
   these digital natives use mobile devices in their practices of
   consumption, socialization and photographic production in social
   networks, through which applications and what concepts they have about
   privacy and copyright. The study reveals a clear trend in young people
   to acquire a progressive culture snapr against a kodak cultures.}},
Publisher = {{ICONO 14}},
Address = {{C/ SALUD, 15 5OD, MADRID, 28013, SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Banuelos, J (Reprint Author), Tecnol Monterrey, Dept Estudios Culturales, Monterrey, Mexico.
   Banuelos, Jacob, Tecnol Monterrey, Dept Estudios Culturales, Monterrey, Mexico.}},
DOI = {{10.7195/ri14.v14i2.999}},
ISSN = {{1697-8293}},
Keywords = {{Mobile photography; Production; Consumption; Socialization; Privacy;
   Copyright; Social networks}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
ORCID-Numbers = {{Banuelos, Jacob/0000-0003-1919-7088}},
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Number-of-Cited-References = {{29}},
Times-Cited = {{0}},
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Usage-Count-Since-2013 = {{14}},
Journal-ISO = {{Rev. Icono 14}},
Doc-Delivery-Number = {{EJ7VW}},
Unique-ID = {{ISI:000393431800001}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000392902400006,
Author = {Martin, Erik J.},
Title = {{The State of Digital Marketing}},
Journal = {{ECONTENT}},
Year = {{2017}},
Volume = {{40}},
Number = {{1}},
Pages = {{16-18}},
Month = {{JAN-FEB}},
Publisher = {{ONLINE INC}},
Address = {{213 DANBURY RD, WILTON, CT 06897-4007 USA}},
Type = {{Article}},
Language = {{English}},
ISSN = {{1525-2531}},
Research-Areas = {{Information Science \& Library Science}},
Web-of-Science-Categories  = {{Information Science \& Library Science}},
Author-Email = {{MARTINSPIRATION@GMAIL.COM}},
Number-of-Cited-References = {{0}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{19}},
Journal-ISO = {{Econtent}},
Doc-Delivery-Number = {{EJ0MG}},
Unique-ID = {{ISI:000392902400006}},
DA = {{2019-06-22}},
}

@article{ ISI:000457730800009,
Author = {Gulka, Juliana Aparecida and de Oliveira Lucas, Elaine Rosangela},
Title = {{Digital Presence in Portals for Journals: Analysis Proposal}},
Journal = {{EM QUESTAO}},
Year = {{2017}},
Volume = {{23}},
Number = {{SI}},
Pages = {{159-179}},
Abstract = {{This research presents an analysis proposal of digital presence - from a
   theoretical reference of digital marketing - in portals for journals.
   With the open access movement, the use of electronic journals was
   intensified in such a manner, that portals for journals also gained more
   space since its deployment provides strategic issues when contributing
   to an increased visibility and the public value of the institutions,
   indicating the quality of the entity, as the latter takes on the
   responsibility for the preservation and dissemination of the journals,
   thus contributing to the expansion of scientific communication. Digital
   marketing has emerged as the application of marketing strategies on the
   internet or even in the digital environment. The presented proposal
   tackles the own and the spontaneous presence, not presenting any forms
   of analysis for the paid digital presence. The proposal is divided in
   three stages: (1) first stage: identification of the ``own digital
   presence{''}; (2) second stage: identification of the ``spontaneous
   digital presence{''}; and (3) third stage: analysis of the data. The
   mixture of tools, types of methodologies, collections and software point
   to broader results of the various faces of digital presence, since each
   has unique characteristics. The methodology presented can be used for
   diagnosis of the digital presence of portals for journals, pointing out
   improvements.}},
Publisher = {{UNIV FEDERAL RIO GRANDE SUL, FAC BIBLIOTECONOMIA \& COMUNICACAO}},
Address = {{RUA RAMIRO BARCELOS, 2705, SALA 519, PORTO ALEGRE, RS 90040-060, BRAZIL}},
Type = {{Article}},
Language = {{Portuguese}},
Affiliation = {{Gulka, JA (Reprint Author), Univ Fed Santa Catarina, Florianopolis, SC, Brazil.
   Gulka, Juliana Aparecida, Univ Fed Santa Catarina, Florianopolis, SC, Brazil.
   de Oliveira Lucas, Elaine Rosangela, Univ Estado Santa Catarina, Florianopolis, SC, Brazil.}},
DOI = {{10.19132/1808-5245230.159-179}},
ISSN = {{1807-8893}},
EISSN = {{1808-5245}},
Keywords = {{Digital presence; Portal for journals; Digital marketing; Open access}},
Research-Areas = {{Information Science \& Library Science}},
Web-of-Science-Categories  = {{Information Science \& Library Science}},
Author-Email = {{juliana.gulka@ufsc.br
   lani@udesc.br}},
Cited-References = {{ADOLPHO Conrado, 2011, OS 8PS MARKETING DIG.
   American Marketing Association, 2013, DEF MARK.
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   VICENTE Natali Ilza, 2015, THESIS.
   WOLCOW Vitor, 2015, COMO CONSTRUIR PRESE.}},
Number-of-Cited-References = {{20}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{0}},
Journal-ISO = {{Em. Questao}},
Doc-Delivery-Number = {{VH9AP}},
Unique-ID = {{ISI:000457730800009}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000388053500013,
Author = {Felix, Reto and Rauschnabel, Philipp A. and Hinsch, Chris},
Title = {{Elements of strategic social media marketing: A holistic framework}},
Journal = {{JOURNAL OF BUSINESS RESEARCH}},
Year = {{2017}},
Volume = {{70}},
Pages = {{118-126}},
Month = {{JAN}},
Abstract = {{Social media marketing is an integral element of 21st-century business.
   However, the literature on social media marketing remains fragmented and
   is focused on isolated issues, such as tactics for effective
   communication. The current research applies a qualitative,
   theory-building approach to develop a strategic framework that
   articulates four generic dimensions of strategic social media marketing.
   Social media marketing scope represents a range from defenders to
   explorers, social media marketing culture includes the poles of
   conservatism and modernism, social media marketing structures fall
   between hierarchies and networks, and social media marketing governance
   ranges from autocracy to anarchy. By providing a comprehensive
   conceptualization and definition of strategic social media marketing,
   this research proposes an integrative framework that expands beyond
   extant marketing theory. Furthermore, managers can apply the framework
   to position their organizations on these four dimensions in a manner
   consistent with their overall corporate mission and objectives. (C) 2016
   Elsevier Inc. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE INC}},
Address = {{360 PARK AVE SOUTH, NEW YORK, NY 10010-1710 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Rauschnabel, PA (Reprint Author), Univ Michigan, Coll Business, Dept Management Studies, 19000 Hubbard Dr, Dearborn, MI 48128 USA.
   Felix, Reto, Univ Texas Rio Grande Valley, Coll Business \& Entrepreneurship, Dept Mkt, 1201 W Univ Dr, Edinburg, TX 78501 USA.
   Rauschnabel, Philipp A., Univ Michigan, Coll Business, Dept Management Studies, 19000 Hubbard Dr, Dearborn, MI 48128 USA.
   Hinsch, Chris, Grand Valley State Univ, Dept Mkt, Seidman Coll Business, Seidman Ctr 3114, 50 Front Ave,SW, Grand Rapids, MI 49504 USA.}},
DOI = {{10.1016/j.jbusres.2016.05.001}},
ISSN = {{0148-2963}},
EISSN = {{1873-7978}},
Keywords = {{Strategic social media marketing; Holistic framework; New media;
   Definition of social media marketing; Social media strategy; Digital
   marketing}},
Keywords-Plus = {{WORD-OF-MOUTH; BRAND; PERFORMANCE; COMMUNITIES; MANAGEMENT; POWER;
   ORGANIZATION; TECHNOLOGY; BEHAVIOR; IMPACT}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{reto.felix@utrgv.edu
   prausch@umich.edu
   hinschc@gvsu.edu}},
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Number-of-Cited-References = {{57}},
Times-Cited = {{49}},
Usage-Count-Last-180-days = {{45}},
Usage-Count-Since-2013 = {{302}},
Journal-ISO = {{J. Bus. Res.}},
Doc-Delivery-Number = {{EC3UY}},
Unique-ID = {{ISI:000388053500013}},
DA = {{2019-06-22}},
}

@article{ ISI:000391065600003,
Author = {Panatto, Donatella and Domnich, Alexander and Gasparini, Roberto and
   Bonanni, Paolo and Icardi, Giancarlo and Amicizia, Daniela and Arata,
   Lucia and Carozzo, Stefano and Signori, Alessio and Bechini, Angela and
   Boccalini, Sara},
Title = {{An eHealth Project on Invasive Pneumococcal Disease: Comprehensive
   Evaluation of a Promotional Campaign}},
Journal = {{JOURNAL OF MEDICAL INTERNET RESEARCH}},
Year = {{2016}},
Volume = {{18}},
Number = {{12}},
Month = {{DEC}},
Abstract = {{Background: The recently launched Pneumo Rischio eHealth project, which
   consists of an app, a website, and social networking activity, is aimed
   at increasing public awareness of invasive pneumococcal disease (IPD).
   The launch of this project was prompted by the inadequate awareness of
   IPD among both laypeople and health care workers, the heavy
   socioeconomic burden of IPD, and the far from optimal vaccination
   coverage in Italy, despite the availability of safe and effective
   vaccines.
   Objective: The objectives of our study were to analyze trends in Pneumo
   Rischio usage before and after a promotional campaign, to characterize
   its end users, and to assess its user-rated quality.
   Methods: At 7 months after launching Pneumo Rischio, we established a
   4-month marketing campaign to promote the project. This intervention
   used various approaches and channels, including both traditional and
   digital marketing strategies. To highlight usage trends, we used
   different techniques of time series analysis and modeling, including a
   modified Mann-Kendall test, change-point detection, and segmented
   negative binomial regression of interrupted time series. Users were
   characterized in terms of demographics and IPD risk categories.
   Customer-rated quality was evaluated by means of a standardized tool in
   a sample of app users.
   Results: Over 1 year, the app was accessed by 9295 users and the website
   was accessed by 143,993 users, while the project's Facebook page had
   1216 fans. The promotional intervention was highly effective in
   increasing the daily number of users. In particular, the Mann-Kendall
   trend test revealed a significant (P <= .01) increasing trend in both
   app and website users, while change-point detection analysis showed that
   the first significant change corresponded to the start of the
   promotional campaign. Regression analysis showed a significant immediate
   effect of the intervention, with a mean increase in daily numbers of
   users of 1562\% (95\% CI 456\%-4870\%) for the app and 620\% (95\% CI
   176\%-1777\%) for the website. Similarly, the postintervention daily
   trend in the number of users was positive, with a relative increase of
   0.9\% (95\% CI 0.0\%-1.8\%) for the app and 1.4\% (95\% CI 0.7\%-2.1\%)
   for the website. Demographics differed between app and website users and
   Facebook fans. A total of 69.15\% (10,793/15,608) of users could be
   defined as being at risk of IPD, while 4729 users expressed intentions
   to ask their doctor for further information on IPD. The mean app quality
   score assigned by end users was approximately 79.5\% (397/500).
   Conclusions: Despite its specific topic, Pneumo Rischio was accessed by
   a considerable number of users, who ranked it as a high-quality project.
   In order to reach their target populations, however, such projects
   should be promoted.}},
Publisher = {{JMIR PUBLICATIONS, INC}},
Address = {{59 WINNERS CIRCLE, TORONTO, ON M4L 3Y7, CANADA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Panatto, D (Reprint Author), Univ Genoa, Dept Hlth Sci, Via Pastore,1, I-16132 Genoa, Italy.
   Panatto, Donatella; Domnich, Alexander; Gasparini, Roberto; Icardi, Giancarlo; Amicizia, Daniela; Arata, Lucia; Carozzo, Stefano; Signori, Alessio, Univ Genoa, Dept Hlth Sci, Via Pastore,1, I-16132 Genoa, Italy.
   Bonanni, Paolo; Bechini, Angela; Boccalini, Sara, Univ Florence, Dept Hlth Sci, Florence, Italy.}},
DOI = {{10.2196/jmir.6205}},
Article-Number = {{e316}},
ISSN = {{1438-8871}},
Keywords = {{invasive pneumococcal disease; pneumococcus; eHealth; mHealth; mobile
   app}},
Keywords-Plus = {{APPLICATION RATING-SCALE; REGRESSION-ANALYSIS; HEALTH INFORMATION; APP;
   INTERNET; ONLINE; RISK; WEB; COMMUNICATION; DETERMINANTS}},
Research-Areas = {{Health Care Sciences \& Services; Medical Informatics}},
Web-of-Science-Categories  = {{Health Care Sciences \& Services; Medical Informatics}},
Author-Email = {{panatto@unige.it}},
ResearcherID-Numbers = {{Signori, Alessio/L-3081-2016
   }},
ORCID-Numbers = {{Signori, Alessio/0000-0001-6289-9144
   Panatto, Donatella/0000-0002-2677-0551
   Bechini, Angela/0000-0002-6013-8779
   Amicizia, Daniela/0000-0002-9707-5214
   Bonanni, Paolo/0000-0003-2875-3744}},
Funding-Acknowledgement = {{Pfizer S.r.l.}},
Funding-Text = {{The development of this project was supported by sponsorship from Pfizer
   S.r.l. The sponsor had no role in the project design, development, or
   reporting. The authors thank Progetti di Impresa S.r.l. for creating the
   app, website, and Facebook page and for collecting usage data. The
   authors thank Dr Bernard Patrick for his linguistic review of the
   manuscript.}},
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Number-of-Cited-References = {{56}},
Times-Cited = {{3}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{4}},
Journal-ISO = {{J. Med. Internet Res.}},
Doc-Delivery-Number = {{EG5EF}},
Unique-ID = {{ISI:000391065600003}},
OA = {{DOAJ Gold, Green Published}},
DA = {{2019-06-22}},
}

@article{ ISI:000387777000003,
Author = {Teresa Ballestar, Maria and Sainz, Jorge and Torrent-Sellens, Joan},
Title = {{Social Networks on Cashback Websites}},
Journal = {{PSYCHOLOGY \& MARKETING}},
Year = {{2016}},
Volume = {{33}},
Number = {{12}},
Pages = {{1039-1045}},
Month = {{DEC}},
Abstract = {{The relevance of Cashback sites as a profitable business model has grown
   considerably over the last decade, where customer's social networks have
   been one of the most important keys of success. Hence, the success of
   cashback websites business model not only lays on strategies such as
   offering a wide portfolio of affiliate merchants and competitive
   cashbacks per transaction to attract new customers, but also on their
   ability of engaging them and enrolling new target customers through
   recommendation in a word-of-mouth marketing strategy. By a applying this
   kind of strategies, both the recommender and the referee benefit from
   referee's transactions in the network, meaning that benefits for
   customers and companies grow at the same time that the customer's social
   network grows and become more active. Consequently, this research
   focuses on the analysis of the impact of customer's social network on
   cashback websites from two different perspectives. From the customer's
   perspective, determining the impact of the social network composition
   and their activity in customer's benefits of cashback. Second, the
   research focuses on the ecommerce's perspective, testing which kind of
   customers, characterized by whether they have social network or not, are
   more profitable to the brand in terms of purchase behavior and loyalty.
   The findings are a step forward to understand customer behaviour and the
   relevance of social networks on cashback websites business model and
   help the companies to establish the basis to develop new digital
   marketing strategies less concentrated in media advertisements and
   oriented to increase customer acquisition, retention, and profitability.}},
Publisher = {{WILEY-BLACKWELL}},
Address = {{111 RIVER ST, HOBOKEN 07030-5774, NJ USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Ballestar, MT (Reprint Author), Rey Juan Carlos Univ, Mostoles, Spain.
   Teresa Ballestar, Maria; Sainz, Jorge, Rey Juan Carlos Univ, Mostoles, Spain.
   Torrent-Sellens, Joan, Open Univ Catalonia, Barcelona, Spain.}},
DOI = {{10.1002/mar.20937}},
ISSN = {{0742-6046}},
EISSN = {{1520-6793}},
Keywords-Plus = {{COMMERCE; COMMUNITIES; STRATEGIES; BEHAVIOR}},
Research-Areas = {{Business \& Economics; Psychology}},
Web-of-Science-Categories  = {{Business; Psychology, Applied}},
Author-Email = {{mt.ballestar@alumnos.urjc.es}},
ORCID-Numbers = {{Torrent-Sellens, Joan/0000-0002-6071-422X
   Ballestar de las Heras, Maria Teresa/0000-0001-8526-7561}},
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Number-of-Cited-References = {{16}},
Times-Cited = {{3}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{30}},
Journal-ISO = {{Psychol. Mark.}},
Doc-Delivery-Number = {{EC0GM}},
Unique-ID = {{ISI:000387777000003}},
DA = {{2019-06-22}},
}

@article{ ISI:000387670500008,
Author = {Grindrod, Peter and Higham, Desmond J. and Laflin, Peter and Otley,
   Amanda and Ward, Jonathan A.},
Title = {{Inverse network sampling to explore online brand allegiance}},
Journal = {{EUROPEAN JOURNAL OF APPLIED MATHEMATICS}},
Year = {{2016}},
Volume = {{27}},
Number = {{6, SI}},
Pages = {{958-970}},
Month = {{DEC}},
Abstract = {{Within the online media universe, there are many underlying communities.
   These may be defined, for example, through politics, location, health,
   occupation, extracurricular interests or retail habits. Government
   departments, charities and commercial organisations can benefit greatly
   from insights about the structure of these communities; the move to
   customer-centred practices requires knowledge of the customer base.
   Motivated by this issue, we address the fundamental question of whether
   a sub-network looks like a collection of individuals who have
   effectively been picked at random from the whole, or instead forms a
   distinctive community with a new, discernible structure. In the former
   case, to spread a message to the intended user base it may be best to
   use traditional broadcast media (TV, billboard), whereas in the latter
   case a more targeted approach could be more effective. In this work, we
   therefore formalise a concept of testing for sub-structure and apply it
   to social interaction data. First, we develop a statistical test to
   determine whether a given sub-network (induced sub-graph) is likely to
   have been generated by sampling nodes from the full network uniformly at
   random. This tackles an interesting inverse alternative to the more
   widely studied ``forward{''} problem. We then apply the test to a
   Twitter reciprocated mentions network where a range of brand name based
   sub-networks are created via tweet content. We correlate the computed
   results against the independent views of 16 digital marketing
   professionals. We conclude that there is great potential for social
   media based analytics to quantify, compare and interpret online brand
   allegiances systematically, in real time and at large scale.}},
Publisher = {{CAMBRIDGE UNIV PRESS}},
Address = {{32 AVENUE OF THE AMERICAS, NEW YORK, NY 10013-2473 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Grindrod, P (Reprint Author), Univ Oxford, Math Inst, Oxford OX2 6GG, England.
   Grindrod, Peter, Univ Oxford, Math Inst, Oxford OX2 6GG, England.
   Higham, Desmond J., Univ Strathclyde, Dept Math \& Stat, Glasgow G1 1XH, Lanark, Scotland.
   Laflin, Peter; Otley, Amanda, Bloom Agcy, Marshalls Mill,Marshall St, Leeds LS11 9YJ, W Yorkshire, England.
   Ward, Jonathan A., Univ Leeds, Sch Math, Leeds LS2 9JT, W Yorkshire, England.}},
DOI = {{10.1017/S0956792516000085}},
ISSN = {{0956-7925}},
EISSN = {{1469-4425}},
Keywords = {{generating function; mentions; networks; p-value; random graph;
   sampling; statistics; Twitter}},
Keywords-Plus = {{SOCIAL NETWORKS; COMMUNITIES; LOYALTY; MEDIA}},
Research-Areas = {{Mathematics}},
Web-of-Science-Categories  = {{Mathematics, Applied}},
Author-Email = {{grindrod@maths.ox.ac.uk
   d.j.higham@strath.ac.uk
   Peter.Laflin@bloomagency.co.uk
   Amanda.Otley@bloomagency.co.uk
   j.a.ward@leeds.ac.uk}},
Funding-Acknowledgement = {{Research Councils UK Digital Economy Programme via EPSRC Horizon Digital
   Economy Hub {[}EP/G065802/1]; Royal Society Wolfson Award; EPSRC/Digital
   Economy Established Career Fellowship grant {[}EP/M00158X/1]; EPSRC
   {[}EP/I016058/1]; Engineering and Physical Sciences Research Council
   {[}EP/I016058/1, EP/M00158X/1]}},
Funding-Text = {{We are grateful to Bloom Agency, Leeds, UK, for giving us access to the
   social media experts who contributed to this study. The Twitter data
   will be made available upon publication. PG was supported by the
   Research Councils UK Digital Economy Programme via EPSRC grant
   EP/G065802/1 The Horizon Digital Economy Hub. DJH acknowledges support
   from a Royal Society Wolfson Award and an EPSRC/Digital Economy
   Established Career Fellowship grant EP/M00158X/1. JAW was supported by
   EPSRC grant EP/I016058/1.}},
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Number-of-Cited-References = {{27}},
Times-Cited = {{2}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{13}},
Journal-ISO = {{Eur. J. Appl. Math.}},
Doc-Delivery-Number = {{EB8VX}},
Unique-ID = {{ISI:000387670500008}},
DA = {{2019-06-22}},
}

@article{ ISI:000445424200001,
Author = {Anic, Ivan-Damir and Skare, Vatroslav and Milakovic, Ivana Kursan},
Title = {{DETERMINANTS AND BEHAVIOURAL CONSEQUENCES OF ONLINE PRIVACY CONCERNS
   AMONG YOUNG CONSUMERS IN CROATIA}},
Journal = {{EKONOMSKI PREGLED}},
Year = {{2016}},
Volume = {{67}},
Number = {{5}},
Pages = {{377-398}},
Month = {{DEC}},
Abstract = {{Online privacy concerns have been recognised as an important driver of
   the growth of digital economy. Although new information and
   communication technologies are changing business practices significantly
   and offer new business opportunities, they also raise online privacy
   concerns. Major issue is to determine how to decrease online privacy
   concerns and increase consumer confidence in interacting with companies
   in the online environment. This research seeks to identify influential
   factors that affect online privacy concerns and their consequences or
   consumer behaviour. The data collected from student sample were analysed
   by using exploratory and confirmatory factor analyses, and structural
   equation modelling. Results indicate that third-party seal assurance,
   previous online experience, time spent online and gender significantly
   affect privacy concerns, while consumer attitudes towards relationship
   marketing and income were not shown to have significant impact. When
   designing privacy policy, marketers should take into consideration those
   factors to alleviate privacy concerns, which will in turn increase
   purchases over the Iraternet. Managerial implications are discussed in
   the paper.}},
Publisher = {{HRVATSKO DRUSTVO EKONOMISTA}},
Address = {{TRG J F KENNEDYA 6, ZAGREB, 10000, CROATIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Anic, ID (Reprint Author), Inst Econ, Zagreb, Croatia.
   Anic, Ivan-Damir, Inst Econ, Zagreb, Croatia.
   Skare, Vatroslav, Univ Zagreb, Fac Econ \& Business, Zagreb, Croatia.
   Milakovic, Ivana Kursan, Univ Split, Fac Econ, Split, Croatia.}},
ISSN = {{0424-7558}},
EISSN = {{1848-9494}},
Keywords = {{online privacy concerns; consumer buying behaviour; digital marketing;
   consumer protection}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Economics}},
Author-Email = {{danic@eizg.hr
   vskare@efzg.hr
   ikursan@efst.hr}},
Funding-Acknowledgement = {{Croatian Science Foundation {[}7913]}},
Funding-Text = {{This work has been fully supported by Croatian Science Foundation's
   funding of the project 7913.}},
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Number-of-Cited-References = {{44}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{2}},
Journal-ISO = {{Ekon. Pregl.}},
Doc-Delivery-Number = {{VG1PR}},
Unique-ID = {{ISI:000445424200001}},
DA = {{2019-06-22}},
}

@article{ ISI:000425101800016,
Author = {Kacaniova, Magdalena and Bacikova, Zuzana},
Title = {{EMOTIONAL ASPECTS OF FACEBOOK TEXTUAL POSTS A FRAMEWORK FOR MARKETING
   RESEARCH}},
Journal = {{EUROPEAN JOURNAL OF SCIENCE AND THEOLOGY}},
Year = {{2016}},
Volume = {{12}},
Number = {{6}},
Pages = {{187-197}},
Month = {{DEC}},
Abstract = {{Social networks have contributed to the deviation from communication
   model represented by traditional media channels. Within web 2.0
   paradigm, social networks enable users not only to passively receive
   information, but also to actively participate and provide useful
   feedback. Activity of social network users can be assessed from
   different perspectives - affective, cognitive or behavioural. The aim of
   presented paper is to evaluate affective aspects of communication in
   relation to commercial messages within the scope of sentiment analysis.
   The incentive for this area of interest lies in recent adjoining of new
   features to emotional scale on Facebook social network. In the research
   of Facebook posts from four monitored brands of non-alcoholic beverages
   we are applying sentiment analysis and extraction of sentiment from
   recently introduced Facebook Reaction scales in order to investigate
   similarity or dissimilarity of information obtained from these two
   social network communication tools with the emphasis on the detection of
   affective content in examined communication.}},
Publisher = {{ACAD ORGANISATION ENVIRONMENTAL ENGINEERING \& SUSTAINABLE DEV}},
Address = {{MANGERON BLVD NO 71A, PO 10, BOX 2111, IASI, 700050, ROMANIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Kacaniova, M (Reprint Author), Univ Ss Cyril \& Methodius, Fac Mass Media Commun, Nam J Herdu 2, Trnava 91701, Slovakia.
   Kacaniova, Magdalena, Univ Ss Cyril \& Methodius, Fac Mass Media Commun, Nam J Herdu 2, Trnava 91701, Slovakia.
   Bacikova, Zuzana, Constantine Philosopher Univ Nitra, Fac Arts, Drazovska 4, Nitra 94974, Slovakia.}},
ISSN = {{1841-0464}},
EISSN = {{1842-8517}},
Keywords = {{emotions; sentiment analysis; digital marketing; social network;
   Facebook}},
Research-Areas = {{Religion}},
Web-of-Science-Categories  = {{Religion}},
Author-Email = {{kacaniova.m@gmail.com}},
Funding-Acknowledgement = {{UGA research project {[}IV/1/2016]}},
Funding-Text = {{This study is a partial output of UGA research project no. IV/1/2016:
   `Sentiment ako metrika digitalneho marketingu' (Sentiment as metric of
   digital marketing).}},
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Number-of-Cited-References = {{20}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{2}},
Journal-ISO = {{Eur. J. Sci. Theol.}},
Doc-Delivery-Number = {{VB9XC}},
Unique-ID = {{ISI:000425101800016}},
DA = {{2019-06-22}},
}

@article{ ISI:000385318500022,
Author = {Ko, Eunju and Phau, Ian and Aiello, Gaetano},
Title = {{Luxury brand strategies and customer experiences: Contributions to
   theory and practice}},
Journal = {{JOURNAL OF BUSINESS RESEARCH}},
Year = {{2016}},
Volume = {{69}},
Number = {{12}},
Pages = {{5749-5752}},
Month = {{DEC}},
Abstract = {{This special issue on luxury brand strategies and customer experiences
   includes eleven research papers which are valuable for marketers and
   researchers. Articles are grouped by topic- social media and digital
   marketing, ingredient branding and value creation, luxury retailing, and
   luxury consumer experience. The introductory article in this special
   issue places each article in one of four categories even though some of
   articles include information relevant to at least one other topic and
   briefly introduces unique and interesting about each article. This
   selection of papers written by 34 authors representing ten countries
   serves to extend the luxury brand research area in need of new
   developments, theories, and practices in light of the trends toward
   global luxury industries. (C) 2016 Elsevier Inc. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE INC}},
Address = {{360 PARK AVE SOUTH, NEW YORK, NY 10010-1710 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Ko, E (Reprint Author), Yonsei Univ, Dept Clothing \& Text, Coll Human Ecol, 262 Seongsanno,Samsung Hall 318, Seoul 120749, South Korea.
   Ko, Eunju, Yonsei Univ, Dept Clothing \& Text, Coll Human Ecol, 262 Seongsanno,Samsung Hall 318, Seoul 120749, South Korea.
   Phau, Ian, Curtin Univ, Sch Mkt, Kent St, Bentley, WA 6102, Australia.
   Aiello, Gaetano, Univ Florence, Dept Sci Econ \& Business, Via Pandects,32, I-50127 Florence, Italy.}},
DOI = {{10.1016/j.jbusres.2016.04.170}},
ISSN = {{0148-2963}},
EISSN = {{1873-7978}},
Keywords = {{Luxury brand strategies; Luxury customer experience; Social media and
   digital marketing; Value co-creation; Ingredient branding; Luxury
   retailing}},
Keywords-Plus = {{SOCIAL MEDIA; FASHION BRANDS; PURCHASE INTENTION; SATISFACTION;
   BEHAVIOR; LOYALTY; RETAIL; EQUITY}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{ejko@yonsei.ac.kr
   Ian.Phau@cbs.curtin.edu.au
   Gaetano.aiello@unifi.it}},
ORCID-Numbers = {{AIELLO, GAETANO/0000-0003-2871-0613}},
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Number-of-Cited-References = {{24}},
Times-Cited = {{14}},
Usage-Count-Last-180-days = {{11}},
Usage-Count-Since-2013 = {{159}},
Journal-ISO = {{J. Bus. Res.}},
Doc-Delivery-Number = {{DY7OJ}},
Unique-ID = {{ISI:000385318500022}},
DA = {{2019-06-22}},
}

@article{ ISI:000385318500032,
Author = {Choi, Eunha and Ko, Eunju and Kim, Angella J.},
Title = {{Explaining and predicting purchase intentions following luxury-fashion
   brand value co-creation encounters}},
Journal = {{JOURNAL OF BUSINESS RESEARCH}},
Year = {{2016}},
Volume = {{69}},
Number = {{12}},
Pages = {{5827-5832}},
Month = {{DEC}},
Abstract = {{This study investigates luxury brand value co-creation processes. The
   authors use a mixed method approach to examine the relationships among
   encounter attributes, consumer value, brand value, and purchase
   intentions. In-depth interviews with Chanel customers reveal their
   reactions to their digital marketing and art marketing value co-creation
   experiences. Structural equation modeling analysis shows that the
   experiences influence customer value, customer value then influences
   brand value, and brand value then influences purchase intentions.
   Findings suggest that marketers should emphasize emotional and
   experiential aspects during customer-brand interaction encounters. (C)
   2016 Elsevier Inc. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE INC}},
Address = {{STE 800, 230 PARK AVE, NEW YORK, NY 10169 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Ko, E (Reprint Author), Yonsei Univ, Dept Clothing \& Text, Samsung Hall 313,50 Yonsei Ro, Seoul 120749, South Korea.
   Choi, Eunha; Ko, Eunju, Yonsei Univ, Dept Clothing \& Text, Samsung Hall 313,50 Yonsei Ro, Seoul 120749, South Korea.
   Kim, Angella J., Calif State Polytech Univ Pomona, Dept Apparel Merchandising \& Management, 3801 West Temple Ave, Pomona, CA 91768 USA.}},
DOI = {{10.1016/j.jbusres.2016.04.180}},
ISSN = {{0148-2963}},
EISSN = {{1873-7978}},
Keywords = {{Art marketing; Digital marketing; Encounter; Luxury; Value co-creation}},
Keywords-Plus = {{CUSTOMER EQUITY; PRODUCT; IMPACT}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{lovetoday23@hotmail.com
   ejko@yonsei.ac.kr
   akim@cpp.edu}},
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Number-of-Cited-References = {{33}},
Times-Cited = {{7}},
Usage-Count-Last-180-days = {{6}},
Usage-Count-Since-2013 = {{92}},
Journal-ISO = {{J. Bus. Res.}},
Doc-Delivery-Number = {{DY7OJ}},
Unique-ID = {{ISI:000385318500032}},
DA = {{2019-06-22}},
}

@article{ ISI:000375601500003,
Author = {Besbes, Omar and Gur, Yonatan and Zeevi, Assaf},
Title = {{Optimization in Online Content Recommendation Services: Beyond
   Click-Through Rates}},
Journal = {{M\&SOM-MANUFACTURING \& SERVICE OPERATIONS MANAGEMENT}},
Year = {{2016}},
Volume = {{18}},
Number = {{1, SI}},
Pages = {{15-33}},
Month = {{WIN}},
Abstract = {{A new class of online services allows Internet media sites to direct
   users from articles they are currently reading to other content they may
   be interested in. This process creates a ``browsing path{''} along which
   there is potential for repeated interaction between the user and the
   provider, giving rise to a dynamic optimization problem. A key metric
   that often underlies this recommendation process is the click-through
   rate (CTR) of candidate articles. Whereas CTR is a measure of
   instantaneous click likelihood, we analyze the performance improvement
   that one may achieve by some lookahead that accounts for the potential
   future path of users. To that end, by using some data of user path
   history at major media sites, we introduce and derive a representation
   of content along two key dimensions: clickability, the likelihood to
   click to an article when it is recommended; and engageability, the
   likelihood to click from an article when it hosts a recommendation. We
   then propose a class of heuristics that leverage both clickability and
   engageability, and provide theoretical support for favoring such
   path-focused heuristics over myopic heuristics that focus only on
   clickability (no lookahead). We conduct a live pilot experiment that
   measures the performance of a practical proxy of our proposed class,
   when integrated into the operating system of a worldwide leading
   provider of content recommendations, allowing us to estimate the
   aggregate improvement in clicks per visit relative to the CTR-driven
   current practice. The documented improvement highlights the importance
   and the practicality of efficiently incorporating the future path of
   users in real time.}},
Publisher = {{INFORMS}},
Address = {{5521 RESEARCH PARK DR, SUITE 200, CATONSVILLE, MD 21228 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Besbes, O; Zeevi, A (Reprint Author), Columbia Univ, New York, NY 10027 USA.
   Gur, Y (Reprint Author), Stanford Univ, Stanford, CA 94305 USA.
   Besbes, Omar; Zeevi, Assaf, Columbia Univ, New York, NY 10027 USA.
   Gur, Yonatan, Stanford Univ, Stanford, CA 94305 USA.}},
DOI = {{10.1287/msom.2015.0548}},
ISSN = {{1523-4614}},
EISSN = {{1526-5498}},
Keywords = {{online services; dynamic assortment selection; data-driven optimization;
   recommendation systems; content marketing; digital marketing; path data}},
Keywords-Plus = {{DYNAMIC ASSORTMENT; CLICKSTREAM DATA; USER ENGAGEMENT; MODEL; PATH;
   FRAMEWORK; INTERNET; SYSTEMS; CHOICE}},
Research-Areas = {{Business \& Economics; Operations Research \& Management Science}},
Web-of-Science-Categories  = {{Management; Operations Research \& Management Science}},
Author-Email = {{ob2105@gsb.columbia.edu
   ygur@stanford.edu
   assaf@gsb.columbia.edu}},
Funding-Acknowledgement = {{National Science Foundation {[}0964170]; United States-Israel Binational
   Science Foundation {[}2010466]; Eugene M. Lang support fund; W. E.
   Deming Center for quality, productivity, and competitiveness}},
Funding-Text = {{The authors are grateful to Alan Scheller-Wolf, an associate editor, and
   three reviewers for their feedback that helped to improve the paper. The
   authors deeply thank their industrial partner, Outbrain Inc., with
   special thanks to Itai Hochman and Rani Nelken, who participated in this
   study from its inception. This work was supported by the National
   Science Foundation {[}Grant 0964170], the United States-Israel
   Binational Science Foundation {[}Grant 2010466], the Eugene M. Lang
   support fund, and the W. E. Deming Center for quality, productivity, and
   competitiveness.}},
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Times-Cited = {{2}},
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Usage-Count-Since-2013 = {{145}},
Journal-ISO = {{M\&SOM-Manuf. Serv. Oper. Manag.}},
Doc-Delivery-Number = {{DL4JT}},
Unique-ID = {{ISI:000375601500003}},
DA = {{2019-06-22}},
}

@article{ ISI:000387251700007,
Author = {Lamberton, Cait and Stephen, Andrew T.},
Title = {{A Thematic Exploration of Digital, Social Media, and Mobile Marketing:
   Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry}},
Journal = {{JOURNAL OF MARKETING}},
Year = {{2016}},
Volume = {{80}},
Number = {{6, SI}},
Pages = {{146-172}},
Month = {{NOV}},
Note = {{MSI Conference, Bostons Coll Carroll, Sch Management, Newton, MA, JUL
   30-31, 2015}},
Organization = {{Mkt Sci Inst}},
Abstract = {{Over the past 15 years, digital media platforms have revolutionized
   marketing, offering new ways to reach, inform, engage, sell to, learn
   about, and provide service to customers. As a means of taking stock of
   academic work's ability to contribute to this revolution, this article
   tracks the changes in scholarly researchers' perspectives on three major
   digital, social media, and mobile (DSMM) marketing themes from 2000 to
   2015. The authors first use keyword counts from the premier general
   marketing journals to gain a macro-level view of the shifting importance
   of various DSMM topics since 2000. They then identify key themes
   emerging in five-year time frames during this period: (1) DSMM as a
   facilitator of individual expression, (2) DSMM as decision support tool,
   and (3) DSMM as a market intelligence source. In both academic research
   to date and corresponding practitioner discussion, there is much to
   appreciate. However, there are also several shortcomings of extant
   research that have limited its relevance and created points of
   disconnect between academia and practice. Finally, in light of this, an
   agenda for future research based on emerging research topics is
   advanced.}},
Publisher = {{AMER MARKETING ASSOC}},
Address = {{311S WACKER DR, STE 5800, CHICAGO, IL 60606-6629 USA}},
Type = {{Article; Proceedings Paper}},
Language = {{English}},
Affiliation = {{Lamberton, C (Reprint Author), Univ Pittsburgh, Joseph M Katz Grad Sch Business, Mkt, Pittsburgh, PA 15260 USA.
   Lamberton, Cait, Univ Pittsburgh, Joseph M Katz Grad Sch Business, Mkt, Pittsburgh, PA 15260 USA.
   Stephen, Andrew T., Univ Oxford, Said Business Sch, Mkt, Oxford OX1 2JD, England.}},
DOI = {{10.1509/jm.15.0415}},
ISSN = {{0022-2429}},
EISSN = {{1547-7185}},
Keywords = {{digital marketing; social media; mobile marketing; research agenda;
   marketing practice}},
Keywords-Plus = {{WORD-OF-MOUTH; USER-GENERATED CONTENT; ONLINE COMMUNITIES; CLICKSTREAM
   DATA; DECISION-MAKING; SEARCH ENGINES; WIDE-WEB; INTERNET; NETWORKS;
   PRODUCT}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{clamberton@katz.pitt.edu
   andrew.stephen@sbs.ox.ac.uk}},
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Number-of-Cited-References = {{132}},
Times-Cited = {{79}},
Usage-Count-Last-180-days = {{48}},
Usage-Count-Since-2013 = {{292}},
Journal-ISO = {{J. Mark.}},
Doc-Delivery-Number = {{EB3GM}},
Unique-ID = {{ISI:000387251700007}},
DA = {{2019-06-22}},
}

@article{ ISI:000386420100006,
Author = {Walmsley, Ben},
Title = {{From arts marketing to audience enrichment: How digital engagement can
   deepen and democratize artistic exchange with audiences}},
Journal = {{POETICS}},
Year = {{2016}},
Volume = {{58}},
Pages = {{66-78}},
Month = {{OCT}},
Abstract = {{There remains a significant gap in the scholarly literature on the
   processes, benefits and challenges of digital engagement in the arts.
   This article presents and critically analyses the findings of one of the
   largest mixed-methods studies ever conducted into audience engagement
   with dance. Based on a rigorous mixed-methods approach comprising
   participant and audience surveys, discussion groups, depth interviews,
   netnography and content analysis of a new responsive online platform
   based on Liz Lerman's renowned Critical Response Process, this study
   investigates the potential of digital engagement to facilitate context
   and audience anticipation; foster a culture of constructive critical
   enquiry between arts organizations, artists and audiences; and break
   down barriers to attendance.
   The study's key findings indicated that responsive digital platforms can
   democratize critical exchange; foster slower, more reflective critique;
   and positively shift perceptions of unfamiliar artforms amongst
   non-attenders. A sustained process of digital engagement during the
   creative process was revealed to facilitate contextualization and
   cognitive decoding and thus enhance kinaesthetic and emotional
   engagement during an ensuing live performance. However, confirming
   previous findings, it proved challenging to maintain engagement amongst
   online participants, particularly amongst non-attenders, which
   reinforced the importance of social modes of engagement.
   Ultimately this kind of digital platform has the potential to encourage
   a deeper, richer, more relational and democratic engagement between
   audiences, artists and arts organizations. Beyond the arts, the platform
   was shown to impact positively on participants' wider feedback
   mechanisms, both at work and at home, indicating its potential wider
   educational and sociological role in enhancing interpersonal skills and
   encouraging empathy with others. (C) 2016 The Author. Published by
   Elsevier B.V.}},
Publisher = {{ELSEVIER SCIENCE BV}},
Address = {{PO BOX 211, 1000 AE AMSTERDAM, NETHERLANDS}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Walmsley, B (Reprint Author), Univ Leeds, Sch Perfonnauce \& Cultural Ind, Audience Engagement, Leeds LS2 9JT, W Yorkshire, England.
   Walmsley, Ben, Univ Leeds, Sch Perfonnauce \& Cultural Ind, Audience Engagement, Leeds LS2 9JT, W Yorkshire, England.}},
DOI = {{10.1016/j.poetic.2016.07.001}},
ISSN = {{0304-422X}},
EISSN = {{1872-7514}},
Keywords = {{Audience engagement; Audience development; Arts marketing; Digital
   marketing; Arts management}},
Keywords-Plus = {{EXPERIENCES}},
Research-Areas = {{Literature; Sociology}},
Web-of-Science-Categories  = {{Literature; Sociology}},
Author-Email = {{b.walmsley@leeds.ac.uk}},
ResearcherID-Numbers = {{Fitrianto, Eko/R-9910-2016
   }},
ORCID-Numbers = {{Fitrianto, Eko/0000-0002-7148-7245
   Walmsley, Ben/0000-0002-4536-5180}},
Funding-Acknowledgement = {{Digital R\&D Fund for the Arts - Nesta; Arts and Humanities Research
   Council; National Lottery through Arts Council England}},
Funding-Text = {{This work was supported by the Digital R\&D Fund for the Arts, which was
   funded by Nesta, Arts and Humanities Research Council and the National
   Lottery through Arts Council England. As this was a collaborative
   project, I would like to thank Dr Laura Griffiths, Dr Julie Brown and
   Professor Sita Popat for their insights, support and advice throughout
   the course of this study. I would also like to thank our key industry
   partners, Yorkshire Dance and Breakfast Creatives (particularly Wieke
   Eringa, Antony Dunn and Nick Ellwood) for the many hours of shared
   discussion, good humour and debate.}},
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Number-of-Cited-References = {{58}},
Times-Cited = {{3}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{12}},
Journal-ISO = {{Poetics}},
Doc-Delivery-Number = {{EA2KB}},
Unique-ID = {{ISI:000386420100006}},
OA = {{Green Published, Other Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000383701900005,
Author = {Boelsen-Robinson, Tara and Backholer, Kathryn and Peeters, Anna},
Title = {{Digital marketing of unhealthy foods to Australian children and
   adolescents}},
Journal = {{HEALTH PROMOTION INTERNATIONAL}},
Year = {{2016}},
Volume = {{31}},
Number = {{3}},
Pages = {{523-533}},
Month = {{SEP}},
Abstract = {{The emergence of new media-including branded websites, social media and
   mobile applications-has created additional touch points for unhealthy
   food and beverage companies to target children and adolescents. The aim
   of this study was to perform an audit of new media for three top selling
   food and beverage brands in Australia. The top selling brand in three of
   the most advertised food and beverage categories was identified.
   Facebook, websites and mobile phone applications from these three brands
   were assessed using a combination of descriptive analyses and structured
   data collection during June and July 2013. Information on target
   audience, main focus of the activity, marketing strategies employed and
   connectivity were collected. Promotional activities were assessed
   against industry self-regulatory codes. McDonald's, Coca-Cola and
   Cadbury Dairy Milk were audited, with 21 promotional activities
   identified. These promotional activities appeared to use a number of
   marketing strategies, with frequent use of indirect product association,
   engagement techniques and branding. We identified strategic targeting of
   both children and adolescents. We found that while all promotional
   activities technically met self-regulatory codes (usually due to
   media-specific age restrictions) a number appeared to employ unhealthy
   food or beverage marketing directed to children. Brands are using
   engaging content via new media aimed at children and adolescents to
   promote unhealthy food and beverages. Given the limitations of
   self-regulatory codes in the context of new media, strategies need to be
   developed to reduce exposure of children and adolescents to marketing of
   unhealthy food and beverage products via these avenues.}},
Publisher = {{OXFORD UNIV PRESS}},
Address = {{GREAT CLARENDON ST, OXFORD OX2 6DP, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Peeters, A (Reprint Author), Baker IDI Heart \& Diabet Inst, Dept Epidemiol, Melbourne, Vic, Australia.
   Peeters, A (Reprint Author), Monash Univ, Sch Publ Hlth \& Prevent Med, Melbourne, Vic, Australia.
   Boelsen-Robinson, Tara; Backholer, Kathryn; Peeters, Anna, Baker IDI Heart \& Diabet Inst, Dept Epidemiol, Melbourne, Vic, Australia.
   Boelsen-Robinson, Tara; Backholer, Kathryn; Peeters, Anna, Monash Univ, Sch Publ Hlth \& Prevent Med, Melbourne, Vic, Australia.}},
DOI = {{10.1093/heapro/dav008}},
ISSN = {{0957-4824}},
EISSN = {{1460-2245}},
Keywords = {{advertising; children; food; media; adolescent}},
Keywords-Plus = {{TELEVISION}},
Research-Areas = {{Health Care Sciences \& Services; Public, Environmental \& Occupational
   Health}},
Web-of-Science-Categories  = {{Health Policy \& Services; Public, Environmental \& Occupational Health}},
Author-Email = {{anna.peeters@bakeridi.edu.au}},
ResearcherID-Numbers = {{PEETERS, ANNA/B-3663-2013
   Peeters, Anna/M-8284-2019
   Boelsen-Robinson, Tara/H-7374-2019
   }},
ORCID-Numbers = {{PEETERS, ANNA/0000-0003-4340-9132
   Peeters, Anna/0000-0003-4340-9132
   Boelsen-Robinson, Tara/0000-0003-1671-3091
   backholer, kathryn/0000-0002-3323-575X}},
Funding-Acknowledgement = {{Australian Research Council (ARC) {[}LP120100418]; Victorian
   Government's Operational Infrastructure Support (OIS) Program; ARC
   Linkage grant {[}LP120100418]; Australian National Preventive Health
   Agency {[}188PEE2011]; National Heart Foundation of Australia {[}PH
   12M6824]; National Health and Medical Research Council Career
   Development Fellowship {[}1045456]; Baker IDI Heart and Diabetes
   Institute}},
Funding-Text = {{This work was supported by an Australian Research Council (ARC) Linkage
   grant (LP120100418) and in part by the Victorian Government's
   Operational Infrastructure Support (OIS) Program. T.B.R. and K.B. were
   also supported by the ARC Linkage grant (LP120100418) and an Australian
   National Preventive Health Agency grant (188PEE2011), K.B. was supported
   by a Post-doctoral Research Fellowship from the National Heart
   Foundation of Australia (PH 12M6824), A.P. was supported by a National
   Health and Medical Research Council Career Development Fellowship
   (1045456) and the Baker IDI Heart and Diabetes Institute.}},
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Number-of-Cited-References = {{38}},
Times-Cited = {{11}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{43}},
Journal-ISO = {{Health Promot. Int.}},
Doc-Delivery-Number = {{DW5QQ}},
Unique-ID = {{ISI:000383701900005}},
OA = {{Bronze}},
DA = {{2019-06-22}},
}

@article{ ISI:000453790000005,
Author = {Fonseca Escudero, David and Climent, August and Canaleta, Xavier and
   Vicent, Lluis},
Title = {{Scenario Centered Curriculum Assessment Based on the Technological
   Profile of the Student}},
Journal = {{EDUCATION IN THE KNOWLEDGE SOCIETY}},
Year = {{2016}},
Volume = {{17}},
Number = {{3}},
Pages = {{67-88}},
Month = {{SEP}},
Abstract = {{This article presents the results and the degree of student satisfaction
   obtained in the usability testing of the Scenario Centered Curriculum
   (SCC) method, with a specific focus on the technological profile of each
   group of students. The method was incorporated into a Digital Marketing
   course which was taught in three Vocation Training Schools in Spain,
   Italy and France. The schools involved, together with seven other
   members, form part of a consortium created to promote the development of
   the Learning4Work Project (L4W), as part of the Erasmus+ program of the
   European Community. The aim of this project is to verify whether the
   active learning methods applied to Vocational Training environments
   improve student motivation and performance and bring about significant
   improvement in the workplace. The preliminary results obtained indicate
   a need to adapt the contents to the specific professional area of each
   school in order to improve the results, as it appears that without a
   contextualization phase, students do not fully appreciate the potential
   advantages of the method.}},
Publisher = {{EDICIONES UNIV SALAMANCA}},
Address = {{APARTADO DE CORREOS 325, SALAMANCA, 00000, SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Escudero, DF (Reprint Author), Univ Ramon Llull, Dept Engn, Barcelona, Spain.
   Escudero, DF (Reprint Author), Univ Ramon Llull, Grp Res Technol Enhanced Learning GRETEL, Barcelona, Spain.
   Fonseca Escudero, David; Climent, August; Canaleta, Xavier, Univ Ramon Llull, Dept Engn, Barcelona, Spain.
   Fonseca Escudero, David; Climent, August; Canaleta, Xavier; Vicent, Lluis, Univ Ramon Llull, Grp Res Technol Enhanced Learning GRETEL, Barcelona, Spain.
   Vicent, Lluis, UOLS, Andorra La Vella, Andorra.}},
DOI = {{10.14201/eks20161736788}},
ISSN = {{2444-8729}},
Keywords = {{Educational Innovation; Learning Methodologies; Vocational Training;
   User Profile; Satisfaction and Usability Studies; Active Learning}},
Research-Areas = {{Education \& Educational Research}},
Web-of-Science-Categories  = {{Education \& Educational Research}},
Author-Email = {{fonsi@salle.url.edu
   augc@salle.url.edu
   xavic@salle.url.edu
   Andorra.vicent@salle.url.edu}},
ResearcherID-Numbers = {{Fonseca, David/C-7781-2014}},
ORCID-Numbers = {{Fonseca, David/0000-0001-9471-153X}},
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Number-of-Cited-References = {{26}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{0}},
Journal-ISO = {{Educ. Knowl. Soc.}},
Doc-Delivery-Number = {{VH6KQ}},
Unique-ID = {{ISI:000453790000005}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000383881700008,
Author = {Critchlow, Nathan and Moodie, Crawford and Bauld, Linda and Bonner,
   Adrian and Hastings, Gerard},
Title = {{Awareness of, and participation with, digital alcohol marketing, and the
   association with frequency of high episodic drinking among young adults}},
Journal = {{DRUGS-EDUCATION PREVENTION AND POLICY}},
Year = {{2016}},
Volume = {{23}},
Number = {{4}},
Pages = {{328-336}},
Month = {{AUG}},
Abstract = {{Aim: To explore the association between awareness of traditional and
   digital marketing, participation with digital marketing and young
   adults' frequency of high episodic drinking (HED). Methods: An online
   cross-sectional survey of 18-25 year olds (n=405) measured awareness of
   nine traditional marketing channels, and awareness of, and participation
   with, 11 digital marketing channels. HED was measured using the final
   item from the Alcohol Use Disorders Identification Test - Consumption
   (AUDIT-C). Findings: Respondents, on average, were aware of alcohol
   being marketed through 4.30 traditional and 6.23 digital marketing
   channels, and had participated with marketing through 2.34 digital
   channels. Respondents who reported HED on at least a weekly basis
   reported the most awareness of, and participation with, alcohol
   marketing. Those who reported never engaging in HED, or doing so less
   than monthly, reported the lowest. Significant associations were found
   between awareness of, and participation with, traditional and digital
   alcohol marketing and increased frequency of HED. Conclusions: That
   digital marketing was more successful than traditional in reaching young
   adults, and had a stronger association with increased frequency of HED,
   highlights the dynamic nature of marketing communications and the need
   for further research to fully understand young people's experience with
   digital marketing.}},
Publisher = {{TAYLOR \& FRANCIS LTD}},
Address = {{2-4 PARK SQUARE, MILTON PARK, ABINGDON OR14 4RN, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Critchlow, N (Reprint Author), Univ Stirling, Inst Social Mkt, RG Bomont Bldg, Stirling FK9 4LA, Scotland.
   Critchlow, Nathan; Moodie, Crawford; Bauld, Linda; Hastings, Gerard, Univ Stirling, Inst Social Mkt, RG Bomont Bldg, Stirling FK9 4LA, Scotland.
   Bonner, Adrian, Univ Stirling, Sch Appl Social Sci, Stirling, Scotland.}},
DOI = {{10.3109/09687637.2015.1119247}},
ISSN = {{0968-7637}},
EISSN = {{1465-3370}},
Keywords = {{Alcohol marketing; alcohol; binge drinking; digital alcohol marketing;
   high episodic drinking; marketing; quantitative research; traditional
   alcohol marketing; young adults}},
Keywords-Plus = {{SOCIAL NETWORKING SITES; YOUTH; EXPOSURE; INTERNET; IMPACT; PERCEPTIONS;
   CONSUMPTION; CHALLENGES; FACEBOOK; STUDENTS}},
Research-Areas = {{Substance Abuse}},
Web-of-Science-Categories  = {{Substance Abuse}},
Author-Email = {{nathan.critchlow@stir.ac.uk}},
ResearcherID-Numbers = {{Critchlow, Nathan/Q-9210-2019
   }},
ORCID-Numbers = {{Critchlow, Nathan/0000-0001-9145-8874
   Moodie, Crawford/0000-0002-1805-2509}},
Funding-Acknowledgement = {{Salvation Army in the United Kingdom and Republic of Ireland; Economic
   and Social Research Council {[}ES/G007489/1]; Medical Research Council
   {[}G0501282, MR/J000523/1, MR/K023195/1]}},
Funding-Text = {{This project was supported by a grant supplied by The Salvation Army in
   the United Kingdom and Republic of Ireland. The authors report no
   conflict of interest.}},
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Number-of-Cited-References = {{71}},
Times-Cited = {{6}},
Usage-Count-Last-180-days = {{7}},
Usage-Count-Since-2013 = {{32}},
Journal-ISO = {{Drug-Educ. Prev. Policy}},
Doc-Delivery-Number = {{DW8CU}},
Unique-ID = {{ISI:000383881700008}},
DA = {{2019-06-22}},
}

@article{ ISI:000380995200005,
Author = {Canhoto, Ana Isabel and Murphy, Jamie},
Title = {{Learning From Simulation Design to Develop Better Experiential Learning
   Initiatives: An Integrative Approach}},
Journal = {{JOURNAL OF MARKETING EDUCATION}},
Year = {{2016}},
Volume = {{38}},
Number = {{2, SI}},
Pages = {{98-106}},
Month = {{AUG}},
Abstract = {{Simulations offer engaging learning experiences, via the provision of
   feedback or the opportunities for experimentation. However, they lack
   important attributes valued by marketing educators and employers. This
   article proposes a back to basics look at what constitutes an effective
   experiential learning initiative. Drawing on the education literature,
   the article presents a set of propositions for the development of
   initiatives that deliver deep learning, promote engagement, and develop
   digital marketing and soft skills. The article notes the attributes of
   simulations that deliver effective experiential learning, but also where
   other formats may be superior to simulations, and advocates for an
   integrative approach. The article illustrates the application of these
   propositions, and integrative approach, to the development of a highly
   successful experiential learning initiative, the Google Online Marketing
   Challenge. The article concludes with the following recommendations for
   marketing educators engaged in experiential learning: students need to
   plan, execute, and assess their actions, which requires the provision of
   feedback mechanisms as part of the experience; the experience should be
   gamified to increase engagement; developers need to provide guidance and
   support, to both students and educators, to reduce extraneous cognitive
   load; the initiative needs to develop digital marketing literacy, as
   well as soft skills.}},
Publisher = {{SAGE PUBLICATIONS INC}},
Address = {{2455 TELLER RD, THOUSAND OAKS, CA 91320 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Canhoto, AI (Reprint Author), Oxford Brookes Univ, Wheatley Campus, Oxford OX33 1HX, England.
   Canhoto, Ana Isabel, Oxford Brookes Univ, Wheatley Campus, Oxford OX33 1HX, England.
   Murphy, Jamie, Australian Sch Management, Perth, WA, Australia.}},
DOI = {{10.1177/0273475316643746}},
ISSN = {{0273-4753}},
EISSN = {{1552-6550}},
Keywords = {{simulations; experiential learning; Google Online Marketing Challenge;
   online marketing; gamification; student competitions}},
Keywords-Plus = {{INSTRUCTION; DISCOVERY}},
Research-Areas = {{Education \& Educational Research}},
Web-of-Science-Categories  = {{Education \& Educational Research}},
Author-Email = {{adomingos-canhoto@brookes.ac.uk}},
ResearcherID-Numbers = {{Murphy, Jamie/M-7828-2019}},
ORCID-Numbers = {{Murphy, Jamie/0000-0002-3935-4303}},
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Number-of-Cited-References = {{43}},
Times-Cited = {{11}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{22}},
Journal-ISO = {{J. Market. Educ.}},
Doc-Delivery-Number = {{DS7XB}},
Unique-ID = {{ISI:000380995200005}},
DA = {{2019-06-22}},
}

@article{ ISI:000392934900004,
Author = {Romero-Rodriguez, Luis M. and Torres-Toukoumidis, Angel and Aguaded,
   Ignacio},
Title = {{Mobile Applications Incidence in the Decision Making of Potential
   Tourists in Huelva City}},
Journal = {{ADCOMUNICA-REVISTA CIENTIFICA DE ESTRATEGIAS TENDENCIAS E INNOVACION EN
   COMMUNICACION}},
Year = {{2016}},
Number = {{12}},
Pages = {{45-67}},
Month = {{JUL}},
Abstract = {{This paper presents an analysis of spending habits and buying process of
   travel services through mobile applications in Huelva city. Among the
   most significant results can be found that 52.04\% of potential tourists
   use mobile applications, being fully decisive in their decision to
   purchase the comments and opinions of other tourists on these platforms,
   as well as photographs of the destination you choose, while they are
   understanding that such information often false or manipulated.}},
Publisher = {{ASOC DESARROLLO COMUNICACION}},
Address = {{DESPACHO RR 0022 SD, EDIF RECTORADO CAMPUS RIU SEC, CASTELLON, 12006,
   SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Romero-Rodriguez, LM (Reprint Author), Univ Santiago Cali, Cali, Colombia.
   Romero-Rodriguez, Luis M., Univ Santiago Cali, Cali, Colombia.
   Torres-Toukoumidis, Angel, Univ Huelva, Huelva, Spain.
   Aguaded, Ignacio, Univ Huelva, Univ Educ \& Comunicac, Huelva, Spain.}},
DOI = {{10.6035/2174-0992.2016.12.4}},
ISSN = {{2174-0992}},
EISSN = {{2254-2728}},
Keywords = {{Mobile apps; tourism; consumer information; digital marketing; purchase
   decision; Huelva}},
Keywords-Plus = {{E-COMMERCE}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
ResearcherID-Numbers = {{Aguaded, ignacio/R-4281-2016
   Torres-Toukoumidis, Angel/I-6110-2019
   Aguaded, Ignacio/I-4634-2019
   Romero-Rodriguez, Luis M./P-8698-2014}},
ORCID-Numbers = {{Aguaded, ignacio/0000-0002-0229-1118
   Torres-Toukoumidis, Angel/0000-0002-7727-3985
   Romero-Rodriguez, Luis M./0000-0003-3924-1517}},
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Number-of-Cited-References = {{40}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{7}},
Journal-ISO = {{AdComunica}},
Doc-Delivery-Number = {{EJ0XR}},
Unique-ID = {{ISI:000392934900004}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000392934900018,
Author = {Sanchez Hervas, David},
Title = {{Digital marketing. Basic Guide to digitilize your business}},
Journal = {{ADCOMUNICA-REVISTA CIENTIFICA DE ESTRATEGIAS TENDENCIAS E INNOVACION EN
   COMMUNICACION}},
Year = {{2016}},
Number = {{12}},
Pages = {{247-249}},
Month = {{JUL}},
Publisher = {{ASOC DESARROLLO COMUNICACION}},
Address = {{DESPACHO RR 0022 SD, EDIF RECTORADO CAMPUS RIU SEC, CASTELLON, 12006,
   SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Hervas, DS (Reprint Author), Univ Catolica Murcia, Murcia, Spain.
   Sanchez Hervas, David, Univ Catolica Murcia, Murcia, Spain.}},
DOI = {{10.6035/2174-0992.2016.12.18}},
ISSN = {{2174-0992}},
EISSN = {{2254-2728}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
ResearcherID-Numbers = {{Sanchez-Hervas, David DSH/S-4639-2018}},
ORCID-Numbers = {{Sanchez-Hervas, David DSH/0000-0001-8408-5985}},
Number-of-Cited-References = {{0}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{23}},
Journal-ISO = {{AdComunica}},
Doc-Delivery-Number = {{EJ0XR}},
Unique-ID = {{ISI:000392934900018}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000379699000016,
Author = {Barry, Adam E. and Bates, Austin M. and Olusanya, Olufunto and Vinal,
   Cystal E. and Martin, Emily and Peoples, Janiene E. and Jackson, Zachary
   A. and Billinger, Shanaisa A. and Yusuf, Aishatu and Cauley, Daunte A.
   and Montano, Javier R.},
Title = {{Alcohol Marketing on Twitter and Instagram: Evidence of Directly
   Advertising to Youth/Adolescents}},
Journal = {{ALCOHOL AND ALCOHOLISM}},
Year = {{2016}},
Volume = {{51}},
Number = {{4}},
Pages = {{487-492}},
Month = {{JUL-AUG}},
Abstract = {{Assess whether alcohol companies restrict youth/adolescent access,
   interaction, and exposure to their marketing on Twitter and Instagram.
   Employed five fictitious male and female Twitter (n = 10) and Instagram
   (n = 10) user profiles aged 13, 15, 17, 19 and/or 21. Using cellular
   smartphones, we determined whether profiles could (a) interact with
   advertising content-e.g. retweet, view video or picture content,
   comment, share URL; and/or (b) follow and directly receive advertising
   material updates from the official Instagram and Twitter pages of 22
   alcohol brands for 30 days.
   All user profiles could fully access, view, and interact with alcohol
   industry content posted on Instagram and Twitter. Twitter's age-gate,
   which restricts access for those under 21, successfully prevented
   underage profiles from following and subsequently receiving promotional
   material/updates. The two 21+ profiles collectively received 1836
   alcohol-related tweets within 30 days. All Instagram profiles, however,
   were able to follow all alcohol brand pages and received an average of
   362 advertisements within 30 days. The quantity of promotional updates
   increased throughout the week, reaching their peak on Thursday and
   Friday. Representatives/controllers of alcohol brand Instagram pages
   would respond directly to our underage user's comments.
   The alcohol industry is in violation of their proposed self-regulation
   guidelines for digital marketing communications on Instagram. While
   Twitter's age-gate effectively blocked direct to phone updates,
   unhindered access to post was possible. Everyday our fictitious
   profiles, even those as young as 13, were bombarded with alcohol
   industry messages and promotional material directly to their
   smartphones.}},
Publisher = {{OXFORD UNIV PRESS}},
Address = {{GREAT CLARENDON ST, OXFORD OX2 6DP, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Barry, AE (Reprint Author), Texas A\&M Univ, Dept Hlth \& Kinesiol, Mail Stop 4243, College Stn, TX 77843 USA.
   Barry, Adam E., Texas A\&M Univ, Dept Hlth \& Kinesiol, Mail Stop 4243, College Stn, TX 77843 USA.
   Bates, Austin M.; Olusanya, Olufunto; Vinal, Cystal E.; Martin, Emily; Peoples, Janiene E.; Jackson, Zachary A.; Billinger, Shanaisa A.; Yusuf, Aishatu; Cauley, Daunte A.; Montano, Javier R., Texas A\&M Univ, College Stn, TX USA.}},
DOI = {{10.1093/alcalc/agv128}},
ISSN = {{0735-0414}},
EISSN = {{1464-3502}},
Keywords-Plus = {{UNDERAGE DRINKING; EXPOSURE; TELEVISION; EVERYDAY; YOUTH}},
Research-Areas = {{Substance Abuse}},
Web-of-Science-Categories  = {{Substance Abuse}},
Author-Email = {{aebarry@hlkn.tamu.edu}},
ORCID-Numbers = {{Barry, Adam/0000-0001-6527-6866}},
Cited-References = {{Anderson P, 2009, CLIN MED, V9, P121, DOI 10.7861/clinmedicine.9-2-121.
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   World Health Organization (WHO), 2010, GLOB STRAT RED HARMF.}},
Number-of-Cited-References = {{32}},
Times-Cited = {{19}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{61}},
Journal-ISO = {{Alcohol Alcohol.}},
Doc-Delivery-Number = {{DR1XU}},
Unique-ID = {{ISI:000379699000016}},
OA = {{Bronze}},
DA = {{2019-06-22}},
}

@article{ ISI:000378960900007,
Author = {Parise, Salvatore and Guinan, Patricia J. and Kafka, Ron},
Title = {{Solving the crisis of immediacy: How digital technology can transform
   the customer experience}},
Journal = {{BUSINESS HORIZONS}},
Year = {{2016}},
Volume = {{59}},
Number = {{4}},
Pages = {{411-420}},
Month = {{JUL-AUG}},
Abstract = {{Marketers are currently facing a `crisis of immediacy' challenge: how to
   meet consumers' need to receive content, expertise, and personalized
   solutions in real time during their shopping experience. Today's digital
   technologies such as video conferencing, location-based mobile apps, and
   augmented reality provide a highly personalized and immersive
   environment that allows for interactivity and rich information exchange
   between the brand and consumer. We conducted in-depth interviews with
   over 35 retailers, large-scale surveys with international shoppers, and
   pilot projects with stores and banking institutions to study how
   companies are leveraging digital technologies to transform the customer
   experience. Our findings show that there are two main technology-based
   models that organizations are deploying to support customers' immediate
   needs: the remote expert and the digital assistant. We provide company
   examples of both models, as well as when they are most appropriate and
   success factors to inform managers. (C) 2016 Kelley School of Business,
   Indiana University. Published by Elsevier Inc. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE BV}},
Address = {{PO BOX 211, 1000 AE AMSTERDAM, NETHERLANDS}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Parise, S (Reprint Author), Babson Coll, Babson Hall, Babson Pk, MA 02457 USA.
   Parise, Salvatore; Guinan, Patricia J., Babson Coll, Babson Hall, Babson Pk, MA 02457 USA.
   Kafka, Ron, Cisco Syst, San Francisco Bay Area, CA USA.}},
DOI = {{10.1016/j.bushor.2016.03.004}},
ISSN = {{0007-6813}},
EISSN = {{1873-6068}},
Keywords = {{Digital marketing; Augmented reality; Mobile apps; Video conferencing;
   Remote expert; Virtual concierge; Digital assistant; Omnichannel;
   Touchpoints}},
Keywords-Plus = {{SOCIAL COMMERCE; TELEPRESENCE; ENVIRONMENTS; REALITY}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{sparise@babson.edu
   guinan@babson.edu
   rkafka@cisco.com}},
Cited-References = {{Biggs J., 2013, TECHCRUNCH.
   Cisco, 2015, CISC REM EXP SMART S.
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   Zhang H, 2014, INFORM MANAGE-AMSTER, V51, P1017, DOI 10.1016/j.im.2014.07.005.}},
Number-of-Cited-References = {{30}},
Times-Cited = {{13}},
Usage-Count-Last-180-days = {{29}},
Usage-Count-Since-2013 = {{156}},
Journal-ISO = {{Bus. Horiz.}},
Doc-Delivery-Number = {{DQ1KW}},
Unique-ID = {{ISI:000378960900007}},
DA = {{2019-06-22}},
}

@article{ ISI:000438437000013,
Author = {Shaltoni, Abdel Monim},
Title = {{E-marketing education in transition: An analysis of international
   courses and programs}},
Journal = {{INTERNATIONAL JOURNAL OF MANAGEMENT EDUCATION}},
Year = {{2016}},
Volume = {{14}},
Number = {{2}},
Pages = {{212-218}},
Month = {{JUL}},
Abstract = {{E-marketing is an expanding and dynamic field that needs a skilled
   workforce. Educational institutes across the world have responded to
   this demand by introducing E-marketing courses and, recently, programs.
   This study aims at greater shared agreement about what E-marketing
   encompasses through exploring around 120 business schools worldwide. In
   addition, a thorough analysis of the main books used in basic
   E-marketing or digital marketing courses was conducted to identify the
   main topics covered in these courses. The study concludes that
   E-marketing education is going through a transitional period at
   different levels. Implications regarding the topics and teaching of
   E-marketing are discussed. (C) 2016 Elsevier Ltd. All rights reserved.}},
Publisher = {{ELSEVIER SCI LTD}},
Address = {{THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Shaltoni, AM (Reprint Author), Alfaisal Univ, Coll Business, Riyadh, Saudi Arabia.
   Shaltoni, Abdel Monim, Alfaisal Univ, Coll Business, Riyadh, Saudi Arabia.}},
DOI = {{10.1016/j.ijme.2016.04.004}},
ISSN = {{1472-8117}},
EISSN = {{2352-3565}},
Keywords = {{E-marketing education; e-dilemma; The Internet; Programs}},
Research-Areas = {{Education \& Educational Research}},
Web-of-Science-Categories  = {{Education \& Educational Research}},
Author-Email = {{ashaltoni@alfaisal.edu}},
Cited-References = {{BEILOCK R, 1992, TRANSPORT J, V31, P60.
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   Wymbs C, 2011, J MARKET EDUC, V33, P93, DOI 10.1177/0273475310392544.}},
Number-of-Cited-References = {{36}},
Times-Cited = {{3}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{0}},
Journal-ISO = {{Int. J. Manag. Educ.}},
Doc-Delivery-Number = {{VE1DC}},
Unique-ID = {{ISI:000438437000013}},
DA = {{2019-06-22}},
}

@article{ ISI:000397935600009,
Author = {Summers, Christopher A. and Smith, Robert W. and Reczek, Rebecca Walker},
Title = {{An Audience of One: Behaviorally Targeted Ads as Implied Social Labels}},
Journal = {{JOURNAL OF CONSUMER RESEARCH}},
Year = {{2016}},
Volume = {{43}},
Number = {{1}},
Pages = {{156-178}},
Month = {{JUN}},
Abstract = {{``Behavioral targeting{''} is an Internet-based targeting strategy that
   delivers digital ads to individuals based on their online behavior
   (e.g., search, shopping). This research explores the unique ways in
   which consumers respond to ads using this type of targeting (vs. to ads
   that use more traditional forms of targeting), demonstrating that a
   behaviorally targeted ad can act as a social label even when it contains
   no explicit labeling information. Instead, when consumers recognize that
   the marketer has made an inference about their identity in order to
   serve them the ad, the ad itself functions as an implied social label.
   Across four studies, behaviorally targeted ads lead consumers to make
   adjustments to their self-perceptions to match the implied label; these
   self-perceptions then impact behavior including purchase intentions for
   the advertised product and other behaviors related to the implied label.
   Importantly, these effects only hold when the label is plausibly
   connected to consumers' prior behavior (i. e., when the targeting is at
   least moderately accurate).}},
Publisher = {{OXFORD UNIV PRESS INC}},
Address = {{JOURNALS DEPT, 2001 EVANS RD, CARY, NC 27513 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Summers, CA (Reprint Author), Univ South Carolina, Mkt, Darla Moore Sch Business, Columbia, SC 29208 USA.
   Summers, Christopher A., Univ South Carolina, Mkt, Darla Moore Sch Business, Columbia, SC 29208 USA.
   Smith, Robert W.; Reczek, Rebecca Walker, Ohio State Univ, Mkt, Fisher Coll Business, Columbus, OH 43210 USA.}},
DOI = {{10.1093/jcr/ucw012}},
ISSN = {{0093-5301}},
EISSN = {{1537-5277}},
Keywords = {{social labeling; self-perceptions; behaviorally targeted advertising;
   online advertising; digital marketing}},
Keywords-Plus = {{PERSUASION KNOWLEDGE; CONSUMER-BEHAVIOR; IDENTITY SALIENCE;
   SELF-IMPORTANCE; CONSUMPTION; IMPACT; MARKETPLACE; STRATEGIES;
   RESPONSES; MATTER}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{csummers.mktg@gmail.com
   smi-th.9990@osu.edu
   reczek.3@osu.edu}},
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Number-of-Cited-References = {{64}},
Times-Cited = {{10}},
Usage-Count-Last-180-days = {{13}},
Usage-Count-Since-2013 = {{70}},
Journal-ISO = {{J. Consum. Res.}},
Doc-Delivery-Number = {{EQ2XR}},
Unique-ID = {{ISI:000397935600009}},
DA = {{2019-06-22}},
}

@article{ ISI:000392334400010,
Author = {Chibas, Felipe},
Title = {{ETHICS AND CULTURAL BARRIERS TO COMMUNICATION: NET FRONTIERS OF THE
   ORGANIZATION IN THE DIGITAL AGE}},
Journal = {{REVISTA ENIAC PESQUISA}},
Year = {{2016}},
Volume = {{5}},
Number = {{2}},
Pages = {{257-275}},
Month = {{JUN-DEC}},
Abstract = {{This article describes synthetically the importance of ethics since the
   dawn of humanity to the present times, making emphasis on its importance
   for management. It presents the concept of cyberculture in the context
   of contemporary organizations, as well as various definitions of ethics,
   discussing the affective and intuitive aspects of it and not only
   rational. It shows the importance of Cultural Barriers to Communication
   to diagnose the existence of an ethical organizational environment. This
   study aimed to look at how to manifest some of the various relationships
   between ethics and Cultural Barriers to Communication in today's digital
   ecosystem, and to describe some of the contemporary organizational
   behavior on the Internet considered ethical and unethical through the
   analysis of cases. We conducted a qualitative theoretical research
   exploratory, using for this the literature, non-participant observation,
   as well as cases studies. It is noteworthy that to an ethical review at
   the present time it takes from a casuistic approach and not just a
   theoretical definition of ethics. The article tries to answer questions
   regarding how it manifests ethics in contemporary organizations that use
   profitable way the new communication technologies and some of them
   persist Cultural Barriers to Communication, described before in the
   physical world. The findings indicate that the advent of new
   communication technologies, is being built a new digital ethics, which
   involves new principles, rules and behaviors of society, organizations,
   employees and customers. Diagnosis of Cultural Barriers to Communication
   helps to see this process}},
Publisher = {{FAC ENIAC}},
Address = {{R FORCA PUBLICA, 89-CENTRO, GUARULHOS, SP 07012-030, BRAZIL}},
Type = {{Article}},
Language = {{Portuguese}},
Affiliation = {{Chibas, F (Reprint Author), Univ Sao Paulo, ECA, Predio Cent 1,Av Prof Lucio Martins Rodrigues 443, BR-05508020 Sao Paulo, SP, Brazil.
   Chibas, Felipe, Univ Sao Paulo, ECA, Predio Cent 1,Av Prof Lucio Martins Rodrigues 443, BR-05508020 Sao Paulo, SP, Brazil.}},
ISSN = {{2316-2341}},
Keywords = {{Cultural Barriers to Communication; Digital Ethics; Social
   responsibility; Consumer behavior; Innovation; Digital marketing}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Management}},
Cited-References = {{ARREDONDO TRAPERO Florina, 2014, CUADERNOS ADM, V30, P9.
   ARRUDA M.C.C.de, 2001, FUNDAMENTOS ETICA EM.
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   Santos Fernando de Almeida, 2014, ETICA EMPRESARIAL PO.}},
Number-of-Cited-References = {{22}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{11}},
Journal-ISO = {{Rev. ENIAC Pesq.}},
Doc-Delivery-Number = {{EI2RC}},
Unique-ID = {{ISI:000392334400010}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000392146200001,
Author = {Vidal Fernandez, Pablo},
Title = {{METHODOLOGY FOR THE DEVELOPMENT OF ONLINE MARKETING PLAN}},
Journal = {{3C EMPRESA}},
Year = {{2016}},
Volume = {{5}},
Number = {{2}},
Pages = {{57-72}},
Month = {{MAY}},
Abstract = {{This paper aims to explain the methodology for developing an online
   marketing plan, demonstrating how using the techniques and strategies of
   traditional marketing and the complement of tools and digital platforms,
   you can succeed in creating a plan capable of reaching the targets in a
   digital marketing campaign.}},
Publisher = {{AREA INNOVACION \& DESARROLLO}},
Address = {{C/ELS ALZAMORA NO 17, ALCOY, ALICANTE, 03802, SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Fernandez, PV (Reprint Author), Univ Laica Eloy Alfaro Manabi, Fac Ciencias Adm, Univ Area Mkt, Manta, Ecuador.
   Vidal Fernandez, Pablo, Univ Laica Eloy Alfaro Manabi, Fac Ciencias Adm, Univ Area Mkt, Manta, Ecuador.}},
DOI = {{10.17993/3cemp.2016.050226.57-72}},
ISSN = {{2254-3376}},
Keywords = {{Online marketing; marketing plan; marketing mix; business model}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{pablo.vidal@uleam.edu.ec}},
Cited-References = {{Alonso Coto M. A., 2008, PLAN MARKETING DIGIT.
   Kotler P, 2012, DIRECCION MARKETING.
   McCarthy E. Jerome, MARKETING UNFOQUE GL.
   Stanton W., 2004, FUNDAMENTOS MARKETIN.}},
Number-of-Cited-References = {{4}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{18}},
Journal-ISO = {{3C EMPRESA}},
Doc-Delivery-Number = {{EI0ER}},
Unique-ID = {{ISI:000392146200001}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000377348400005,
Author = {Trusov, Michael and Ma, Liye and Jamal, Zainab},
Title = {{Crumbs of the Cookie: User Profiling in Customer-Base Analysis and
   Behavioral Targeting}},
Journal = {{MARKETING SCIENCE}},
Year = {{2016}},
Volume = {{35}},
Number = {{3, SI}},
Pages = {{405-426}},
Month = {{MAY-JUN}},
Abstract = {{User profile is a summary of a consumer's interests and preferences
   revealed through the consumer's online activity. It is a fundamental
   component of numerous applications in digital marketing. McKinsey \&
   Company view online user profiling as one of the promising opportunities
   companies should take advantage of to unlock ``big data's{''} potential.
   This paper proposes a modeling approach that uncovers individual user
   profiles from online surfing data and allows online businesses to make
   profile predictions when limited information is available. The approach
   is easily parallelized and scales well for processing massive records of
   user online activity. We demonstrate application of our approach to
   customer-base analysis and display advertising. Our empirical analysis
   uncovers easy-to-interpret behavior profiles and describes the
   distribution of such profiles. Furthermore, it reveals that even for
   information-rich online firms profile inference that is based solely on
   their internal data may produce biased results. We find that although
   search engines cover smaller portions of consumer Web visits than major
   advertising networks, their data is of higher quality. Thus, even with
   the smaller information set, search engines can effectively recover
   consumer behavioral profiles. We also show that temporal limitations
   imposed on individual-level tracking abilities are likely to have a
   differential impact across major online businesses, and that our
   approach is particularly effective for temporally limited data. Using
   economic simulation we demonstrate potential gains the proposed model
   may offer a firm if used in individual-level targeting of display ads.}},
Publisher = {{INFORMS}},
Address = {{5521 RESEARCH PARK DR, SUITE 200, CATONSVILLE, MD 21228 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Trusov, M (Reprint Author), Univ Maryland, Robert H Smith Sch Business, College Pk, MD 20742 USA.
   Trusov, Michael; Ma, Liye, Univ Maryland, Robert H Smith Sch Business, College Pk, MD 20742 USA.
   Jamal, Zainab, HP Inc, Palo Alto, CA 94034 USA.}},
DOI = {{10.1287/mksc.2015.0956}},
ISSN = {{0732-2399}},
EISSN = {{1526-548X}},
Keywords = {{big data; user profiling; behavioral targeting; topic models; Internet
   marketing}},
Keywords-Plus = {{MULTIPLE WEBSITES; SEARCH; SYSTEMS; MODEL}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{mtrusov@rhsmith.umd.edu
   liyema@rhsmith.umd.edu
   zainab.jamal@hp.com}},
Funding-Acknowledgement = {{Robert H. Smith School of Business at the University of Maryland}},
Funding-Text = {{The authors thank the editors, the associate editor, and two anonymous
   reviewers for their helpful suggestions. Funding for this work was
   provided by the Robert H. Smith School of Business at the University of
   Maryland. The authors contributed equally and are listed in reverse
   alphabetical order.}},
Cited-References = {{Ahmed A., 2012, P 5 ACM INT C WEB SE, P123.
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Number-of-Cited-References = {{31}},
Times-Cited = {{12}},
Usage-Count-Last-180-days = {{17}},
Usage-Count-Since-2013 = {{103}},
Journal-ISO = {{Mark. Sci.}},
Doc-Delivery-Number = {{DN8RZ}},
Unique-ID = {{ISI:000377348400005}},
DA = {{2019-06-22}},
}

@article{ ISI:000375632800005,
Author = {Shankar, Venkatesh and Kleijnen, Mirella and Ramanathan, Suresh and
   Rizley, Ross and Holland, Steve and Morrissey, Shawn},
Title = {{Mobile Shopper Marketing: Key Issues, Current Insights, and Future
   Research Avenues}},
Journal = {{JOURNAL OF INTERACTIVE MARKETING}},
Year = {{2016}},
Volume = {{34}},
Pages = {{37-48}},
Month = {{MAY}},
Abstract = {{The intersection of mobile marketing and shopper marketing, known as
   mobile shopper marketing, is a rapidly evolving area. We formally define
   mobile shopper marketing as the planning and execution of all
   mobile-based marketing activities that influence a shopper along and
   beyond the path-to-purchase: from the initial shopping trigger, to the
   purchase, consumption, repurchase, and recommendation stages. However,
   not much is known about mobile shopper marketing. We plug this gap by
   first discussing mobile shopper marketing and its scope in depth and
   then presenting a process model that connects the mobile shopping
   journey with four key entities, i.e., shopper, employee, organization,
   and mobile technology. For each of these themes, we identify the
   challenges that offer future research opportunities. (C) 2016 Direct
   Marketing Educational Foundation, Inc., dba Marketing EDGE. All rights
   reserved.}},
Publisher = {{ELSEVIER SCIENCE INC}},
Address = {{360 PARK AVE SOUTH, NEW YORK, NY 10010-1710 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Shankar, V (Reprint Author), Texas A\&M Univ, Mays Business Sch, Ctr Retailing Studies, College Stn, TX 77843 USA.
   Shankar, Venkatesh, Texas A\&M Univ, Mays Business Sch, Ctr Retailing Studies, College Stn, TX 77843 USA.
   Kleijnen, Mirella, Vrije Univ Amsterdam, Amsterdam, Netherlands.
   Ramanathan, Suresh, Texas A\&M Univ, College Stn, TX 77843 USA.
   Rizley, Ross, Mkt Sci Inst, Cambridge, MA USA.
   Holland, Steve, 7 Eleven, Dallas, TX USA.
   Morrissey, Shawn, Macys, Cincinnati, OH USA.}},
DOI = {{10.1016/j.intmar.2016.03.002}},
ISSN = {{1094-9968}},
EISSN = {{1520-6653}},
Keywords = {{Mobile marketing; Shopper marketing; Technology; Digital marketing;
   Consumer behavior}},
Keywords-Plus = {{SERVICE DELIVERY; SOCIAL MEDIA; CONSUMER; INTENTIONS; PROMOTIONS;
   EMPLOYEES; BEHAVIOR; ONLINE; GOALS}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{vshankar@mays.tamu.edu}},
ResearcherID-Numbers = {{Fitrianto, Eko/R-9910-2016
   Kleijnen, Mirella/G-8574-2011}},
ORCID-Numbers = {{Fitrianto, Eko/0000-0002-7148-7245
   Kleijnen, Mirella/0000-0002-7946-6959}},
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Number-of-Cited-References = {{65}},
Times-Cited = {{53}},
Usage-Count-Last-180-days = {{23}},
Usage-Count-Since-2013 = {{165}},
Journal-ISO = {{J. Interact. Mark.}},
Doc-Delivery-Number = {{DL4UH}},
Unique-ID = {{ISI:000375632800005}},
DA = {{2019-06-22}},
}

@article{ ISI:000389153700005,
Author = {Gutierrez-Leefmans, Catalina and Maria Nava-Rogel, Rosa and Andrea
   Trujillo-Leon, Maria},
Title = {{DIGITAL MARKETING IN MEXICO: EXPLORATORY STUDY OF THE MARKETING MIX OF
   SMEs WITH TRUST SEAL}},
Journal = {{Revista Brasileira de Marketing}},
Year = {{2016}},
Volume = {{15}},
Number = {{2}},
Pages = {{207-219}},
Month = {{APR-JUN}},
Abstract = {{The study of digital marketing responds to technology changes as part of
   the digital economy. However, there is little scientific research of
   this subject in Mexican SMEs. This exploratory research aims to support
   the Mexican context knowledge through the observation to websites of
   SMEs with digital trust seal. The digital resources used as part of the
   marketing mix that can be observed externally in the websites were
   analyzed. The results showed that the most used resources were social
   networks, e-mail, those related to navigation ease and the variety of
   payment options. Nevertheless, other digital resources were
   underutilized. It was observed, in the SMEs studied, little attention in
   offering additional benefits and services to the product and low use of
   resources related to customer service. Despite showing a high interest
   in social networks, a quarter of the firms with a Facebook page did not
   give maintenance to it. It is concluded that Mexican SMEs are still at a
   basic stage in the use of digital resources in the marketing mix and
   that the marketing mix model is useful to observe the digital resources,
   but that some resources may belong to more than one element of the mix.}},
Publisher = {{UNIV NOVE JULHO}},
Address = {{AV FRANCISCO MATARAZZO 612, AGUA BRANCA, SAO PAULO, C05001-100, BRAZIL}},
Type = {{Article}},
Language = {{Portuguese}},
Affiliation = {{Gutierrez-Leefmans, C (Reprint Author), Univ Autonoma Estado Mexico, Toluca, Mexico State, Mexico.
   Gutierrez-Leefmans, Catalina; Maria Nava-Rogel, Rosa, Univ Autonoma Estado Mexico, Toluca, Mexico State, Mexico.
   Andrea Trujillo-Leon, Maria, Teconol Monterrey, Monterrey, Mexico.}},
DOI = {{10.5585/remark.v15i2.3216}},
ISSN = {{2177-5184}},
Keywords = {{Digital marketing; Marketing mix; SMEs; Trust seal; Mexico; Emerging
   countries}},
Keywords-Plus = {{INTERNET}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{cgluniv@gmail.com
   rosanr06@yahoo.com.mx
   andrea.trujillo@itesm.mx}},
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Number-of-Cited-References = {{59}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{35}},
Journal-ISO = {{Rev. Brasil. Mark.}},
Doc-Delivery-Number = {{ED8XH}},
Unique-ID = {{ISI:000389153700005}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000375165800016,
Author = {Jarvinen, Joel and Taiminen, Heini},
Title = {{Harnessing marketing automation for B2B content marketing}},
Journal = {{INDUSTRIAL MARKETING MANAGEMENT}},
Year = {{2016}},
Volume = {{54}},
Pages = {{164-175}},
Month = {{APR}},
Abstract = {{The growing importance of the Internet to B2B customer purchasing
   decisions has motivated B2B sellers to create digital content that leads
   potential buyers to interact with their company. This trend has
   engendered anew paradigm referred to as `content marketing.' This study
   investigates the organizational processes for developing valuable and
   timely content to meet customer needs and for integrating content
   marketing with B2B selling processes. The results of this single case
   study demonstrate the use of marketing automation to generate high
   quality sales leads through behavioral targeting and content
   personalization. The study advances understanding of the organizational
   processes that support content marketing and shows how content marketing
   can be combined with B2B selling processes via marketing automation in
   ways that achieve business benefits. (C) 2015 Elsevier Inc. All rights
   reserved.}},
Publisher = {{ELSEVIER SCIENCE INC}},
Address = {{360 PARK AVE SOUTH, NEW YORK, NY 10010-1710 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Jarvinen, J (Reprint Author), Univ Jyvaskyla, Sch Business \& Econ, POB 35, FIN-40014 Jyvaskyla, Finland.
   Jarvinen, Joel; Taiminen, Heini, Univ Jyvaskyla, Sch Business \& Econ, POB 35, FIN-40014 Jyvaskyla, Finland.}},
DOI = {{10.1016/j.indmarman.2015.07.002}},
ISSN = {{0019-8501}},
EISSN = {{1873-2062}},
Keywords = {{Case study; Digital marketing; Marketing and sales alignment; New
   technologies; Sales funnel; Social media}},
Keywords-Plus = {{SALES LEADS; WEB ANALYTICS; SOCIAL MEDIA; IMPACT; CONFIGURATIONS;
   PROFITABILITY; PERFORMANCE; TECHNOLOGY; PREDICTION; FRAMEWORK}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business; Management}},
Author-Email = {{joel.jarvinen@jyu.fi
   heini.taiminen@jyu.fi}},
ResearcherID-Numbers = {{Jarvinen, Joel/J-2042-2017}},
ORCID-Numbers = {{Jarvinen, Joel/0000-0002-8353-562X}},
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Number-of-Cited-References = {{78}},
Times-Cited = {{21}},
Usage-Count-Last-180-days = {{11}},
Usage-Count-Since-2013 = {{123}},
Journal-ISO = {{Ind. Mark. Manage.}},
Doc-Delivery-Number = {{DK8GS}},
Unique-ID = {{ISI:000375165800016}},
OA = {{Green Accepted}},
DA = {{2019-06-22}},
}

@article{ ISI:000372300200005,
Author = {Rana, Nripendra P. and Dwivedi, Yogesh K.},
Title = {{Using Clickers in a Large Business Class: Examining Use Behavior and
   Satisfaction}},
Journal = {{JOURNAL OF MARKETING EDUCATION}},
Year = {{2016}},
Volume = {{38}},
Number = {{1}},
Pages = {{47-64}},
Month = {{APR}},
Abstract = {{As more and more institutions are integrating new technologies (e.g.,
   audience response systems such as clickers) into their teaching and
   learning systems, it is becoming increasingly necessary to have a
   detailed understanding of the underlying mechanisms of these advanced
   technologies and their outcomes on student learning perceptions. We
   proposed a conceptual model based on the technology acceptance model to
   understand students' use behavior and satisfaction with clickers. The
   valid response from 138 second-year business students of Digital
   Marketing module taught in a British university, where clickers are
   extensively used in the teaching and learning process, made the basis
   for data analysis. The results provided a strong support for the
   proposed model with a reasonably adequate variance (i.e., adjusted R-2)
   of 67\% on behavioral intentions and sufficiently high variance on use
   behavior (i.e., 86\%) and user satisfaction (i.e., 89\%).}},
Publisher = {{SAGE PUBLICATIONS INC}},
Address = {{2455 TELLER RD, THOUSAND OAKS, CA 91320 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Dwivedi, YK (Reprint Author), Swansea Univ, Sch Management, Room 1,Haldane Bldg,Singleton Pk, Swansea SA2 8PP, W Glam, Wales.
   Rana, Nripendra P.; Dwivedi, Yogesh K., Swansea Univ, Swansea SA2 8PP, W Glam, Wales.}},
DOI = {{10.1177/0273475315590660}},
ISSN = {{0273-4753}},
EISSN = {{1552-6550}},
Keywords = {{clickers; adoption; success; students; Digital Marketing; TAM}},
Keywords-Plus = {{TECHNOLOGY ACCEPTANCE MODEL; AUDIENCE RESPONSE SYSTEMS; PERCEIVED EASE;
   STUDENTS PERCEPTIONS; MCLEAN MODEL; FIT INDEXES; ENGAGEMENT; EXTENSION;
   FEEDBACK; ENHANCE}},
Research-Areas = {{Education \& Educational Research}},
Web-of-Science-Categories  = {{Education \& Educational Research}},
Author-Email = {{ykdwivedi@gmail.com}},
ORCID-Numbers = {{Rana, Nripendra/0000-0003-1105-8729}},
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Number-of-Cited-References = {{133}},
Times-Cited = {{14}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{11}},
Journal-ISO = {{J. Market. Educ.}},
Doc-Delivery-Number = {{DG7YS}},
Unique-ID = {{ISI:000372300200005}},
DA = {{2019-06-22}},
}

@article{ ISI:000392139700008,
Author = {Confos, Nicolla and Davis, Teresa},
Title = {{Young consumer-brand relationship building potential using digital
   marketing}},
Journal = {{EUROPEAN JOURNAL OF MARKETING}},
Year = {{2016}},
Volume = {{50}},
Number = {{11}},
Pages = {{1993-2017}},
Abstract = {{Purpose - This paper aims to examine branding strategies directed at
   child consumers, used by six high fat, sugar and salt food brands across
   three different digital marketing platforms. It identifies brand
   relationship building potential in this digital context.
   Design/methodology/approach - This study analyses the contents of
   branded mobile phone applications, branded websites (including
   advergames) and branded Facebook sites to understand the nature of young
   consumer-brand relationship strategies that marketers are developing in
   this digital media marketing environment.
   Findings - The use of sophisticated integrated branding strategies in
   immersive online media creates the potential for marketers to build
   relationships between young consumers and brands at an interactive,
   direct and social level not seen in traditional media. Categories of
   relationships and brand tactics are identified as outcomes of this
   analysis and linked to brand relationship building potential.
   Research limitations/implications - The results suggest that branded
   communication strategies that food companies use in the online
   environment are creating conditions that appeal to young consumers,
   fostering new ways to build brand relationships. As this is a dynamic
   medium in a fluid state of change, this exploratory study identifies and
   categorises the marketing strategy, but not the young consumers'
   response to such branding strategies (a limitation).
   Originality/value - This study details the potential for child-brand
   relationship building in the context of online branding environments. It
   identifies the potential for longer-term effects of embedded advertising
   directly to young consumers, within and across three digital media
   platforms.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Davis, T (Reprint Author), Univ Sydney, Discipline Mkt, Sydney, NSW, Australia.
   Confos, Nicolla; Davis, Teresa, Univ Sydney, Discipline Mkt, Sydney, NSW, Australia.}},
DOI = {{10.1108/EJM-07-2015-0430}},
ISSN = {{0309-0566}},
EISSN = {{1758-7123}},
Keywords = {{Brand placements; Branded mobile app; Child-brand relationships; Digital
   brand placements; Under-the-radar advertising; Young consumers}},
Keywords-Plus = {{PRODUCT PLACEMENT; CHILDREN; FOOD; ADVERGAMES; IMPACT; GAMES; HEALTHY;
   MEMORY; MEDIA; DIET}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{teresa.davis@sydney.edu.au}},
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Number-of-Cited-References = {{84}},
Times-Cited = {{4}},
Usage-Count-Last-180-days = {{12}},
Usage-Count-Since-2013 = {{66}},
Journal-ISO = {{Eur. J. Market.}},
Doc-Delivery-Number = {{EI0CM}},
Unique-ID = {{ISI:000392139700008}},
DA = {{2019-06-22}},
}

@article{ ISI:000390913400012,
Author = {Bilos, Antun and Galic, Tvrtko},
Title = {{THE ROLE OF DIGITAL MARKETING IN UNIVERSITY SPORT: AN OVERVIEW STUDY OF
   HIGHER EDUCATION INSTITUTION IN CROATIA}},
Journal = {{EKONOMSKI VJESNIK}},
Year = {{2016}},
Volume = {{29}},
Number = {{2}},
Pages = {{453-465}},
Abstract = {{The importance of student sport activities within the structure of
   academic development is arguably significant. However, university sport
   is one of the elements of academic development that is not represented
   adequately as a research subject on a global scale in both scientific
   and professional environments alike. Along with the global growth of
   university level education based on the rise of student mobility across
   countries and continents, and the strong global ICT development, a new
   perspective on university sport can be observed and several implications
   analyzed. The focus of this paper is set on the communication
   capabilities of the internet as a digital medium that can be used as a
   means of fostering student sport and related activities while taking
   into account the characteristics and behavioral components of the
   student population. The primary research was conducted on a sample of
   students of Josip Juraj Strossmayer University of Osijek. The research
   provided several interesting implications on student behavior regarding
   the general information collection and consumption, as well as
   information about student sport activities on the university level. The
   paper provides a brief sport marketing literature review and suggests
   several important guidelines for further research. The assumption that
   the internet is a key element in the marketing potential of student
   sport was confirmed. Comparative analysis of digital marketing
   activities of benchmark universities has been conducted in order to
   determine suggestions on creating and/or improving digital marketing
   tools such as website, social network presence and mobile application
   for reaching marketing potential of university sport.}},
Publisher = {{SVEUCILISTE JOSIPA JURJA STROSSMAYERA \& OSIJEKU, EKONOMSKI FAK}},
Address = {{GAJEV TRG 7, OSIJEK, 31000, CROATIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Bilos, A (Reprint Author), Josip Juraj Strossmayer Univ Osijek, Fac Econ Osijek, Trg Ljudevita Gaja 7, Osijek 31000, Croatia.
   Bilos, Antun, Josip Juraj Strossmayer Univ Osijek, Fac Econ Osijek, Trg Ljudevita Gaja 7, Osijek 31000, Croatia.
   Galic, Tvrtko, Vipnet Doo Zagreb, Ul Hrvatske Republ 43-2, Osijek 31000, Croatia.}},
ISSN = {{0353-359X}},
EISSN = {{1847-2206}},
Keywords = {{Digital marketing; sports marketing; university sports; social media in
   sports; sports mobile apps}},
Keywords-Plus = {{BRAND}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Economics}},
Author-Email = {{abilos@efos.hr
   tvrtko.galic@gmail.com}},
Cited-References = {{Bartoluci M, 2009, MENADZMENT U SPORTU.
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Number-of-Cited-References = {{27}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{11}},
Journal-ISO = {{Ekon. Vjesn.}},
Doc-Delivery-Number = {{EG2ZS}},
Unique-ID = {{ISI:000390913400012}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000389957800005,
Author = {Alavi, Shirin and Ahuja, Vandana},
Title = {{An Empirical Segmentation of Users of Mobile Banking Apps}},
Journal = {{JOURNAL OF INTERNET COMMERCE}},
Year = {{2016}},
Volume = {{15}},
Number = {{4}},
Pages = {{390-407}},
Abstract = {{Digital technologies have squeezed the entire world into a small frame.
   Trade and transactions never stop, and they go where the customer is.
   Marketers must reinvent their strategies and toolkits to win in this
   hyper-connected world. Companies are creating new and improved ways for
   engaging and involving their consumers, and one significant tool now
   used by companies for these purposes is the app. Mobile phones have
   registered the highest growth among all technological evolutions, and
   mobile apps are proliferating. Apps are being used across a diverse
   range of industry verticals, including banking, e-commerce, travel, and
   tourism. This article studies a set of twenty different banking apps and
   segments consumers based on their adoption and usage of the apps. This
   article emphasizes the role of mobile technologies to change established
   channels and banking services, and also analyzes how the Indian banking
   sector has benefited from the adoption of mobile apps.}},
Publisher = {{ROUTLEDGE JOURNALS, TAYLOR \& FRANCIS LTD}},
Address = {{2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Alavi, S (Reprint Author), Jaypee Inst Informat Technol, A-10,Sect 62, Noida 201309, Uttar Pradesh, India.
   Alavi, Shirin, Jaypee Inst Informat Technol, A-10,Sect 62, Noida 201309, Uttar Pradesh, India.
   Ahuja, Vandana, Jaypee Inst Informat Technol, Jaypee Business Sch, Noida, India.}},
DOI = {{10.1080/15332861.2016.1252653}},
ISSN = {{1533-2861}},
EISSN = {{1533-287X}},
Keywords = {{Digital marketing; mobile banking apps; mobile technology and Internet;
   task-directed versus experiential online behavior}},
Keywords-Plus = {{INFORMATION-TECHNOLOGY; ACCEPTANCE; EXPERIENCES; COMPUTER; BUSINESS;
   COMMERCE; MODEL; TIME}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{shirin.alavi@jiit.ac.in}},
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Number-of-Cited-References = {{30}},
Times-Cited = {{3}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{32}},
Journal-ISO = {{J. Internet Commer.}},
Doc-Delivery-Number = {{EE9PD}},
Unique-ID = {{ISI:000389957800005}},
DA = {{2019-06-22}},
}

@article{ ISI:000386148700001,
Author = {Maiz, Ander and Arranz, Nieves and de Arroyabe, Juan Carlos Fdez},
Title = {{Factors affecting social interaction on social network sites: the
   Facebook case}},
Journal = {{JOURNAL OF ENTERPRISE INFORMATION MANAGEMENT}},
Year = {{2016}},
Volume = {{29}},
Number = {{5}},
Pages = {{630-649}},
Abstract = {{Purpose - The purpose of this paper is to focus on understanding the
   factors which affect the social interaction in the case of Facebook.
   Many authors point out the great potential of these networks for social
   interaction and as conduits of information. However, studies show that
   the topology of the network is disconnected, consisting of small
   sub-networks that make Facebook unsuitable for disseminating
   information. This situation has created the need to introduce exogenous
   factors, aimed at boosting and providing cohesion to the network
   structure. In this context, the authors test the following question: how
   exogenous and endogenous factors contribute to encouraging social
   interaction on Facebook.
   Design/methodology/approach - For the analysis of social interaction on
   Facebook, a population consisting of all the followers of the walls of
   ten corporate social networks was used. From the total 269,424 users
   analyzed, a stratified sample of 132 followers was obtained and networks
   were built for each of them. The authors then proceeded to search for
   each follower's friends and friends of friends to build the social
   network up to the fourth level, obtaining a total of 132 subnets with
   1,628,074 links between them. To determine the impact of both exogenous
   and endogenous factors in the interaction of the network the authors
   performed a causal analysis.
   Findings - The results obtained from this study provide empirical
   evidence on the adequacy of companies' dynamization measures used and
   how exogenous and endogenous factors influence the social interaction on
   Facebook. Thus, the results show that exogenous factors, such as the
   activity of the community manager and the digital marketing investment
   in the network, do not have a significant effect on the interaction. On
   the other hand, endogenous factors, such as network density and
   clustering, have a positive effect on the trigger of social interaction
   between the followers. Therefore, companies must consider the importance
   of the structural factors that characterize network followers, such as
   density or clustering coefficient, to be able to interpret and optimize
   them to obtain higher levels of social interaction.
   Originality/value - This is one of a few papers that examine
   interactions in social network sites (SNS), particularly in corporate
   network sites in Facebook. The results expose the importance for
   organizations to have reliable information on the patterns of
   interaction to properly manage the resources allocated for this purpose
   in SNS.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{de Arroyabe, JCF (Reprint Author), Univ Essex, Colchester, Essex, England.
   Maiz, Ander, PepsiCo Iber, Vitoria, Spain.
   Arranz, Nieves, UNED, Madrid, Spain.
   de Arroyabe, Juan Carlos Fdez, Univ Essex, Colchester, Essex, England.}},
DOI = {{10.1108/JEIM-10-2014-0105}},
ISSN = {{1741-0398}},
EISSN = {{1758-7409}},
Keywords = {{Facebook; Corporate social network}},
Keywords-Plus = {{WORD-OF-MOUTH; IMPACT; INTERNET; BEHAVIOR; POWER; PARTICIPATION;
   DYNAMICS; USER}},
Research-Areas = {{Computer Science; Information Science \& Library Science; Business \&
   Economics}},
Web-of-Science-Categories  = {{Computer Science, Interdisciplinary Applications; Information Science \&
   Library Science; Management}},
Author-Email = {{jcfern@essex.ac.uk}},
ResearcherID-Numbers = {{Fernandez de Arroyabe, Juan Carlos/T-5755-2017}},
ORCID-Numbers = {{Fernandez de Arroyabe, Juan Carlos/0000-0003-1451-3782}},
Funding-Acknowledgement = {{Economic and Social Research Council {[}ES/L011859/1]}},
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Number-of-Cited-References = {{63}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{6}},
Usage-Count-Since-2013 = {{16}},
Journal-ISO = {{J. Enterp. Inf. Manag.}},
Doc-Delivery-Number = {{DZ8UZ}},
Unique-ID = {{ISI:000386148700001}},
DA = {{2019-06-22}},
}

@article{ ISI:000384713000003,
Author = {Han, Gil-Soo},
Title = {{Funeral Capitalism: Commodification and Digital Marketing of Funeral
   Services in Contemporary Korea}},
Journal = {{KOREAN STUDIES}},
Year = {{2016}},
Volume = {{40}},
Pages = {{58-77}},
Abstract = {{This paper attempts to understand and analyze ``pariah-capitalism'' in
   South Korea through the case of highly dehumanized and commodified
   funeral services as advertised in the media. There is much in common
   between Max Weber's concept of pariah-capitalism and ``funeral
   capitalism'' in the context of this paper, the latter of which pays
   attention to the practice and impact of pariah-capitalism on the lives
   of Koreans in Korean society. The paper starts by commenting on a couple
   of dramatic changes in Korean funeral rites in the last two decades: the
   change of the venues of funeral rites and the popularization of
   cremation rather than traditional burials. In addition, the dramatic
   commercialization of funeral services has created a huge source of
   income for prestigious general hospitals and funeral service
   conglomerates. I then discuss some long-lasting socioeconomic and
   cultural aspects of Korea(1) that have paved the way for a high degree
   of commercialization of funeral services, eventually triggering the
   coming of ``funeral capitalism'' to South Korea. The ways in which
   funeral capitalism is manifested in Korean society are illustrated
   through an analysis of TV advertisements. This analysis reveals the
   extent to which funeral services are rituals through which
   socioeconomically and culturally grounded Korean greed is fulfilled,
   illustrating the characteristics of a highly competitive and overly
   dehumanized Korean capitalism that is strongly promoted by the digital
   media.}},
Publisher = {{UNIV HAWAII PRESS}},
Address = {{2840 KOLOWALU ST, HONOLULU, HI 96822 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Han, GS (Reprint Author), Monash Univ, Fac Arts, Sch Film Media \& Journalism, Clayton Campus,Wellington Rd, Clayton, Vic 3800, Australia.
   Han, Gil-Soo, Monash Univ, Fac Arts, Sch Film Media \& Journalism, Clayton Campus,Wellington Rd, Clayton, Vic 3800, Australia.}},
DOI = {{10.1353/ks.2016.0002}},
ISSN = {{0145-840X}},
EISSN = {{1529-1529}},
Research-Areas = {{Asian Studies}},
Web-of-Science-Categories  = {{Asian Studies}},
Author-Email = {{gil-soo.han@monash.edu}},
ORCID-Numbers = {{Han, Gil-Soo/0000-0003-4135-211X}},
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Number-of-Cited-References = {{44}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{4}},
Journal-ISO = {{Korean Stud.}},
Doc-Delivery-Number = {{DX9KC}},
Unique-ID = {{ISI:000384713000003}},
DA = {{2019-06-22}},
}

@article{ ISI:000383348800007,
Author = {Markic, Brano and Bijaksic, Sanja and Bevanda, Arnela},
Title = {{SENTIMENT ANALYSIS OF SOCIAL NETWORKS AS A CHALLENGE TO THE DIGITAL
   MARKETING}},
Journal = {{EKONOMSKI VJESNIK}},
Year = {{2016}},
Volume = {{29}},
Number = {{1}},
Pages = {{95-107}},
Abstract = {{Huge amounts of data, in the form of messages on social networks,
   represent a challange for digital marketing and marketing analytics when
   meeting the requirements, needs and customer satisfaction with services
   or products. Marketing strives to be a part of the overall culture based
   on the data and to define marketing strategies that respond to consumers
   and thus to provide economic benefits for the company. Therefore, the
   focus of marketing analysis is on the data recorded at the social
   networks. This paper shows one possible integration of information
   technology and data mining tools, with the goal of visualizing the
   attitudes and opinions on the social networks in the form of a word
   cloud, which can then further be used to create marketing strategies and
   improve customer relations and customer service.}},
Publisher = {{SVEUCILISTE JOSIPA JURJA STROSSMAYERA \& OSIJEKU, EKONOMSKI FAK}},
Address = {{GAJEV TRG 7, OSIJEK, 31000, CROATIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Markic, B (Reprint Author), Univ Mostar, Fac Econ, Matice Hrvatske Bb, Mostar 88000, Bosnia \& Herceg.
   Markic, Brano; Bijaksic, Sanja; Bevanda, Arnela, Univ Mostar, Fac Econ, Matice Hrvatske Bb, Mostar 88000, Bosnia \& Herceg.}},
ISSN = {{0353-359X}},
EISSN = {{1847-2206}},
Keywords = {{Text mining; word cloud; marketing analytics; R language; data mining}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Economics}},
Author-Email = {{brano.markic@sve-mo.ba
   sanja.bijaksic@sve-mo.ba
   arnela.budimir@sve-mo.ba}},
Cited-References = {{Bijaksic S, 2014, MARKETING METRIKA MA.
   Bijaksic S., 2013, C P INT C TOUR TOD T.
   Bing Liu, 2010, HDB NATURAL LANGUAGE.
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   Turney P. D., 2002, P ANN M ASS COMP LIN.}},
Number-of-Cited-References = {{9}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{8}},
Journal-ISO = {{Ekon. Vjesn.}},
Doc-Delivery-Number = {{DW0RH}},
Unique-ID = {{ISI:000383348800007}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000382144800007,
Author = {Watrobski, Jaroslaw and Jankowski, Jaroslaw and Ziemba, Pawel},
Title = {{MULTISTAGE PERFORMANCE MODELLING IN DIGITAL MARKETING MANAGEMENT}},
Journal = {{ECONOMICS \& SOCIOLOGY}},
Year = {{2016}},
Volume = {{9}},
Number = {{2}},
Pages = {{101-125}},
Abstract = {{Effective online marketing management requires developing new research
   methods supporting campaign performance evaluation. The paper presents a
   multistage approach with performance modelling based on Dynamic Multi
   Criteria Decision Analysis. The crisp and fuzzy versions of the TOPSIS
   method were used in the process of dynamic modelling. The evaluation was
   performed in terms of marketing management, taking into account several
   conflicting criteria (user experience and intensity of advertising
   content). Real data from advertising servers were used during the
   evaluation and example decision processes were performed.}},
Publisher = {{CENTER SOCIOLOGICAL RESEARCH}},
Address = {{MICKIEWICZA STR, 64, SZCZECIN, 71-101, POLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Watrobski, J (Reprint Author), West Pomeranian Univ Technol Szczecin, Szczecin, Poland.
   Watrobski, Jaroslaw, West Pomeranian Univ Technol Szczecin, Szczecin, Poland.
   Jankowski, Jaroslaw, Wroclaw Univ Technol, Wroclaw, Poland.
   Ziemba, Pawel, Jacob Paradyz Univ Appl Sci Gorzow Wielkopolski, Gorzow Wielkopolski, Poland.}},
DOI = {{10.14254/2071-789X.2016/9-2/7}},
ISSN = {{2071-789X}},
EISSN = {{2306-3459}},
Keywords = {{TOPSIS; Dynamic MCDA; online environment}},
Keywords-Plus = {{GROUP DECISION-MAKING; USER EXPERIENCE; TOPSIS; ANIMATION; EXTENSION;
   COUNTRIES; FRAMEWORK; RANKING; MCDA; WEB}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Economics}},
Author-Email = {{jwatrobski@wi.zut.edu.pl
   jjankowski@wi.zut.edu.pl
   pziemba@pwsz.pl}},
ResearcherID-Numbers = {{Ziemba, Pawel/B-7233-2019
   Ziemba, Pawel/O-7279-2018
   }},
ORCID-Numbers = {{Ziemba, Pawel/0000-0002-4414-8547
   Ziemba, Pawel/0000-0002-4414-8547
   Watrobski, Jaroslaw/0000-0002-4415-9414}},
Funding-Acknowledgement = {{European Union {[}316097]}},
Funding-Text = {{This work was partially supported by the European Union's Seventh
   Framework Programme for research, technological development and
   demonstration under grant agreement no. 316097 {[}ENGINE].}},
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Number-of-Cited-References = {{86}},
Times-Cited = {{15}},
Usage-Count-Last-180-days = {{5}},
Usage-Count-Since-2013 = {{19}},
Journal-ISO = {{Econ. Sociol.}},
Doc-Delivery-Number = {{DU3XE}},
Unique-ID = {{ISI:000382144800007}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000379821400003,
Author = {Crittenden, Victoria and Crittenden, William F.},
Title = {{Teaching and learning disrupted: isomorphic change}},
Journal = {{JOURNAL OF RESEARCH IN INTERACTIVE MARKETING}},
Year = {{2016}},
Volume = {{10}},
Number = {{2}},
Pages = {{112-123}},
Abstract = {{Purpose - The marketplace demands a technological skillset among our
   college graduates, and scholars acknowledge the educational
   underpinnings (or lack thereof) regarding technology and its place in
   marketing education. The current research, therefore, aims to explore
   how academic institutions and programs have responded to coercive,
   mimetic and normative isomorphic pressures in reshaping the experiences
   of current marketing students.
   Design/methodology/approach - To understand this pressure and its
   implications with regards to the marketing curriculum, this research
   explores the integration of technology into the marketing classroom via
   the three forces of institutional isomorphic change: coercive forces,
   mimetic processes and normative pressures. The current research uses
   both primary and secondary data to examine how isomorphism is occurring
   in digital marketing education.
   Findings - We find that the integration of technology into the classroom
   comes from the forces of institutional isomorphic change. Although these
   forces are pressuring business schools to include technology in their
   marketing curriculum, a widespread adoption of this necessary media is
   yet to follow.
   Research limitations/implications - From a research perspective, this
   paper portrays the forces that are acting to disrupt teaching and
   learning in the current global marketplace. Previous research tends to
   focus on how educators can teach a particular subject area. This paper
   brings together forces of change as related to educators, students and
   managers.
   Practical implications - Educators and their educational institutions
   have to continue to learn to teach digital marketing. Students have a
   role to play in that they have to be agents of change for a stronger and
   newer marketing curriculum. Finally, managers need to partner with
   educators and students to create a stronger environment for learning
   practical tools.
   Originality/value - Weber (2013) utilized this theoretical foundation
   for understanding how such pressures impacted the coverage and offering
   of courses addressing ethical, social and sustainability issues in
   graduate marketing curricula. This research within the digital marketing
   educational arena is the first to attempt to understand technology
   integration into marketing education.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Crittenden, V (Reprint Author), Babson Coll, Mkt Div, Babson Pk, MA 02157 USA.
   Crittenden, Victoria, Babson Coll, Mkt Div, Babson Pk, MA 02157 USA.
   Crittenden, William F., Northeastern Univ, DAmore McKim Sch Business, Boston, MA 02115 USA.}},
DOI = {{10.1108/JRIM-12-2015-0097}},
ISSN = {{2040-7122}},
EISSN = {{2040-7130}},
Keywords = {{Social media marketing; Marketing education; Critical theory}},
Keywords-Plus = {{BUSINESS EDUCATION IMPLICATIONS; SOCIAL MEDIA; MARKETING CURRICULUM;
   STUDENT ENGAGEMENT; ENGAGING STUDENTS; PERCEPTIONS; TWITTER}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{vcrittenden@babson.edu}},
Cited-References = {{AACSB International, 2013, 9 AACSB INT.
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Number-of-Cited-References = {{38}},
Times-Cited = {{2}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{8}},
Journal-ISO = {{J. Res. Interact. Mark.}},
Doc-Delivery-Number = {{DR3RX}},
Unique-ID = {{ISI:000379821400003}},
DA = {{2019-06-22}},
}

@article{ ISI:000380031900001,
Author = {Macias-Alegre, Adrian},
Title = {{Y The Crossumer: the evolution of consumer ediated social technologies
   and obile hyper}},
Journal = {{METODOS DE INFORMACION}},
Year = {{2016}},
Volume = {{7}},
Number = {{12}},
Pages = {{5-16}},
Abstract = {{Web 2.0, a term coined by Tim O'Reilly at the beginning of the century,
   has been defined as the web in which people have an opinion and vote,
   and communication occurs bidirectionally between producers and consumers
   of content. This article reflects on how it has affected social change
   of the web to the relationship of consumers with businesses in the
   knowledge society, and are described as companies are tying the customer
   through social networks and mobile devices. The definition of prosumer
   and crossumer is used to indicate that consumption patterns in the
   digital age, they are beginning to rely more heavily on factors such as
   the proactive attitude and culture of collaboration.}},
Publisher = {{COLLEGI OFICIAL BIBLIOTECARIS \& DOCUMENTALISTES COMUNITAT VALENCI}},
Address = {{UNIV POLITECNICA VALENCIA, ETSINF, CAMINO VERA S-N, VALENCIA, 46022,
   SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Macias-Alegre, A (Reprint Author), Dokumentalistas Com, Seville, Spain.
   Macias-Alegre, Adrian, Dokumentalistas Com, Seville, Spain.}},
DOI = {{10.5557/IIMEI7-N12-005016}},
ISSN = {{1134-2838}},
EISSN = {{2173-1241}},
Keywords = {{Consumer; crossumer; prosumer; e-consumer; web 2.0; social web; 2.0
   context; Cluetrain Manifest; mobile devices; mobile hyper; social
   technologies; internet; digital marketing; digital age; information
   society; knowledge society}},
Research-Areas = {{Information Science \& Library Science}},
Web-of-Science-Categories  = {{Information Science \& Library Science}},
Author-Email = {{amaciasalegre@dokumentalistas.com}},
Cited-References = {{Alcon E. M., 2006, EC IND, P61.
   AMBROSIO LOPEZ A., 2013, QUE APRENDEMOSHOY.
   Castells M., 2009, COMUNICACION PODER.
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   GARCIA I., 2012, IRAGARCIA.
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   GUALLAR J., 2011, COMEIN           NOV.
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   VV.AA, 2012, GEST COM VIRT.
   ZUNZARREN H., 2012, GUIA SOCIAL MEDIA MA.}},
Number-of-Cited-References = {{21}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{5}},
Journal-ISO = {{Metodos Inf.}},
Doc-Delivery-Number = {{DR6SP}},
Unique-ID = {{ISI:000380031900001}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000377536200009,
Author = {Piveta, Maira Nunes and Scherer, Flavia Luciana and dos Santos, Marindia
   Brachak and Gomes, Fabricio Nunes},
Title = {{ANALYSIS OF SATISFACTION OF FINAL CONSUMERS: A STUDY IN A COMPANY OF
   VENDING MACHINES SECTOR IN THE CITY OF SANTA MARIA - RS}},
Journal = {{REVISTA CIENTIFICA HERMES}},
Year = {{2016}},
Volume = {{15}},
Pages = {{173-197}},
Month = {{JAN-JUN}},
Abstract = {{Organizations are inserted in a globalized competitive environment that
   suffers transformations and constantly advances. Given this scenario,
   the Alpha company, which sells coffee vending machines and supplies,
   adopted as a strategy to approach their final consumers. In this way,
   the overall objective of this study was to identify and assess the
   degree of satisfaction of the consumers of Alpha company with respect to
   the products and drinks and digital marketing in social media. The
   search can be classified as descriptive as to the nature with
   quantitative approach through the implementation of a research tool with
   a sample of 120 consumers of Alpha company at the points of sale. The
   survey results indicated that, in general, the satisfaction of consumers
   for products Alpha is great, except when it comes to price and quantity
   of sugar. Still, it was observed that the scope of the actions of Alpha
   digital marketing is low, being evidenced by means of low degrees of
   satisfaction justified by lack of consumer knowledge. Finally,
   opportunities and suggestions for improvement were presented.}},
Publisher = {{FAC INST PAULISTA ENSINO-FIPEN}},
Address = {{RUA EUCLIDES DA CUNHA 377, CENTRO, OSASCO, SP 00000, BRAZIL}},
Type = {{Article}},
Language = {{Portuguese}},
Affiliation = {{Piveta, MN (Reprint Author), Univ Fed Santa Maria, Av Roraima,1000 Camobi, BR-97119900 Santa Maria, RS, Brazil.
   Piveta, Maira Nunes; dos Santos, Marindia Brachak, Univ Fed Santa Maria, Adm, BR-97119900 Santa Maria, RS, Brazil.
   Scherer, Flavia Luciana, Univ Fed Santa Maria, Programa Posgrad Mestrado \& Doutorado, BR-97119900 Santa Maria, RS, Brazil.
   Gomes, Fabricio Nunes, Unisul Univ Sul, Adm, Tubarao, SC, Brazil.}},
DOI = {{10.21710/rch.v15i0.259}},
ISSN = {{2175-0556}},
Keywords = {{Satisfaction Survey; Final Consumers; Digital Marketing; Vending
   Machines}},
Research-Areas = {{Social Sciences - Other Topics}},
Web-of-Science-Categories  = {{Social Sciences, Interdisciplinary}},
Author-Email = {{mairapivetasm@hotmail.com
   flaviascherer@globo.com
   marindiabrachak@gmail.com
   fabricionunesgomes@gmail.com}},
ResearcherID-Numbers = {{Goncalves, Fabricio G/D-5308-2019}},
ORCID-Numbers = {{Goncalves, Fabricio G/0000-0003-2010-9508}},
Cited-References = {{ALBANEZ J. A. P, 2015, PMKT REV BRASILEIRA, V16, P1.
   BATISTELLA Jr Z., 2013, THESIS U FEDERAL RIO, P118.
   CRUZ C.A.B., 2014, REV CIENTIFICA ITPAC, V7.
   DANTAS E. B, 2014, GESTAO INFORM SOBRE.
   DUARTE A. S. L., 2013, THESIS U PORTO PORTO, P62.
   DUREEN J., 2015, J EC FINANCE ADM SCI, V20.
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   FREITAS H., 2000, REV ADM, V35.
   Gil A. C., 2002, COMO ELABORAR PROJET.
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   Kotler P., 2006, ADM MARKETING.
   LARAN J.A., 2004, REV ADM CONT, V8.
   LOPES FILHO L. S., 2006, MARKETING VANTAGEM C.
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   VEIGA R. T., 2014, RAE REV ADM EMPRESAS, V54.}},
Number-of-Cited-References = {{21}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{0}},
Journal-ISO = {{Rev. Cient. Hermes}},
Doc-Delivery-Number = {{DO1KF}},
Unique-ID = {{ISI:000377536200009}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000374154700006,
Author = {Hamilton, Mitchell and Kaltcheva, Velitchka D. and Rohm, Andrew J.},
Title = {{Hashtags and handshakes: consumer motives and platform use in
   brand-consumer interactions}},
Journal = {{JOURNAL OF CONSUMER MARKETING}},
Year = {{2016}},
Volume = {{33}},
Number = {{2}},
Pages = {{135-144}},
Abstract = {{Purpose - The current increase in social media activity related to
   brand-consumer interactions is progressively influencing the manner in
   which brands and their customers communicate. Whereas this attention to
   social media is warranted, researchers and brand managers must also
   recognize that consumers connect and engage with brands across other
   communication platforms as well. Accordingly, this study aims to examine
   brand-consumer interactions taking place across social, online and
   physical platforms, as well as consumer motives for initiating these
   brand interactions across various platforms.
   Design/methodology/approach - A mixed-method approach integrating
   quantitative and qualitative data was used. We administered a written
   diary to 102 individuals over a two-month period, in which study
   participants recorded their motivations and platform use in their
   interactions with a brand. We evaluated latent-class mixture models for
   complex data and multi-level latent-class mixture models to identify
   classes of interactions based on participants' motivations and platform
   use as well as customer segments based on the identified
   motives-by-platform classes.
   Findings - The findings reveal ten categories of motives for interacting
   with brands, including promotions and incentives, timely information,
   product information, engagement, browsing, purchase, customer service,
   branded content, entertainment, and personalization/exclusivity.
   Furthermore, six motives-by-platform interaction classes are identified.
   The findings suggest three consumer segments differentiated by their
   motives-by-platform profiles.
   Research limitations/implications - This study adds to past research
   investigating the motives behind brand-consumer interactions in social
   media by investigating both social media and non-social media-related
   interactions, and offering a typology of interaction profiles that
   considers interaction motives and platform preferences.
   Practical implications - This study illustrates that consumers are
   driven to interact with brands based upon the ten motive categories.
   These motives, in turn, are associated with different platform uses.
   Thus, it is important for brands to adopt ambidexterity across multiple
   communication platforms.
   Originality/value - This research adds to the understanding of
   brand-consumer interactions conducted on online and offline
   communication platforms.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Rohm, AJ (Reprint Author), Loyola Marymount Univ, Dept Mkt \& Business Law, Los Angeles, CA 90045 USA.
   Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J., Loyola Marymount Univ, Dept Mkt \& Business Law, Los Angeles, CA 90045 USA.}},
DOI = {{10.1108/JCM-04-2015-1398}},
ISSN = {{0736-3761}},
EISSN = {{2052-1200}},
Keywords = {{Social media; Email marketing; Digital marketing; Customer experience;
   Brand interactions}},
Keywords-Plus = {{MEDIA; CUSTOMERS; IMPACT; RELIABILITY; ENVIRONMENT; RETAILER}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{arohm1@lmu.edu}},
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Number-of-Cited-References = {{44}},
Times-Cited = {{9}},
Usage-Count-Last-180-days = {{6}},
Usage-Count-Since-2013 = {{49}},
Journal-ISO = {{J. Consum. Mark.}},
Doc-Delivery-Number = {{DJ4DD}},
Unique-ID = {{ISI:000374154700006}},
DA = {{2019-06-22}},
}

@article{ ISI:000374176600002,
Author = {Valos, Michael John and Habibi, Fatemeh Haji and Casidy, Riza and
   Driesener, Carl Barrie and Maplestone, Vanya Louise},
Title = {{Exploring the integration of social media within integrated marketing
   communication frameworks Perspectives of services marketers}},
Journal = {{MARKETING INTELLIGENCE \& PLANNING}},
Year = {{2016}},
Volume = {{34}},
Number = {{1}},
Pages = {{19-40}},
Abstract = {{Purpose - At present no frameworks exist for services marketers to
   incorporate social media (SM) within marketing communications planning.
   The majority of integrated marketing communications (IMC) frameworks
   were developed prior to the development of the widespread use of digital
   and SM for information seeking, sales and service. The purpose of this
   paper is to investigate this issue for services marketers specifically
   as they differ from FMCG, industrial and durable marketers in terms of
   marketing messages, branding, media and channels. Furthermore, as they
   are less reliant on outsourced sale channels they have more potential
   than other industries to integrate social and digital media to build
   awareness, brands and sales.
   Design/methodology/approach - Depth interviews were conducted with eight
   senior services marketing executives to identify the impact of SM on
   marketing communications planning, implementation and measurement.
   Findings - The findings revealed that the unique characteristics of SM
   (such as interactivity and individualisation, integration of
   communication and distribution channels, immediacy and information
   collection) impact traditional marketing communications frameworks.
   These impacts manifested in 12 modifications specific to services and SM
   to traditional generic IMC frameworks encompassed by the themes of
   reach, service channel, word-of-mouth advocacy, consumer generated
   messages, listening and behavioural measurement.
   Practical implications - The rapidly evolving nature of SM means senior
   services marketers need to educate organisational stakeholders regarding
   implementation issues, which may be a barrier to effective integration
   of SM within marketing communications.
   Originality/value - With digital marketing communications budgets
   reaching 30 per cent within some organisations, it is timely to put
   forward a marketing communication decision-making framework that first
   incorporates SM and second is suitable for services marketers.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Casidy, R (Reprint Author), Deakin Univ, Dept Mkt, Burwood, Australia.
   Valos, Michael John; Habibi, Fatemeh Haji; Casidy, Riza; Maplestone, Vanya Louise, Deakin Univ, Dept Mkt, Burwood, Australia.
   Driesener, Carl Barrie, Univ S Australia, Dept Mkt, Adelaide, SA 5001, Australia.}},
DOI = {{10.1108/MIP-09-2014-0169}},
ISSN = {{0263-4503}},
EISSN = {{1758-8049}},
Keywords = {{Internet; Interaction; Brands; Social media; Services marketing;
   Integrated marketing communications}},
Keywords-Plus = {{INFORMATION; INNOVATIVENESS; ORIENTATION; MODEL}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{riza.casidy@deakin.edu.au}},
ResearcherID-Numbers = {{Driesener, Carl/F-4641-2013
   Casidy, Riza/A-3027-2015}},
ORCID-Numbers = {{Driesener, Carl/0000-0001-8931-0766
   Casidy, Riza/0000-0002-6836-245X}},
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Number-of-Cited-References = {{73}},
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Journal-ISO = {{Mark. Intell. Plan.}},
Doc-Delivery-Number = {{DJ4LI}},
Unique-ID = {{ISI:000374176600002}},
DA = {{2019-06-22}},
}

@article{ ISI:000373474300001,
Author = {Kumar, Ashish and Bezawada, Ram and Rishika, Rishika and Janakiraman,
   Ramkumar and Kannan, P. K.},
Title = {{From Social to Sale: The Effects of Firm-Generated Content in Social
   Media on Customer Behavior}},
Journal = {{JOURNAL OF MARKETING}},
Year = {{2016}},
Volume = {{80}},
Number = {{1}},
Pages = {{7-25}},
Month = {{JAN}},
Abstract = {{Given the unprecedented reach of social media, firms are increasingly
   relying on it as a channel for marketing communication. The objective of
   this study is to examine the effect of firm-generated content (FGC) in
   social media on three key customer metrics: spending, cross-buying, and
   customer profitability. The authors further investigate the synergistic
   effects of FGC with television advertising and e-mail communication. To
   accomplish their objectives, the authors assemble a novel data set
   comprising customers' social media participation data, transaction data,
   and attitudinal data obtained through surveys. The results indicate that
   after the authors account for the effects of television advertising and
   e-mail marketing, FGC has a positive and significant effect on
   customers' behavior. The authors show that FGC works synergistically
   with both television advertising and e-mail marketing and also find that
   the effect of FGC is greater for more experienced, tech-savvy, and
   social media-prone customers. They propose and examine the effect of
   three characteristics of FGC: valence, receptivity, and customer
   susceptibility. The authors find that whereas all three components of
   FGC have a positive impact, the effect of FGC receptivity is the
   largest. The study offers critical managerial insights regarding how to
   leverage social media for better returns.}},
Publisher = {{AMER MARKETING ASSOC}},
Address = {{311S WACKER DR, STE 5800, CHICAGO, IL 60606-6629 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Kumar, A (Reprint Author), Aalto Univ, Sch Business, Mkt, Aalto, Finland.
   Bezawada, R (Reprint Author), Indian Sch Business, Hyderabad, Andhra Pradesh, India.
   Bezawada, R (Reprint Author), SUNY Buffalo, Sch Management, Mkt, Buffalo, NY 14260 USA.
   Rishika, R; Janakiraman, R (Reprint Author), Univ S Carolina, Darla Moore Sch Business, Mkt, Columbia, SC 29208 USA.
   Janakiraman, R (Reprint Author), Univ S Carolina, Darla Moore Sch Business, Columbia, SC 29208 USA.
   Kannan, PK (Reprint Author), Univ Maryland, Robert H Smith Sch Business, College Pk, MD 20742 USA.
   Kumar, Ashish, Aalto Univ, Sch Business, Mkt, Aalto, Finland.
   Bezawada, Ram, Indian Sch Business, Hyderabad, Andhra Pradesh, India.
   Bezawada, Ram, SUNY Buffalo, Sch Management, Mkt, Buffalo, NY 14260 USA.
   Rishika, Rishika; Janakiraman, Ramkumar, Univ S Carolina, Darla Moore Sch Business, Mkt, Columbia, SC 29208 USA.
   Janakiraman, Ramkumar, Univ S Carolina, Darla Moore Sch Business, Columbia, SC 29208 USA.
   Kannan, P. K., Univ Maryland, Robert H Smith Sch Business, College Pk, MD 20742 USA.}},
DOI = {{10.1509/jm.14.0249}},
ISSN = {{0022-2429}},
EISSN = {{1547-7185}},
Keywords = {{social media analytics; firm-generated content; digital marketing;
   customer relationship management; propensity score
   matching/difference-in-differences}},
Keywords-Plus = {{IMPACT; PERFORMANCE; CHATTER; AGGREGATION; ENVIRONMENT; CONSUMER;
   PRODUCTS; CAMPAIGN; CHANNELS; REVIEWS}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{ashish.kumar@aalto.fi
   bezawada@buffalo.edu
   rishika@moore.sc.edu
   Janakiraman.Ramkumar@gmail.com
   pkannan@rhsmith.umd.edu}},
ResearcherID-Numbers = {{Kumar, Ashish/G-2307-2013
   Kannan, Pallassana K/D-8192-2011
   }},
ORCID-Numbers = {{Bezawada, Ram/0000-0003-1395-9133}},
Funding-Acknowledgement = {{Marketing Science Institute {[}4-1871]}},
Funding-Text = {{The authors thank Arun Jain and the Research Group in Integrated
   Marketing at the School of Management, SUNY Buffalo for access to the
   data and research assistance; the JM review team for their feedback; and
   the participants at the INFORMS Marketing Science and AMA Summer
   Educators Conferences for their suggestions. The authors also thank
   Marketing Science Institute for financial support made available through
   a competitive research grant (\#4-1871). All authors contributed
   equally. Peter Danaher served as area editor for this article.}},
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Times-Cited = {{87}},
Usage-Count-Last-180-days = {{73}},
Usage-Count-Since-2013 = {{480}},
Journal-ISO = {{J. Mark.}},
Doc-Delivery-Number = {{DI4MP}},
Unique-ID = {{ISI:000373474300001}},
DA = {{2019-06-22}},
}

@article{ ISI:000373130900005,
Author = {Mookherjee, Reetabrata (Reeto) and Mukherjee, Jeet and Martineau, Jim
   and Xu, Liang and Gullo, Meggen and Zhou, Kailai and Hazlewood, Andrew
   and Zhang, Xiaochuan (Tracy) and Griarte, Ferrari and Li, Ni},
Title = {{End-to-End Predictive Analytics and Optimization in Ingram Micro's
   Two-Tier Distribution Business}},
Journal = {{INTERFACES}},
Year = {{2016}},
Volume = {{46}},
Number = {{1, SI}},
Pages = {{49-73}},
Month = {{JAN-FEB}},
Abstract = {{Ingram Micro, the world's largest distributor of technology products,
   operates in a high-volume low-margin environment. The company started
   its Business Intelligence and Analytics practice in North America in
   2009. This group has since built and deployed a scalable, innovative
   price-optimization engine, a set of analytics applications to identify
   sales opportunities for Ingram Micro's sales force and an integrated
   digital marketing platform to run data-driven marketing campaigns for
   its customers and end-user businesses. Since 2011, these products and
   analytics programs have generated \$1.3 billion of incremental product
   revenue and \$42 million of incremental gross profit. Our next steps are
   to continue to implement these best practices in regions outside of
   North America and continue our activities that enable our sales force to
   generate revenue.}},
Publisher = {{INFORMS}},
Address = {{5521 RESEARCH PARK DR, SUITE 200, CATONSVILLE, MD 21228 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Mookherjee, R; Mukherjee, J; Martineau, J; Xu, L; Gullo, M; Zhou, KL; Hazlewood, A; Zhang, XC; Griarte, F; Li, N (Reprint Author), Ingram Micro Inc, Global Business Intelligence \& Analyt Ctr, Irvine, CA 92612 USA.
   Mookherjee, Reetabrata (Reeto); Mukherjee, Jeet; Martineau, Jim; Xu, Liang; Gullo, Meggen; Zhou, Kailai; Hazlewood, Andrew; Zhang, Xiaochuan (Tracy); Griarte, Ferrari; Li, Ni, Ingram Micro Inc, Global Business Intelligence \& Analyt Ctr, Irvine, CA 92612 USA.}},
DOI = {{10.1287/inte.2015.0834}},
ISSN = {{0092-2102}},
EISSN = {{1526-551X}},
Keywords = {{price optimization; business-to-business-to-business (B2B2B) commerce;
   price elasticity; predictive lead scoring; propensity modeling;
   marketing automation; nonlinear optimization; parameter estimation}},
Research-Areas = {{Business \& Economics; Operations Research \& Management Science}},
Web-of-Science-Categories  = {{Management; Operations Research \& Management Science}},
Author-Email = {{reeto.mookherjee@ingrammicro.com
   jeet.mukherjee@ingrammicro.com
   jim.martineau@ingrammicro.com
   liang.xu@ingrammicro.com
   meggen.gullo@ingrammicro.com
   kailai.zhou@ingrammicro.com
   andrew.hazlewood@ingrammicro.com
   chuan1123@gmail.com
   fgriarte@sbcglobal.net
   nili2008@gmail.com}},
Cited-References = {{CONTEXT, 2015, CONTEXT VAL CHAIN AN.
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   Zilliant, 2015, B2B OPT PLATF.}},
Number-of-Cited-References = {{12}},
Times-Cited = {{2}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{23}},
Journal-ISO = {{Interfaces}},
Doc-Delivery-Number = {{DH9QN}},
Unique-ID = {{ISI:000373130900005}},
DA = {{2019-06-22}},
}

@article{ ISI:000369034500006,
Author = {Martin, Erik J.},
Title = {{The State of Digital Marketing}},
Journal = {{ECONTENT}},
Year = {{2016}},
Volume = {{39}},
Number = {{1}},
Pages = {{18-19}},
Month = {{JAN-FEB}},
Publisher = {{ONLINE INC}},
Address = {{213 DANBURY RD, WILTON, CT 06897-4007 USA}},
Type = {{Article}},
Language = {{English}},
ISSN = {{1525-2531}},
Research-Areas = {{Information Science \& Library Science}},
Web-of-Science-Categories  = {{Information Science \& Library Science}},
Author-Email = {{MARTINSPIRATION@GMAIL.COM}},
Number-of-Cited-References = {{0}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{21}},
Journal-ISO = {{Econtent}},
Doc-Delivery-Number = {{DC2GF}},
Unique-ID = {{ISI:000369034500006}},
DA = {{2019-06-22}},
}

@article{ ISI:000436872600002,
Author = {Khatwani, Gaurav and Das, Gopal},
Title = {{Evaluating combination of individual pre-purchase internet information
   channels using hybrid fuzzy MCDM technique: demographics as moderators}},
Journal = {{INTERNATIONAL JOURNAL OF INDIAN CULTURE AND BUSINESS MANAGEMENT}},
Year = {{2016}},
Volume = {{12}},
Number = {{1}},
Pages = {{28-49}},
Abstract = {{In recent years, the growth in technology has resulted in digital media
   fragmentation and the proliferation of internet marketing mediums. As a
   result of the emergence of digital marketing channels, marketers have
   started to place an increased focus on understanding consumer
   preferences. Previous research has concentrated on the comprehensive
   study of consumer preferences for individual pre-purchase information
   search channels; however, very little research has been conducted on
   user's preferences in terms of how a combination of these individual
   channels can be employed and the role that demographic parameters play
   in determining these preferences. This study employed a hybrid fuzzy
   multi criteria group decision (HFMCGD) system to measure the role that
   demographic parameters play in influencing individual's preference for
   pre-purchase information channels. Fuzzy AHP was employed to identify
   the criteria that influences consumer's search for pre-purchase
   information on the internet according to demographic parameters such as
   gender, age and monthly income. Fuzzy TOPSIS was then used to rank
   different combinations of pre-purchase channels according to the same
   demographic parameters.}},
Publisher = {{INDERSCIENCE ENTERPRISES LTD}},
Address = {{WORLD TRADE CENTER BLDG, 29 ROUTE DE PRE-BOIS, CASE POSTALE 856, CH-1215
   GENEVA, SWITZERLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Khatwani, G (Reprint Author), Indian Inst Management Rohtak, MDU Campus, Rohtak 124001, Haryana, India.
   Khatwani, Gaurav; Das, Gopal, Indian Inst Management Rohtak, MDU Campus, Rohtak 124001, Haryana, India.}},
DOI = {{10.1504/IJICBM.2016.073392}},
ISSN = {{1753-0806}},
EISSN = {{1753-0814}},
Keywords = {{consumer decision making; decision support system; fuzzy AHP; fuzzy
   TOPSIS; information search channels}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{g\_khatwani@yahoo.co.in
   gopal.das@iimrohtak.ac.in}},
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Number-of-Cited-References = {{77}},
Times-Cited = {{2}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{1}},
Journal-ISO = {{Int. J. Indian Cult. Bus. Manag.}},
Doc-Delivery-Number = {{VD5DM}},
Unique-ID = {{ISI:000436872600002}},
DA = {{2019-06-22}},
}

@article{ ISI:000366069600014,
Author = {Halliday, Sue Vaux},
Title = {{User-generated content about brands: Understanding its creators and
   consumers}},
Journal = {{JOURNAL OF BUSINESS RESEARCH}},
Year = {{2016}},
Volume = {{69}},
Number = {{1, SI}},
Pages = {{137-144}},
Month = {{JAN}},
Abstract = {{This consumer research study investigates the motivations and meanings
   behind young adults creating and consuming user-generated content (UGC)
   about brands. Service-dominant logic suggests that resources are operant
   rather than operand and so used/re-used by consumers, eventually
   breaking down the provider/consumer dichotomy to see the entire logic as
   working in an actor-to-actor network. This study establishes these two
   theoretical advances empirically. For the participants, the key issue
   within the UGC interactions is that of who to trust i.e. source
   credibility as the resources were used as part of the ongoing identity
   project of the young adults participating. The findings support this
   search being within the frame of persons re-using operant resources as
   part of their wider lives as persons, rather than merely consumers. In
   this process, actions creating and consuming UGC also underpin potential
   for personal transformation as the movie Leaving Pleasantville proposes.
   Therefore, the study here contributes a person-centric metaphor of the
   journey that individuals can be understood as participating in as they
   interact with brands on the Internet for personal formation and even
   transformation. The study provides insight and a metaphor to explain a
   key driver of UGC creation in 21st century postmodem life. (C) 2015
   Elsevier Inc. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE INC}},
Address = {{STE 800, 230 PARK AVE, NEW YORK, NY 10169 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Halliday, SV (Reprint Author), Univ Hertfordshire, Hertfordshire Business Sch, Dept Mkt \& Enterprise, Hatfield AL10 9AB, Herts, England.
   Halliday, Sue Vaux, Univ Hertfordshire, Hertfordshire Business Sch, Dept Mkt \& Enterprise, Hatfield AL10 9AB, Herts, England.}},
DOI = {{10.1016/j.jbusres.2015.07.027}},
ISSN = {{0148-2963}},
EISSN = {{1873-7978}},
Keywords = {{Branding; Digital marketing; SDL; UGC; Identification; Transformation}},
Keywords-Plus = {{COMPANY IDENTIFICATION; CONSEQUENCES; IDENTITY; FACEBOOK}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{s.halliday2@herts.ac.uk}},
ORCID-Numbers = {{Halliday, Sue/0000-0001-9065-3264}},
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Number-of-Cited-References = {{40}},
Times-Cited = {{12}},
Usage-Count-Last-180-days = {{13}},
Usage-Count-Since-2013 = {{102}},
Journal-ISO = {{J. Bus. Res.}},
Doc-Delivery-Number = {{CY0AY}},
Unique-ID = {{ISI:000366069600014}},
OA = {{Green Accepted}},
DA = {{2019-06-22}},
}

@article{ ISI:000365176100005,
Author = {McGuigan, Lee and Manzerolle, Vincent},
Title = {{``All the world's a shopping cart{''}: Theorizing the political economy
   of ubiquitous media and markets}},
Journal = {{NEW MEDIA \& SOCIETY}},
Year = {{2015}},
Volume = {{17}},
Number = {{11}},
Pages = {{1830-1848}},
Month = {{DEC}},
Abstract = {{Ubiquitous connectivity to networked information-communication
   technologies increasingly mediates social experiences of markets and
   retail environments. These conditions lead some marketing scholars to
   conclude that digital media are reaching their inevitable culmination:
   an omnipresent marketplace. They call this ubiquitous commerce
   (u-commerce). U-commerce annihilates constraints over markets; borders,
   cultural differences, and geography cease to impose friction on
   exchange. As part of a broader understanding of new media and marketing,
   u-commerce deserves attention from critical communication studies. In
   foregrounding concerns of space, time, and consciousness, u-commerce
   exemplifies a commercial theory of media and invites critique at the
   nexus of medium theory and political economy. The work of Harold Innis
   is uniquely suited to this task. This article contextualizes and
   identifies biases in the conceptual systems and infrastructures of
   u-commerce.}},
Publisher = {{SAGE PUBLICATIONS LTD}},
Address = {{1 OLIVERS YARD, 55 CITY ROAD, LONDON EC1Y 1SP, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{McGuigan, L (Reprint Author), Univ Penn, Annenberg Sch Commun, 3620 Walnut St, Philadelphia, PA 19104 USA.
   McGuigan, Lee, Univ Penn, Annenberg Sch Commun, Philadelphia, PA 19104 USA.
   Manzerolle, Vincent, Univ Western Ontario, Fac Informat \& Media Studies, London, ON N6A 3K7, Canada.}},
DOI = {{10.1177/1461444814535191}},
ISSN = {{1461-4448}},
EISSN = {{1461-7315}},
Keywords = {{Digital marketing; e-commerce; Harold Innis; marketing theory; media
   theory; political economy; u-commerce}},
Keywords-Plus = {{INFORMATION-SOCIETY; COMMERCE}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{lmcguigan@asc.upenn.edu}},
ORCID-Numbers = {{Manzerolle, Vincent/0000-0001-6652-3179}},
Funding-Acknowledgement = {{Social Sciences and Humanities Research Council of Canada}},
Funding-Text = {{The research was funded, in part, by the Social Sciences and Humanities
   Research Council of Canada.}},
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Number-of-Cited-References = {{79}},
Times-Cited = {{6}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{26}},
Journal-ISO = {{New Media Soc.}},
Doc-Delivery-Number = {{CW7JZ}},
Unique-ID = {{ISI:000365176100005}},
DA = {{2019-06-22}},
}

@article{ ISI:000364892600013,
Author = {Jarvinen, Joel and Karjaluoto, Heikki},
Title = {{The use of Web analytics for digital marketing performance measurement}},
Journal = {{INDUSTRIAL MARKETING MANAGEMENT}},
Year = {{2015}},
Volume = {{50}},
Pages = {{117-127}},
Month = {{OCT}},
Abstract = {{This study proposes that the benefits gained from marketing performance
   measurement are determined by how an organization exploits the metrics
   system under specific circumstances. For this purpose, the authors
   review performance measurement literature and apply it to the use of Web
   analytics, which offers companies a metrics system to measure digital
   marketing performance. By performing an in-depth investigation of the
   use of Web analytics in industrial companies, the study shows that an
   organization's efforts to use marketing metrics systems and the
   resulting outcomes cannot be understood without considering the
   reasoning behind the chosen metrics, the processing of metrics data, and
   the organizational context surrounding the use of the system. Given the
   continuously growing importance of digital marketing in the industrial
   sector, this study illustrates how industrial companies characterized by
   complex selling processes can harness Web analytics to demonstrate how
   digital marketing activities benefit their businesses. (C) 2015 Elsevier
   Inc. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE INC}},
Address = {{STE 800, 230 PARK AVE, NEW YORK, NY 10169 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Jarvinen, J (Reprint Author), Univ Jyvaskyla, Sch Business \& Econ, POB 35, FIN-40014 Jyvaskyla, Finland.
   Jarvinen, Joel; Karjaluoto, Heikki, Univ Jyvaskyla, Sch Business \& Econ, FIN-40014 Jyvaskyla, Finland.}},
DOI = {{10.1016/j.indmarman.2015.04.009}},
ISSN = {{0019-8501}},
EISSN = {{1873-2062}},
Keywords = {{Case study; Digital marketing; Industrial business; Performance
   measurement; Web analytics}},
Keywords-Plus = {{BALANCED SCORECARD; SOCIAL MEDIA; MEASUREMENT SYSTEMS; MANAGEMENT;
   INFORMATION; METRICS; IMPACT; FRAMEWORK; PRODUCTIVITY; SUCCESS}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business; Management}},
Author-Email = {{joel.jarvinen@jyu.fi
   heikki.karjaluoto@jyu.fi}},
ResearcherID-Numbers = {{Karjaluoto, Heikki/M-4488-2014
   Jarvinen, Joel/J-2042-2017}},
ORCID-Numbers = {{Karjaluoto, Heikki/0000-0002-5696-7355
   Jarvinen, Joel/0000-0002-8353-562X}},
Funding-Acknowledgement = {{Finnish Funding Agency for Innovation (TEKES); Jenny and Antti Wihuri's
   Foundation}},
Funding-Text = {{We would like to thank our reviewers for helpful feedback and
   encouraging comments during the review process. It is also gratefully
   acknowledged that the preparation of this article was in part supported
   by the Finnish Funding Agency for Innovation (TEKES) research project
   funding. The corresponding author also owes thanks to Jenny and Antti
   Wihuri's Foundation for the financial support granted for his doctoral
   dissertation project.}},
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Number-of-Cited-References = {{93}},
Times-Cited = {{24}},
Usage-Count-Last-180-days = {{11}},
Usage-Count-Since-2013 = {{106}},
Journal-ISO = {{Ind. Mark. Manage.}},
Doc-Delivery-Number = {{CW3LA}},
Unique-ID = {{ISI:000364892600013}},
OA = {{Green Accepted}},
DA = {{2019-06-22}},
}

@article{ ISI:000359724400005,
Author = {Alford, Philip and Page, Stephen John},
Title = {{Marketing technology for adoption by small business}},
Journal = {{SERVICE INDUSTRIES JOURNAL}},
Year = {{2015}},
Volume = {{35}},
Number = {{11-12, SI}},
Pages = {{655-669}},
Month = {{SEP 10}},
Abstract = {{The adoption of technology for marketing is essential for the survival
   of small businesses and yet little is understood about owner-manager
   practice in this area. This paper aims to address that gap through a
   qualitative study of 24 owner-managed small businesses operating in the
   visitor economy. It found that there was a strong appetite for the
   adoption of technology for marketing and a clear recognition of its
   opportunities particularly related to how it could create a stronger
   market orientation and more agile marketing, adhering to the principles
   of effectual reasoning. However, the ability to take advantage of these
   opportunities was constrained by a lack of knowledge and in particular
   an inability to measure the return on investment. While the wider
   implications of the study are limited by the niche sample, a planning
   model for the adoption of technology for marketing is presented which
   can be tested through future research.}},
Publisher = {{ROUTLEDGE JOURNALS, TAYLOR \& FRANCIS LTD}},
Address = {{2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Alford, P (Reprint Author), Bournemouth Univ, Fac Management, Poole BH12 5BB, Dorset, England.
   Alford, Philip; Page, Stephen John, Bournemouth Univ, Fac Management, Poole BH12 5BB, Dorset, England.}},
DOI = {{10.1080/02642069.2015.1062884}},
ISSN = {{0264-2069}},
EISSN = {{1743-9507}},
Keywords = {{small businesses; entrepreneurial marketing; digital marketing; market
   orientation; effectuation}},
Keywords-Plus = {{SOCIAL MEDIA; STRATEGIC FRAMEWORK; MICRO-BUSINESSES; ICT ADOPTION; SMALL
   FIRMS; E-COMMERCE; PERFORMANCE; ORIENTATION; INFORMATION; EXPLORATION}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Management}},
Author-Email = {{palford@bournemouth.ac.uk}},
Funding-Acknowledgement = {{Economic \& Social Research Council {[}ES/J020990/1]; Economic and
   Social Research Council {[}ES/J020990/1]}},
Funding-Text = {{This work was supported by the Economic \& Social Research Council
   {[}grant number ES/J020990/1].}},
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Number-of-Cited-References = {{52}},
Times-Cited = {{4}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{77}},
Journal-ISO = {{Serv. Ind. J.}},
Doc-Delivery-Number = {{CP2RJ}},
Unique-ID = {{ISI:000359724400005}},
OA = {{Green Published, Bronze}},
DA = {{2019-06-22}},
}

@article{ ISI:000420013100003,
Author = {Jain, Devendra and Verma, Sunil Kumar and Mehta, Umang},
Title = {{Factors Influencing Student's Decision Making towards Online Shopping}},
Journal = {{PACIFIC BUSINESS REVIEW INTERNATIONAL}},
Year = {{2015}},
Volume = {{8}},
Number = {{3}},
Pages = {{24-36}},
Month = {{SEP}},
Abstract = {{Internet penetration has grown significantly during the past several
   years. This revaluation had bought the young generation to explore the
   world. Even the digital marketing icons are mostly young people who have
   explored the world and made the use of internet technology as a shopping
   center which is convenient and user friendly. According to the report of
   India Today (2011) the no. of internet user in India is more than 100
   million out of which around half opt for online purchase and the no. is
   growing each year. According to associated chambers of commerce and
   industries of India (ASSOCHAM) the size of online retail industry is
   expected to touch Rs. 7, 000 crore by 2015. The purpose of this research
   is to find out the various factors influencing the student decision
   making towards online shopping. For identifying the factors influencing
   student decision making process towards online shopping factor analysis
   will be used. For this purpose both under graduate and post graduate
   student are considered. This study will help marketers to analyze and
   shape their marketing strategy in effective manner. Even advertiser can
   use this study to shape their advertisement targeted towards the youth.
   For the purpose of this study we have identified electronic gadgets as
   product category.}},
Publisher = {{PACIFIC INST MANAGEMENT}},
Address = {{PACIFIC HILLS, PRATAP NAGAR EXTENSION, AIR PORT RD, UDAIPUR, RAJASTHAN,
   313 001, INDIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Jain, D (Reprint Author), Prestige Inst Management \& Res, Indore, India.
   Jain, Devendra; Verma, Sunil Kumar; Mehta, Umang, Prestige Inst Management \& Res, Indore, India.}},
ISSN = {{0974-438X}},
Keywords = {{Internet; Online Shopping; Student Decision Making}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Cited-References = {{Abadi DRH, 2011, INTERDISCIPLINARY J, V3, P465.
   Chandra K.A., 2013, INT J ADV RES MANAGE, V2, P171.
   Chiang KP, 2003, J CONSUM PSYCHOL, V13, P177, DOI 10.1207/153276603768344898.
   Chin A.J., 2009, INT BUS RES, V2, P72, DOI DOI 10.5539/IBR.V2N2P72.
   Delafrooz N, 2009, AFR J BUS MANAGE, V3, P200.
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   Hawkins DI, 2007, CONSUMER BEHAV.
   Lin LY, 2006, J CONSUM MARK, V23, P248, DOI 10.1108/07363760610681655.
   Perea T, 2004, INT J SERV IND MANAG, V15, P102, DOI 10.1108/09564230410523358.
   Sicilia M, 2005, J ADVERTISING, V34, P31, DOI 10.1080/00913367.2005.10639202.
   Swidi K.A, 2012, INT J BUSINESS MANAG, V7, P45.
   TAJFEL H, 1978, DIFFERENTIAL SOCIAL.
   YIN-Fah C. B., 2010, J ASIAN SOCIAL SCI, V6, P131.
   Zhang L., 2012, COMMUNICATIONS INFOR, V2, P8.}},
Number-of-Cited-References = {{14}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{4}},
Journal-ISO = {{Pac. Bus. Rev. Int.}},
Doc-Delivery-Number = {{V5W9C}},
Unique-ID = {{ISI:000420013100003}},
DA = {{2019-06-22}},
}

@article{ ISI:000358023400003,
Author = {Munoz, Caroline Lego and Wood, Natalie T.},
Title = {{Update Status: The State of Social Media Marketing Curriculum}},
Journal = {{JOURNAL OF MARKETING EDUCATION}},
Year = {{2015}},
Volume = {{37}},
Number = {{2, SI}},
Pages = {{88-103}},
Month = {{AUG}},
Abstract = {{The purpose of this research is to examine how the topic of social media
   has been integrated and executed within academic institutions and
   marketing courses. An exploratory survey of marketing educators that
   taught social media in their course(s) was undertaken. The survey
   addressed how social media was embedded within an institute's
   curriculum, the amount of coverage given to social media, teaching
   approach taken, what specific topics were covered, instructional
   materials, type(s) of assessment, and unique pedagogical challenges the
   topic posed. Recommendations are provided to assist faculty in their
   social media curriculum development.}},
Publisher = {{SAGE PUBLICATIONS INC}},
Address = {{2455 TELLER RD, THOUSAND OAKS, CA 91320 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Munoz, CL (Reprint Author), Silberman Coll Business, 285 Madison Ave,M-MSI-03, Madison, NJ 07940 USA.
   Munoz, Caroline Lego, Fairleigh Dickinson Univ, Silberman Coll Business, Madison, NJ USA.
   Wood, Natalie T., St Josephs Univ, Philadelphia, PA 19131 USA.
   Wood, Natalie T., Edith Cowan Univ, Mt Lawley, WA 6050, Australia.}},
DOI = {{10.1177/0273475315586596}},
ISSN = {{0273-4753}},
EISSN = {{1552-6550}},
Keywords = {{social media; social media marketing; marketing curriculum; digital
   marketing; curriculum content; curriculum studies; course design}},
Research-Areas = {{Education \& Educational Research}},
Web-of-Science-Categories  = {{Education \& Educational Research}},
Author-Email = {{munoz@fdu.edu}},
Cited-References = {{Accenture, 2014, CMOS TIM DIG TRANSF.
   Ackerman D. S., 2003, MARKETING ED REV, V25, P46.
   Adams M., 2012, 2012 SOCIAL CEO REPO.
   {[}Anonymous], 2014, US NEWS WORLD REPORT.
   Barker D. I., 2012, SOCIAL MEDIA MARKETI.
   Beck R., 2012, GUIDELINES USE SOCIA.
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   Buzzard C., 2011, MARKETING ED REV, V33, P131, DOI DOI 10.2753/MER1052-8008240204.
   Buzzard C, 2011, J MARKET EDUC, V33, P131, DOI 10.1177/0273475311410845.
   Chui M., 2012, SOCIAL EC UNLOCKING.
   Clarke T., 2012, J ADV MARKETING ED, V20, P29.
   Cronin JJ, 2009, J MARKET EDUC, V31, P66, DOI 10.1177/0273475308329250.
   eMarketer, 2014, MOB CONT STEAL SHAR.
   eMarketer, 2014, 2 BILL CONS WORLDW G.
   EMarketer, 2015, TABL US SURP 1 BILL.
   Fisher A, 2014, 6 SOCIAL MEDIA JOBS.
   Granitz N, 2011, J MARKET EDUC, V33, P57, DOI 10.1177/0273475310392539.
   Gunelius S, 2014, DATA PROVES WORD MOU.
   HOGER V., 2014, MARKETING ED REV, V24, P37.
   Indeed, 2015, SOC MED JOB TREND.
   Lowe B, 2011, J MARKET EDUC, V33, P183, DOI 10.1177/0273475311410851.
   McCorkle D. E., 2012, MARKETING ED REV, V22, P157, DOI DOI 10.2753/MER1052-8008220205.
   Miller F. L., 2013, MARKETING ED REV, V23, P121.
   Munoz C. L., 2011, 1 MONDAY, V16.
   Munoz C. L., 2012, MARKETING ED REV, V22, P21.
   Murthy S, 2013, 25 HOTTEST SKILLS GO.
   Rinaldo SB, 2011, J MARKET EDUC, V33, P193, DOI 10.1177/0273475311410852.
   Schirr G. R., 2013, MARKETING ED REV, V23, P225.
   Schlee R. P., 2013, MARKETING ED REV, V23, P209.
   Spiller LD, 2008, J MARKET EDUC, V30, P66, DOI 10.1177/0273475307312279.
   Stelzner Michael A, 2014, 2014 SOCIAL MEDIA MA.
   Stone Z., 2013, SOCIAL MEDIA SCH IS.
   Tadena N, 2014, SOCIAL MEDIA SPENDIN.
   Tuten T., 2012, MARKETING ED REV, V22, P201, DOI DOI 10.2753/MER1052-8008220301.
   Tuten T., 2015, SOCIAL MEDIA MARKETI.
   Wood N. T., 2008, MARKETING ED REV, V18, P47, DOI DOI 10.1080/10528008.2008.11489037.
   Workman J. P., 2008, MARKETING ED REV, V18, P19.
   Wymbs C, 2011, J MARKET EDUC, V33, P93, DOI 10.1177/0273475310392544.}},
Number-of-Cited-References = {{38}},
Times-Cited = {{7}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{6}},
Journal-ISO = {{J. Market. Educ.}},
Doc-Delivery-Number = {{CM9IZ}},
Unique-ID = {{ISI:000358023400003}},
DA = {{2019-06-22}},
}

@article{ ISI:000356424700006,
Author = {Turow, Joseph and McGuigan, Lee and Maris, Elena R.},
Title = {{Making data mining a natural part of life: Physical retailing, customer
   surveillance and the 21st century social imaginary}},
Journal = {{EUROPEAN JOURNAL OF CULTURAL STUDIES}},
Year = {{2015}},
Volume = {{18}},
Number = {{4-5}},
Pages = {{464-478}},
Month = {{AUG-OCT}},
Abstract = {{This article examines corporate struggles to reorganize retail
   environments around the data capturing and processing affordances of
   digital media. We argue that ongoing transformations in digital
   retailing reflect and extend the rise of social discrimination around
   what might be called the quantified individual'. By quantified
   individual, we mean the hyperfocus on the qualities of the individual
   person rather than on even the communities or segments relating to
   people. Drawing on the writings of Charles Taylor, Antonio Gramsci, and
   Peter Berger and Thomas Luckmann, we use the ongoing corporate
   refashioning of the general meaning of loyalty' via the discourses and
   technologies of retailing as an important example of how a new social
   imaginary takes form and instantiates social discrimination as normal.
   For consumers, mobile apps and social-media profiles become venues for
   performing loyalty and accumulating rewards. For retailers and
   marketers, digitalized storefronts become like factories for generating
   data about where individuals go, what they buy and how firms define
   them. The process is transforming the architecture of physical and
   digital retailing, and the relationship between the two, in ways that
   make the selling environment increasingly dynamic and mutable for the
   individual prospect. We argue that shorn from their 20th century role in
   the democratization of pricing, stores will become centers of
   discrimination-related stress as dueling shopper and retailer
   technologies reach sometimes diverging conclusions about how to
   encourage loyalty, whom to reward for loyalty, and how.}},
Publisher = {{SAGE PUBLICATIONS LTD}},
Address = {{1 OLIVERS YARD, 55 CITY ROAD, LONDON EC1Y 1SP, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{McGuigan, L (Reprint Author), Univ Penn, Annenberg Sch Commun, 3620 Walnut St, Philadelphia, PA 19104 USA.
   Turow, Joseph, Univ Penn, Annenberg Sch Commun, Commun, Philadelphia, PA 19104 USA.
   McGuigan, Lee; Maris, Elena R., Univ Penn, Annenberg Sch Commun, Philadelphia, PA 19104 USA.}},
DOI = {{10.1177/1367549415577390}},
ISSN = {{1367-5494}},
EISSN = {{1460-3551}},
Keywords = {{Data mining; digital marketing; retailing; social imaginary;
   surveillance}},
Research-Areas = {{Cultural Studies}},
Web-of-Science-Categories  = {{Cultural Studies}},
Author-Email = {{lmcguigan@asc.upenn.edu}},
Cited-References = {{Barragan James, 2014, LOS ANGELES TIMES, pB1.
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   TUROW JOSEPH, 2005, OPEN EXPLOITATION AM.
   Turow Joseph, 2011, THE DAILY YOU.
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   Wack K, 2013, BANKING STRATEG 0830, P3.
   Zmuda N., 2011, ADVERTISING AGE.
   Zmuda N, 2010, ADVERTISING AGE.}},
Number-of-Cited-References = {{34}},
Times-Cited = {{15}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{25}},
Journal-ISO = {{Eur. J. Cult. Stud.}},
Doc-Delivery-Number = {{CK7PN}},
Unique-ID = {{ISI:000356424700006}},
DA = {{2019-06-22}},
}

@article{ ISI:000376507400005,
Author = {de Araujo, Ronaldo Ferreira},
Title = {{Scientific digital marketing and altmetrics for academic journals: from
   visibility to engagement}},
Journal = {{PERSPECTIVAS EM CIENCIA DA INFORMACAO}},
Year = {{2015}},
Volume = {{20}},
Number = {{3}},
Pages = {{67-84}},
Month = {{JUL-SEP}},
Abstract = {{The paper reflects about the scientific digital marketing role to raise
   the visibility of scholarly journals as well as the monitoring and
   evaluation of their social impact by altmetrics. For the application of
   this kind of marketing the publishers should build and maintain an
   online presence; provide appropriate content to environments that act,
   and; establish a responsive performance. The main indicators of
   scientific digital marketing is discussed and the altmetrics is
   considered as a method for collecting and analyzing such indicators.
   Before opting for the altmetrics service to be used cost and the
   required standard of journals should be observed.}},
Publisher = {{UNIV FEDERAL MINAS GERAIS, ESCOLA BIBLIOTECONOMIA}},
Address = {{CENTRO, CAIXA POSTAL 1606, BELO HORIZONTE, MG 30161-970, BRAZIL}},
Type = {{Article}},
Language = {{Portuguese}},
Affiliation = {{de Araujo, RF (Reprint Author), Univ Fed Alagoas UFAL, Curso Bibliotecon, Maceio, AL, Brazil.
   de Araujo, Ronaldo Ferreira, Univ Fed Alagoas UFAL, Curso Bibliotecon, Maceio, AL, Brazil.}},
DOI = {{10.1590/1981-5344/2402}},
ISSN = {{1413-9936}},
EISSN = {{1981-5344}},
Keywords = {{Scientific digital marketing; Altmetrics; Journal; Visibility;
   Scientific communication}},
Research-Areas = {{Information Science \& Library Science}},
Web-of-Science-Categories  = {{Information Science \& Library Science}},
Cited-References = {{Adie E, 2013, LEARN PUBL, V26, P11, DOI 10.1087/20130103.
   ALONSO GAMBOA J. O., 2014, SEMINARO LATINO AM S, p{[}1, 1].
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   Bertin PRB, 2007, PERSPECT CIENC INF, V12, P83, DOI 10.1590/S1413-99362007000300007.
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   Ferreira AGC, 2014, TRANSINFORMACAO, V26, P177, DOI 10.1590/0103-37862014000200007.
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   FAUSTO S, 2013, ALTMETRICS ALTMETRIC.
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   FREIRE I. M., 2014, INF INF, V19, P95.
   FURNARO V. M. B. O., 2013, REV CIENTIFICAS CIEN, P87.
   GOUVEIA F. C., 2013, LIINC EM REV, V9, P214, DOI DOI 10.18225/LIINC.V9I1.569.
   INSTITUTO BRASILEIRO DE INFORMACAO EM CIENCIA E TECNOLOGIA ( IBICT), 2013, SERVCO EDITORACAO EL.
   Kramer ADI, 2014, P NATL ACAD SCI USA, V111, P8788, DOI 10.1073/pnas.1320040111.
   MACEDO T., 2014, THESIS PORTO ALEGRE.
   MARQUES F., 2014, REV PESQUISA FAP JUL, P46.
   NASCIMENTO A.G., 2014, ENCONTRO BRASILEIRO, p{[}4, 4, 1].
   OLIVEIRA E. B. P. M. de, 2005, INFORM SOC-ESTUD, V15, P5.
   OLIVEIRA L. A., 2011, ESTRATEGIAS DIGITAIS.
   PACKER A. L., 2014, VISIBILIDADE PERIODI.
   Packer A. L., 2006, COMUNICACAO PRODUCAO, P237.
   Piwowar H., 2013, ASIS T BULLETIN, V39, P8, DOI DOI 10.1002/BULT.2013.1720390404.
   Potts K., 2007, WEB DESIGN MARKETING.
   PRIEM J., 2012, ARXIV12034746V1CSDL, V12, P1.
   REBIUN, 2011, SCI 2 0 USE SOCIAL N.
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   SOUZA E., 2009, METRICAS MIDIAS SOCI.
   SOUZA I. V. P., 2014, THESIS U FEDERAL FLU.
   TAYLOR M., 2014, ELSEVIER IMPACT METR.
   Thelwall M., 2014, RES TRENDS, P3.
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   Villamon M, 2009, MOVIMENTO-PORTO ALEG, V15, P13.
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   Waldrop MM, 2008, SCI AM, V298, P68, DOI 10.1038/scientificamerican0508-68.
   ZIMBA H. F., 2004, INFORM SOC-ESTUD, V14, P45.}},
Number-of-Cited-References = {{48}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{20}},
Journal-ISO = {{Pespect. Cienc. Inf.}},
Doc-Delivery-Number = {{DM7BJ}},
Unique-ID = {{ISI:000376507400005}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000374133400004,
Author = {Soares, Felipe Ribeiro and Reis Monteiro, Plnio Rafael},
Title = {{DIGITAL AND RELATIONSHIP MARKETING: INTERACTION AND ENGAGEMENT AS
   ANTECEDENTS OF FACEBOOK PAGES GROWTH}},
Journal = {{NAVUS-REVISTA DE GESTAO E TECNOLOGIA}},
Year = {{2015}},
Volume = {{5}},
Number = {{3}},
Pages = {{42-59}},
Month = {{JUL-SEP}},
Abstract = {{Changes triggered by Internet, that allows for close ties between
   customers and suppliers, has promoted increasing academic and corporate
   questioning and proposals regarding the use of social media as marketing
   tools. Thus, this study sought to investigate the impact of business
   actions on social networks based on interactions and engagement of users
   and its impacts on the popularity of a brand in the virtual environment.
   Taking as the unit of analysis Fiat (Brazil) fan page on Facebook, on a
   longitudinal perspective over a period of 53 weeks, it was concluded
   that the interactions of the official page's administrator and
   engagement of users promote the growth of popularity and brand
   engagement in the virtual environment. Thus, organizations need to
   understand how their actions on social medias are reverberating,
   evaluating factors such as type of message, day of week and post time.}},
Publisher = {{CENTRO UNIV SENAC}},
Address = {{RUA FELIPE SCHMIDT 785, CENTRO, FLORIANOPOLIS, SC 88010-002, BRAZIL}},
Type = {{Article}},
Language = {{Portuguese}},
Affiliation = {{Soares, FR (Reprint Author), Univ FUMEC, Fac Pitagoras, Adm, Belo Horizonte, MG, Brazil.
   Soares, Felipe Ribeiro, Univ FUMEC, Fac Pitagoras, Adm, Belo Horizonte, MG, Brazil.
   Reis Monteiro, Plnio Rafael, Univ Fed Minas Gerais, Fac Ciencias Econ, Adm, Belo Horizonte, MG, Brazil.}},
ISSN = {{2237-4558}},
Keywords = {{Digital marketing; Relationship marketing; Social media; Facebook}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Management}},
Author-Email = {{felipe@fumec.br
   preisufmg@gmail.com}},
Cited-References = {{ACIOLI Sonia, 2007, INFORM INFORMACAO LO, V12.
   Andersen PH, 2005, IND MARKET MANAG, V34, P285, DOI 10.1016/j.indmarman.2004.07.007.
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   BOGMANN ItzhakMeir, 2000, MARKETING RELACIONAM.
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   COOPER D. R., 2003, METODOS PESQUISA ADM.
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   DELLOITE, 2010, MID SOC NAS EMPR REL.
   FLEURY Sonia, 2013, MANIFESTACOES VANDAL.
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   Gujarati DN, 2003, BASIC ECONOMETRICS.
   Gummesson E., 2002, TOTAL RELATIONSHIP M.
   Gummesson E., 1999, AUSTRALASIAN MARKETI, V7, P72, DOI DOI 10.1016/S1441-3582(99)70204-1.
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   Patino A, 2012, J CONSUM MARK, V29, P233, DOI 10.1108/07363761211221800.
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   SPENNER P., 2010, HARVARD BUS REV, P48.
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   STONE Merlin, 1998, MARKETING RELACIONAM.
   SUZART Janilson Antonio da Silva, 2009, ENCONTRO DA ANPAD, P33.
   TERRA Carolina Frazon, 2010, THESIS U SAO PAULO S.
   Tomael M. I., 2005, Ciencia da Informacao, V34, P93.
   Torres C. A., 2009, BIBLIA MARKETING DIG.
   UGARTE D. de., 2008, PODER REDES MANUAL I.
   Wasserman S., 1994, SOCIAL NETWORK ANAL.}},
Number-of-Cited-References = {{54}},
Times-Cited = {{2}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{15}},
Journal-ISO = {{Navus-Rev. Gest. Tecnol.}},
Doc-Delivery-Number = {{DJ3UY}},
Unique-ID = {{ISI:000374133400004}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000366807300002,
Author = {Jensen, Ricard W. and Limbu, Yam B. and Spong, Yasha},
Title = {{Visual Analytics of Twitter Conversations about Corporate Sponsors of FC
   Barcelona and Juventus at the 2015 UEFA Final}},
Journal = {{INTERNATIONAL JOURNAL OF SPORTS MARKETING \& SPONSORSHIP}},
Year = {{2015}},
Volume = {{16}},
Number = {{4}},
Pages = {{242-248}},
Month = {{JUL}},
Abstract = {{Until now, little research has been conducted to analyse Twitter
   conversations about the corporate sponsors of football clubs. The
   conventional and most widely used method has been to use content
   analysis to assess the sentiment of the tweets that were sent. However,
   this approach may be inadequate because sports fans may be unlikely to
   mention a corporate sponsor in the text they tweet. This study
   demonstrates the use of visual analytics to assess conversations about
   corporate sponsors by examining the images people tweet.}},
Publisher = {{INT MARKETING REPORTS LTD}},
Address = {{23 THE COACH HOUSE, 2 UPPER YORK ST, BRISTOL, BS2 8QN, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Jensen, RW (Reprint Author), Montclair State Univ, Sch Business, Dept Mkt, Mkt, Montclair, NJ 07043 USA.
   Jensen, Ricard W., Montclair State Univ, Sch Business, Dept Mkt, Mkt, Montclair, NJ 07043 USA.
   Limbu, Yam B., Montclair State Univ, Mkt, Montclair, NJ 07043 USA.
   Spong, Yasha, Zample Sunnyvale, Business Dev, Sunnyvale, CA USA.}},
ISSN = {{1464-6668}},
Keywords = {{Twitter; visual analytics; digital marketing; football; sports
   marketing; corporate sponsors}},
Keywords-Plus = {{SPORTS FANS}},
Research-Areas = {{Social Sciences - Other Topics}},
Web-of-Science-Categories  = {{Hospitality, Leisure, Sport \& Tourism}},
Author-Email = {{jensenr@mail.montclair.edu}},
Cited-References = {{Agnew P, BRANDWATCH.
   Andrews J, 2015, SPONSORSHIP SPENDING.
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Number-of-Cited-References = {{24}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{11}},
Journal-ISO = {{Int. J. Sports Mark. Spons.}},
Doc-Delivery-Number = {{CZ0PD}},
Unique-ID = {{ISI:000366807300002}},
DA = {{2019-06-22}},
}

@article{ ISI:000420402000003,
Author = {Santos, Jose Freitas},
Title = {{QR Code adoption and mobile marketing practices in Portugal: An
   empirical study}},
Journal = {{INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA}},
Year = {{2015}},
Volume = {{3}},
Number = {{5}},
Pages = {{5-23}},
Month = {{JUL-DEC}},
Abstract = {{The Quick Response (QR) code is seen as an emerging mobile technology
   that could have a high impact on the mobile marketing practices,
   including shopping, advertising, sales promotion, direct marketing and
   customer relationship management.
   This study investigates the intention to adopt the QR Code and its
   influence on digital marketing. To achieve this purpose an email survey
   was carried out among a sample of 116 graduate Portuguese students. The
   results indicate that consumers broadly know the new technology that was
   mainly used by them to access websites and other information online and
   less for shopping. Another conclusion is that the Portuguese consumer
   has been developed a positive attitude regarding the use of the QR Code
   as most of the respondents are interested in trying this new tool in the
   future. Besides, many respondents reveal an intention to apply the code
   in different circumstances as it is perceived as simple to use and
   useful, although for financial constraints many respondents do not have
   a mobile device or an application (app) to read the code.}},
Publisher = {{INST SUPERIOR ENTRE DOURO \& VOUGA}},
Address = {{RUA ANT CASTRO CORTE REAL, SANTA MARIA DA FEIRA, AVEIRO 4520-909,
   PORTUGAL}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Santos, JF (Reprint Author), CECEJ, Porto Polytech Inst Accounting \& Business, Lisbon, Portugal.
   Santos, Jose Freitas, CECEJ, Porto Polytech Inst Accounting \& Business, Lisbon, Portugal.
   Santos, Jose Freitas, Univ Minho, NIPE, Braga, Portugal.}},
ISSN = {{2182-9306}},
Keywords = {{QR Code; Digital Marketing; Mobile Marketing; Uses and Motivations}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
Author-Email = {{jfsantos@iscap.ipp.pt}},
ResearcherID-Numbers = {{Santos, Jose Freitas/J-3193-2019}},
Cited-References = {{Alexander J., 2012, CPA J, P18.
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Number-of-Cited-References = {{38}},
Times-Cited = {{2}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{4}},
Journal-ISO = {{Int. J. Market. Commun. New Media}},
Doc-Delivery-Number = {{V6L8R}},
Unique-ID = {{ISI:000420402000003}},
DA = {{2019-06-22}},
}

@article{ ISI:000354989800004,
Author = {Donnelly, Christina and Simmons, Geoff and Armstrong, Gillian and
   Fearne, Andrew},
Title = {{Digital loyalty card ``big data' and small business marketing: Formal
   versus informal or complementary?}},
Journal = {{INTERNATIONAL SMALL BUSINESS JOURNAL}},
Year = {{2015}},
Volume = {{33}},
Number = {{4}},
Pages = {{422-442}},
Month = {{JUN}},
Abstract = {{This article proposes that a complementary relationship exists between
   the formalised nature of digital loyalty card data, and the informal
   nature of small business market orientation. A longitudinal, case-based
   research approach analysed this relationship in small firms given access
   to Tesco Clubcard data. The findings reveal a new-found structure and
   precision in small firm marketing planning from data exposure; this
   complemented rather than conflicted with an intuitive feel for markets.
   In addition, small firm owners were encouraged to include employees in
   marketing planning.}},
Publisher = {{SAGE PUBLICATIONS LTD}},
Address = {{1 OLIVERS YARD, 55 CITY ROAD, LONDON EC1Y 1SP, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Simmons, G (Reprint Author), Queens Univ Belfast, Queens Univ Management Sch, Riddel Hall,Stranmillis Rd, Belfast BT9 5EE, Antrim, North Ireland.
   Donnelly, Christina, Natl Univ Ireland Maynooth, Mkt, Maynooth, Kildare, Ireland.
   Simmons, Geoff, Queens Univ Belfast, Queens Univ Management Sch, Mkt, Belfast BT9 5EE, Antrim, North Ireland.
   Armstrong, Gillian, Univ Ulster, Dept Accounting Finance \& Econ, Ulster Business Sch, Coleraine BT52 1SA, Londonderry, North Ireland.
   Fearne, Andrew, Univ Kent, Canterbury CT2 7NZ, Kent, England.}},
DOI = {{10.1177/0266242613502691}},
ISSN = {{0266-2426}},
EISSN = {{1741-2870}},
Keywords = {{big data; digital marketing; market orientation; marketing strategy;
   small business marketing}},
Keywords-Plus = {{ENTREPRENEURIAL ORIENTATION; OPPORTUNITY IDENTIFICATION; MANUFACTURING
   FIRMS; PERFORMANCE; MODEL; PROFITABILITY; EXPLORATION; INNOVATION;
   CONSTRUCT; STRATEGY}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business; Management}},
Author-Email = {{g.simmons@qub.ac.uk}},
Funding-Acknowledgement = {{Department of Agriculture and Rural Development (NI); Invest NI}},
Funding-Text = {{This research was supported by the Department of Agriculture and Rural
   Development (NI) and Invest NI through funding of 116,663 pound.}},
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Number-of-Cited-References = {{85}},
Times-Cited = {{3}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{60}},
Journal-ISO = {{Int. Small Bus. J.}},
Doc-Delivery-Number = {{CI8AM}},
Unique-ID = {{ISI:000354989800004}},
OA = {{Bronze}},
DA = {{2019-06-22}},
}

@article{ ISI:000351661900006,
Author = {Balasubramanian, Sridhar and Bhattacharya, Shantanu and Krishnan, Vish
   V.},
Title = {{Pricing Information Goods: A Strategic Analysis of the Selling and
   Pay-per-Use Mechanisms}},
Journal = {{MARKETING SCIENCE}},
Year = {{2015}},
Volume = {{34}},
Number = {{2}},
Pages = {{218-234}},
Month = {{MAR-APR}},
Abstract = {{We analyze two pricing mechanisms for information goods. These
   mechanisms are selling, where up-front payment allows unrestricted use,
   and pay-per-use, where payments are tailored to use. We analytically
   model a market where consumers differ in use frequency and where use on
   a pay-per-use basis invokes a psychological cost associated with the
   well known ``ticking meter{''} effect. We demonstrate that pay-per-use
   yields higher profits in a monopoly provided the associated
   psychological cost is low. In a duopoly, one firm uses selling and the
   other uses pay-per-use. Here, in contrast to the monopoly, selling
   yields higher profits than pay-per-use. We demonstrate that,
   surprisingly, the profits of both duopolists can increase as the
   psychological cost associated with pay-per-use increases. Next, we show
   that uncertainty in consumer use frequency does not affect pay-per-use
   in a monopoly, but lowers profits from selling. In a duopoly, both the
   seller and the pay-peruse provider obtain lower profits when use
   frequency is uncertain. We also analyze how pricing mechanism
   performance is affected if the firms cannot commit to prices, if the
   pay-per-use provider offers a two-part tariff, and if consumers are
   risk-averse.}},
Publisher = {{INFORMS}},
Address = {{5521 RESEARCH PARK DR, SUITE 200, CATONSVILLE, MD 21228 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Balasubramanian, S (Reprint Author), Univ N Carolina, Kenan Flagler Business Sch, Mkt Area, Chapel Hill, NC 27599 USA.
   Balasubramanian, Sridhar, Univ N Carolina, Kenan Flagler Business Sch, Mkt Area, Chapel Hill, NC 27599 USA.
   Bhattacharya, Shantanu, Singapore Management Univ, LKCSB, Singapore 178899, Singapore.
   Krishnan, Vish V., Univ Calif San Diego, Innovat Technol \& Operat Area, Rady Sch Management, La Jolla, CA 92093 USA.}},
DOI = {{10.1287/mksc.2014.0894}},
ISSN = {{0732-2399}},
EISSN = {{1526-548X}},
Keywords = {{information goods; competitive strategy; pricing; digital marketing;
   game theory}},
Keywords-Plus = {{PRODUCT DIFFERENTIATION; COMPETITION; ENTRY; CONSEQUENCES; COORDINATION;
   SERVICES; DUOPOLY; CHANNEL; MARKET; MODEL}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{drb@unc.edu
   shantanub@smu.edu.sg
   vkrishnan@ucsd.edu}},
ResearcherID-Numbers = {{BHATTACHARYA, Shantanu Hiralal/J-4138-2014
   }},
ORCID-Numbers = {{Bhattacharya, Shantanu/0000-0001-5027-6505}},
Funding-Acknowledgement = {{INSEAD {[}2010241]}},
Funding-Text = {{The authors thank Jessica Sim, Zoe Kinias, and Eliza Bivolaru for their
   help in this research. The authors also thank the editor-in-chief, the
   associate editor, and the referees for their feedback during the review
   of the paper. The authors are grateful to seminar participants at
   several universities for their feedback on earlier versions of the
   paper. The second author was supported on this research by INSEAD
   {[}Grant 2010241].}},
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Number-of-Cited-References = {{47}},
Times-Cited = {{11}},
Usage-Count-Last-180-days = {{13}},
Usage-Count-Since-2013 = {{62}},
Journal-ISO = {{Mark. Sci.}},
Doc-Delivery-Number = {{CE2QZ}},
Unique-ID = {{ISI:000351661900006}},
DA = {{2019-06-22}},
}

@article{ ISI:000351027000011,
Author = {Levy, Shalom and Gvili, Yaniv},
Title = {{How Credible is E-Word of Mouth Across Digital-Marketing Channels? The
   Roles of Social Capital, Information Richness, and Interactivity}},
Journal = {{JOURNAL OF ADVERTISING RESEARCH}},
Year = {{2015}},
Volume = {{55}},
Number = {{1}},
Pages = {{95-109}},
Month = {{MAR}},
Abstract = {{Digital communication encourages individuals and marketers to share
   information easily and spread electronic word of mouth (e-WOM). Yet,
   many people may find it difficult to judge message and source
   credibility. The current study suggested that receivers' judgment of
   e-WOM messages stems from three key channel properties: social capital,
   information richness, and interactivity. The authors formulated a
   conceptual framework and then conducted a survey across five digital
   channels. Findings indicated that channel managers should design
   information-enriching tools if they wish to enhance channel credibility.
   Moreover, the study found that marketers need to distribute e-WOM via
   diverse and socially unrelated e-WOM sources rather than closely related
   sources.}},
Publisher = {{ADVERTISING RESEARCH FOUNDATION}},
Address = {{432 PARK AVENUE SOUTH, 6TH FLOOR, NEW YORK, NY 10016 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Levy, S (Reprint Author), Ariel Univ, Dept Econ \& Business Adm, Mkt, Ariel, Israel.
   Levy, Shalom, Ariel Univ, Dept Econ \& Business Adm, Mkt, Ariel, Israel.
   Gvili, Yaniv, ONO Acad Coll, Sch Business Adm, Mkt, Kiryat Ono, Israel.}},
DOI = {{10.2501/JAR-55-1-095-109}},
ISSN = {{0021-8499}},
EISSN = {{1740-1909}},
Keywords-Plus = {{OF-MOUTH; ONLINE REVIEWS; MEDIA RICHNESS; PRODUCT SALES; INTERNET USE;
   WEB SITE; EWOM; CREDIBILITY; DETERMINANTS; IMPACT}},
Research-Areas = {{Business \& Economics; Communication}},
Web-of-Science-Categories  = {{Business; Communication}},
Author-Email = {{shalom@ariel.ac.il
   ygvili@ono.ac.il}},
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Number-of-Cited-References = {{81}},
Times-Cited = {{16}},
Usage-Count-Last-180-days = {{6}},
Usage-Count-Since-2013 = {{157}},
Journal-ISO = {{J. Advert. Res.}},
Doc-Delivery-Number = {{CD4BG}},
Unique-ID = {{ISI:000351027000011}},
DA = {{2019-06-22}},
}

@article{ ISI:000374756500004,
Author = {Cizmeci, Fusun and Ercan, Tugce},
Title = {{The Effect of Digital Marketing Communication Tools in the Creation
   Brand Awareness By Housing Companies}},
Journal = {{MEGARON}},
Year = {{2015}},
Volume = {{10}},
Number = {{2}},
Pages = {{149-161}},
Abstract = {{Creating brand awareness is the first and most important stage of
   marketing communication. Many types of marketing communication tools
   have been used to do this in business processes. Digital marketing tools
   are actually a deconstruction of traditional marketing tools and have
   become more important by providing interactivity to both consumers and
   producers in the marketing process. These tools incorporate consumers
   into the marketing process as an active, rather than passive, player.
   For housing companies, systematic and strategic use of digital marketing
   tools is an important resource in gaining competitive advantage, yet
   there is limited research on this topic in the literature. In this
   context, this study made use of the Delphi Method to investigate the
   impact of digital marketing tools on brand awareness generation among
   housing companies. Normative inferences were made through interviews
   with panel participants working in large-scale housing companies, and a
   theoretical framework was drawn up for usage trends among digital
   marketing tools. The Delphi results indicated that, in housing
   companies, marketing tools that create ``paid digital content{''}
   (corporate web site, search engine pages, e-mail communication, etc.)
   currently have a greater impact than those which create ``proactive
   content{''} (social media, etc.). However, another significant finding
   on which there was consensus among the panel participants is that in the
   creation of brand awareness, digital marketing tools such as Facebook or
   Twitter which create the latter content will become more important in
   the future.}},
Publisher = {{YILDIZ TECHNICAL UNIV, FAC ARCHITECTURE}},
Address = {{Merkez Yerlesim, Besiktas, istanbul, 34349, TURKEY}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Cizmeci, F (Reprint Author), Yildiz Tech Univ, Fac Architecture, Dept Knowledge Bldg, Istanbul, Turkey.
   Cizmeci, Fusun; Ercan, Tugce, Yildiz Tech Univ, Fac Architecture, Dept Knowledge Bldg, Istanbul, Turkey.}},
DOI = {{10.5505/MEGARON.2015.73745}},
ISSN = {{1309-6915}},
Keywords = {{Delphi analysis technique; digital marketing communication; digital
   marketing communication tools; brand awareness}},
Research-Areas = {{Architecture}},
Web-of-Science-Categories  = {{Architecture}},
Author-Email = {{fusuncizmeci@yahoo.com}},
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Number-of-Cited-References = {{27}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{21}},
Journal-ISO = {{Megaron}},
Doc-Delivery-Number = {{DK2PI}},
Unique-ID = {{ISI:000374756500004}},
OA = {{Bronze}},
DA = {{2019-06-22}},
}

@article{ ISI:000357393600002,
Author = {Karjaluoto, Heikki and Mustonen, Nora and Ulkuniemi, Pauliina},
Title = {{The role of digital channels in industrial marketing communications}},
Journal = {{JOURNAL OF BUSINESS \& INDUSTRIAL MARKETING}},
Year = {{2015}},
Volume = {{30}},
Number = {{6, SI}},
Pages = {{703-710}},
Abstract = {{Purpose - The purpose of this research is to investigate industrial
   marketing communications tools and the role of digital channels. The
   research draws from the literature on industrial marketing
   communications to examine its goals and intended utilization in
   industrial firms.
   Design/methodology/approach - An empirical multiple case study conducted
   among six industrial firms examines the current state of digital
   marketing communications (DMC).
   Findings - The study gleans three research insights. First, although DMC
   is one of the most important industrial marketing communication tools,
   firms have not yet used it to its full potential. Second, firms use DMC
   to enhance customer relationship communications, support sales and
   create awareness. Third, firms have not used social media tools as a
   part of DMC as widely as traditional digital tools.
   Research limitations/implications - Although the findings mirror those
   in DMC literature in general and industrial marketing communications in
   particular, they put more emphasis on the role of DMC in customer
   relationship communications and sales support.
   Practical implications - DMC provides an opportunity to deliver various
   marketing objectives, such as creating brand awareness, increasing and
   supporting sales and improving communication with existing customers.
   Different DMC tools are required for each of these objectives.
   Originality/value - This study is among the first ones examining the
   rapidly changing communications landscape and the spread of digital
   channels in industrial marketing communication.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Mustonen, N (Reprint Author), Univ Jyvaskyla, Sch Business \& Econ, Jyvaskyla, Finland.
   Karjaluoto, Heikki; Mustonen, Nora, Univ Jyvaskyla, Sch Business \& Econ, Jyvaskyla, Finland.
   Ulkuniemi, Pauliina, Oulu Business Sch, Oulu, Finland.}},
DOI = {{10.1108/JBIM-04-2013-0092}},
ISSN = {{0885-8624}},
EISSN = {{2052-1189}},
Keywords = {{Case studies; Branding; Industrial marketing; Marketing channels; Social
   media; Digital marketing communications (DMC)}},
Keywords-Plus = {{SOCIAL MEDIA; INTERNET; CONSEQUENCES; FRAMEWORK; IMPACT; MODEL}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{nora.mustonen@jyu.fi}},
ResearcherID-Numbers = {{Karjaluoto, Heikki/M-4488-2014
   }},
ORCID-Numbers = {{Karjaluoto, Heikki/0000-0002-5696-7355
   Ulkuniemi, Pauliina/0000-0001-9806-8705}},
Funding-Acknowledgement = {{Finnish Funding Agency for Innovation; Finnish Cultural Foundation}},
Funding-Text = {{The authors gratefully acknowledge the financial support of the Finnish
   Funding Agency for Innovation and the Finnish Cultural Foundation.}},
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Number-of-Cited-References = {{45}},
Times-Cited = {{24}},
Usage-Count-Last-180-days = {{6}},
Usage-Count-Since-2013 = {{75}},
Journal-ISO = {{J. Bus. Ind. Mark.}},
Doc-Delivery-Number = {{CM0UG}},
Unique-ID = {{ISI:000357393600002}},
OA = {{Green Accepted}},
DA = {{2019-06-22}},
}

@article{ ISI:000357393600004,
Author = {Standing, Susan and Standing, Craig},
Title = {{Service value exchange in B2B electronic marketplaces}},
Journal = {{JOURNAL OF BUSINESS \& INDUSTRIAL MARKETING}},
Year = {{2015}},
Volume = {{30}},
Number = {{6, SI}},
Pages = {{723-732}},
Abstract = {{Purpose - This paper aims to explore what aspects of organisational
   value can be realised through taking a service exchange perspective of
   e-marketplaces as opposed to a product transaction perspective Marketing
   is increasingly concerned with the notion of service value in
   business-to-business markets. Electronic marketplaces (e-marketplaces)
   have been used in B2B exchanges for many years and continually evolve as
   the understanding of e-marketplace participation and the technologies
   develop.
   Design/methodology/approach - A case study approach is taken using three
   large e-marketplace organisations and interviews with senior managers
   from each company.
   Findings - The paper argues that e-marketplaces should not be thought of
   solely as a product transaction mechanism but rather as a digital
   marketing and communication network where service, rather than products,
   forms the basis of a value creating exchange.
   Practical implications - Organisations can co-create value within an
   e-marketplace network but must market services value across
   organisational boundaries.
   Originality/value - The paper extends the literature in the area of
   e-marketplace trading and recognises the importance of the digital
   communication network in enabling service exchange between the
   e-marketplace, buyers and suppliers.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Standing, C (Reprint Author), Edith Cowan Univ, Ctr Innovat Practice Sch Business, Joondalup, Australia.
   Standing, Susan; Standing, Craig, Edith Cowan Univ, Ctr Innovat Practice Sch Business, Joondalup, Australia.}},
DOI = {{10.1108/JBIM-05-2014-0112}},
ISSN = {{0885-8624}},
EISSN = {{2052-1189}},
Keywords = {{Service dominant logic; B2B network; Digital communication; Electronic
   marketplace; Value exchange}},
Keywords-Plus = {{SUPPLY CHAIN RELATIONSHIPS; VALUE CO-CREATION; INFORMATION-TECHNOLOGY;
   BUSINESS NETWORKS; REVERSE AUCTIONS; DOMINANT LOGIC; ADOPTION; MARKETS;
   SYSTEMS}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{c.standing@ecu.edu.au}},
ORCID-Numbers = {{Standing, Susan/0000-0003-1907-8011}},
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   Zhang YF, 2010, INF SYST E-BUS MANAG, V8, P235, DOI 10.1007/s10257-008-0096-y.}},
Number-of-Cited-References = {{39}},
Times-Cited = {{3}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{32}},
Journal-ISO = {{J. Bus. Ind. Mark.}},
Doc-Delivery-Number = {{CM0UG}},
Unique-ID = {{ISI:000357393600004}},
DA = {{2019-06-22}},
}

@article{ ISI:000348635500006,
Author = {Martin, Erik J.},
Title = {{The State of Digital Marketing}},
Journal = {{ECONTENT}},
Year = {{2015}},
Volume = {{38}},
Number = {{1}},
Pages = {{18-19}},
Month = {{JAN-FEB}},
Publisher = {{ONLINE INC}},
Address = {{213 DANBURY RD, WILTON, CT 06897-4007 USA}},
Type = {{Article}},
Language = {{English}},
ISSN = {{1525-2531}},
Research-Areas = {{Information Science \& Library Science}},
Web-of-Science-Categories  = {{Information Science \& Library Science}},
Author-Email = {{MARTINSPIRATION@GMAL.COM}},
Number-of-Cited-References = {{0}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{12}},
Journal-ISO = {{Econtent}},
Doc-Delivery-Number = {{CA0WZ}},
Unique-ID = {{ISI:000348635500006}},
DA = {{2019-06-22}},
}

@article{ ISI:000351336000003,
Author = {Gonzalez-Fernandez-Villavicencio, Nieves},
Title = {{Social media profitability: marketing campaigns in libraries}},
Journal = {{PROFESIONAL DE LA INFORMACION}},
Year = {{2015}},
Volume = {{24}},
Number = {{1}},
Pages = {{22-30}},
Month = {{JAN-FEB}},
Abstract = {{Organizations should include social media marketing as a part of a
   digital marketing plan. Traditionally the benefits obtained from social
   media marketing have been associated with not economical ROI, i.e.,
   social ROI (return on influence, return on relationships, return on
   collaboration, reputation, branding, etc.). This study addresses the use
   of digital marketing campaigns by libraries for social profitability,
   i.e., obtaining conversions to more readers and more circulation.
   Concepts related to digital marketing and social media marketing, and
   the way different types of organizations, business and libraries use
   them in order to get ROI, are reviewed. The marketing benefits for
   libraries are presented, along with three case studies about promotion
   and marketing campaigns in university libraries in Spain that show how
   libraries can improve and increase the use of their services and
   products beyond their expectations with a marketing campaign of only
   three months.}},
Publisher = {{EPI}},
Address = {{APARTADO 32 280, BARCELONA, 08080, SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Gonzalez-Fernandez-Villavicencio, N (Reprint Author), Univ Seville, Fac Econ \& Empresariales, Seville 41018, Spain.
   Univ Seville, Fac Econ \& Empresariales, Seville 41018, Spain.}},
DOI = {{10.3145/epi.2015.ene.03}},
ISSN = {{1386-6710}},
Keywords = {{Digital marketing; Social media; Social media marketing; Profitability;
   ROI; Return on investment; Influence; Reputation; Loyalty; Branding;
   Libraries; Academic libraries; Marketing campaigns}},
Research-Areas = {{Communication; Information Science \& Library Science}},
Web-of-Science-Categories  = {{Communication; Information Science \& Library Science}},
Author-Email = {{nievesg@us.es}},
ResearcherID-Numbers = {{Mirelys, Mirelys/H-2208-2016
   yengejeh, shirin/G-3888-2016
   Gonzalez-Fernandez-Villavicencio, Nieves/C-1748-2013}},
ORCID-Numbers = {{Mirelys, Mirelys/0000-0002-2312-2540
   Gonzalez-Fernandez-Villavicencio, Nieves/0000-0001-8940-7429}},
Cited-References = {{Beltran-Nava Tomas, 2012, PROMOCION DE LOS SER.
   Campbell DA, 2014, PUBLIC ADMIN REV, V74, P655, DOI 10.1111/puar.12261.
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   Thomsett-Scott Beth C., 2014, MARKETING WITH SOCIA.
   Young Scott W. H., 2014, C RLNEWS         SEP.}},
Number-of-Cited-References = {{24}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{6}},
Usage-Count-Since-2013 = {{68}},
Journal-ISO = {{Prof. Inf.}},
Doc-Delivery-Number = {{CD8HO}},
Unique-ID = {{ISI:000351336000003}},
OA = {{Green Published}},
DA = {{2019-06-22}},
}

@article{ ISI:000347415400014,
Author = {Barry, Adam E. and Johnson, Emily and Rabre, Alexander and Darville,
   Gabrielle and Donovan, Kristin M. and Efunbumi, Orisatalabi},
Title = {{Underage Access to Online Alcohol Marketing Content: A YouTube Case
   Study}},
Journal = {{ALCOHOL AND ALCOHOLISM}},
Year = {{2015}},
Volume = {{50}},
Number = {{1}},
Pages = {{89-94}},
Month = {{JAN-FEB}},
Abstract = {{Aims: With the proliferation of the Internet and online social media
   use, alcohol advertisers are now marketing their products through social
   media sites such as YouTube, Facebook and Twitter. As a result, new
   recommendations have been made by the Federal Trade Commission
   concerning the self-regulation of digital marketing strategies,
   including content management on social and digital media sites. The
   current study sought to determine whether alcohol companies were
   implementing the self-imposed mandates that they have developed for
   online marketing. Specifically, we examined whether alcohol companies
   were implementing effective strategies that would prevent persons under
   the minimum legal drinking age in the USA from accessing their content
   on YouTube. Methods: We assessed 16 alcohol brands (beer and liquor)
   associated with the highest prevalence of past 30 day underage alcohol
   consumption in the USA. Fictitious YouTube user profiles were created
   and assigned the ages of 14, 17 and 19. These profiles then attempted to
   access and view the brewer-sponsored YouTube channels for each of the 16
   selected brands. Results: Every underage profile, regardless of age, was
   able to successfully subscribe to each of the 16 (100\%) official
   YouTube channels. On average, two-thirds of the brands' channels were
   successfully viewed (66.67\%). Conclusion: Alcohol industry provided
   online marketing content is predominantly accessible to underage
   adolescents. Thus, brewers are not following some of the self-developed
   and self-imposed mandates for online advertising by failing to implement
   effective age-restriction measures (i.e. age gates).}},
Publisher = {{OXFORD UNIV PRESS}},
Address = {{GREAT CLARENDON ST, OXFORD OX2 6DP, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Barry, AE (Reprint Author), Univ Florida, Gainesville, FL 32611 USA.
   Barry, Adam E.; Johnson, Emily; Rabre, Alexander; Darville, Gabrielle; Donovan, Kristin M.; Efunbumi, Orisatalabi, Univ Florida, Gainesville, FL 32611 USA.}},
DOI = {{10.1093/alcalc/agu078}},
ISSN = {{0735-0414}},
EISSN = {{1464-3502}},
Keywords-Plus = {{ADVERTISING EXPOSURE; RISK BEHAVIORS; USE INITIATION; DRINKING;
   ADOLESCENTS; ONSET; ASSOCIATION; DEPENDENCE; MYSPACE; ABUSE}},
Research-Areas = {{Substance Abuse}},
Web-of-Science-Categories  = {{Substance Abuse}},
Author-Email = {{aebarry@hlkn.tamu.edu}},
ORCID-Numbers = {{Barry, Adam/0000-0001-6527-6866}},
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   YouTube, STATISTICS.}},
Number-of-Cited-References = {{48}},
Times-Cited = {{25}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{50}},
Journal-ISO = {{Alcohol Alcohol.}},
Doc-Delivery-Number = {{AY2JL}},
Unique-ID = {{ISI:000347415400014}},
OA = {{Bronze}},
DA = {{2019-06-22}},
}

@article{ ISI:000212459800004,
Author = {Fortezza, Fulvio and Pencarelli, Tonino},
Title = {{Potentialities of Web 2.0 and new challenges for destinations: insights
   from Italy}},
Journal = {{ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH}},
Year = {{2015}},
Volume = {{26}},
Number = {{4}},
Pages = {{563-573}},
Abstract = {{Web 2.0 influences the relationship between supply and demand even in
   the tourism sector, forcing those who manage destinations (destination
   management organizations, DMOs) to review the ways in which they enhance
   a territory's assets. As an exploratory contribution, this paper aims to
   answer two research questions: are the daily activities on social
   networks able to influence the marketing approach of DMOs, and in what
   ways and to what extent can the daily activities on social networks
   enhance the brand equity of destinations? This study aims to achieve
   this goal by analysing the digital marketing activities of one of the
   top Italian destinations (case study method). This paper shows that Web
   2.0 offers many opportunities for value creation and promotion, but it
   also presents important challenges.}},
Publisher = {{ROUTLEDGE JOURNALS, TAYLOR \& FRANCIS LTD}},
Address = {{2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Fortezza, F (Reprint Author), Univ Ferrara, Dept Econ \& Management, Ferrara, Italy.
   Fortezza, Fulvio, Univ Ferrara, Dept Econ \& Management, Ferrara, Italy.
   Pencarelli, Tonino, Univ Urbino Carlo Bo, Dept Econ Soc \& Polit, Urbino, Italy.}},
DOI = {{10.1080/13032917.2015.1040813}},
ISSN = {{1303-2917}},
EISSN = {{2156-6909}},
Keywords = {{Web 2.0; destinations; value; social networks; crowdsourcing}},
Research-Areas = {{Social Sciences - Other Topics}},
Web-of-Science-Categories  = {{Hospitality, Leisure, Sport \& Tourism}},
Author-Email = {{fulvio.fortezza@unife.it}},
ORCID-Numbers = {{Pencarelli, Tonino/0000-0002-7247-3689}},
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Number-of-Cited-References = {{46}},
Times-Cited = {{2}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{4}},
Journal-ISO = {{Anatolia}},
Doc-Delivery-Number = {{V84NN}},
Unique-ID = {{ISI:000212459800004}},
DA = {{2019-06-22}},
}

@article{ ISI:000210813900006,
Author = {Roberts, Scott and Micken, Kathleen},
Title = {{Marketing Digital Offerings Is Different: Strategies for Teaching About
   Digital Offerings in the Marketing Classroom}},
Journal = {{JOURNAL OF EDUCATION FOR BUSINESS}},
Year = {{2015}},
Volume = {{90}},
Number = {{2}},
Pages = {{96-102}},
Abstract = {{Digital offerings represent different challenges for marketers than do
   traditional goods and services. After reviewing the literature, the
   authors suggest ways that the marketing of digital goods and services
   might be better presented to and better understood by students. The
   well-known four challenges of services marketing model (e.g.,
   intangibility) first proposed by Zeithaml, Parasuraman, and Barry (1985)
   is explored and adapted as an organizing framework for digital
   offerings. The authors also present specific suggestions for assignments
   and class discussions to foster students' critical thinking about the
   marketing implications surrounding digital offerings.}},
Publisher = {{ROUTLEDGE JOURNALS, TAYLOR \& FRANCIS LTD}},
Address = {{2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Micken, KS (Reprint Author), Roger Williams Univ, Gabelli Sch Business, Dept Mkt, 1 Old Ferry Rd, Bristol, RI 02809 USA.
   Roberts, Scott, Univ Incarnate Word, San Antonio, TX USA.
   Micken, Kathleen, Roger Williams Univ, Bristol, RI 02809 USA.}},
DOI = {{10.1080/08832323.2014.988200}},
ISSN = {{0883-2323}},
EISSN = {{1940-3356}},
Keywords = {{digital goods and services; digital marketing; marketing pedagogy;
   teaching; teaching strategies}},
Research-Areas = {{Education \& Educational Research}},
Web-of-Science-Categories  = {{Education \& Educational Research}},
Author-Email = {{kmicken@rwu.edu}},
Cited-References = {{AACSB, 2013, EL PROC ACCR STAND B.
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Number-of-Cited-References = {{23}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{6}},
Journal-ISO = {{J. Educ. Bus.}},
Doc-Delivery-Number = {{V60EM}},
Unique-ID = {{ISI:000210813900006}},
DA = {{2019-06-22}},
}

@article{ ISI:000212279500003,
Author = {Taiminen, Heini Maarit and Karjaluoto, Heikki},
Title = {{The usage of digital marketing channels in SMEs}},
Journal = {{JOURNAL OF SMALL BUSINESS AND ENTERPRISE DEVELOPMENT}},
Year = {{2015}},
Volume = {{22}},
Number = {{4}},
Pages = {{633+}},
Abstract = {{Purpose - The purpose of this paper is to provide insights into the
   utilization and goals of digital marketing, and examines factors that
   influence the adoption and use of digitalmarketing channels in SMEs.
   Design/methodology/approach - The data comprises semi-structured theme
   interviews in SMEs among 16 managers and 421 survey respondents in
   Central Finland.
   Findings - The results of this study reveal that SMEs seem not use the
   full potential of the new digital tools, and so are not deriving benefit
   from the opportunities they provide. Furthermore, the results also raise
   the question of whether SMEs have understood the fundamental change in
   the nature of communication brought about by digitization.
   Research limitations/implications - The data comes from one region and
   thus the research context limits the generalizability of the results.
   Practical implications - SMEs seem not to be keeping pace with digital
   developments, mostly due to the lack of knowledge of digital marketing.
   Most of the studied SMEs do not apply the full potential of the new
   digital tools and hence are not benefitting fully from them.
   Social implications - Discussions on the future regional development of
   SMEs have called for training programmes to help SMEs exploit
   digitization. This is something that the government should take note of.
   Originality/value - Whereas the adoption process of new technologies
   such as IT in general and the internet in particular have been examined
   in the SME literature, this is among the first studies examining
   adoption and usage of digital tools from the marketing perspective.}},
Publisher = {{EMERALD GROUP PUBLISHING LTD}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Taiminen, HM (Reprint Author), Univ Jyvaskyla, Sch Business \& Econ, Jyvaskyla, Finland.
   Taiminen, Heini Maarit; Karjaluoto, Heikki, Univ Jyvaskyla, Sch Business \& Econ, Jyvaskyla, Finland.}},
DOI = {{10.1108/JSBED-05-2013-0073}},
ISSN = {{1462-6004}},
EISSN = {{1758-7840}},
Keywords = {{Resources; Social media; Marketing communications; Digital marketing;
   Tools; Technology adoption; Channels; Small-and medium-sized
   organizations}},
Keywords-Plus = {{ELECTRONIC COMMERCE; PERCEIVED USEFULNESS; REGIONAL SMALL; E-BUSINESS;
   ADOPTION; GROWTH; MEDIA; INTERNET; IMPACT; DETERMINANTS}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{heini.taiminen@jyu.fi}},
ResearcherID-Numbers = {{Karjaluoto, Heikki/M-4488-2014}},
ORCID-Numbers = {{Karjaluoto, Heikki/0000-0002-5696-7355}},
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Number-of-Cited-References = {{72}},
Times-Cited = {{16}},
Usage-Count-Last-180-days = {{16}},
Usage-Count-Since-2013 = {{39}},
Journal-ISO = {{J. Small Bus. Enterp. Dev.}},
Doc-Delivery-Number = {{V81WE}},
Unique-ID = {{ISI:000212279500003}},
OA = {{Green Accepted}},
DA = {{2019-06-22}},
}

@article{ ISI:000214376700002,
Author = {Wooff, David A. and Anderson, Jillian M.},
Title = {{Time-Weighted Multi-Touch Attribution and Channel Relevance in the
   Customer Journey to Online Purchase}},
Journal = {{JOURNAL OF STATISTICAL THEORY AND PRACTICE}},
Year = {{2015}},
Volume = {{9}},
Number = {{2}},
Pages = {{227-249}},
Abstract = {{We address statistical issues in attributing revenue to marketing
   channels and inferring the importance of individual channels in customer
   journeys toward an online purchase. We describe the relevant data
   structures and introduce an example. We suggest an asymmetric bathtub
   shape as appropriate for time-weighted revenue attribution to the
   customer journey, provide an algorithm, and illustrate the method. We
   suggest a modification to this method when there is independent
   information available on the relative values of the channels. To infer
   channel importance, we employ sequential data analysis ideas and
   restrict to data which ends in a purchase. We propose metrics for
   source, intermediary, and destination channels based on two-and
   three-step transitions in fragments of the customer journey. We comment
   on the practicalities of formal hypothesis testing. We illustrate the
   ideas and computations using data from a major UK online retailer.
   Finally, we compare the revenue attributions suggested by the methods in
   this article with several common attribution methods.}},
Publisher = {{TAYLOR \& FRANCIS AS}},
Address = {{KARL JOHANS GATE 5, NO-0154 OSLO, NORWAY}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Wooff, DA (Reprint Author), Univ Durham, Dept Math Sci, Durham, England.
   Wooff, David A.; Anderson, Jillian M., Univ Durham, Dept Math Sci, Durham, England.}},
DOI = {{10.1080/15598608.2013.862753}},
ISSN = {{1559-8608}},
EISSN = {{1559-8616}},
Keywords = {{Sequential analysis; Metrics; Clickstream; Digital marketing;
   E-commerce; Path to conversion}},
Research-Areas = {{Mathematics}},
Web-of-Science-Categories  = {{Statistics \& Probability}},
Author-Email = {{d.a.wooff@durham.ac.uk}},
ORCID-Numbers = {{Wooff, David/0000-0003-4948-0132}},
Funding-Acknowledgement = {{Knowledge Transfer Partnership - Summit Media Ltd. {[}KTP007499]; UK
   Technology Strategy Board}},
Funding-Text = {{Part of this research was funded by Knowledge Transfer Partnership
   KTP007499, funded by Summit Media Ltd. and by the UK Technology Strategy
   Board.}},
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Number-of-Cited-References = {{19}},
Times-Cited = {{4}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{10}},
Journal-ISO = {{J. Stat. Theory Pract.}},
Doc-Delivery-Number = {{V12WU}},
Unique-ID = {{ISI:000214376700002}},
DA = {{2019-06-22}},
}

@article{ ISI:000346554000003,
Author = {{[}Anonymous]},
Title = {{NEW DESIGN AND TEST CHALLENGES FOR USB 3.1 SUPERSPEEDPLUS}},
Journal = {{ELECTRONICS WORLD}},
Year = {{2014}},
Number = {{S}},
Pages = {{12-14}},
Month = {{DEC}},
Abstract = {{With revision 3.x, USB design and test have moved from the purely
   digital to a combination of digital and RF design techniques. Along with
   connector and cable physical design, designers must take care to
   minimize both radiated emissions that can interfere with other devices
   and their device's susceptibility to external signals. By Tami Pippert,
   High-Speed Digital Marketing Programs Manager at Keysight Technologies}},
Publisher = {{ST JOHN PATRICK PUBL}},
Address = {{6 LAURENCE POUNTNEY HILL, LONDON, EC4R OBL, ENGLAND}},
Type = {{Article}},
Language = {{English}},
ISSN = {{1365-4675}},
Research-Areas = {{Engineering; Telecommunications}},
Web-of-Science-Categories  = {{Engineering, Electrical \& Electronic; Telecommunications}},
Number-of-Cited-References = {{0}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{0}},
Journal-ISO = {{Electron. World}},
Doc-Delivery-Number = {{AW9CA}},
Unique-ID = {{ISI:000346554000003}},
DA = {{2019-06-22}},
}

@article{ ISI:000345473100003,
Author = {Melo Borges Tiago, Maria Teresa Pinheiro and Cristovao Verissimo, Jose
   Manuel},
Title = {{Digital marketing and social media: Why bother?}},
Journal = {{BUSINESS HORIZONS}},
Year = {{2014}},
Volume = {{57}},
Number = {{6, SI}},
Pages = {{703-708}},
Month = {{NOV-DEC}},
Abstract = {{Changes in consumer behavior require firms to rethink their marketing
   strategies in the digital domain. Currently, a significant portion of
   the associated research is focused more on the customer than on the
   firm. To redress this shortcoming, this study adopts the perspective of
   the firm to facilitate an understanding of digital marketing and social
   media usage as well as its benefits and inhibitors. The second
   generation of Internet-based applications enhances marketing efforts by
   allowing firms to implement innovative forms of communication and
   co-create content with their customers. Based on a survey of marketing
   managers, this article shows that firms face internal and external
   pressures to adopt a digital presence in social media platforms. Firms'
   digital marketing engagement can be categorized according to perceived
   benefits and digital marketing usage. To improve digital marketing
   engagement, marketers must focus on relationship-based interactions with
   their customers. This article demonstrates how some firms are already
   accomplishing just that. (C) 2014 Kelley School of Business, Indiana
   University. Published by Elsevier Inc. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE BV}},
Address = {{PO BOX 211, 1000 AE AMSTERDAM, NETHERLANDS}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Tiago, MTPMB (Reprint Author), Univ Azores, Dept Econ \& Business, Rua Mae de Deus, P-9501801 Ponta Delgada, Portugal.
   Melo Borges Tiago, Maria Teresa Pinheiro, Univ Azores, Dept Econ \& Business, P-9501801 Ponta Delgada, Portugal.
   Cristovao Verissimo, Jose Manuel, Univ Lisbon, ISEG Lisboa Sch Econ \& Management, P-1200781 Lisbon, Portugal.}},
DOI = {{10.1016/j.bushor.2014.07.002}},
ISSN = {{0007-6813}},
EISSN = {{1873-6068}},
Keywords = {{Digital marketing; Budget spending; Social metrics; Digital media trends}},
Keywords-Plus = {{WEB}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{mariaborges@uac.pt
   jose.verissimo@iseg.ulisboa.pt}},
ResearcherID-Numbers = {{Tiago, Maria Teresa Borges/Q-5171-2017
   Verissimo, Jose Manuel Cristovao/K-9029-2016
   tiago, maria teresa/B-7523-2013
   Verissimo, Jose Manuel Cristovao/H-6840-2019}},
ORCID-Numbers = {{Tiago, Maria Teresa Borges/0000-0002-4419-0673
   Verissimo, Jose Manuel Cristovao/0000-0002-5208-1952
   tiago, maria teresa/0000-0002-4419-0673
   Verissimo, Jose Manuel Cristovao/0000-0002-5208-1952}},
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   Union I. T., 2009, MEDIA STAT MOBILE PH.
   Weinberg BD, 2011, BUS HORIZONS, V54, P275, DOI 10.1016/j.bushor.2011.01.008.
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   Zhao L, 2010, INT J INF TECH DECIS, V9, P779, DOI 10.1142/S0219622010004020.}},
Number-of-Cited-References = {{23}},
Times-Cited = {{41}},
Usage-Count-Last-180-days = {{9}},
Usage-Count-Since-2013 = {{198}},
Journal-ISO = {{Bus. Horiz.}},
Doc-Delivery-Number = {{AU2UO}},
Unique-ID = {{ISI:000345473100003}},
DA = {{2019-06-22}},
}

@article{ ISI:000339891900010,
Author = {Song, Gil-Young and Cheon, Youngjoon and Lee, Kihwang and Lim, Heuiseok
   and Chung, Kyung-Yong and Rim, Hae-Chang},
Title = {{Multiple categorizations of products: cognitive modeling of customers
   through social media data mining}},
Journal = {{PERSONAL AND UBIQUITOUS COMPUTING}},
Year = {{2014}},
Volume = {{18}},
Number = {{6, SI}},
Pages = {{1387-1403}},
Month = {{AUG}},
Abstract = {{As various forms of social media are spreading, we often witness that an
   idea of an individual user drives macroscopic changes. From the
   perspectives of product development and marketing, the opinions left by
   potential consumers in online social network can generate big ripple
   effects. This study analyzes the user opinions in online space to grasp
   preferences toward various products psychologically categorized by
   users. We also suggest an aspect of the market mentally configured by
   users using network modeling while following the framework of economic
   sociology. Existing analyses on online market place are mainly dealing
   with structural issues such as inter-actor relationships and status
   measurement. This study, however, analyzes complex preferences regarding
   diverse products and brands and derives a new model for inter-market
   connections. We expect that our study will provide important
   consequences on digital marketing and community design of corporations
   planning word of mouth effect in online space.}},
Publisher = {{SPRINGER LONDON LTD}},
Address = {{236 GRAYS INN RD, 6TH FLOOR, LONDON WC1X 8HL, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Rim, HC (Reprint Author), Korea Univ, Dept Comp \& Radio Commun, Seoul, South Korea.
   Song, Gil-Young; Rim, Hae-Chang, Korea Univ, Dept Comp \& Radio Commun, Seoul, South Korea.
   Cheon, Youngjoon, Yonsei Univ, Res Ctr Technol Management, Seoul 120749, South Korea.
   Lee, Kihwang, Daumsoft Inc, Seoul, South Korea.
   Lim, Heuiseok, Korea Univ, Dept Comp Sci Educ, Seoul, South Korea.
   Chung, Kyung-Yong, Sangji Univ, Sch Comp Informat Engn, Wonju, South Korea.}},
DOI = {{10.1007/s00779-013-0740-5}},
ISSN = {{1617-4909}},
EISSN = {{1617-4917}},
Keywords = {{Social media; Inter-categorization; Inter-market boundaries; Economic
   sociology; User preference}},
Keywords-Plus = {{WORD-OF-MOUTH; OPEN INNOVATION; CHALLENGES; BOUNDARIES}},
Research-Areas = {{Computer Science; Telecommunications}},
Web-of-Science-Categories  = {{Computer Science, Information Systems; Telecommunications}},
Author-Email = {{cielblau@korea.ac.kr
   taisama@naver.com
   leekh@daumsoft.com
   limhseok@korea.ac.kr
   dragonhci@hanmail.net
   rim@nlp.korea.ac.kr}},
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Number-of-Cited-References = {{59}},
Times-Cited = {{9}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{82}},
Journal-ISO = {{Pers. Ubiquitous Comput.}},
Doc-Delivery-Number = {{AM5IW}},
Unique-ID = {{ISI:000339891900010}},
DA = {{2019-06-22}},
}

@article{ ISI:000342578800003,
Author = {Cushman, Jeremy},
Title = {{Our Unstable Artistry: Donald Schon's Counterprofessional Practice of
   Problem Setting}},
Journal = {{JOURNAL OF BUSINESS AND TECHNICAL COMMUNICATION}},
Year = {{2014}},
Volume = {{28}},
Number = {{3}},
Pages = {{327-351}},
Month = {{JUL}},
Abstract = {{This article considers how technical communication practitioners and
   teachers can approach Donald Schon's notion of problem setting as
   rhetorical and reflective work that offers us a richer, more precise
   language for articulating the technologies, narratives, and values from
   which problems appear as problems in the first place. The author posits
   that problem setting, when foregrounded in our work, adds value to the
   knowledge we make in practice rather than the knowledge we gain from
   stepping back and abstracting. After briefly describing problem setting
   as a significant yet invisible practice already underlying technical
   communication, he then describes a vignette from a digital marketing and
   design firm to foreground problem setting as creative, on-the-spot
   reflective work that we often use to invent, rather than discern,
   problems in unstable situations. The larger goal of this article is to
   further investigate Schon's past construction in order to examine how
   the practice of problem setting affects our ability to act within the
   instability of digital, divergent, and knowledge-intensive settings-the
   kinds of settings we regularly face in the workplace and the classroom.}},
Publisher = {{SAGE PUBLICATIONS INC}},
Address = {{2455 TELLER RD, THOUSAND OAKS, CA 91320 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Cushman, J (Reprint Author), Western Washington Univ, 516 High St, Bellingham, WA 98225 USA.
   Western Washington Univ, Bellingham, WA 98225 USA.}},
DOI = {{10.1177/1050651914524778}},
ISSN = {{1050-6519}},
EISSN = {{1552-4574}},
Keywords = {{problem setting; problem solving; Schon; rhetorical practice;
   instability; organizational change}},
Research-Areas = {{Business \& Economics; Communication}},
Web-of-Science-Categories  = {{Business; Communication}},
Author-Email = {{jeremy.cushman@wwu.edu}},
Cited-References = {{Barad K., 2007, M UNIVERSE HALFWAY Q.
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Number-of-Cited-References = {{35}},
Times-Cited = {{4}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{3}},
Journal-ISO = {{J. Bus. Tech. Commun.}},
Doc-Delivery-Number = {{AQ1XT}},
Unique-ID = {{ISI:000342578800003}},
DA = {{2019-06-22}},
}

@article{ ISI:000336475800003,
Author = {Cramer, Theresa},
Title = {{Applying the Secrets of Gamification to Your Digital Marketing Strategy}},
Journal = {{ECONTENT}},
Year = {{2014}},
Volume = {{37}},
Number = {{5}},
Pages = {{8-10}},
Month = {{JUN}},
Publisher = {{ONLINE INC}},
Address = {{213 DANBURY RD, WILTON, CT 06897-4007 USA}},
Type = {{Article}},
Language = {{English}},
ISSN = {{1525-2531}},
Research-Areas = {{Information Science \& Library Science}},
Web-of-Science-Categories  = {{Information Science \& Library Science}},
Number-of-Cited-References = {{0}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{57}},
Journal-ISO = {{Econtent}},
Doc-Delivery-Number = {{AH9QB}},
Unique-ID = {{ISI:000336475800003}},
DA = {{2019-06-22}},
}

@article{ ISI:000336669800080,
Author = {Lu, Ning and Lin, Hua and Lu, Jie and Zhang, Guangquan},
Title = {{A Customer Churn Prediction Model in Telecom Industry Using Boosting}},
Journal = {{IEEE TRANSACTIONS ON INDUSTRIAL INFORMATICS}},
Year = {{2014}},
Volume = {{10}},
Number = {{2}},
Pages = {{1659-1665}},
Month = {{MAY}},
Abstract = {{With the rapid growth of digital systems and associated information
   technologies, there is an emerging trend in the global economy to build
   digital customer relationship management (CRM) systems. This trend is
   more obvious in the telecommunications industry, where companies become
   increasingly digitalized. Customer churn prediction is a main feature of
   in modern telecomcommunication CRM systems. This research conducts a
   real-world study on customer churn prediction and proposes the use of
   boosting to enhance a customer churn prediction model. Unlike most
   research that uses boosting as a method to boost the accuracy of a given
   basis learner, this paper tries to separate customers into two clusters
   based on the weight assigned by the boosting algorithm. As a result, a
   higher risk customer cluster has been identified. Logistic regression is
   used in this research as a basis learner, and a churn prediction model
   is built on each cluster, respectively. The result is compared with a
   single logistic regression model. Experimental evaluation reveals that
   boosting also provides a good separation of churn data; thus, boosting
   is suggested for churn prediction analysis.}},
Publisher = {{IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC}},
Address = {{445 HOES LANE, PISCATAWAY, NJ 08855-4141 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Lu, N (Reprint Author), Univ Technol Sydney, Dept Informat Technol, Sydney, NSW 2007, Australia.
   Lu, Ning; Lu, Jie; Zhang, Guangquan, Univ Technol Sydney, Dept Informat Technol, Sydney, NSW 2007, Australia.
   Lu, Jie, Univ Technol Sydney, QCIS Ctr, Fac Engn \& Informat Technol, Decis Syst \& E Serv Intelligence Lab, Sydney, NSW 2007, Australia.
   Lin, Hua, Singtel Optus Pty Ltd, Sydney, NSW 2113, Australia.}},
DOI = {{10.1109/TII.2012.2224355}},
ISSN = {{1551-3203}},
EISSN = {{1941-0050}},
Keywords = {{Boosting; churn prediction; customer relationship management; digital
   marketing; logistic regression; telecommunication}},
Keywords-Plus = {{MANAGEMENT}},
Research-Areas = {{Automation \& Control Systems; Computer Science; Engineering}},
Web-of-Science-Categories  = {{Automation \& Control Systems; Computer Science, Interdisciplinary
   Applications; Engineering, Industrial}},
Author-Email = {{Ning.Lu@uts.edu.au
   Hua.Lin@optus.com.au
   Jie.Lu@uts.edu.au
   Guangquan.Zhang@uts.edu.au}},
ResearcherID-Numbers = {{Lu, Jie/S-3581-2016
   Zhang, Guangquan/G-2553-2017}},
ORCID-Numbers = {{Lu, Jie/0000-0003-0690-4732
   Zhang, Guangquan/0000-0003-3960-0583}},
Funding-Acknowledgement = {{Australian Research Council (ARC) {[}DP110103733]}},
Funding-Text = {{This work was supported by the Australian Research Council (ARC) through
   the Discovery Project DP110103733. Paper no. TII-12-0362.}},
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Number-of-Cited-References = {{27}},
Times-Cited = {{28}},
Usage-Count-Last-180-days = {{13}},
Usage-Count-Since-2013 = {{52}},
Journal-ISO = {{IEEE Trans. Ind. Inform.}},
Doc-Delivery-Number = {{AI2EI}},
Unique-ID = {{ISI:000336669800080}},
DA = {{2019-06-22}},
}

@article{ ISI:000337206400002,
Author = {Chanavat, Nicolas and Desbordes, Michel},
Title = {{Towards the regulation and restriction of ambush marketing? The first
   truly social and digital mega sports event: Olympic Games, London 2012}},
Journal = {{INTERNATIONAL JOURNAL OF SPORTS MARKETING \& SPONSORSHIP}},
Year = {{2014}},
Volume = {{15}},
Number = {{3}},
Pages = {{151-160}},
Month = {{APR}},
Abstract = {{This study investigates the regulation and restriction of ambush
   marketing during the London 2012 Olympic Games, with analysis of actions
   taken via social networks and digital marketing related to the mega
   sports event. Results show that, where this issue was concerned, the
   London Organising Committee of the Olympic and Paralympic Games (LOCOG)
   was the most restrictive OCOG in history. However, there are neither
   specific legal tools nor international agreements to prohibit ambush
   marketing and protect official sponsorships. This paper looks at the
   proliferation of ambush cases during the London 2012 Olympics and
   underlines the widespread growth of this practice, despite reinforcement
   of existing laws. Findings show that brands were very imaginative at the
   expense of official sponsors and that social networks can be powerful
   publicity channels.}},
Publisher = {{INT MARKETING REPORTS LTD}},
Address = {{23 THE COACH HOUSE, 2 UPPER YORK ST, BRISTOL, BS2 8QN, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Chanavat, N (Reprint Author), Univ Paris 11, Batiment 335, F-91405 Orsay, France.
   Chanavat, Nicolas; Desbordes, Michel, Univ Paris 11, F-91405 Orsay, France.}},
ISSN = {{1464-6668}},
Keywords = {{ambush marketing; digital marketing; Olympic Games; brand protection;
   social networks; social media}},
Keywords-Plus = {{SPONSORSHIP}},
Research-Areas = {{Social Sciences - Other Topics}},
Web-of-Science-Categories  = {{Hospitality, Leisure, Sport \& Tourism}},
Author-Email = {{mailto.nicolas.chanavat@u-psud.fr}},
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   YouTube, 2013, FIND YOUR GREATN.}},
Number-of-Cited-References = {{22}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{34}},
Journal-ISO = {{Int. J. Sports Mark. Spons.}},
Doc-Delivery-Number = {{AI8VZ}},
Unique-ID = {{ISI:000337206400002}},
DA = {{2019-06-22}},
}

@article{ ISI:000335486500001,
Author = {Royle, Jo and Laing, Audrey},
Title = {{The digital marketing skills gap: Developing a Digital Marketer Model
   for the communication industries}},
Journal = {{INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT}},
Year = {{2014}},
Volume = {{34}},
Number = {{2}},
Pages = {{65-73}},
Month = {{APR}},
Abstract = {{Scholarly literature suggests digital marketing skills gaps in industry,
   but these skills gaps are not clearly identified. The research aims to
   specify any digital marketing skills gaps encountered by professionals
   working in communication industries. In-depth interviews were undertaken
   with 20 communication industry professionals. A focus group followed,
   testing the rigour of the data.
   We find that a lack of specific technical skills; a need for best
   practice guidance on evaluation metrics, and a lack of intelligent
   futureproofing for dynamic technological change and development are
   skills gaps currently challenging the communication industry. However,
   the challenge of integrating digital marketing approaches with
   established marketing practice emerges as the key skills gap.
   Emerging from the key findings, a Digital Marketer Model was developed,
   highlighting the key competencies and skills needed by an excellent
   digital marketer.
   The research concludes that guidance on best practice, focusing upon
   evaluation metrics, futureproofing and strategic integration, needs to
   be developed for the communication industry. The Digital Marketing Model
   should be subject to further testing in industry and academia.
   Suggestions for further research are discussed. (C) 2013 Elsevier Ltd.
   All rights reserved.}},
Publisher = {{ELSEVIER SCI LTD}},
Address = {{THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Laing, A (Reprint Author), Robert Gordon Univ, Aberdeen Business Sch, Dept Commun Mkt \& Media, Garthdee Rd, Aberdeen AB10 7QE, Scotland.
   Royle, Jo; Laing, Audrey, Robert Gordon Univ, Aberdeen Business Sch, Dept Commun Mkt \& Media, Aberdeen AB10 7QE, Scotland.}},
DOI = {{10.1016/j.ijinfomgt.2013.11.008}},
ISSN = {{0268-4012}},
EISSN = {{1873-4707}},
Keywords = {{Marketing; Communication; Social media; Digital; Skill gap}},
Keywords-Plus = {{KNOWLEDGE; INFORMATION; CONSUMERS}},
Research-Areas = {{Information Science \& Library Science}},
Web-of-Science-Categories  = {{Information Science \& Library Science}},
Author-Email = {{j.royle@rgu.ac.uk
   a.laing@rgu.ac.uk}},
ORCID-Numbers = {{Royle, Jo/0000-0001-8596-4500
   Laing, Audrey/0000-0001-5166-7241}},
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Number-of-Cited-References = {{51}},
Times-Cited = {{30}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{57}},
Journal-ISO = {{Int. J. Inf. Manage.}},
Doc-Delivery-Number = {{AG5VJ}},
Unique-ID = {{ISI:000335486500001}},
DA = {{2019-06-22}},
}

@article{ ISI:000342481100012,
Author = {Rappaport, Stephen D.},
Title = {{Lessons Learned from 197 Metrics, 150 Studies, and 12 Essays A Field
   Guide to Digital Metrics}},
Journal = {{JOURNAL OF ADVERTISING RESEARCH}},
Year = {{2014}},
Volume = {{54}},
Number = {{1}},
Pages = {{110-118}},
Month = {{MAR}},
Abstract = {{Editor's Note: As the Advertising Research Foundation (ARF) prepares to
   come off press with The Digital Metrics Field Guide The Definitive
   Reference for Brands Using the Web, Social Media, Mobile Media, or
   Email, the Journal asked author Stephen D. Rappaport for a taste of the
   new work. And he replied, ``Looking across the 197 metrics that made it
   into the Field Guide, the 30-plus authoritative metrics sources
   consulted, the nearly 150 research studies and reports cited, and the 12
   essays contributed by recognized industry experts, the natural question
   is: `What did we learn that helps practitioners and their brands use
   metrics wisely?{''}
   Rappaport's answer: ``Quite a lot.{''}
   More specifically, ``Some learning centered on practices. Other learning
   shed light on our industry's mental models toward what we measure and
   why. Still more learning provided views on measurement futures.
   Hopefully, the discussions, debates, and actions taken based on these
   lessons will enable all brands to maximize their use of metrics and
   through them achieve higher levels of brand performance.{''}
   In this excerpt, we begin with six lessons from Rappaport's extensive
   exploration and follow up those insights with a series of four essays
   from thought leaders who live, think, and prosper at the most advanced
   edges of the digital-marketing ecosystem.}},
Publisher = {{ADVERTISING RESEARCH FOUNDATION}},
Address = {{432 PARK AVENUE SOUTH, 6TH FLOOR, NEW YORK, NY 10016 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Rappaport, SD (Reprint Author), Stephen D Rappaport Consulting LLC, Norwalk, CT 06851 USA.
   Stephen D Rappaport Consulting LLC, Norwalk, CT 06851 USA.}},
DOI = {{10.2501/JAR-54-1-110-118}},
ISSN = {{0021-8499}},
EISSN = {{1740-1909}},
Research-Areas = {{Business \& Economics; Communication}},
Web-of-Science-Categories  = {{Business; Communication}},
Author-Email = {{srappaport26@gmail.com}},
Cited-References = {{Fulgoni GM, 2009, J ADVERTISING RES, V49, P134, DOI 10.2501/S0021849909090175.}},
Number-of-Cited-References = {{1}},
Times-Cited = {{4}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{26}},
Journal-ISO = {{J. Advert. Res.}},
Doc-Delivery-Number = {{AQ0NX}},
Unique-ID = {{ISI:000342481100012}},
DA = {{2019-06-22}},
}

@article{ ISI:000333694900015,
Author = {Song, Gil-Young and Cheon, Youngjoon and Lee, Kihwang and Park, Kyung
   Min and Rim, Hae-Chang},
Title = {{Inter-category Map: Building Cognition Network of General Customers
   through Big Data Mining}},
Journal = {{KSII TRANSACTIONS ON INTERNET AND INFORMATION SYSTEMS}},
Year = {{2014}},
Volume = {{8}},
Number = {{2}},
Pages = {{583-600}},
Month = {{FEB 27}},
Abstract = {{Social media is considered a valuable platform for gathering and
   analyzing the collective and subconscious opinions of people in Internet
   and mobile environments, where they express, explicitly and implicitly,
   their daily preferences for brands and products. Extracting and tracking
   the various attitudes and concerns that people express through social
   media could enable us to categorize brands and decipher individuals'
   cognitive decision-making structure in their choice of brands. We
   investigate the cognitive network structure of consumers by building an
   inter-category map through the mining of big data. In so doing, we
   create an improved online recommendation model. Building on economic
   sociology theory, we suggest a framework for revealing collective
   preference by analyzing the patterns of brand names that users
   frequently mention in the online public sphere. We expect that our study
   will be useful for those conducting theoretical research on digital
   marketing strategies and doing practical work on branding strategies.}},
Publisher = {{KSII-KOR SOC INTERNET INFORMATION}},
Address = {{KOR SCI \& TECHNOL CTR, 409 ON 4TH FLR, MAIN BLDG, 635-4 YEOKSAM 1-DONG,
   GANGNAM-GU, SEOUL 00000, SOUTH KOREA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Park, KM (Reprint Author), Yonsei Univ, Sch Business, Seoul 120749, South Korea.
   Song, Gil-Young; Rim, Hae-Chang, Korea Univ, Dept Comp \& Radio Commun, Seoul 136701, South Korea.
   Cheon, Youngjoon, Yonsei Univ, Res Ctr Technol Management, Seoul 120749, South Korea.
   Lee, Kihwang, Daumsoft Inc, Min Co, Seoul 140887, South Korea.
   Park, Kyung Min, Yonsei Univ, Sch Business, Seoul 120749, South Korea.}},
DOI = {{10.3837/tiis.2014.02.015}},
ISSN = {{1976-7277}},
Keywords = {{social media; big data mining; brand choice; inter-category map}},
Keywords-Plus = {{PRODUCT CATEGORY; SOCIAL-STRUCTURE; MARKET; MODEL; PRICE;
   ENTREPRENEURSHIP; INFORMATION; EVOLUTION; IDENTITY; INDUSTRY}},
Research-Areas = {{Computer Science; Telecommunications}},
Web-of-Science-Categories  = {{Computer Science, Information Systems; Telecommunications}},
Author-Email = {{cielblau@korea.ac.kr
   taisaman@naver.com
   leekh@daumsoft.com
   kminpark@yonsei.ac.kr
   rim@nlp.korea.ac.kr}},
Funding-Acknowledgement = {{National Research Foundation of Korea; Korean Government
   {[}NRF-2011-330-B00076]; Next-Generation Information Computing
   Development Program through the National Research Foundation of
   Korea(NRF); Ministry of Science, ICT \& Future Planning
   {[}2012M3C4A7033344]}},
Funding-Text = {{This work was supported by the National Research Foundation of Korea
   Grant funded by the Korean Government (NRF-2011-330-B00076).; This
   research was supported by Next-Generation Information Computing
   Development Program through the National Research Foundation of
   Korea(NRF) funded by the Ministry of Science, ICT \& Future Planning
   (2012M3C4A7033344).}},
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Number-of-Cited-References = {{62}},
Times-Cited = {{4}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{61}},
Journal-ISO = {{KSII Trans. Internet Inf. Syst.}},
Doc-Delivery-Number = {{AE0ZM}},
Unique-ID = {{ISI:000333694900015}},
DA = {{2019-06-22}},
}

@article{ ISI:000332397500033,
Author = {van Mierlo, Trevor},
Title = {{The 1\% Rule in Four Digital Health Social Networks: An Observational
   Study}},
Journal = {{JOURNAL OF MEDICAL INTERNET RESEARCH}},
Year = {{2014}},
Volume = {{16}},
Number = {{2}},
Month = {{FEB}},
Abstract = {{Background: In recent years, cyberculture has informally reported a
   phenomenon named the 1\% rule, or 90-9-1 principle, which seeks to
   explain participatory patterns and network effects within Internet
   communities. The rule states that 90\% of actors observe and do not
   participate, 9\% contribute sparingly, and 1\% of actors create the vast
   majority of new content. This 90\%, 9\%, and 1\% are also known as
   Lurkers, Contributors, and Superusers, respectively. To date, very
   little empirical research has been conducted to verify the 1\% rule.
   Objective: The 1\% rule is widely accepted in digital marketing. Our
   goal was to determine if the 1\% rule applies to moderated Digital
   Health Social Networks (DHSNs) designed to facilitate behavior change.
   Methods: To help gain insight into participatory patterns, descriptive
   data were extracted from four long-standing DHSNs: the
   AlcoholHelpCenter, DepressionCenter, PanicCenter, and StopSmokingCenter
   sites.
   Results: During the study period, 63,990 actors created 578,349 posts.
   Less than 25\% of actors made one or more posts. The applicability of
   the 1\% rule was confirmed as Lurkers, Contributors, and Superusers
   accounted for a weighted average of 1.3\% (n=4668), 24.0\% (n=88,732),
   and 74.7\% (n=276,034) of content.
   Conclusions: The 1\% rule was consistent across the four DHSNs. As
   social network sustainability requires fresh content and timely
   interactions, these results are important for organizations actively
   promoting and managing Internet communities. Superusers generate the
   vast majority of traffic and create value, so their recruitment and
   retention is imperative for long-term success. Although Lurkers may
   benefit from observing interactions between Superusers and Contributors,
   they generate limited or no network value. The results of this study
   indicate that DHSNs may be optimized to produce network effects,
   positive externalities, and bandwagon effects. Further research in the
   development and expansion of DHSNs is required.}},
Publisher = {{JMIR PUBLICATIONS, INC}},
Address = {{59 WINNERS CIRCLE, TORONTO, ON M4L 3Y7, CANADA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{van Mierlo, T (Reprint Author), Evolut Hlth Syst Inc, 1266 Queen St West,Suite 8, Toronto, ON M6K 1L3, Canada.
   van Mierlo, Trevor, Univ Reading, Henley Business Sch, Greenlands, Henley On Thame, England.
   van Mierlo, Trevor, Evolut Hlth Syst Inc, Toronto, ON M6K 1L3, Canada.}},
DOI = {{10.2196/jmir.2966}},
Article-Number = {{e33}},
ISSN = {{1438-8871}},
Keywords = {{social networks; Superusers; eHealth; 1\% rule; Pareto Principal; 90-9-1
   principle; moderated support}},
Keywords-Plus = {{PROBLEM DRINKERS; COMMUNITY}},
Research-Areas = {{Health Care Sciences \& Services; Medical Informatics}},
Web-of-Science-Categories  = {{Health Care Sciences \& Services; Medical Informatics}},
Author-Email = {{tvanmierlo@evolutionhs.com}},
ResearcherID-Numbers = {{rangel, diana/K-9385-2015
   }},
ORCID-Numbers = {{van Mierlo, Trevor/0000-0002-5675-0084}},
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   Zhao K., 2012, WORKING PAPER.}},
Number-of-Cited-References = {{41}},
Times-Cited = {{92}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{24}},
Journal-ISO = {{J. Med. Internet Res.}},
Doc-Delivery-Number = {{AC3EJ}},
Unique-ID = {{ISI:000332397500033}},
OA = {{DOAJ Gold, Green Published}},
DA = {{2019-06-22}},
}

@article{ ISI:000331159900001,
Author = {Leeflang, Peter S. H. and Verhoef, Peter C. and Dahlstroem, Peter and
   Freundt, Tjark},
Title = {{Challenges and solutions for marketing in a digital era}},
Journal = {{EUROPEAN MANAGEMENT JOURNAL}},
Year = {{2014}},
Volume = {{32}},
Number = {{1}},
Pages = {{1-12}},
Month = {{FEB}},
Abstract = {{Internet usage continues to explode across the world with digital
   becoming an increasingly important source of competitive advantage in
   both B2C and B2B marketing. A great deal of attention has been focused
   on the tremendous opportunities digital marketing presents, with little
   attention on the real challenges companies are facing going digital. In
   this study, we present these challenges based on results of a survey
   among a convenience sample of 777 marketing executives around the globe.
   The results reveal that filling ``talent gaps{''}, adjusting the
   ``organizational design{''}, and implementing ``actionable metrics{''}
   are the biggest improvement opportunities for companies across sectors.
   (C) 2013 Elsevier Ltd. All rights reserved.}},
Publisher = {{ELSEVIER SCI LTD}},
Address = {{THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Verhoef, PC (Reprint Author), Univ Groningen, Fac Econ \& Business, Dept Mkt, NL-9700 AB Groningen, Netherlands.
   Leeflang, Peter S. H.; Verhoef, Peter C., Univ Groningen, Fac Econ \& Business, Dept Mkt, NL-9700 AB Groningen, Netherlands.
   Leeflang, Peter S. H., Aston Univ, Aston Business Sch, Birmingham B4 7ET, W Midlands, England.
   Dahlstroem, Peter; Freundt, Tjark, McKinsey \& Co Inc, New York, NY USA.}},
DOI = {{10.1016/j.emj.2013.12.001}},
ISSN = {{0263-2373}},
EISSN = {{1873-5681}},
Keywords = {{Online marketing; Big data; Analytics; Customers; Firm strategies;
   Social media}},
Keywords-Plus = {{CUSTOMER ENGAGEMENT; NETWORK STRUCTURE; SOCIAL MEDIA; INTERNET; IMPACT;
   PRODUCT; DYNAMICS; CONSEQUENCES; DIFFUSION; KNOWLEDGE}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business; Management}},
Author-Email = {{p.c.verhoef@rug.nl}},
ResearcherID-Numbers = {{Verhoef, Peter/E-8544-2014}},
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Number-of-Cited-References = {{84}},
Times-Cited = {{92}},
Usage-Count-Last-180-days = {{15}},
Usage-Count-Since-2013 = {{342}},
Journal-ISO = {{Eur. Manag. J.}},
Doc-Delivery-Number = {{AA5SM}},
Unique-ID = {{ISI:000331159900001}},
DA = {{2019-06-22}},
}

@article{ ISI:000329681100002,
Author = {Yadav, Manjit S. and Pavlou, Paul A.},
Title = {{Marketing in Computer-Mediated Environments: Research Synthesis and New
   Directions}},
Journal = {{JOURNAL OF MARKETING}},
Year = {{2014}},
Volume = {{78}},
Number = {{1}},
Pages = {{20-40}},
Month = {{JAN}},
Abstract = {{Although an extensive body of research has emerged on marketing in
   computer-mediated environments, the literature remains fragmented. As a
   result, insights and findings have accumulated without an overarching
   framework to provide structure and guidance to the rapidly increasing
   research stream, which is detrimental to long-term knowledge development
   in this area. To address this issue, the authors organize and synthesize
   findings from the literature using a framework structured around four
   key interactions in computer-mediated environments: consumer-firm
   interactions, firm-consumer interactions, consumer-consumer
   interactions, and firm-firm interactions. The proposed framework serves
   a valuable organizational function and helps identify a broad spectrum
   of gaps in the literature to advance the next generation of knowledge
   development.}},
Publisher = {{AMER MARKETING ASSOC}},
Address = {{311S WACKER DR, STE 5800, CHICAGO, IL 60606-6629 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Yadav, MS (Reprint Author), Texas A\&M Univ, Mays Business Sch, College Stn, TX 77843 USA.
   Yadav, Manjit S., Texas A\&M Univ, Mays Business Sch, College Stn, TX 77843 USA.
   Pavlou, Paul A., Temple Univ, Fox Sch Business, Philadelphia, PA 19122 USA.}},
DOI = {{10.1509/jm.12.0020}},
ISSN = {{0022-2429}},
EISSN = {{1547-7185}},
Keywords = {{computer-mediated environments; Internet marketing; digital marketing
   strategy; Internet and telecommunication technologies; theory
   development}},
Keywords-Plus = {{WORD-OF-MOUTH; ONLINE REVERSE AUCTIONS; WEB SITE; RECOMMENDATION
   SYSTEMS; BIDDING BEHAVIOR; CLICKSTREAM DATA; SEARCH COSTS; ELECTRONIC
   MARKETPLACE; STRATEGIC ANALYSIS; INTERNET AUCTIONS}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{yadav@tamu.edu
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Number-of-Cited-References = {{176}},
Times-Cited = {{89}},
Usage-Count-Last-180-days = {{8}},
Usage-Count-Since-2013 = {{242}},
Journal-ISO = {{J. Mark.}},
Doc-Delivery-Number = {{289KJ}},
Unique-ID = {{ISI:000329681100002}},
DA = {{2019-06-22}},
}

@article{ ISI:000342992100001,
Author = {Armananzas Sodupe, Emy},
Title = {{Brief history and long future of the ebook}},
Journal = {{HISTORIA Y COMUNICACION SOCIAL}},
Year = {{2013}},
Volume = {{18}},
Number = {{SI}},
Pages = {{15-26}},
Month = {{DEC}},
Abstract = {{The study of the book overflows the boundaries of a single discipline as
   it is based on Economics, Sociology, Literature; the study of the
   electronic book (ebook) also inexcusably on technology. Its story has
   just begun but its development has been rapid, driven by technological
   advances that make it progress in hypermedia writing, publishing and
   digital marketing and devices for reading. Its future depends on these
   factors and it is not written, nor the effects that occur in society.}},
Publisher = {{UNIV COMPLUTENSE MADRID, SERVICIO PUBLICACIONES}},
Address = {{CIUDAD UNIV, OBISPO TREJO 3, MADRID, 28040, SPAIN}},
Type = {{Article}},
Language = {{Spanish}},
Affiliation = {{Armananzas Sodupe, E (Reprint Author), Univ Navarra, E-31080 Pamplona, Spain.
   Armananzas Sodupe, Emy, Univ Navarra, E-31080 Pamplona, Spain.
   Armananzas Sodupe, Emy, Univ Basque Country, E-48080 Bilbao, Spain.}},
DOI = {{10.5209/rev\_HICS.2013.v18.44307}},
ISSN = {{1137-0734}},
EISSN = {{1988-3056}},
Keywords = {{ebook; book hypermedia}},
Research-Areas = {{Film, Radio \& Television; History}},
Web-of-Science-Categories  = {{Film, Radio, Television; History}},
Author-Email = {{emiliana.armananzas@ehu.es}},
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   TECAYEHUALT E., 2013, CONOCE SIETE INCREIB.}},
Number-of-Cited-References = {{22}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{19}},
Journal-ISO = {{Hist. Comun. Soc.}},
Doc-Delivery-Number = {{AQ7KC}},
Unique-ID = {{ISI:000342992100001}},
OA = {{DOAJ Gold}},
DA = {{2019-06-22}},
}

@article{ ISI:000328649000005,
Author = {Bishop, Taylor and Rowley, Jennifer},
Title = {{Digital marketing in independent libraries in the United Kingdom}},
Journal = {{JOURNAL OF LIBRARIANSHIP AND INFORMATION SCIENCE}},
Year = {{2013}},
Volume = {{45}},
Number = {{4}},
Pages = {{323-334}},
Month = {{DEC}},
Abstract = {{This article aims to investigate the approach to marketing and promotion
   adopted by independent libraries, with specific reference to the
   development of their digital presence. A three-phase mixed methodology
   approach was adopted which incorporated a website survey, a
   questionnaire, and telephone and face-to-face interviews. Data
   collection focused on the member libraries of the Association of
   Independent Libraries. Independent libraries are reluctant to engage
   fully with marketing and technology due to limited resources, fears over
   security and staff numbers, and a lack of familiarity with the concepts.
   In libraries where staff are already familiar with using digital
   technology, there is a greater uptake of digital applications on the
   library's behalf. The libraries can benefit from viewing their offer
   more flexibly and communicating with patrons in ways appropriate to
   their targets including the use of websites, email and Web 2.0.}},
Publisher = {{SAGE PUBLICATIONS LTD}},
Address = {{1 OLIVERS YARD, 55 CITY ROAD, LONDON EC1Y 1SP, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Rowley, J (Reprint Author), Manchester Metropolitan Univ, Dept Informat \& Commun, Rosamund St West, Manchester M15 6BH, Lancs, England.
   Bishop, Taylor, Portico Lib Manchester, Manchester, Lancs, England.
   Rowley, Jennifer, Manchester Metropolitan Univ, Manchester M15 6BH, Lancs, England.}},
DOI = {{10.1177/0961000612453473}},
ISSN = {{0961-0006}},
EISSN = {{1741-6477}},
Keywords = {{Digital marketing; independent libraries; promotion; subscription
   libraries}},
Research-Areas = {{Information Science \& Library Science}},
Web-of-Science-Categories  = {{Information Science \& Library Science}},
Author-Email = {{j.rowley@mmu.ac.uk}},
ResearcherID-Numbers = {{yengejeh, shirin/G-3888-2016}},
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Number-of-Cited-References = {{57}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{51}},
Journal-ISO = {{J. Libr. Inf. Sci.}},
Doc-Delivery-Number = {{275BA}},
Unique-ID = {{ISI:000328649000005}},
DA = {{2019-06-22}},
}

@article{ ISI:000327915500007,
Author = {Yadav, Manjit S. and de Valck, Kristine and Hennig-Thurau, Thorsten and
   Hoffman, Donna L. and Spann, Martin},
Title = {{Social Commerce: A Contingency Framework for Assessing Marketing
   Potential}},
Journal = {{JOURNAL OF INTERACTIVE MARKETING}},
Year = {{2013}},
Volume = {{27}},
Number = {{4, SI}},
Pages = {{311-323}},
Month = {{NOV}},
Abstract = {{A key issue for marketers resulting from the dramatic rise of social
   media is how it can be leveraged to generate value for firms. Whereas
   the importance of social media for brand management and customer
   relationship management is widely recognized, it is unclear whether
   social media can also help companies market and sell products. Extant
   discussions of social commerce present a variety of perspectives, but
   the core issue remains unresolved. This paper aims to make two
   contributions. First, to address the lack of clarity in the literature
   regarding the meaning and domain of social commerce, the paper offers a
   definition stemming from important research streams in marketing. This
   definition allows for both a broad (covering all steps of the consumer
   decision process) and a narrow (focusing on the purchase act itself)
   construal of social commerce. Second, we build on this definition and
   develop a contingency framework for assessing the marketing potential
   that social commerce has to offer to firms. Implications for researchers
   and managers, based on the proposed definition and framework, are also
   discussed. (C) 2013 Direct Marketing Educational Foundation, Inc.
   Published by Elsevier Inc. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE INC}},
Address = {{STE 800, 230 PARK AVE, NEW YORK, NY 10169 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Yadav, MS (Reprint Author), Texas A\&M Univ, Mays Business Sch, Dept Mkt, 4112 TAMU, College Stn, TX 77843 USA.
   Yadav, Manjit S., Texas A\&M Univ, Mays Business Sch, College Stn, TX 77843 USA.
   de Valck, Kristine, HEC Paris, F-78351 Jouy En Josas, France.
   Hennig-Thurau, Thorsten, Univ Munster, Mkt Ctr, D-48143 Munster, Germany.
   Hennig-Thurau, Thorsten, City Univ London, Cass Business Sch, London, England.
   Hoffman, Donna L., George Washington Univ, Sch Business, Washington, DC 20052 USA.
   Spann, Martin, Univ Munich, Munich Sch Management, D-80539 Munich, Germany.}},
DOI = {{10.1016/j.intmar.2013.09.001}},
ISSN = {{1094-9968}},
EISSN = {{1520-6653}},
Keywords = {{Social commerce; Social media; Social networks; Online communities;
   Consumer decision process; Facebook; F-commerce; Digital marketing
   strategy}},
Keywords-Plus = {{WORD-OF-MOUTH; PERCEIVED RISK; PRODUCT; BEHAVIOR; MEDIA; MODEL;
   SUSCEPTIBILITY; MARKETPLACE; DIFFUSION; STRATEGY}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{yadav@tamu.edu
   devalck@hec.fr
   thorsten@hennig-thurau.de
   dlhoffman@gwu.edu
   spann@bwl.lmu.de}},
ResearcherID-Numbers = {{Spann, Martin/F-9636-2011
   Fitrianto, Eko/R-9910-2016}},
ORCID-Numbers = {{Spann, Martin/0000-0003-4645-3913
   Fitrianto, Eko/0000-0002-7148-7245}},
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Number-of-Cited-References = {{72}},
Times-Cited = {{97}},
Usage-Count-Last-180-days = {{12}},
Usage-Count-Since-2013 = {{158}},
Journal-ISO = {{J. Interact. Mark.}},
Doc-Delivery-Number = {{264XY}},
Unique-ID = {{ISI:000327915500007}},
DA = {{2019-06-22}},
}

@article{ ISI:000328547600001,
Author = {Mackey, Tim K. and Liang, Bryan A.},
Title = {{Pharmaceutical digital marketing and governance: illicit actors and
   challenges to global patient safety and public health}},
Journal = {{GLOBALIZATION AND HEALTH}},
Year = {{2013}},
Volume = {{9}},
Month = {{OCT 16}},
Abstract = {{Background: Digital forms of direct-to-consumer pharmaceutical marketing
   (eDTCA) have globalized in an era of free and open information exchange.
   Yet, the unregulated expansion of eDTCA has resulted in unaddressed
   global public health threats. Specifically, illicit online pharmacies
   are engaged in the sale of purportedly safe, legitimate product that may
   in fact be counterfeit or substandard. These cybercriminal actors
   exploit available eDTCA mediums over the Internet to market their
   suspect products globally. Despite these risks, a detailed assessment of
   the public health, patient safety, and cybersecurity threats and
   governance mechanisms to address them has not been conducted.
   Discussion: Illicit online pharmacies represent a significant global
   public health and patient safety risk. Existing governance mechanisms
   are insufficient and include lack of adequate adoption in national
   regulation, ineffective voluntary governance mechanisms, and uneven
   global law enforcement efforts that have allowed proliferation of these
   cybercriminals on the web. In order to effectively address this
   multistakeholder threat, inclusive global governance strategies that
   engage the information technology, law enforcement and public health
   sectors should be established.
   Summary: Effective global ``eHealth Governance{''} focused on cybercrime
   is needed in order to effectively combat illicit online pharmacies. This
   includes building upon existing Internet governance structures and
   coordinating partnership between the UN Office of Drugs and Crime that
   leads the global fight against transnational organized crime and the
   Internet Governance Forum that is shaping the future of Internet
   governance. Through a UNODC-IGF governance mechanism, investigation,
   detection and coordination of activities against illicit online
   pharmacies and their misuse of eDTCA can commence.}},
Publisher = {{BMC}},
Address = {{CAMPUS, 4 CRINAN ST, LONDON N1 9XW, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Mackey, TK (Reprint Author), Calif Western Sch Law, Inst Hlth Law Studies, 350 Cedar St, San Diego, CA 92101 USA.
   Mackey, Tim K., Calif Western Sch Law, Inst Hlth Law Studies, San Diego, CA 92101 USA.
   Mackey, Tim K.; Liang, Bryan A., Univ Calif San Diego, San Diego Ctr Patient Safety, Sch Med, San Diego, CA 92103 USA.
   Mackey, Tim K.; Liang, Bryan A., Univ Calif San Diego, Dept Anesthesiol, Sch Med, San Diego, CA 92103 USA.}},
DOI = {{10.1186/1744-8603-9-45}},
Article-Number = {{UNSP 45}},
ISSN = {{1744-8603}},
Keywords = {{Internet governance; Online pharmacies; Direct-to-consumer advertising;
   Global health; Social media; Counterfeit medicines; Cybercrime}},
Keywords-Plus = {{MIDDLE-INCOME COUNTRIES; CONSUMER; POLICY; MEDIA; NEED}},
Research-Areas = {{Public, Environmental \& Occupational Health}},
Web-of-Science-Categories  = {{Public, Environmental \& Occupational Health}},
Author-Email = {{tmackey@ucsd.edu}},
ResearcherID-Numbers = {{Mackey, Tim/H-9156-2013}},
ORCID-Numbers = {{Mackey, Tim/0000-0002-2191-7833}},
Funding-Acknowledgement = {{Horowitz Foundation for Social Policy Grant}},
Funding-Text = {{Tim K. Mackey is the recipient of the 2012 Horowitz Foundation for
   Social Policy Grant for graduate researchers which supported this
   research and which he gratefully acknowledges for its support. He is
   also the recipient of the 2011-2012 Partnership for Safe Medicines Carl
   L. Alsberg, MD Fellowship, and the Rita L. Atkinson Fellowship and
   thanks these organizations for their general support of his research.}},
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Number-of-Cited-References = {{37}},
Times-Cited = {{21}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{54}},
Journal-ISO = {{Global. Health}},
Doc-Delivery-Number = {{273PJ}},
Unique-ID = {{ISI:000328547600001}},
OA = {{DOAJ Gold, Green Published}},
DA = {{2019-06-22}},
}

@article{ ISI:000328713500003,
Author = {Quintane, Eric and Pattison, Philippa E. and Robins, Garry L. and Mol,
   Joeri M.},
Title = {{Short- and long-term stability in organizational networks: Temporal
   structures of project teams}},
Journal = {{SOCIAL NETWORKS}},
Year = {{2013}},
Volume = {{35}},
Number = {{4}},
Pages = {{528-540}},
Month = {{OCT}},
Abstract = {{Network research focuses on patterns of stable relationships, where
   stability represents the unfolding of social processes over long time
   frames. We argue that social interactions exhibit important regularities
   in different time frames (short and long term), reflecting distinct
   social processes. We illustrate the value of this distinction through a
   comparative case study of technology-mediated communication, within two
   project teams in a digital marketing agency. We examine how the
   embedding of interpersonal interactions in processes of reciprocity and
   closure over different time horizons enables the emergence of cohesion
   in the face of constant compositional changes. We propose that the time
   frames in which stable patterns of interactions develop are the key to
   understanding the nature of the underlying social processes with
   short-term patterns of closure and reciprocity representing adaptation
   to change while longer term patterns indicate cohesion. Our results are
   supportive of this argument and show that the two teams exhibit the same
   regularities in interactions but across different time horizons. We
   discuss the implication of our findings and argue that distinguishing
   between short- and long-term stability of social networks offers a novel
   and promising avenue for network research. (C) 2013 Elsevier B.V. All
   rights reserved.}},
Publisher = {{ELSEVIER SCIENCE BV}},
Address = {{PO BOX 211, 1000 AE AMSTERDAM, NETHERLANDS}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Quintane, E (Reprint Author), Univ Lugano, Inst Management, Bogota, Colombia.
   Quintane, Eric, Univ Lugano, Inst Management, Bogota, Colombia.
   Quintane, Eric, Univ Los Andes, Sch Management, Bogota, Colombia.
   Pattison, Philippa E.; Robins, Garry L., Univ Melbourne, Melbourne Sch Psychol Sci, Melbourne, Vic, Australia.
   Mol, Joeri M., Univ Melbourne, Dept Management \& Mkt, Melbourne, Vic, Australia.}},
DOI = {{10.1016/j.socnet.2013.07.001}},
ISSN = {{0378-8733}},
EISSN = {{1879-2111}},
Keywords = {{Time frames; Stability; Teams; Relational events}},
Keywords-Plus = {{SOCIAL NETWORKS; INFORMANT ACCURACY; PERFORMANCE; TIME; KNOWLEDGE;
   BROKERAGE; COHESION; COMMUNICATION; CONSEQUENCES; DEMOGRAPHY}},
Research-Areas = {{Anthropology; Sociology}},
Web-of-Science-Categories  = {{Anthropology; Sociology}},
Author-Email = {{eric.quintane@usi.ch
   pepatt@unimelb.edu.au
   garrylr@unimelb.edu.au
   jmol@unimelb.edu.au}},
ResearcherID-Numbers = {{Mol, Joeri/J-6214-2015
   }},
ORCID-Numbers = {{Mol, Joeri/0000-0002-1769-5203
   Pattison, Philippa/0000-0001-9626-2897
   Robins, Garry/0000-0001-7538-5804
   Quintane, Eric/0000-0002-9204-059X}},
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Number-of-Cited-References = {{102}},
Times-Cited = {{23}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{46}},
Journal-ISO = {{Soc. Networks}},
Doc-Delivery-Number = {{275XU}},
Unique-ID = {{ISI:000328713500003}},
DA = {{2019-06-22}},
}

@article{ ISI:000325233500011,
Author = {Simmons, Geoff and Palmer, Mark and Truong, Yann},
Title = {{Inscribing value on business model innovations: Insights from industrial
   projects commercializing disruptive digital innovations}},
Journal = {{INDUSTRIAL MARKETING MANAGEMENT}},
Year = {{2013}},
Volume = {{42}},
Number = {{5, SI}},
Pages = {{744-754}},
Month = {{JUL}},
Abstract = {{In this paper we seek to show how marketing activities inscribe value on
   business model innovation, representative of an act, or sequence of
   socially interconnecting acts. Theoretically we ask two interlinked
   questions: (1) how can value inscriptions contribute to business model
   innovations? (2) how can marketing activities support the inscription of
   value on business model innovations? Semi-structured in-depth interviews
   were conducted with the thirty-seven members from across four industrial
   projects commercializing disruptive digital innovations. Various
   individuals from a diverse range of firms are shown to cast relevant
   components of their agency and knowledge on business model innovations
   through negotiation as an ongoing social process. Value inscription is
   mutually constituted from the marketing activities, interactions and
   negotiations of multiple project members across firms and functions to
   counter destabilizing forces and tensions arising from the
   commercialization of disruptive digital innovations. This contributes to
   recent conceptual thinking in the industrial marketing literature, which
   views business models as situated within dynamic business networks and a
   context-led evolutionary process. A contribution is also made to debate
   in the marketing literature around marketing's boundary-spanning role,
   with marketing activities shown to span and navigate across functions
   and firms in supporting value inscriptions on business model
   innovations. (C) 2013 Elsevier Inc. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE INC}},
Address = {{STE 800, 230 PARK AVE, NEW YORK, NY 10169 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Simmons, G (Reprint Author), Queens Univ Belfast, Queens Univ Management Sch, Riddel Hall,Stranmillis Rd, Belfast BT9 5EE, Antrim, North Ireland.
   Simmons, Geoff; Palmer, Mark, Queens Univ Belfast, Queens Univ Management Sch, Belfast BT9 5EE, Antrim, North Ireland.
   Truong, Yann, Grp Ecole Super Commerce Rennes, F-35065 Rennes, France.}},
DOI = {{10.1016/j.indmarman.2013.05.010}},
ISSN = {{0019-8501}},
EISSN = {{1873-2062}},
Keywords = {{Marketing strategy; Digital marketing; Business model; Disruptive
   innovation; Value}},
Keywords-Plus = {{MARKET-DRIVEN; TECHNOLOGY; CAPABILITIES}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business; Management}},
Author-Email = {{g.simmons@qub.ac.uk
   m.palmer@qub.ac.uk
   yann.truong@esc-rennes.fr}},
ResearcherID-Numbers = {{yongquan, hu/G-7450-2011}},
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Number-of-Cited-References = {{71}},
Times-Cited = {{20}},
Usage-Count-Last-180-days = {{9}},
Usage-Count-Since-2013 = {{135}},
Journal-ISO = {{Ind. Mark. Manage.}},
Doc-Delivery-Number = {{229AF}},
Unique-ID = {{ISI:000325233500011}},
DA = {{2019-06-22}},
}

@article{ ISI:000342480700008,
Author = {Wind, Yoram (Jerry) and Sharp, Byron and Nelson-Field, Karen},
Title = {{Empirical Generalizations: New Laws for Digital Marketing How
   Advertising Research Must Change}},
Journal = {{JOURNAL OF ADVERTISING RESEARCH}},
Year = {{2013}},
Volume = {{53}},
Number = {{2}},
Pages = {{175-180}},
Month = {{JUN}},
Publisher = {{ADVERTISING RESEARCH FOUNDATION}},
Address = {{432 PARK AVENUE SOUTH, 6TH FLOOR, NEW YORK, NY 10016 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Wind, Y (Reprint Author), Univ Penn Wharton Sch, Philadelphia, PA 19104 USA.
   Wind, Yoram (Jerry), Univ Penn Wharton Sch, Philadelphia, PA 19104 USA.
   Sharp, Byron; Nelson-Field, Karen, Ehrenberg Bass Inst, Adelaide, SA, Australia.}},
DOI = {{10.2501/JAR-53-2-175-180}},
ISSN = {{0021-8499}},
EISSN = {{1740-1909}},
Research-Areas = {{Business \& Economics; Communication}},
Web-of-Science-Categories  = {{Business; Communication}},
Author-Email = {{windj@wharton.upenn.edu
   Byron.Sharp@marketingscience.info
   Karen.Nelson-Field@marketingscience.info}},
ResearcherID-Numbers = {{Nelson-Field, Karen/D-4213-2011
   Sharp, Byron/E-5213-2011}},
ORCID-Numbers = {{Nelson-Field, Karen/0000-0002-5348-8850
   Sharp, Byron/0000-0002-6213-1423}},
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   Wind Y, 2009, J ADVERTISING RES, V49, P246, DOI 10.2501/S0021849909090369.}},
Number-of-Cited-References = {{14}},
Times-Cited = {{2}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{24}},
Journal-ISO = {{J. Advert. Res.}},
Doc-Delivery-Number = {{AQ0NT}},
Unique-ID = {{ISI:000342480700008}},
DA = {{2019-06-22}},
}

@article{ ISI:000320011400015,
Author = {Guedj, A.},
Title = {{Digital marketing: What place does it have in blood donation?}},
Journal = {{TRANSFUSION CLINIQUE ET BIOLOGIQUE}},
Year = {{2013}},
Volume = {{20}},
Number = {{2}},
Pages = {{123-126}},
Month = {{MAY}},
Abstract = {{Blood transfusion arose from the actions of medical doctors and has to
   answer to the increasing evolution of the blood product. To answer this
   vital need, marketing intervenes with the implementation of strategy and
   a multi-channel campaign. The emergence, acquisition and evolution of
   new information technologies in today's society require that marketing
   and communication professionals use of digital marketing in their
   relational initiatives and the promotion of the gift of life. (C) 2013
   Published by Elsevier Masson SAS.}},
Publisher = {{ELSEVIER FRANCE-EDITIONS SCIENTIFIQUES MEDICALES ELSEVIER}},
Address = {{23 RUE LINOIS, 75724 PARIS, FRANCE}},
Type = {{Article}},
Language = {{French}},
Affiliation = {{Guedj, A (Reprint Author), Etab Francais Sang Ile de France, Direct Commun, 122-130 Rue Marcel Hartmann, F-94200 Ivry, France.
   Etab Francais Sang Ile de France, Direct Commun, F-94200 Ivry, France.}},
DOI = {{10.1016/j.tracli.2013.02.011}},
ISSN = {{1246-7820}},
Keywords = {{Digital marketing; Blood donation; Marketing strategy; Promoting the
   gift of life}},
Research-Areas = {{Hematology; Immunology}},
Web-of-Science-Categories  = {{Hematology; Immunology}},
Author-Email = {{audrey.guedj@efs.sante.fr}},
Number-of-Cited-References = {{0}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{20}},
Journal-ISO = {{Transfu. Clin. Biol.}},
Doc-Delivery-Number = {{158YP}},
Unique-ID = {{ISI:000320011400015}},
DA = {{2019-06-22}},
}

@article{ ISI:000315070300027,
Author = {Cairns, Georgina},
Title = {{Evolutions in food marketing, quantifying the impact, and policy
   implications}},
Journal = {{APPETITE}},
Year = {{2013}},
Volume = {{62}},
Pages = {{194-197}},
Month = {{MAR 1}},
Abstract = {{A case study on interactive digital marketing examined the adequacy of
   extant policy controls and their underpinning paradigms to constrain the
   effects of this rapidly emerging practice.
   Findings were interactive digital marketing is expanding the strategies
   available to promote products, brands and consumer behaviours. It
   facilitates relational marketing; the collection of personal data for
   marketing; integration of the marketing mix, and provides a platform for
   consumers to engage in the co-creation of marketing communications. The
   paradigmatic logic of current policies to constrain youth-oriented food
   marketing does not address the interactive nature of digital marketing.
   The evidence base on the effects of HFSS marketing and policy
   interventions is based on conceptualizations of marketing as a force
   promoting transactions rather than interactions. Digital technologies
   are generating rich consumer data. Interactive digital technologies
   increase the complexity of the task of quantifying the impact of
   marketing. The rapidity of its uptake also increases urgency of need to
   identify appropriate effects measures. Independent analysis of
   commercial consumer data (appropriately transformed to protect
   commercial confidentiality and personal privacy) would provide evidence
   sources for policy on the impacts of commercial food and beverage
   marketing and policy controls. (C) 2012 Elsevier Ltd. All rights
   reserved.}},
Publisher = {{ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD}},
Address = {{24-28 OVAL RD, LONDON NW1 7DX, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Cairns, G (Reprint Author), Univ Stirling, Inst Social Mkt, Stirling FK9 4LA, Scotland.
   Univ Stirling, Inst Social Mkt, Stirling FK9 4LA, Scotland.}},
DOI = {{10.1016/j.appet.2012.07.016}},
ISSN = {{0195-6663}},
Keywords = {{Interactive digital marketing; Food marketing; Children; Monitoring and
   evaluation; Measuring effects; Marketing policy; Marketing co-creation;
   Marketing data}},
Keywords-Plus = {{SERVICE-DOMINANT LOGIC; SOCIAL NETWORK; OBESITY; ADOLESCENTS; CREATION;
   CHILDREN; SPREAD}},
Research-Areas = {{Behavioral Sciences; Nutrition \& Dietetics}},
Web-of-Science-Categories  = {{Behavioral Sciences; Nutrition \& Dietetics}},
Author-Email = {{g.a.cairns@stir.ac.uk}},
Funding-Acknowledgement = {{Scottish Government}},
Funding-Text = {{This work was financially supported by the Scottish Government. I would
   like to thank the Food 82 Health Policy Executive of the Scottish
   Government for their excellent support throughout the course of this
   project. I would also like to thank my colleagues Kathryn Angus for her
   help with some of the early literature searching, Gerard Hastings for
   his constructive comments in the early stages of the research and the
   first draft report to the Scottish Government and to Diane Dixon for
   help with many aspects of project coordination. I would also like to
   thank Tim Lobstein for making available data from the PolMark project in
   advance of its final publication.}},
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Number-of-Cited-References = {{34}},
Times-Cited = {{10}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{74}},
Journal-ISO = {{Appetite}},
Doc-Delivery-Number = {{091SO}},
Unique-ID = {{ISI:000315070300027}},
DA = {{2019-06-22}},
}

@article{ ISI:000325593000005,
Author = {Harries, Tim and Rettie, Ruth and Studley, Matthew and Burchell, Kevin
   and Chambers, Simon},
Title = {{Is social norms marketing effective? A case study in domestic
   electricity consumption}},
Journal = {{EUROPEAN JOURNAL OF MARKETING}},
Year = {{2013}},
Volume = {{47}},
Number = {{9}},
Pages = {{1458-1475}},
Abstract = {{Purpose - The purpose of this paper is to present details of a
   large-scale experiment that evaluated the impact of communicating two
   types of feedback to householders regarding their domestic electricity
   consumption: feedback on their own consumption and feedback of both
   their own consumption and that of others in their locality.
   Design/methodology/approach - Digital technologies were used to
   automatically measure and communicate the electricity consumption of 316
   UK residents for a period of 16 weeks. Participants were randomly
   assigned to one of three experimental conditions: one involving no
   feedback; one involving feedback about a household's own usage, and one
   involving a household's own usage plus social norms feedback (the
   average consumption of others in the locality). At the end of the study,
   a selection of participants took part in interviews or focus groups.
   Findings - Both types of feedback (individual and
   individual-plus-social-norms) led to reductions in consumption of about
   3 per cent. Those receiving social norms feedback were significantly
   more likely to engage with the information provided. However, the social
   norms information had no additional impact on consumption. Survey and
   interview data confirmed that participants from both conditions had been
   encouraged to adopt new energy-saving practices. The study concludes
   that near real-time individual feedback can be sufficient for usage
   reduction if it is provided in a historical format. It also suggests
   that the impact of social norms information may previously have been
   confounded with that of individual feedback.
   Originality/value - This is the first time that a controlled experiment
   in the field of domestic electricity consumption has compared the impact
   of real-time social norm information with that of information that only
   contains individual household usage.}},
Publisher = {{EMERALD GROUP PUBLISHING LIMITED}},
Address = {{HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Harries, T (Reprint Author), Kingston Univ London, Dept Mkt, Behav \& Practice Res Grp, Kingston Upon Thames, Surrey, England.
   Harries, Tim; Rettie, Ruth; Burchell, Kevin, Kingston Univ London, Dept Mkt, Behav \& Practice Res Grp, Kingston Upon Thames, Surrey, England.
   Studley, Matthew; Chambers, Simon, Univ W England, Dept Engn Design \& Math, Bristol BS16 1QY, Avon, England.}},
DOI = {{10.1108/EJM-10-2011-0568}},
ISSN = {{0309-0566}},
EISSN = {{1758-7123}},
Keywords = {{Social norms approach; Green marketing; Sustainability; Behaviour
   change; Electricity consumption; Social marketing; Digital marketing;
   United Kingdom}},
Keywords-Plus = {{NORMATIVE FEEDBACK; PLANNED BEHAVIOR; ENERGY; INTERVENTIONS;
   CONSERVATION; DRINKING}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{t.harries@kingston.ac.uk}},
ORCID-Numbers = {{Harries, Tim/0000-0003-2911-7029}},
Funding-Acknowledgement = {{Engineering and Physical Sciences Research Council {[}EP/H006966/1]}},
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   Wilhite H., 1997, 750 RESS.
   Young W., 2010, SUSTAIN DEV, V18, P21.}},
Number-of-Cited-References = {{60}},
Times-Cited = {{25}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{52}},
Journal-ISO = {{Eur. J. Market.}},
Doc-Delivery-Number = {{233TS}},
Unique-ID = {{ISI:000325593000005}},
DA = {{2019-06-22}},
}

@article{ ISI:000209323200009,
Author = {Vladeck, David C.},
Title = {{Digital Marketing, Consumer Protection, and the First Amendment: A Brief
   Reply to Professor Ryan Cabo}},
Journal = {{GEORGE WASHINGTON LAW REVIEW}},
Year = {{2013}},
Volume = {{82}},
Number = {{SI}},
Pages = {{159-173}},
Abstract = {{Professor Ryan Cab's meticulous critique of the potential for digital
   marketing to manipulate consumer choice is intended to be a wake-up call
   to regulators, policymakers, and consumers about the dangers lurking in
   a digital world. His arguments are powerful and persuasive. We all need
   to take heed.
   This Response takes issue with only three of Professor Cab's arguments,
   none of which go to the heart of his thesis. First, although I agree
   with Professor Cab's description of the power of digital marketing,
   there are factors that may mitigate some of the risks he sees looming.
   Second, Professor Cab may underestimate the ability of regulators, using
   existing authorities, to respond to some of the worst abuses he
   forecasts. And finally, although I am sympathetic to Professor Cab's
   policy prescriptions, I fear that some of the speech restraints he
   considers may founder on the shoals of the First Amendment.}},
Publisher = {{GEORGE WASHINGTON UNIV}},
Address = {{2000 H STREET N W, WASHINGTON, DC 20052 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Vladeck, DC (Reprint Author), Georgetown Univ, Ctr Law, Washington, DC 20057 USA.
   Vladeck, David C., Georgetown Univ, Ctr Law, Washington, DC 20057 USA.}},
ISSN = {{0016-8076}},
Research-Areas = {{Government \& Law}},
Web-of-Science-Categories  = {{Law}},
Cited-References = {{Aaker David, 2013, PROPHET.
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   Weil Kevin, 2013, TWITTER BLOG.}},
Number-of-Cited-References = {{30}},
Times-Cited = {{0}},
Usage-Count-Last-180-days = {{0}},
Usage-Count-Since-2013 = {{0}},
Journal-ISO = {{George Wash. Law Rev.}},
Doc-Delivery-Number = {{V38DD}},
Unique-ID = {{ISI:000209323200009}},
DA = {{2019-06-22}},
}

@article{ ISI:000312203300006,
Author = {Hackley, Chris and Brown, Stephen and Hackley, Rungpaka Amy},
Title = {{The X-Factor enigma: Simon Cowell and the marketization of existential
   liminality}},
Journal = {{MARKETING THEORY}},
Year = {{2012}},
Volume = {{12}},
Number = {{4}},
Pages = {{451-469}},
Month = {{DEC}},
Abstract = {{In this paper we take a cultural perspective to understand the success
   of Simon Cowell's X Factor TV talent show and its various brand
   extensions which, we suggest, epitomize the new marketing priorities of
   the media convergence era. We seek insights not from formal theories of
   marketing management but in the myth and magic of Cowell's enchanted TV
   presence as the mystical authority, the trickster figure, conducting a
   mass-mediated experience of Turner's (1969) `existential liminality'.
   Detached from formal rites of passage, this simulation of liminal
   ritual, temporarily and symbolically, subverts formal social barriers
   and opens up for the contestants the possibility of transformed
   identity. We suggest that X Factor viewers partake both vicariously and
   actually in this marketized experience of existential liminality. We
   review literary as well as anthropological antecedents of the media role
   Cowell personifies and we critique and extend previous applications of
   Turner's work in marketing and consumption to suggest a wider resonance
   beyond the exemplar of X Factor in a range of ordinary, as well as
   extraordinary, consumption phenomena.}},
Publisher = {{SAGE PUBLICATIONS INC}},
Address = {{2455 TELLER RD, THOUSAND OAKS, CA 91320 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Hackley, C (Reprint Author), Univ London, London WC1E 7HU, England.
   Hackley, Chris, Univ London, London WC1E 7HU, England.
   Brown, Stephen, Univ Ulster, Coleraine BT52 1SA, Londonderry, North Ireland.
   Hackley, Rungpaka Amy, Queen Mary Univ London, Sch Business \& Management, London E1 4NS, England.}},
DOI = {{10.1177/1470593112457738}},
ISSN = {{1470-5931}},
EISSN = {{1741-301X}},
Keywords = {{Anthropology; digital marketing; liminal ritual; media convergence;
   Simon Cowell; X-Factor}},
Keywords-Plus = {{CONSUMPTION; MANAGEMENT}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{chris.hackley@rhul.ac.uk
   r.a.hackley@qmul.ac.uk}},
Cited-References = {{ARNOULD EJ, 1993, J CONSUM RES, V20, P24, DOI 10.1086/209331.
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Number-of-Cited-References = {{58}},
Times-Cited = {{10}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{19}},
Journal-ISO = {{Mark. Theory}},
Doc-Delivery-Number = {{052MZ}},
Unique-ID = {{ISI:000312203300006}},
DA = {{2019-06-22}},
}

@article{ ISI:000305848200009,
Author = {Montgomery, Kathryn C. and Chester, Jeff and Grier, Sonya A. and
   Dorfman, Lori},
Title = {{The New Threat of Digital Marketing}},
Journal = {{PEDIATRIC CLINICS OF NORTH AMERICA}},
Year = {{2012}},
Volume = {{59}},
Number = {{3}},
Pages = {{659+}},
Month = {{JUN}},
Abstract = {{Because of their avid use of new media and their increased spending
   power, children and teens have become primary targets of a new ``media
   and marketing ecosystem.{''} The digital marketplace is undergoing rapid
   innovation as new technologies and software applications continue to
   reshape the media landscape and user behaviors. The advertising
   industry, in many instances led by food and beverage marketers, is
   purposefully exploiting the special relationship that youth have with
   new media, as online marketing campaigns create unprecedented intimacies
   between adolescents and the brands and products that now literally
   surround them.}},
Publisher = {{W B SAUNDERS CO-ELSEVIER INC}},
Address = {{1600 JOHN F KENNEDY BOULEVARD, STE 1800, PHILADELPHIA, PA 19103-2899 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Montgomery, KC (Reprint Author), American Univ, Sch Commun, 4400 Massachusetts Ave NW, Washington, DC 20016 USA.
   Montgomery, Kathryn C., American Univ, Sch Commun, Washington, DC 20016 USA.
   Chester, Jeff, Ctr Digital Democracy, Washington, DC 20009 USA.
   Grier, Sonya A., American Univ, Dept Mkt, Kogod Sch Business, Washington, DC 20016 USA.
   Dorfman, Lori, Berkeley Media Studies Grp, Berkeley, CA 94704 USA.}},
DOI = {{10.1016/j.pcl.2012.03.022}},
ISSN = {{0031-3955}},
Keywords = {{Marketing; Advertising; Childhood obesity; Policy; Digital media; Social
   media}},
Keywords-Plus = {{CHILDREN; FOOD; ADOLESCENTS}},
Research-Areas = {{Pediatrics}},
Web-of-Science-Categories  = {{Pediatrics}},
Author-Email = {{kcm@american.edu}},
ResearcherID-Numbers = {{Grier, Sonya A/P-2548-2015}},
Funding-Acknowledgement = {{Robert Wood Johnson Foundation Healthy Eating Research initiative;
   National Policy \& Legal Analysis Network}},
Funding-Text = {{This article was supported by the Robert Wood Johnson Foundation Healthy
   Eating Research initiative as well as the National Policy \& Legal
   Analysis Network to Prevent Childhood Obesity for supporting the
   research for this article.}},
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Number-of-Cited-References = {{113}},
Times-Cited = {{23}},
Usage-Count-Last-180-days = {{3}},
Usage-Count-Since-2013 = {{95}},
Journal-ISO = {{Pediatr. Clin. N. Am.}},
Doc-Delivery-Number = {{966OV}},
Unique-ID = {{ISI:000305848200009}},
DA = {{2019-06-22}},
}

@article{ ISI:000305375800009,
Author = {Dellarocas, Chrysanthos},
Title = {{Double Marginalization in Performance-Based Advertising: Implications
   and Solutions}},
Journal = {{MANAGEMENT SCIENCE}},
Year = {{2012}},
Volume = {{58}},
Number = {{6}},
Pages = {{1178-1195}},
Month = {{JUN}},
Abstract = {{An important current trend in advertising is the replacement of
   traditional pay-per-exposure (pay-per-impression) pricing models with
   performance-based mechanisms in which advertisers pay only for
   measurable actions by consumers. Such pay-per-action (PPA) mechanisms
   are becoming the predominant method of selling advertising on the
   Internet. Well-known examples include pay-per-click, pay-per-call, and
   pay-per-sale. This work highlights an important, and hitherto
   unrecognized, side effect of PPA advertising. I find that, if the prices
   of advertised goods are endogenously determined by advertisers to
   maximize profits net of advertising expenses, PPA mechanisms induce
   firms to distort the prices of their goods (usually upward) relative to
   prices that would maximize profits in settings where advertising is sold
   under pay-per-exposure methods. Upward price distortions reduce both
   consumer surplus and the joint publisher advertiser profit, leading to a
   net reduction in social welfare. They persist in current auction-based
   PPA mechanisms, such as the ones used by Google, Yahoo!, and Microsoft.
   In the latter settings they also reduce publisher revenues relative to
   pay-per-exposure methods. I show that these phenomena constitute a form
   of double marginalization and discuss a number of enhancements to
   today's PPA mechanisms that restore equilibrium pricing of advertised
   goods to efficient levels, improving both consumer surplus as well as
   the publisher's expected profits.}},
Publisher = {{INFORMS}},
Address = {{5521 RESEARCH PARK DR, SUITE 200, CATONSVILLE, MD 21228 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Dellarocas, C (Reprint Author), Boston Univ, Sch Management, Boston, MA 02215 USA.
   Boston Univ, Sch Management, Boston, MA 02215 USA.}},
DOI = {{10.1287/mnsc.1110.1474}},
ISSN = {{0025-1909}},
EISSN = {{1526-5501}},
Keywords = {{information systems; digital marketing; advertising; electronic markets
   and auctions; electronic commerce; sponsored search; keyword auctions}},
Keywords-Plus = {{AUCTIONS; SEARCH}},
Research-Areas = {{Business \& Economics; Operations Research \& Management Science}},
Web-of-Science-Categories  = {{Management; Operations Research \& Management Science}},
Author-Email = {{dell@bu.edu}},
ResearcherID-Numbers = {{Dellarocas, Chrysanthos/N-3950-2018}},
ORCID-Numbers = {{Dellarocas, Chrysanthos/0000-0001-6105-0130}},
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   Zhao H, 2005, INT J RES MARK, V22, P255, DOI 10.1016/j.ijresmar.2004.10.002.}},
Number-of-Cited-References = {{26}},
Times-Cited = {{23}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{42}},
Journal-ISO = {{Manage. Sci.}},
Doc-Delivery-Number = {{960GK}},
Unique-ID = {{ISI:000305375800009}},
DA = {{2019-06-22}},
}

@article{ ISI:000290237500177,
Author = {Li, Shuliang and Li, Jim Zheng and He, Hong and Ward, Philippa and
   Davies, Barry J.},
Title = {{WebDigital: A Web-based hybrid intelligent knowledge automation system
   for developing digital marketing strategies}},
Journal = {{EXPERT SYSTEMS WITH APPLICATIONS}},
Year = {{2011}},
Volume = {{38}},
Number = {{8}},
Pages = {{10606-10613}},
Month = {{AUG}},
Abstract = {{This paper presents a Web-based hybrid knowledge automation system,
   called WebDigital (created by the first and second named authors), for
   formulating digital marketing strategies. Within this system, various
   digital marketing strategy models are computerised, adapted and
   extended. On-line Monte Carlo simulation is employed to capture the
   stochastic behaviour of relevant factors or variables influencing
   digital marketing decision making. Web-based fuzzy logic is applied to
   model the uncertainty surrounding the input and strategic options.
   On-line ``IF-THEN{''} rules are created to represent and automate
   associated planning knowledge and guidelines. Web databases are used to
   pass data amongst different functional components, and store and
   retrieve simulation results and user entries. The system has been tested
   using digital marketing cases with involved managers. Evaluation
   findings indicate that the Web-enabled knowledge automation system is
   efficient and effective in improving the digital marketing strategy
   formulation process and its output. (C) 2011 Elsevier Ltd. All rights
   reserved.}},
Publisher = {{PERGAMON-ELSEVIER SCIENCE LTD}},
Address = {{THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, ENGLAND}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Li, SL (Reprint Author), Univ Westminster, Westminster Business Sch, 35 Marylebone Rd, London NW1 5LS, England.
   Li, Shuliang, Univ Westminster, Westminster Business Sch, London NW1 5LS, England.
   Li, Jim Zheng, Univ London Imperial Coll Sci Technol \& Med, Dept Comp, London SW7 2AZ, England.
   He, Hong, Univ Bedfordshire, Sch Business, Luton LU1 3JU, Beds, England.
   Ward, Philippa; Davies, Barry J., Univ Gloucestershire, Sch Business, Cheltenham GL50 2RH, Glos, England.}},
DOI = {{10.1016/j.eswa.2011.02.128}},
ISSN = {{0957-4174}},
Keywords = {{Digital marketing strategy; On-line simulation; On-line fuzzy logic;
   Web-based expert system; Decision support system; Knowledge automation;
   World Wide Web}},
Keywords-Plus = {{DECISION-MAKING; EXPERT-SYSTEM; INTERNET; SIMULATION; JUDGMENT}},
Research-Areas = {{Computer Science; Engineering; Operations Research \& Management Science}},
Web-of-Science-Categories  = {{Computer Science, Artificial Intelligence; Engineering, Electrical \&
   Electronic; Operations Research \& Management Science}},
Author-Email = {{lish@wmin.ac.uk}},
ORCID-Numbers = {{Davies, Barry/0000-0002-5198-2046}},
Funding-Acknowledgement = {{Westminster Business School, the University of Westminster}},
Funding-Text = {{This paper reports Shuliang Li and Jim Zheng Li's software development
   and research work which was financially supported by the staff research
   allowances of Westminster Business School, the University of
   Westminster.}},
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Number-of-Cited-References = {{34}},
Times-Cited = {{9}},
Usage-Count-Last-180-days = {{2}},
Usage-Count-Since-2013 = {{31}},
Journal-ISO = {{Expert Syst. Appl.}},
Doc-Delivery-Number = {{759JV}},
Unique-ID = {{ISI:000290237500177}},
DA = {{2019-06-22}},
}

@article{ ISI:000292065800016,
Author = {Day, George S.},
Title = {{Closing the Marketing Capabilities Gap}},
Journal = {{JOURNAL OF MARKETING}},
Year = {{2011}},
Volume = {{75}},
Number = {{4}},
Pages = {{183-195}},
Month = {{JUL}},
Abstract = {{Marketers are being challenged by a deluge of data that is well beyond
   the capacity of their organizations to comprehend and use. Their
   strategies are not keeping up with the disruptive effects of
   technology-empowered customers; the proliferation of media, channel, and
   customer contact points; or the possibilities for microsegmentation.
   Closing the widening gap between the accelerating complexity of their
   markets and the limited ability of their organizations to respond
   demands new thinking about marketing capabilities. Three adaptive
   capabilities are needed: (1) Vigilant market learning that enhances deep
   market insights with an advance warning system to anticipate market
   changes and unmet needs, (2) adaptive market experimentation that
   continuously learns from experiments, and (3) open marketing that forges
   relationships with those at the forefront of new media and social
   networking technologies and mobilizes the skills of current partners.
   The benefits of these adaptive capabilities will only be realized in
   organizations that are more resilient and free-flowing, with vigilant
   leadership and more adaptive business models.}},
Publisher = {{AMER MARKETING ASSOC}},
Address = {{311S WACKER DR, STE 5800, CHICAGO, IL 60606-6629 USA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Day, GS (Reprint Author), Univ Penn, Mack Ctr Technol Innovat, Wharton Sch, Philadelphia, PA 19104 USA.
   Univ Penn, Mack Ctr Technol Innovat, Wharton Sch, Philadelphia, PA 19104 USA.}},
DOI = {{10.1509/jmkg.75.4.183}},
ISSN = {{0022-2429}},
Keywords = {{adaptive marketing capabilities; open marketing; data deluge; market
   orientation; digital marketing; strategic marketing; market learning}},
Keywords-Plus = {{COMPETITIVE ADVANTAGE; FIRM PERFORMANCE; ORIENTATION; STRATEGY; MODEL;
   RENT}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business}},
Author-Email = {{dayg@wharton.upenn.edu}},
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Number-of-Cited-References = {{60}},
Times-Cited = {{234}},
Usage-Count-Last-180-days = {{25}},
Usage-Count-Since-2013 = {{233}},
Journal-ISO = {{J. Mark.}},
Doc-Delivery-Number = {{783FB}},
Unique-ID = {{ISI:000292065800016}},
DA = {{2019-06-22}},
}

@article{ ISI:000303137400004,
Author = {Snyder, Ilana and Jevons, Colin and Henderson, Michael and Gabbott, Mark
   and Beale, Denise},
Title = {{More Than Chatting Online: Children, Marketing and the Use of Digital
   Media}},
Journal = {{ENGLISH IN AUSTRALIA}},
Year = {{2011}},
Volume = {{46}},
Number = {{3}},
Pages = {{32-40}},
Abstract = {{While schools have taught media literacy for many years, new challenges
   are raised by the growth of digital media and the sophistication of
   marketing techniques aimed at children. In response to a moral panic
   over the dangers posed by new media, schools have focused on
   cyber-safety education to reduce the incidence of phenomena such as
   cyber-bullying. However, also requiring attention are new platforms such
   as smart phones and tablets that enable marketing campaigns to target
   children with personalised messages even more covertly than before. This
   article examines how digital technologies and marketing are entwined in
   the everyday lives of children by drawing on the findings of an
   exploratory cross-disciplinary study of three grade 6 students in a
   primary school located in Melbourne's south-east. The findings indicate
   that educational understandings of how marketers collect and use data
   through digital channels for commercial purposes are limited. Further
   research is needed to examine the impact on children of digital
   marketing in social media spaces where digital profiling, data mining
   and peer-to-peer endorsements of products are rife. Such research will
   inform English teachers' work aimed at building children's critical
   marketing literacy.}},
Publisher = {{AATE-AUSTRALIAN ASSOC TEACHING ENGLISH}},
Address = {{PO BOX 3203, NORWOOD, SA 5067, AUSTRALIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Snyder, I (Reprint Author), Monash Univ, Fac Educ, Clayton, Vic 3800, Australia.
   Snyder, Ilana; Henderson, Michael, Monash Univ, Fac Educ, Clayton, Vic 3800, Australia.
   Gabbott, Mark, Macquarie Univ, Fac Business \& Econ, N Ryde, NSW 2109, Australia.
   Jevons, Colin, Monash Univ, Dept Mkt, Clayton, Vic 3800, Australia.}},
ISSN = {{0046-208X}},
Research-Areas = {{Education \& Educational Research}},
Web-of-Science-Categories  = {{Education \& Educational Research}},
ORCID-Numbers = {{Henderson, Michael/0000-0002-6389-8300}},
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Number-of-Cited-References = {{50}},
Times-Cited = {{3}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{42}},
Journal-ISO = {{Engl. Aust.}},
Doc-Delivery-Number = {{930KD}},
Unique-ID = {{ISI:000303137400004}},
DA = {{2019-06-22}},
}

@article{ ISI:000273504500001,
Author = {Badawy, Afie M.},
Title = {{Technology management simply defined: A tweet plus two characters}},
Journal = {{JOURNAL OF ENGINEERING AND TECHNOLOGY MANAGEMENT}},
Year = {{2009}},
Volume = {{26}},
Number = {{4}},
Pages = {{219-224}},
Month = {{DEC}},
Abstract = {{The purpose of this article is to propose a definition of management of
   technology in a ``twitter{''} form. In order to place the topical theme
   in the proper perspective, an exploration into the role technology plays
   in shaping Our lives as well as the global landscape is undertaken. A
   brief discussion of leveraging technology and innovation for competitive
   advantage, evolutionary technology advancements,
   disruptive-technologies, social media networks, digital marketing,
   tourism and the hospitality industry, e-learning, and e-commerce as
   illustrative cases in point are presented. Finally, a brief definition
   is proposed. A conceptualization of the field of management of
   technology is essential for undertaking meaningful research. (C) 2009
   Elsevier B.V. All rights reserved.}},
Publisher = {{ELSEVIER SCIENCE BV}},
Address = {{PO BOX 211, 1000 AE AMSTERDAM, NETHERLANDS}},
Type = {{Article}},
Language = {{English}},
DOI = {{10.1016/j.jengtecman.2009.11.001}},
ISSN = {{0923-4748}},
EISSN = {{1879-1719}},
Keywords = {{Technology management; Innovation; Digital divide; Evolutionary
   technology; Leveraging technology; Competitive advantage; Disruptive
   technologies; Tourism and hospitality industry; E-commerce; Social media
   networks; A tweet; Technology management definition}},
Research-Areas = {{Business \& Economics; Engineering}},
Web-of-Science-Categories  = {{Business; Engineering, Industrial; Management}},
Author-Email = {{jet-m@vt.edu}},
ResearcherID-Numbers = {{Yin, Yimei/G-7749-2012}},
Cited-References = {{BADAWY MK, 2009, INFORM TECHNOLOGY MA.
   BADAWY MK, 2009, RES ARCHITECTURE TEC, V1.
   LOWE P., 1995, MANAGEMENT TECHNOLOG.
   National Research Council, 1987, MAN TECHN HIDD COMP.
   OBRIAN J, 2009, INFORM TECHNOLOGY MA.
   CAMBRIDGE ONLINE DIC.}},
Number-of-Cited-References = {{6}},
Times-Cited = {{28}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{56}},
Journal-ISO = {{J. Eng. Technol. Manage.}},
Doc-Delivery-Number = {{542OR}},
Unique-ID = {{ISI:000273504500001}},
DA = {{2019-06-22}},
}

@article{ ISI:000272538900014,
Author = {Wang, Jing},
Title = {{NEW MEDIA TECHNOLOGY AND NEW BUSINESS MODELS: SPECULATIONS ON
   `POST-ADVERTISING' PARADIGMS}},
Journal = {{MEDIA INTERNATIONAL AUSTRALIA}},
Year = {{2009}},
Number = {{133}},
Pages = {{110-119}},
Month = {{NOV}},
Abstract = {{This article offers some speculations on the challenge that new media
   technology poses to the concept and practice of advertising,
   particularly the impact of open-content technology. It canvasses a
   number of globalising trends, notably Web 2.0 technology and culture,
   user-generated content, and the industry buzz about emerging business
   models enabled by 2.0. As digital marketing has taken shape and become
   more technologically driven than ever advertising is no longer the only,
   nor even the primary, source of revenue for new media. Apart from
   mapping the new terrain, the paper examines some 2.0 revenue models for
   the purpose of inviting researchers to think beyond the parameters set
   by plain old advertising. On the methodological front, the paper argues
   that keeping ourselves abreast of new revenue strategies brings to the
   fore a number of key areas of investigation hitherto understudied by
   academic advertising researchers, in particular media technology and
   digital copyright protocols.}},
Publisher = {{UNIV QUEENSLAND PRESS}},
Address = {{PO BOX 42, ST LUCIA, QUEENSLAND 4067, AUSTRALIA}},
Type = {{Article}},
Language = {{English}},
Affiliation = {{Wang, J (Reprint Author), MIT, Fac Foreign Languages \& Literatures, 77 Massachusetts Ave, Cambridge, MA 02139 USA.
   MIT, Fac Foreign Languages \& Literatures, Cambridge, MA 02139 USA.}},
ISSN = {{1329-878X}},
Research-Areas = {{Communication}},
Web-of-Science-Categories  = {{Communication}},
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   MORAN C, 2008, ADVERTISING AGE 0604.
   TALWAR A, 2006, COMPUTER INTERNET TI.
   ZIMMER M, 2008, 1 MONDAY         MAR, V13.}},
Number-of-Cited-References = {{18}},
Times-Cited = {{4}},
Usage-Count-Last-180-days = {{1}},
Usage-Count-Since-2013 = {{16}},
Journal-ISO = {{Media Int. Aust.}},
Doc-Delivery-Number = {{529SY}},
Unique-ID = {{ISI:000272538900014}},
DA = {{2019-06-22}},
}

@article{ ISI:000241152600019,
Author = {Singer, John G.},
Title = {{Systems marketing for the information age}},
Journal = {{MIT SLOAN MANAGEMENT REVIEW}},
Year = {{2006}},
Volume = {{48}},
Number = {{1}},
Pages = {{96+}},
Month = {{FAL}},
Abstract = {{Globalization, at its core, is about a new operating theory of the world
   based on connectedness between, across, above, below and through
   preexisting political, social, economic, thematic, geographic and
   security boundaries. The connections and interactions can be so intense
   and transformative, says the author, that we can no longer distinguish
   between actors and their environments. Advances in telecommunication
   have linked the information and economic domains of customer, competitor
   and collaborator as never before. And, because all players have access
   to virtually the same information and information technologies, and can
   therefore equally target a demographic with precision, there is no
   compelling competitive advantage in any digital marketing capability. At
   the end of the day, marketers confront the same dilemma they turned to
   the Internet and information technology to solve: consumers opting out
   in ever greater numbers. To grow a business today, says the author,
   companies must take a marketing ecosystems view, which shifts away from
   the logic of ``brand{''} as the primary unit for business strategy.
   Citing Microsoft, Google, AT\&T and McKinsey, among others, the author
   suggests that the only sensible way for a company to compete is not by
   offering new products with similar functional attributes, but by being
   better than its rivals at molding the ecosystem in which the competition
   takes place.}},
Publisher = {{SLOAN MANAGEMENT REVIEW ASSOC,MIT SLOAN SCHOOL MANAGEMENT}},
Address = {{77 MASSACHUSETTS AVE, E60-100, CAMBRIDGE, MA 02139-4307 USA}},
Type = {{Article}},
Language = {{English}},
ISSN = {{1532-9194}},
Research-Areas = {{Business \& Economics}},
Web-of-Science-Categories  = {{Business; Management}},
Author-Email = {{john@bluespoonconsulting.com}},
Number-of-Cited-References = {{0}},
Times-Cited = {{1}},
Usage-Count-Last-180-days = {{4}},
Usage-Count-Since-2013 = {{22}},
Journal-ISO = {{MIT Sloan Manage. Rev.}},
Doc-Delivery-Number = {{093FE}},
Unique-ID = {{ISI:000241152600019}},
DA = {{2019-06-22}},
}
